The Dragonfly Effect - INK Conference1. THE DRAGONFLY EFFECT!
J E N N I F E R AA K E R S T A N F O R D U N I V E R S I T Y G S B!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
3. Social media!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
4. I was skeptical.!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
5. MY VIEW OF SOCIAL MEDIA CIRCA 2008!
NARCISSISM!
ADHD! STALKING!
DESPAIR.COM
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
6. connecting!
networking!
amazing! understanding!
fun! Social Media!
innovative! friends!
powerful!
sharing!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
7. demanding!
inaccurate!
frivolous! lonely!
invasive!
Social Media!
time suck!
dangerous!
passing fad!
wastage of time!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
8. Creativity and
Innovation class !
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
9. USING SOCIAL MEDIA TO SAVE LIVES !
ROBERT CHATWANI!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
10. TWO FRIENDS,
DIAGNOSED WITH LEUKEMIA!
SAMEER BHATIA, 32
Grew up in Seattle
My Co-Founder, roommate, best friend
Married Reena in 2006
Stanford undergrad, serial entrepreneur
Diagnosed May 2007!
VINAY CHAKRAVARTHY, 28
Grew up in Fremont, CA
Married Rashmi in 2005
Berkeley undergrad, MD from BU
Diagnosed November 2006!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
11. US ESTIMATES – 2009
New cases: !44,790
Deaths: !21,870!
Mortality: !49%!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
12. For European
Americans, there
is an 80% Chance
of finding a
matched donor in
the NMDP
Registry. !
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
13. Of the 7.5 MILLION
registrants in the!
U.S.,!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
14. 20% are minorities.!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
15. But only 1% are
South Asian.!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
16. For many patients,
the only cure is a
bone marrow transplant,
from a human donor.!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
17. FINDING A DONOR
Marrow infusions require a
near perfect genetic match
(10/10). !
!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
18. FINDING A DONOR
Marrow infusions require a
near perfect genetic match
(10/10). !
The highest probability lies
in the same ethnic pool.!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
19. Non-profit that
operates a bone
marrow registry
of 7.5 million
individuals. !
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
20. For European Americans,!
there is a !
80% chance!
of finding a matched donor!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
21. Of the 7.5 million
registrants in the U.S.,!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
22. 20% are minorities.!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
23. But only 1% are
South Asian.!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
24. So if you are
South Asian…!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
25. your chances of finding a
match are slim. !
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
26. V E R Y S L I M!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
27. 1 in 20,000!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
28. Sameer and Vinay
did not find matches
that they desperately
needed in the registry.!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
29. To make matters worse,!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
30. in India…!
a country with more
than 1 billion people!
!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
31. There was no
National Bone
nothing
Marrow Registry!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
32. What to do?!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
33. Friends got
together.!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
34. We all knew that
we needed to
do something. !
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
35. What were our
options?!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
36. !
!
Do nothing!
!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
37. !
!
Do nothing!
!
Do something!
!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
38. !
!
Do nothing!
!
Do something!
!
Do something SEISMIC!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
39. Our simple answer…!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
40. If the odds were
1 in 20,000!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
41. Then all we
needed to do
was…!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
42. hold bone
marrow drives!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
43. and register 20,000
South Asians.!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
44. And then we’ll
find a match.!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
45. Just 1 problem.!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
46. We had only weeks
to get this done.!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
47. THE CHALLENGE
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
48. THE CHALLENGE
We needed to move fast.
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
49. THE CHALLENGE
We needed to move fast.
We needed to scale.
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
50. THE CHALLENGE
We needed to move fast.
We needed to scale.
We could not fail.!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
51. First, get focused.
!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
52. One goal:
20,000 South Asians!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
53. FORMED TEAMS!
!
TEAM VINAY! bridges TEAM SAMEER!
team lead! team lead!
marketing! marketing!
drive operations! drive operations!
education! education!
regional leads! regional leads!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
54. BUILT THE BRANDS!
HelpSameer.org! HelpVinay.org!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
56. Dear Friends,!
!
Please take a moment to read this e-mail. My friend, Sameer Bhatia, has been diagnosed with Acute Myelogenous Leukemia (AML),
which is a cancer of the blood. He is in urgent need of a bone marrow transplant. Sameer is a Silicon Valley entrepreneur, is 31 years
old, and got married last year. His diagnosis was confirmed just weeks ago and caught us all by surprise given that he has always
been in peak condition.!
!
Sameer, a Stanford alum, is known to many for his efforts in launching the American India Foundation, Project DOSTI, TiE (Chicago),
a microfinance fund, and other causes focused on helping others. Now he urgently needs our help in giving him a new lease on life.
He is undergoing chemotherapy at present but needs a bone marrow transplant to sustain beyond the next few months.!
!
Fortunately, you can help. Let s use the power of the Net to save a life…something that couldn t be done years ago, but is now
possible.!
!
Three Things You Can Do !
(click here for more details online)!
!
1. Please get registered.!
Getting registered is quick and requires a simple cheek swab (2 minutes of your time) and filling out some forms (5 minutes of your
time). Registering and even donating if you re ever selected is VERY simple.!
!
Another friend of ours, Vinay, was also diagnosed with AML and requires a transplant. We have joined forces with Team Vinay
(www.helpvinay.org) in order to get South Asians registered in the bone marrow registry. Both Sameer and Vinay need a match from
another South Asian, however, very few South Asians are actually in the registry and this makes it difficult for doctors to find them a
match. This is why we need your help.!
!
We are supporting Team Vinay in organizing drives nationwide, and I need you to get registered by visiting a local drive. Drives are
currently taking place all around the country, including throughout California, Washington, Michigan, Illinois, New York and many other
states. Please see the full list of locations here: http://www.helpvinay.org/dp/index.php?q=event.!
