This document summarizes a site's performance from Google Search Console. It provides information on key metrics like clicks, click-through rate, impressions and keyword positions. It also analyzes the top performing pages, device types, countries and keywords. The summary identifies areas for improvement such as increasing click-through rates on top ranking pages and reducing zero-click searches.

1. Google Search Console Performance report
This is the summary of a site performance
taken from Google Search Console.
You will find the information on search
visibility, top pages and countries, clicks, CTR,
impressions, and keyword positions.
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and SEO-related information.

2. Table of contents 1. Performance observations
2. Comparing ranking progress
3. What to improve

3. Performance observations

4. The most clickable pages
CHART CONCLUSIONS:
Three pages receive about 80 % of total clicks.
URL Total % of clicks
https://kadi.uz 40
https://kadi.uz/stroy-baza
ri-tashkent.php
22
https://kadi.uz/beton-kont
akt.html
19.5

5. Device type and clicks
CHART OBSERVATIONS:
Mostly, websites get more clicks from mobile
devices. Of course, there are some website
types where desktop traffic is prevalent. A
sterling example of it is web applications.
In our case, mobile traffic slightly outperforms
the desktop ( 56% vs 42%), which is good.

6. The most popular countries
Our target location is Uzbekistan, and we
receive clicks only from this country.

7. Discover the top words for clickable phrases

8. Comparing ranking
progress

9. Overall progress
The number of clicks doubled, and the
average position of pages decreased
by about 60 %.

10. Search visibility (impressions)
The number of impressions has
almost doubled. The more
impressions your site receives, the
more clicks you can get.

11. Search visibility (average position)
The average position has decreased
from 18 to 11.

12. Search visibility ( position distribution for queries)
More on position distribution
on the list below

13. Numbers of queries shown in the top 10-100 results.
There has been a moderate decrease in the number of queries shown in the top 10-30 range. For
example, the number of results ranking in the top ten was 206 compared to 179 in the current
month.
Why has this happened?
I have moved my focus from low-volume keywords towards more clickable ones. That is why we
see some reduction in positions but a considerable increase in the number of clicks.
Top 10 Top 10
(now)
Top 20 Top 20
(now)
Top 30 Top 30
(now)
Top 50 Top 50
(now)
Top
100
Top
100
206 179 244 219 272 253 306 302 304 381

14. What to improve

15. 1. Improve click through rate for some pages spages
Some pages rank in the top 10 and
have the CTR lower than 1 % .
ACTIONS:
1. Make more enticing titles and
meta descriptions.
2. Shorten some titles and meta
descriptions.
3. Improve the look of our search
result pages by adding structured
data if missing.

16. 2. Reduce zero-click searches
ZERO-CLICK CHART CONCLUSIONS:
The pages receiving a lot of
impressions and zero clicks may not
satisfy the searcher's intent.
ACTION:
Analyze queries and your content to see
if you just need some On-page
optimization. If the page content
matches the user's intent partly, remake
the page content or create an individual
page for this purpose.

17. The most popular words in zero click searches