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Aaas2015 brossard

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AAAAS 2015
Scientists Engaging with Reporters, the Public, and Social Media: Survey Findings
Sunday, 15 February 2015: 8:00 AM-9:30 AM, San Jose, CA

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Aaas2015 brossard

  1. 1. Dominique Brossard, Professor and Chair @brossardd Department of Life Sciences Communication University of Wisconsin-Madison UW-Madison Nanoscale Science and Engineering Center (NSEC) Holtz Center for Science and Technology Studies Center for Global Studies AAAA 2015 Annual Meeting, San Jose, CA, February 15, 2015 Scientists and Social Media: Challenges and Opportunities
  2. 2. This Talk: An Overview • Who are AAAS members ? • Who uses social media for public engagement? Surveying R1 university researchers • Does it pay off to engage? A study among highly cited nanotech-related scientists
  3. 3. AAAS members • 39% are 64+ years old; 71% male • Compared to NSF (2013) “Characteristics of Scientists and Engineers in the USA” – Over representation of biological sciences – Under representation of social sciences • Membership open to a broad range of professions sharing an interest in science
  4. 4. Another Approach: Surveying an R1 University (2) Number of scientists with doctorates in Biological, Physical, and Social Sciences (from NSF (2013) "Characteristics of Scientists and Engineers in the United States: 2008") (1) AAAS members demographics (from Pew Research Center/AAAS (2015) "How Scientists Engage the Public")
  5. 5. This Talk: An Overview • Who are AAAS members ? • Who uses social media for public engagement? Surveying R1 university researchers • Does it pay off to engage? A study among highly cited nanotech-related scientists
  6. 6. Increased use of social media platforms but not yet the norm
  7. 7. Increased use of social media platforms but not yet the norm
  8. 8. Researchers are beginning to use social media for their work
  9. 9. Researchers are optimistic about public interest in science
  10. 10. 25% of researchers see the value of social media to engage with interested lay audiences
  11. 11. This Talk: An Overview • Who are AAAS members ? • Who uses social media for public engagement? Surveying R1 university researchers • Does it pay off to engage? A study among highly cited nanotech-related scientists
  12. 12. Are Online Buzz and Academic Impact Related? Liang, X., Su, L. Y.-F., Yeo, S. K., Scheufele, D. A., Brossard, D., Xenos, M., Nealey, P., & Corley, E.A. Building buzz: (Scientists) communicating science in new media environments. Journalism and Mass Communication Quarterly PREDICTING h-INDEX
  13. 13. 30 35 40 45 50 55 Less More h-index Interaction with reporters not mentioned on Twitter mentioned on Twitter Engaging in communication activities pays off academically
  14. 14. • Change in the cultural outlook toward public communication among researchers • From an academic visibility standpoint, it is not whether scientists should engage with (social) media to communicate their research, but how to do so • There are many scientific communities, that can be very diverse in their uses and attitudes toward social media • There is no “Scientists versus The Public” Take-home points
  15. 15. Thank you dbrossard@wisc.edu @brossardd scimep.wisc.edu
  • JohnCBesley

    Feb. 19, 2015

AAAAS 2015 Scientists Engaging with Reporters, the Public, and Social Media: Survey Findings Sunday, 15 February 2015: 8:00 AM-9:30 AM, San Jose, CA

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