Concave Brand Tracking has manually combed through the 50 most watched movies of 2021 (accounting for both theatrical and non theatrical views), recording all recognizable branded products that appeared on screen or were mentioned in the dialogue. This movie sample accounts for 65% of all worldwide views for movies that were released in 2021. In addition to recording brands, we also measured how visible their products were, how long they were on screen and how much advertising value they generated. The product placement value and the viewership of films are estimated based on in house Concave Brand Tracking models. This report contains the following: - the 10 most brand filled movies of 2021 - the top 10 single movie product placements of 2021 - the top 100 product placement brands for 2021 - a closer look at the top 10 product placement brands of 2021 - most mentioned brands in 2021 movies’ dialogue - historic value for brands that appeared in 2020 movies

1. PRODUX

2. introduction
1
Concave Brand Tracking has manually combed through the 50 most watched movies of 2021
(accounting for both theatrical and non-theatrical views), recording all recognizable branded products
that appeared on screen or were mentioned in the dialogue. This movie sample accounts for 65% of all
worldwide views for movies that were released in 2021.
In addition to recording brands, we also measured how visible their products were, how long they were
on screen and how much advertising value they generated. The product placement value and the
viewership of films are estimated based on in-house Concave Brand Tracking models.
This report contains the following:
❑ the 10 most brand-filled movies of 2021
❑ the top 10 single-movie product placements of 2021
❑ the top 100 product placement brands for 2021
❑ a closer look at the top 10 product placement brands of 2021
❑ most mentioned brands in 2021 movies’ dialogue
❑ historic value for brands that appeared in 2020 movies

3. #1 #2 #3 #4 #5 #6 #7 #8 #9 #10
DON’T
LOOK
UP
FREE
GUY
F9
THE
GUILTY
SPACE JAM:
A NEW
LEGACY
SPIDER-MAN:
NO WAY
HOME
VENOM:
LET THERE
BE CARNAGE
RED
NOTICE
NO TIME
TO DIE
LOVE
HARD
product
placement
advertising
value
$277M $211M $199M $174M $151M $97M $95M $91M $90M $85M
# of brands
on screen 78 112 101 8 58 79 54 52 34 59
brand
screen time
1 hour
39 minutes
1 hour
55 minutes
1 hour
27 minutes
1 hour
58 minutes
1 hour
58 minutes
38 minutes 41 minutes 28 minutes 49 minutes
1 hour
8 minutes
quality of
exposure 21% 21% 25% 24% 34% 21% 25% 24% 24% 23%
# of brands
mentioned 19 7 15 4 17 8 1 19 1 35
global
viewers 229M 149M 160M 107M 65M 220M 160M 232M 134M 95M
top brand
Panther
Vision
Alienware Dodge Sennheiser Nike Sony
Detroit
Lions
Mercedes-
Benz
Aston
Martin
Apple
top product eyewear eyewear cars headsets jerseys cars jackets cars cars eyewear
2
top 10 most brand-filled movies see full article for this page
50 most watched movies of 2021 see the video version of this page

4. 07:34
14:10
04:40
09:52
08:15
06:13
14:55
42:46
40:21
01:13:22
33%
12%
36%
26%
36%
44%
19%
18%
36%
34%
140.9
229.4
229.4
160.0
159.7
195.5
192.3
107.3
107.3
65.2
$20,251,973
$22,225,468
$22,490,057
$23,937,987
$27,495,077
$30,675,487
$31,316,252
$47,509,773
$90,452,093
$93,827,012
screen time
(in h:mm:ss)
quality of
exposure
worldwide
viewers (in M)
product placement
advertising value
top 10 product placements see full article for this page
50 most watched movies of 2021 see the video version of this page
#1
#2
#3
#4
#6
#5
#7
#8
#9
#10
Nike in
SPACE JAM:
A NEW LEGACY
Sennheiser in
THE GUILTY
Dell in
THE GUILTY
Tom Davies in
CRUELLA
Piaggio in
LUCA
Detroit Lions in
VENOM: LET THERE
BE CARNAGE
Dodge in FAST &
FURIOUS 9
Panther Vision in
DON’T LOOK UP
Dell in
DON’T LOOK UP
BMW in
SHANG-CHI
3

