UPDATED presentation on Social Media and its role in teaching and learning for the workshop conducted by Dr Manishankar Chakraborty for the teaching staff members of Ibra College of Technology, Sultanate of Oman on the 29th of April 2013.

1. Role of Social Media in Teaching & Learning
Dr. Manishankar Chakraborty
Department of Business Studies
Ibra College of Technology
Sultanate of Oman
“We don't have a choice on whether we do social media, the question is how well
we do it?”― Erik Qualman

2. The Social Media visionaries….
 Facebook- Mark Zuckerberg
 Twitter- Jack Dorsey, Biz Stone, Evan Williams
 Linkedin- Reid Hoffman
 Wikipedia- Jimmy Wales
 Blogger- Evan Williams
 MOODLE- Martin Dougiamas
4/29/2013 Dr. Manishankar Chakraborty 2

3. E-environment @ICT
 Partial Advising, Attendance, Attendance
Warning, Time-table, Grades, Result
processing etc.- Ministry System
 Communication within and between
departments, with external parties- Official
ID
 Information about events through ICT
website
4/29/2013 Dr. Manishankar Chakraborty 3

4. E-environment @ICT
 Proposed complete online advising shortly by-
Vaseem‟s AdTrac
 Surveys and online support through- MOODLE
 Then why not to consider Social Media as part of
Teaching and Learning????
 „Business at the Speed of Thought‟ –
„Education at the speed of thought‟????
4/29/2013 Dr. Manishankar Chakraborty 4

5. Introspect and Soul Search
 Are you a NETIZEN?
 How many hours do you spend daily on the net?
 Do you use social media? If, yes, which one and for
what?
 Have you tried social media in your profession?
 Do you think social media adds value to your
professional acumen?
4/29/2013 Dr. Manishankar Chakraborty 5

6. Contents
 Social media visionaries
 E-environ @ICT
 Introspection and Soul
Searching
 Background
 Research
 Teachers Guide
 Introduction
 Social media landscape
 Social Media
 Facebook
 Wikipedia
 Micro-blog
 Blog
 Google Groups
 Google plus
 Linkedin
 Youtube
 Benhance
 Slideshare
 Resources
 Comparison
 Activity
 Food for thought
4/29/2013 Dr. Manishankar Chakraborty 6

7. 4/29/2013 Dr. Manishankar Chakraborty 7
Background
 Technology more than an enabler in education
 Smart Phones, PDA‟s, Hand held devices are the gizmos
students like to use
 Facebook, Twitter, Blogs, Wikis are the new tools for
networking and knowledge sourcing and sharing
 Wi-Fi campuses are the new infrastructural benefits,
educational campuses provide
 Learning innovation, faster replication (Viral) through
virtual medium are the causes for fast dissemination of
knowledge

8. Research Indicates that-
Web 2.0 provides a diverse set of digital strategies with
powerful implications for higher education. Alexander (2006)
Moran, Mike; Seaman, Jeff; Tinti-Kane, Hester from Babson
College, USA (2011) infers-
-90% of faculties use social media in courses they teach or for
professional careers outside the classroom
-Facebook and Youtube mostly used
-30% posted contents related to the course for outside the
class learning
-40% of faculties asked students to view social media as part
of course assignment
-20% students asked students to comment in course related
posts in social media
4/29/2013 Dr. Manishankar Chakraborty 8

9. Research Indicates that-
 -An overwhelming majority report that they
believe that video, podcasts, and wikis are
valuable tools for teaching, and a majority
report that social media sites can be
valuable tools for collaborative learning.
 Pressing concerns reported were-
 -80% students reported that lack of
submission related integrity as a major
barrier
 -70% cites privacy concern as a barrier
4/29/2013 Dr. Manishankar Chakraborty 9

