Lo ideal para que tus acciones en Facebook tengan éxito es entender la plataforma, conocer a sus usuarios y saber aprovecha las herramientas que tienes a mano. Descubre los mejores consejos para lograr todos tus objetivos

1. 2017 FACEBOOK FEATURES
webcongress.com - @Ouali

2. OUAL I

3. FACEBOOK

4. FACEBOOK
IS THE BEST PLATFORM FOR MARKETING

5. FANS..

6. ENGAGEMENT

7. Source: Facebook

8. • FACEBOOK POWER EDITOR
• FACEBOOK GLOBAL PAGES
FACEBOOK CONVERSION PIXEL
• FACEBOOK WATCH PAGES
• FACEBOOK CALL TO ACTION BUTTONS
• FACEBOOK PUBLISHING TOOLS
• FACEBOOK CAROUSSEL
• FACEBOOK SHOP
• FACEBOOK RESPONSE
• FACEBOOK IQ
• FACEBOOK CANVAS
• FACEBOOK CROSSPOSTING
• FACEBOOK GIF
• FACEBOOK INSTANT ARTICLES
• FACEBOOK OFFERS
• FACEBOOK NOTAS
• FACEBOOK INSIGHT
• FACEBOOK AUDIENCIAS
• FACEBOOK VIDEO
• FACEBOOK LEAD FORM
• FACEBOOK LIVE
• FACECEBOOK ADS MANAGER
• FACEBOOK IMAGE GALLERY
• FACEBOOK APP ANALYTICS

10. SETTINGS | INSIGHTS
ADS | PUBLISHING

11. ADS

12. ADS MANAGER

13. SETTINGS

14. PUBLISHITING TOOL

15. INSIGHT

16. INTEGRATION

17. CROSSPOSTING VIDEOS

20. BUY ME A COFFEE ;)

22. LEAD FORM

23. LEAD FORM

24. IMAGE LIBRARY

26. CALL TO ACTION

27. EVENT ANALYTICS

29. PIXEL CONVERSION

30. WATCH PAGES

33. POWER EDITOR

42. feedbot.co

58. Plan
Process to achieve objectives
Strategy
Long term plan designed to achieve goals.
Tactics
Methods used to achieve objectives
Objectives
Something you can measure quantitatively
Goal
Something you can measure qualitatively

59.  Reciprocation
 Commitment
 Social Proof
 Authority
 Scarcity
 Framing
 Salience
“I LIKE TO RETURN FAVOURS.”
“I LIKE TO DO WHAT I SAY.”
“I GO WITH THE FLOW.”
“I’M MORE LIKELY TO ACT ON INFORMATION IF
IT’S COMMUNICATED BY AN EXPERT.”
“IF IT’S RUNNING OUT, I WANT IT.”
“I’M STRONGLY INFLUENCED BY THE WAY
PRICES ARE FRAMED.”
“MY ATTENTION IS DRAWN TO WHAT’S
RELEVANT TO ME RIGHT NOW.”

60. CONTENT ANALYSIS

61. SCHEDULE YOUR SOCIAL

62. ESTAR DISPONIBLE SIEMPRE

63. ENTRETENIMIENTO
DEL USUARIO
ES

64. ES RELEVANCIA

65. ES CREATIVIDAD

66. IT’S NOT ABOUT
BEING SMART

67. IT’S NOT ABOUT
MARKETING
BUDGET

68. ES AUTORIDAD
Y REPUTACIÓN

69. THANK YOU FOR BEING HERE.
webcongress.com/