How much value does Design Thinking create? Maybe I should consider...

1. DESIGNTHINKING
BUSINESSVALUE
innovationi2i.com | spjain.org

2. xx
12 million new customers
saving
USD 3.1 billion
how did Bank of America do it?
innovationi2i.com | spjain.org

3. how did Unilever
Uberize toilets?
photos from IDEO.org, Field Guide to Human-Centered Design, 2015
innovationi2i.com | spjain.org

4. xx
who created the
#1 app on the AppStore
(for kids 0-5)
and how?
innovationi2i.com | spjain.org

6. 6-hour service in 10 mins
900 visitors / day
(Singapore MOM)
photo from IDEO.com | innovationi2i.com | spjain.org

7. xx
Apple dominated
the music player
market
with “inferior”
technology
how?
innovationi2i.com | spjain.org

8. $130/month school
3X math, 2X communication
scores vs. national average
20,000 students, 1,200 teachers, 29 schools
Innova Schools
photos from IDEO.org, Field Guide to Human-Centered Design, 2015
innovationi2i.com | spjain.org

9. xx
how did P&G
stop losing test markets
& create
a multi-million seller?
innovationi2i.com | spjain.org

10. terrified kids now happy
80% sedation now 10%
 cost  risk
photos from David Kelley, How to Build Your Creative Confidence, TED.com 2012
innovationi2i.com | spjain.org

11. who created the first
commercially-viable mouse?
… and the first ergonomic mouse?
innovationi2i.com | spjain.org

12. xx
innovationi2i.com | spjain.orgdesign thinking | business value
design-centric
companies
outperform
the S&P

13. xx
“…over a three-year period,
companies that directly captured customer insights
had 3Xgrowth in operating income
and 2Xreturn on assets
of industry peers
that captured customer insights indirectly,
as well as
60%  total shareholder returns.”
Barry Jaruzelski, Volker Staack, & Brad Goehle, “Proven Paths to Innovation Success: Ten Years of Research Reveal the Best R&D Strategies for the Decade Ahead,” Strategy + Business Magazine,
Winter 2014 (issue 77), p. 8, strategy& (formerly Booz & Co., part of PWC). (emphasis, 3X, 2X, %, & arrow added)
innovationi2i.com | spjain.orgdesign thinking | business value

14. xx
Barry Jaruzelski, Volker Staack, & Brad Goehle, “Proven Paths to Innovation Success: Ten Years of Research Reveal the Best R&D Strategies for the Decade Ahead,” Strategy + Business
Magazine, Winter 2014 (issue 77), p. 10, strategy& (formerly Booz & Co., part of PWC) (emphasis added)
percentage of companies that
financially outperform their competitors:
57.4%
need
seekers
(e.g. Apple,
P&G,
25% of G1K)
44.9%
market
readers
(e.g. Samsung,
Caterpillar,
40% of G1K)
39.9%
technology
drivers
(e.g. Bosch,
Siemens,
35% of G1K)
Avg.
46.2%
innovationi2i.com | spjain.orgdesign thinking | business value

15. xx
desirability
almost 60%
viability
almost 45%
feasibility
almost 40%
so yes,
it's a good idea
to start here
innovationi2i.com | spjain.orgdesign thinking | business value

16. we certify people in
IDEO’s methodology
via simulation game
& do consulting projects
photos from ExperiencePoint
innovationi2i.com | spjain.org

17. xx
how might we
solve
wicked problems?
(where we don’t know the solution
AND
we don’t know the problem!)
innovationi2i.com | spjain.org

18. xxxx
when you start
with “brainstorming”
YOU
MISS
most innovation
opportunities!
start here?
innovationi2i.com | spjain.org

19. what are
desire paths?
innovationi2i.com | spjain.org

20. xx
what can the designer of
this chair
teach us about
innovation?
(product: one of the
world’s most iconic buildings)
innovationi2i.com | spjain.org

21. how might we NOT
put lipstick on a pig?
innovationi2i.com | spjain.orgdesign thinking | business value

22. 2
find
out
>
innovationi2i.com | spjain.orgdesign thinking | business value

23. www.innovationi2i.com
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DESIGNTHINKING
BUSINESS VALUE