5. top 100 brands in 2021 movies see full article for this page
50 most watched movies of 2021 see the video of this list
• Only 44 of 2021’s top 100 brands were in the 2020 top
100 and 35 were also in the 2019 top 100.
• 32 of the top 100 brands were car manufacturers.
Electronics companies were the second-most common
type of brands, followed by eyewear and sports brands.
• Between them, these 100 brands received over 1.7
billion dollars worth of global product placement
advertising value in 2021. This accounted for 63% of all
the value enjoyed by brands in 2021 movies.
• Each brand on this list got over $4,00,000 worth of
advertising value from appearing in 2021 movies.
• 17 brands have consistently made this top 100 list since
2014: Adidas, Apple, Audi, BMW, Cadillac, Chevrolet,
Dell, Dodge, Ford, Jeep, Land Rover, Mercedes-Benz,
Nike, Ray-Ban, Samsung, Sony, and Toyota.
• 19 of these 100 brands only appeared in a single 2021
movie. 53 appeared in between two and ten, 19 in
between 11 and 20 while only seven appeared in 30 or
more.
• Ford was in 39 of the top 50 movies of 2021. More than
any other brand.
• FREE GUY featured 50 brands from this list, more than
any other movie.
4

6. top 10 brands in 2021 movies see full article for this page
50 most watched movies of 2021
#1 Dell returns to the top spot for the first
time since 2016 thanks to two of the best
placements of the year in THE GUILTY and
DON’T LOOK UP as well as appearances in
24 other movies. Click for full article & video.
#6 FAST & FURIOUS 9 provided Chevrolet
with its most value, but it also appeared in 34
other films. These included FREE GUY, THE
UNFORGIVABLE, ARMY OF THE DEAD,
and THE LITTLE THINGS.
#2 Nike got the best placement of the year
in SPACE JAM: A NEW LEGACY, worth 94
million dollars. Second is the best position for
Nike since we started this list and follows
years of consistently climbing it.
#7 Tom Davies was the most visible
eyewear brand in 2021 films, thanks to two
huge integrations in CRUELLA and THE
MATRIX RESURRECTIONS. It had over 15
minutes of screen time in each movie.
#3 After topping this list in 2020, Apple falls
down to third despite appearing in more
movies than any other non-car brand. Apple’s
weakness came from its movies averaging
smaller audiences than other brands.
#8 Toyota is consistently one of the top
brands in entertainment. It has always been
in the upper third of our top 100 list since we
started publishing it in 2016. Toyota was also
among the top 10 brands in 2018 and 2020.
#4 Although it appeared in two other
movies, Sennheiser got 97% of its value from
its placement in THE GUILTY, in which Jake
Gyllenhaal wore one of their headsets for
over 40 minutes.
#9 Any year a new FAST & FURIOUS
movie comes out, Dodge shoots up into our
top 10 brands. This happened again in 2021
with F9, in which Dodge got more value than
any other brand.
#5 In 2021, Ford appeared in 78% of movies,
more than any other brand. Its presence was
by far the most spread out, with no film
accounting for more than 6% of its total value.
It also had 18 placements worth over a million
dollars.
#10 After just dropping out in 2020, Sony
re-entered the top 10 thanks to great
placements in SPIDER-MAN NO WAY
HOME and VENOM: LET THERE BE
CARNAGE, as well as 16 other movies.
5