10. Research Indicates that-
 McCarthy, University of Adelaide, (2010) found out
the following-
 -88%opined Facebook groups and Image Galleries
developed academic relationships with same-
culture students and 73% felt with different-culture
students.
 -73% said Facebook groups and Image Galleries
developed social relationships
 -89% said Facebook group and Image Galleries
generated rewarding academic discussions that
benefited their studies this semester
 -92% felt Facebook group and image galleries
increased their interaction with peers.
4/29/2013 Dr. Manishankar Chakraborty 10

11. 4/29/2013 Dr. Manishankar Chakraborty 11
Teachers guide to Social Media
 Click http://www.youtube.com/watch?v=l8lFrW4CSuI
 Lets discuss the observations
 Click
http://www.mediabistro.com/alltwitter/teachers-
guide-social-media_b25989
 (Source: Online Colleges. Learn button via Shutterstock.)

12. 4/29/2013 Dr. Manishankar Chakraborty 12
Introduction
 Social media- Websites and applications that enable users
to create and share content or to participate in social
networking. (Oxford Dictionary)
 Role in teaching-learning-
 A supplementary teaching-learning tool
 A follow up tool
 A novel assessment tool
 A tool to encourage interaction and peer learning
 A tool for innovative, experiential team based learning
 A tool for customized one to one learning between learner
and tutor
 A tool to measure independent learning takeaway by
every learner

13. Introduction
 Advantages-
 Enables two way communication in real
time
 Mitigates geographical constraint
 Encourages self paced learning
 Techno-savvy professionals are groomed
 Customized user friendly and collaborative
contents are prepared
 7x24x365 learning
4/29/2013 Dr. Manishankar Chakraborty 13

14. Social Media Landscape
4/29/2013 Dr. Manishankar Chakraborty 14

15. 4/29/2013 Dr. Manishankar Chakraborty 15
Social Media
 Social media are web-2.0 applications
 Web 2.0 allow user to interact, collaborate in social media
 Web 2.0 also allow to create user generated content in a
virtual community
 Major social media tools used in education-
 Face book, MySpace, Orkut
 Blogs
 Micro-blogs/Twitter
 You-tube
 Mashups
 Linkedin
 Wikis
 Google+
 Podcasting
 Webinar

16. 4/29/2013 Dr. Manishankar Chakraborty 16
Face book
 Create a page on a specific learning
community
(Refer
https://www.facebook.com/DrManisPageFor
HisLearnerAndTrainees?ref=hl )
Build your audience comprising of the
learner
Administrator gets weekly summary

17. Facebook
 Encourage learning/revision/assessments by posting
and encouraging participations of learner in-
 Quotes
 Situations/Case-lets
 Applied questions
 Video analysis
 Assessments
 Announcements
 * Key to success-Innovative ways of presenting through
audio-visual and crispy mode, ensuring contents go
viral through maximum participation
 * Beware of plagiarism and subsequent consequences!
4/29/2013 Dr. Manishankar Chakraborty 17

18. Face book
 Education centered groups-
 EU-educators, don Quizote school, Multi-lingualism
global groups, e-learning in developing and
developed countries, Active learning group,
Teaching critical thinking, Teacher2teacher
network, wikieducator, Atlantis, Central Michigan
University off-campus programs, Edutopia etc.
4/29/2013 Dr. Manishankar Chakraborty 18

19. 4/29/2013 Dr. Manishankar Chakraborty 19
Wikipedia
 It can be used in the following ways-
 (1) Search and read contents
 (2) Contribute and Edit contents and view
history of content
(Refer
http://en.wikipedia.org/w/index.php?title=B
usiness_ethics&action=edit)
 (3) User-talk for content development
related to courses
( Refer
http://en.wikipedia.org/wiki/User_talk:Drma
nishankar)

20. Wikipedia
 (4) User Sandbox is a sub-page of user‟s user page serving
as a testing spot for the user and not an encyclopedia
article
 (Refer
http://en.wikipedia.org/wiki/User:Drmanishankar/sandbox)
Major benefits are-
 Collaborative content development with localized and
globalized inputs
 Periodical editing
 Challenges
 Source of contents
 Plagiarism
4/29/2013 Dr. Manishankar Chakraborty 20

