Presentation about personal branding.

1. #BRANDYOU
P E R S O N A L B R A N D I N G 1 0 1
CHED DAYOT

2. WHAT DO THESE
BRANDS STAND FOR?

3. WHAT
DO
THESE
BRANDS
STAND
FOR?

4. WHAT DO YOU
STAND FOR?
Your personal brand is the sum
of everything that is YOU.
If you’re not branding yourself,
you can be sure others are
doing it for you.
Personal branding is about
the impression you make in
people’s minds.

5. SO, HOW DO YOU BUILD
YOUR PERSONAL BRAND?
Your personal brand starts with you.
Envision where you wish to be and
have a sense of direction to begin.
Differentiate by defining
what makes you unique.
You are identified by
what you do consistently.
Keep listening to the feedback
and constantly innovate.

6. THE 8D’s OF
PERSONAL BRANDING
1 DISCOVER.
Get to Know Yourself.
2 DEFINE.
Define Who You Are.
3 DIRECT.
Envision Where You Want to Be.
4 DEVELOP.
Develop Necessary Skills.

7. THE 8D’s OF
PERSONAL BRANDING
5 DIFFERENTIATE.
Find What Makes You Unique.
6 DEPLOY.
Deploy Necessary Assets.
7 DECODE.
Track and Analyze Feedback.
8 DELIVER.
Deliver Your Promises.

8. THE POWER OF 5
5 QUESTIONS
What are you passionate about?
What makes you remarkable?
What are your goals?
What motivates you?
What do you value?

9. THE POWER OF 5
5 RULES
Be diligent
Be consistent
Be relevant
Be interesting
Be yourself

10. THE POWER OF 5
5 STEPS
Take inventory
Develop a (brand) plan
Craft your identity
Choose the right tools & channels
Measure and repeat

11. TOOLS AND CHANNELS
Websites
Blogs
Social Networks
Events
Offline and alternate publishing
(books, magazines, etc)

12. Be Everywhere
Connect everything
Cultivate relationships
Develop a visible platform
Donate expertise to a cause
Start and join conversations
DON’T FORGET TO...

13. And lastly…

14. To be in business today,
our most important job is
to be the head marketer
for the brand called
“YOU”.
Tom Peters

15. THANK YOU!!!
Let’s keep in touch! 
thechedproject@gmail.com
www.thechedproject.com
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@thechedproject