7. 5 5 5
4 4 4
3 3 3 3 3 3 3 3
9
7
5
16
10
5
27
6
5
4
3 3 3 3
Amazon Instagram Apple Star Wars Youtube Harry Potter Stanford University Lego Uber Cadillac Facebook Google Ford Game of Thrones
10
9
5 5 5
4 4 4
3 3
16
21
30
10
9 9
5 5
10
6
-
5
10
15
20
25
30
35
Google Facebook Harvard
University
Apple Youtube Chevrolet Snapchat Beyoncé Harry Potter Instagram
#
of
movies
/
total
mentions
movies total mentions
most mentioned brands in 2021 movies see full article
50 most watched movies of 2021 see video
• Amazon, Instagram, and
Apple were all mentioned in
five different movies, but
Amazon got the most total
mentions with nine.
• Star Wars got 16 total
mentions and YouTube ten
but only across four films.
• Harry Potter got five
mentions in four movies.
• Stanford got 25 mentions
in TO ALL THE BOYS:
ALWAYS AND FOREVER
as well as one in both
THUNDER FORCE and
DON’T LOOK UP.
• Lego got six mentions in three films, including three
in HE’S ALL THAT.
• Uber got five mentions across three films, and
Cadillac got four mentions in three films.
• Facebook, Google, Ford, and GAME OF
THRONES all got one mention in three different
films each.
6
“I’m gonna do Amazon again soon,
I will be able to pay you back”
– NOMADLAND
“No iPads!” – YES DAY
“I finally got my,
uh, Star Wars poster
signed by Mark Hamill.”
– DON’T LOOK UP
“I’m glad you guys are both going to Stanford next year”
– TO ALL THE BOYS: ALWAYS AND FOREVER
“Feels like we
looking for Where’s
Waldo in Harry
Potter world.” – F9
“Put in your AirPods, and put on
some music” – LOVE HARD
“You were my one view
on YouTube, weren’t you?”
– ARMY OF THIEVES
“Are these your Legos?”
– SPIDER-MAN: NO WAY HOME
“I got to get some shots for the Gram.”
– COMING 2 AMERICA
“Uh, I’ll post pictures on my
Instagram all the time.”
– FATHERHOOD
“Wallace Technology… we’re the Amazon
of earth sciences.” – THE TOMORROW WAR
“You know, what you need is a Kindle”
– ETERNALS
“Oh. I saw you were on vacation on Instagram.”
– THE MITCHELLS VS. THE MACHINES
“I graduated from Stanford last
year.” – THUNDER FORCE
“I effing love Legoland”
– HE’S ALL THAT
“I’m the only Uber in town”
– LOVE HARD
“Call an Uber and don’t
bike drunk asshole”
– THE GUILTY
“Me and Sam follow in the
Escalade.” – WRATH OF MAN
“Do you have Facebook?”
– THE WHITE TIGER
“Sorry, I Googled you” – THE MATRIX RESURRECTIONS
“To the Explorer.” – YES DAY
“I Was in Game
of Thrones”
– RED NOTICE
“I found out about this little
soirée courtesy of Barb’s
Facebook page” – LOVE HARD
“You’re gonna
look like a
tourist who
read about
locals on
Google” – TO
ALL THE BOYS:
ALWAYS AND
FOREVER
“At which point she revealed
that she had also swiped the
keys to the guy’s Mustang.”
– SHANG-CHI AND THE LEGEND OF
THE TEN RINGS
“One morning, I go to
work, and Ecto-1, our old
Cadillac, is gone.”
– GHOSTBUSTERS:
AFTERLIFE
“LeBron of Thrones” – SPACE
JAM: A NEW LEGACY
“Got a Bullitt Mustang
parked around back”
– THE TOMORROW WAR

8. 25
27
72
52
90
20
45
57
57
109
THE KING OF
STATEN ISLAND
GREENLAND
TENET
PALM SPRINGS
WONDER WOMAN 1984
viewership
$1,185,518
$1,975,558
$4,297,758
$2,903,127
$3,488,328
$953,104
$3,289,796
$3,431,960
$3,200,287
$4,212,946
Apple in
THE KING OF
STATEN ISLAND
Ram in GREENLAND
BMW in
TENET
Volkswagen in
PALM SPRINGS
Nike in
WONDER WOMAN 1984
value
25
27
72
52
90
20
45
57
57
109
2021 views vs 2020 views
2021 2020
historic value for brands that appeared in 2020 movies
7
Concave Brand Tracking has developed a model to estimate the viewership of movies after the end of their theatrical runs. This
includes streaming, VOD, DVD/Blu-Ray sales/rentals, piracy, in-flight entertainment…
Below on the left, we look at five 2020 movies that had 2021 audiences that were almost as big or bigger than those they had in
2020. On the right, we see the value this generated for a selected brand in each film.
• TENET got 57 million new views in 2021, bringing
BMW’s advertising value in the film up to 7.7
million dollars.
• Apple got over two million dollars from appearing
in THE KING OF STATEN ISLAND, thanks to its
45 million views across 2020 and 2021.
• WONDER WOMAN 1984 was watched by 90 million people in 2020
and a further 109 million people in 2021. This generated a total of
almost eight million dollars in product placement value for Nike.
• PALM SPRINGS and GREENLAND also got more views in 2021
than in 2020, creating more value for Volkswagen and Ram.

9. Thank you for reading.
For any questions or further information
please contact us at info@concavebt.com.
about Concave Brand Tracking:
We are a market research company highly specialized in recording and analyzing
brands’ presence and portrayal in entertainment.
Our data is used by various brands, agencies and academic institutions and our insights have been published in an array of news outlets.
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