21. 4/29/2013 Dr. Manishankar Chakraborty 21
Micro-blog/Twitter
 Uploading study materials
 Several bytes each time, rather than
at one go in line with the classroom
delivery
 Graphs, illustrations, videos etc. can
be shared
 (Refer
https://twitter.com/twelearnmani or
https://twitter.com/manitwitts)

22. Micro-blog/Twitter
 Maximizing messaging options
 Private chats for individual clarifications
 Video chat for non-verbal cues related
explanation for better interactivity
 Getting more educators
 Educators from the network adds value to
the discussions, forum plays important role
4/29/2013 Dr. Manishankar Chakraborty 22

23. 4/29/2013 Dr. Manishankar Chakraborty 23
Micro-blog/Twitter
 Performing assessments
 Individual assessments can be done by tagging individuals
 Groups or topics on which interaction can happen be
formed
 Hashtags and tweet chats can be used to bring students
together
 Some popular hashtags related to education
 #AcAdv
 #ESDGC
 #esl
 #gtchat
 #highered
 #homeschool
 #ipaded
 #kinderchat
 #mlearning
 #nclb
 #onlineed/#onlinelearning
 #opened
 #playoutdoors
 #scholarship
 #school
 #smedu
 #spedchat
 #TLChat
 #urbaned

24. 4/29/2013 Dr. Manishankar Chakraborty 24
Blogs
 An online diary hosted on the internet
 E.g. http://www.hbs.edu/about/social-
media/Pages/faculty-social-media.aspx
 E.g. http://drmaniforstudents.blog.com/
 Usage of blogs are manifold-
 Announcements
 Sharing information and content
 Additional reading resources
 Assessments
 Thread initiation
 Group discussion and learning

25. Blogs
 Some blogs of faculties-
 http://www.facultyfocus.com/topic/articles/teaching-professor-blog/
 http://www.readwritethink.org/professional-development/strategy-
guides/teaching-with-blogs-30108.html
 http://www.onlinecollege.org/2009/10/12/100-best-professors-who-blog/
 http://ferrada-noli.blogspot.com/
 http://theelearningcoach.com/elearning2-0/12-blogs-by-
professors/
 http://science-professor.blogspot.com/
 http://academic-jungle.blogspot.com/
 http://occamstypewriter.org/athenedonald/
 http://www.manishankarthetrainer.blogspot.com/
 http://edudemic.com/2011/12/teacher-blogs/
 http://manishankarscribbles.wordpress.com/
4/29/2013 Dr. Manishankar Chakraborty 25

26. 4/29/2013 Dr. Manishankar Chakraborty 26
Google Groups and Google+
 Course/Section based groups
 Sharing of learning resources
 Additional information, illustrations
 Initiation of topic based threads/forums for discussions
 Individual insights and evaluation along with peer learning is
possible
 Online assessments and their evaluation
 Refer (https://groups.google.com/grphp?hl=en&pli=1 in maildrmani@gmail.com)
 Google plus can be accessed by visiting You plus in gmail
 Hangouts, Circles of students and teachers are used in
teaching/learning

27. 4/29/2013 Dr. Manishankar Chakraborty 27
Linkedin
 Professional networking portal
 It can be used in the following ways for teaching and
learning-
 Networking with professionals
 Participation in different forums and groups
 Collaborative learning through customized threads
 Inputs from domain experts on content development
 Industry specific illustrations, examples by discussing
theoretical topics with industry experts
 Great Books Group, Learning, Education and Training
Professionals group, many company and sector specific
groups.

