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Dominique Brossard, Professor and Chair
@brossardd
Department of Life Sciences Communication
University of Wisconsin-Madison
UW-Madison Nanoscale Science and Engineering Center (NSEC)
Holtz Center for Science and Technology Studies
Center for Global Studies
AAAA 2015 Annual Meeting, San Jose, CA, February 15, 2015
Scientists and Social Media:
Challenges and Opportunities
This Talk: An Overview
• Who are AAAS members ?
• Who uses social media for public engagement?
Surveying R1 university researchers
• Does it pay off to engage? A study among highly
cited nanotech-related scientists
AAAS members
• 39% are 64+ years old; 71% male
• Compared to NSF (2013) “Characteristics of
Scientists and Engineers in the USA”
– Over representation of biological sciences
– Under representation of social sciences
• Membership open to a broad range of professions
sharing an interest in science
Another Approach: Surveying an R1 University
(2) Number of scientists with doctorates in Biological, Physical, and Social Sciences (from NSF (2013) "Characteristics of Scientists and
Engineers in the United States: 2008")
(1) AAAS members demographics (from Pew Research Center/AAAS (2015) "How Scientists Engage the Public")
This Talk: An Overview
• Who are AAAS members ?
• Who uses social media for public engagement?
Surveying R1 university researchers
• Does it pay off to engage? A study among highly
cited nanotech-related scientists
Increased use of social media platforms
but not yet the norm
Increased use of social media platforms
but not yet the norm
Researchers are beginning to use social media for
their work
Researchers are optimistic about public interest in
science
25% of researchers see the value of social media to
engage with interested lay audiences
This Talk: An Overview
• Who are AAAS members ?
• Who uses social media for public engagement?
Surveying R1 university researchers
• Does it pay off to engage? A study among highly
cited nanotech-related scientists
Are Online Buzz and Academic Impact Related?
Liang, X., Su, L. Y.-F., Yeo, S. K., Scheufele, D. A., Brossard, D., Xenos, M., Nealey, P., & Corley,
E.A. Building buzz: (Scientists) communicating science in new media environments. Journalism and Mass
Communication Quarterly
PREDICTING h-INDEX
30
35
40
45
50
55
Less More
h-index
Interaction with reporters
not mentioned on Twitter
mentioned on Twitter
Engaging in communication activities pays off
academically
• Change in the cultural outlook toward public communication
among researchers
• From an academic visibility standpoint, it is not whether
scientists should engage with (social) media to communicate
their research, but how to do so
• There are many scientific communities, that can be very
diverse in their uses and attitudes toward social media
• There is no “Scientists versus The Public”
Take-home points
Thank you
dbrossard@wisc.edu
@brossardd
scimep.wisc.edu

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Aaas2015 brossard

  • 1. Dominique Brossard, Professor and Chair @brossardd Department of Life Sciences Communication University of Wisconsin-Madison UW-Madison Nanoscale Science and Engineering Center (NSEC) Holtz Center for Science and Technology Studies Center for Global Studies AAAA 2015 Annual Meeting, San Jose, CA, February 15, 2015 Scientists and Social Media: Challenges and Opportunities
  • 2. This Talk: An Overview • Who are AAAS members ? • Who uses social media for public engagement? Surveying R1 university researchers • Does it pay off to engage? A study among highly cited nanotech-related scientists
  • 3. AAAS members • 39% are 64+ years old; 71% male • Compared to NSF (2013) “Characteristics of Scientists and Engineers in the USA” – Over representation of biological sciences – Under representation of social sciences • Membership open to a broad range of professions sharing an interest in science
  • 4. Another Approach: Surveying an R1 University (2) Number of scientists with doctorates in Biological, Physical, and Social Sciences (from NSF (2013) "Characteristics of Scientists and Engineers in the United States: 2008") (1) AAAS members demographics (from Pew Research Center/AAAS (2015) "How Scientists Engage the Public")
  • 5. This Talk: An Overview • Who are AAAS members ? • Who uses social media for public engagement? Surveying R1 university researchers • Does it pay off to engage? A study among highly cited nanotech-related scientists
  • 6. Increased use of social media platforms but not yet the norm
  • 7. Increased use of social media platforms but not yet the norm
  • 8. Researchers are beginning to use social media for their work
  • 9. Researchers are optimistic about public interest in science
  • 10. 25% of researchers see the value of social media to engage with interested lay audiences
  • 11. This Talk: An Overview • Who are AAAS members ? • Who uses social media for public engagement? Surveying R1 university researchers • Does it pay off to engage? A study among highly cited nanotech-related scientists
  • 12. Are Online Buzz and Academic Impact Related? Liang, X., Su, L. Y.-F., Yeo, S. K., Scheufele, D. A., Brossard, D., Xenos, M., Nealey, P., & Corley, E.A. Building buzz: (Scientists) communicating science in new media environments. Journalism and Mass Communication Quarterly PREDICTING h-INDEX
  • 13. 30 35 40 45 50 55 Less More h-index Interaction with reporters not mentioned on Twitter mentioned on Twitter Engaging in communication activities pays off academically
  • 14. • Change in the cultural outlook toward public communication among researchers • From an academic visibility standpoint, it is not whether scientists should engage with (social) media to communicate their research, but how to do so • There are many scientific communities, that can be very diverse in their uses and attitudes toward social media • There is no “Scientists versus The Public” Take-home points

Notes de l'éditeur

  1. 30% said they had been engaged in more than five media contacts in the past 3 years 39% reported one to five contacts. No statistical significant differences between countries