28. 4/29/2013 Dr. Manishankar Chakraborty 28
You-tube
 Teaching courses/concepts through videos of
films/documentaries/interviews
 Assessments through videos of films/documentaries/interviews
 Faculty recorded videos as knowledge reinforcement tools
 http://www.youtube.com/watch?v=fyf2xjx4mzU (Documentary)
 http://www.youtube.com/watch?v=P5BhDaKD4kc (Explanation)
 http://www.youtube.com/watch?v=5OeSk90yDlk (Faculty recorded
reinforcement)
 http://www.youtube.com/watch?v=gHzTUYAOkPM (Classroom
management)
 http://www.youtube.com/watch?v=0oiW9SNpHvc (Marketing
management)
 http://www.youtube.com/watch?v=Lu9QWojx8qE (Human
Resource management)

29. 4/29/2013 Dr. Manishankar Chakraborty 29
Benhance
 http://www.behance.net/Manishankar
 Teaching through pictures
 Innovative design/creativity driven
assessments
 Sharing and publishing student/teacher‟s
work
 Additionally flickr and picassa can be used
for sharing/gathering digital photos as
analogs are difficult to be retrieved and
reused.

30. Slideshare
 Upload presentations for review/comments
 Download presentations for usage
 Review contents of other contributors
 Additional resources for teaching and
learning
 E.g. http://www.slideshare.net/maildrmani/
on www.slideshare.net
 Administrator gets weekly summary
4/29/2013 Dr. Manishankar Chakraborty 30

31. Additional social media related
resources for Education
 Buddypress-Global Social network on web 2.
 SCN-Students Circle Network- Connects schools, students and teachers.
 Course-cracker- Elementary school teacher networking platform.
 Diigo- Classroom2.0 on practical application of computer technology.
 Picasa in education
 Elgg- Social network for schools and community in the Middle-east.
 i-Teach Mobile- Community of educators exploring the use of mobile
technologies.
 Linkedin- Ning
 ArtEd2.0
 Assessment for Learning
 Browardbyte
 Business Social Network
 E-college
 Edublogger
 Refer- http://www.educationalnetworking.com/List+of+Networks
4/29/2013 Dr. Manishankar Chakraborty 31

32. Comparison
Parameters Twitter Blogs Wikis Facebook
Detailed content
presentation
Inconvenient Highly
convenient
Highly
convenient
Convenient
Group work Highly
Convenient
Inconvenient Inconvenient Highly
Convenient
Announcements Highly
Convenient
Highly
convenient
Inconvenient Highly
convenient
Assessments Convenient Highly
convenient
Inconvenient Highly
convenient

33. Activity
 Form groups of 5 members each preferably from various
departments.(No need to change the seating arrangement)
 Identify five opportunities for the application of social media in
the teaching and learning sphere of Ibra College of Technology.
 Identify five major challenges for incorporating social media in
the teaching and learning domain of Ibra College of Technology.
 Suggest measures/strategies that would help in overcoming the
aforesaid challenges.
 List out five value additions you may derive by incorporating
social media in the teaching and learning processes of Ibra
College of Technology.
 Identify a leader within your group who can present the findings
derived out of the brainstorming session.
 Time allotted for group discussion=15 minutes.

34. Some food for thought-Social Media
 Avoiding misuse of resources by teacher-learner duo
 Protecting the identity of female students (ID related FB account
devoid of real name and picture)
 Complimenting with the existing teaching-learning mechanism
 Creating awareness among the unaware segment
 Avoiding replication of work
 Improper referencing leading to legal hassles
 Original content protection from plagiarism
 Proper referencing of contents used to avoid legal hassles
 Scheduling of the usage of social media sans disturbances in
routine teaching-learning
 Developing a flair for the usage of social media in education and
practicing it in unison
 Hackers
4/29/2013 Dr. Manishankar Chakraborty 34

35. References
 Starre Vartan, (2012),How teachers use social media in the classroom to beef up instruction, retrieved on 20/04/2013,
http://www.mnn.com/green-tech/research-innovations/stories/how-teachers-use-social-media-in-the-classroom-to-beef-up-in
 Vanessa Doctor, (2013), How To Use Social Media As A Teaching Tool, (2013), retrieved
on20/4/2013,http://www.hashtags.org/platforms/twitter/how-to-use-social-media-as-a-teaching-tool/
 Tom Durby,(2012), Top Twitter Hashtags For The Educational Sector, retrieved on 20/4/2013,
http://www.hashtags.org/platforms/twitter/top-twitter-hashtags-for-the-educational-sector/
 Vanessa Doctor, (2012), 30 Ways To Use Twitter For Education, retrieved on 20/4/2013,
http://www.hashtags.org/platforms/twitter/30-ways-to-use-twitter-for-education/
 Manishankar Chakraborty, (2008) Personal blog, retrieved on 20/4/2013, http://www.manishankarthetrainer.blogspot.com/
 Manishankar Chakraborty, (2012) Personal blog, retrieved on 20/4/2013, http://www.manishankarscribbles.wordpress.com/
 Manishankar Chakraborty, (2008) Personal micro-blog, retrieved on 20/4/2013, http://www.twitter.com/manitwitts
 Shea Bennet, (2012), A Teacher‟s Guide To Social Media [INFOGRAPHIC], retrieved on 21/4/2013,
http://www.mediabistro.com/alltwitter/teachers-guide-social-media_b25989
 SIFE, (2010), Business Ethics: Resolving an Unethical Situation, retrieved on 22/4/2013,
http://www.youtube.com/watch?v=fyf2xjx4mzU
 Kaaj Embren, (2013), Jim O`Toole, Professor in Business Ethics, retrieved on 22/4/2013,
http://www.youtube.com/watch?v=P5BhDaKD4kc
 Manishankar Chakraborty,(2013), Dr. Manishankar Chakraborty speaks on the importance of social media,retrieved on
22/4/2013,http://www.youtube.com/watch?v=5OeSk90yDlk
 Brian Burns, (2010), Sales Training - Funny Look at Sales Training | Sales Training Class - Sales Training, retrieved on 22/4/2013,
http://www.youtube.com/watch?v=0oiW9SNpHvc
 People streme, (Unknown), When Barry met Sammy - A Funny View of Human Resources and knowledge workers, retrieved on
22/4/2013, http://www.youtube.com/watch?v=Lu9QWojx8qE
 Rosary films, (Unknown), How To Maintain Classroom Discipline - Good And Bad Methods Training, retrieved on 22/4/2013,
http://www.youtube.com/watch?v=gHzTUYAOkPM
 Manishankar, (2012), Benhance, retrieved on 22/4/2012, http://www.behance.net/Manishankar
 Manishankar, (2013), Facebook page of Dr. Mani, retrieved on 22/4/2013,
https://www.facebook.com/DrManisPageForHisLearnerAndTrainees?ref=hl
 Manishankar, (2013), Wikipedia page of Dr. Mani, retrieved on 22/4/2013, http://en.wikipedia.org/wiki/User_talk:Drmanishankar
 Ewan McIntosh, (2009),Social media creates open education, retrieved on 23/4/2013,
http://www.youtube.com/watch?v=l8lFrW4CSuI
 Google images, retrieved on 21/4/2013 to 23/4/2013, http://images.google.com.om/imghp?hl=en
 Dr.Mani, (2013), Blog, retrieved on 23/04/2013, http://drmaniforstudents.blog.com/
 Harvard Business School Professor Blogs, (2013), retrieved on 23/4/2013, http://www.hbs.edu/about/social-media/Pages/faculty-
social-media.aspx
 Bryan Alexander (2006), Web 2.0: A New Wave of Innovation for Teaching and Learning, Educase Review, Vol 41, No 2, Pg32-44
 Moran, Mike; Seaman, Jeff; Tinti-Kane, Hester (2011), Babson Survey Research Group,
 Joshua McCarthy (2010), Blended learning environments: Using social networking sites to enhance the first year experience,
Australasian Journal of Educational Technology, 26(6), Pg-729-740.

36. Floor open for discussion….
 Thanking you!
 Happy Learning & Teaching through
Social Media!!!
4/29/2013 Dr. Manishankar Chakraborty 36