!
2. Spread the word.!
Please share this e-mail message with at least 10 people (particularly South Asians), and ask them to do the same. Please point your
friends to the local drives and ask them to get registered. If you can, sponsor a drive at your company or in your community. Drives
need to take place in the next 2-3 weeks to be of help to Sameer and Vinay. !
!
Please use the power of your address book and the Web to spread this message – today more than ever before, we can achieve
broad scale and be part of a large online movement to save lives. !
!
3. Learn more!
To learn more, please visit http://www.nickmyers.com/helpsameer. The site includes more details on how to organize your own drive,
valuable information about AML, plus FAQs on registering. Please visit http://www.helpvinay.org/dp/index.php?q=node/108 for more
information on the cities where more help is needed. Another past success story from our community is that of Pia Awal s; please
read about her successful fight against AML at www.matchpia.org. !
!
Thank you for getting registered to help Sameer and Vinay win their fight against leukemia – and for helping others who may face
blood cancers in the future.!
!
Truly,!
!
Robert!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
58. HELP SAMEER STRATEGY!
SOCIAL MEDIA! EDUCATION!
Widgets! Fliers!
Blogs! How to Videos!
Pledge Lists! Web Links!
Viral Email! Literature!
Video! Donor Orgs!
Facebook! Celebrities!
STRATEGY!
AWARENESS! ACTION!
Instant
Mass-Micro
Brand! Mobilization!
TV! Homes!
Public Relations! Universities!
Magazine! Temples!
Posters! Corporate Drives!
Newspapers! Clubs / Lounges!
Telemarketing! Local Events!
TRADITIONAL MEDIA! REGISTRATION!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H ! http://www.helpsameer.org/strategy/
!
59. HOSTING BONE MARROW DRIVE!
10 Simple Steps—You Can Do It!
Let s find Sameer and Vinay a match! Hosting a bone marrow
registration drive at work take some effort, but your drive can
be a big success with the right planning and coordination. This
playbook is designed to make it easy as possible for you.
Since each company is organized differently, think of this as a
general guide. The various steps are laid out in sequence, and
sample emails are included for you customize for your own use.
Replace the text in yellow with your own text.
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
60. BANNER ADS CREATED!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
61. VIRAL VIDEOS!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
62. The results in 11 weeks….!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
63. 470 bone marrow drives!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
64. 24,611 South Asians
registered!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
65. Sameer = 10/10 match!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
66. Vinay = 8/10 match!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
67. SAMEER SHARED HIS STORY
FROM THE HOSPITAL!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
68. SAMEER BLOGGED PROLIFICALLY!
Live each day as if it were your fir
st
Dear Friends and Loved Ones
,
I can t stress to you how muc
h I marvel at my blessed fortu
fortune that all of you had a ha
nd in creating.
ne every day, a
If you look back at my earlies
t posts on this website, you ll
diagnosed leukemia patient ne recall a newly-
eding a transplant from a gros
underrepresented and traditio sly
nally apathetic community. Al
challenged you all to step up ong with Vinay, I
and spread the work; to registe
when called upon to save a lif r and respond
e. I knew that this process wa
benefit me directly, but I had s very unlikely to
faith—and was convinced by Ro
that I had an opportunity to br bert and others—
ing visibility to this issue to be
patients. This worked as hope nefit future
d, and two other patients found
through our drives. And the un matches
through your efforts!
imaginable happened: I also fou
nd a match
So who is to credit for this? Ea
ch and every one of you. It co
your email that caused the do uld have been
nor to register. All of you stop
minute, What if this was me ped to think for a
or someone in my family? an
something as simple as sendin d then did
g an email to everyone you kn
Awareness Building, and was ew. This was
a crucial phase of your efforts
many of whom I don t even kn . Others of you—
ow but hope to seek out to th
day—vested yourselves even de ank in person one
eper by organizing drives. You
companies, your colleges, in yo did this at your
ur local communities, and at
worship. And one of your actu your temples of
ally won the luck of the draw
donor. and got to be my
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
69. VIDEO OF BONE MARROW TRANSFER!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
70. So, what lessons did
we learn?!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
71. 1
Develop a clear goal.!
There is elegance in simplicity.!
!
!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
72. 2
Reverse the rules. !
How might others might address the
challenge? Do the opposite. !
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
73. 3
Tell a good (truthful) story. !
Tell stories that connect on an
emotional level. !
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
74. 4
Design for collaboration.!
Enable others to contribute and
choose their own weapon.!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
75. UPDATE ON SAMEER!
Our dear friend,
Sameer, relapsed within
3 months of his
transplant.
He fought hard – but
sadly, passed away in
March 2008.!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
76. © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
77. We celebrated his life by
sharing his memorial
service with the world.!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
78. LIVE GLOBAL WEBCAST!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
79. AN UPDATE ON VINAY!
Vinay had a successful
transplant, but then
relapsed.!
He underwent alternative
drug treatments but, sadly,
Vinay also passed away in
June 2008.!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
80. PURPOSE…REVEALED!
Of the 24,611 newly
registered…
266 people
were matched in one !
year alone.!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
81. 266!
D T H EGD R A G O N F L Y N E S S !C / /© JJE N N I IF E R A A K E R !/ A N D Y S M I T H !
©ESI NIN HAPPI EFFE T E N N F E R AA K E R
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
Cooper Design!
!
82. FINAL THOUGHTS!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
83. Most revolutions are
sparked by the actions
of a few ordinary
people.!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
84. Your biggest asset is a
clear mind and a very
large idea. !
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
85. Find the ignition point,
and light it. !
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
86. What do I do now?!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
87. Could I water this?!
What do I do now?!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
88. Would this story grow?!
Could I water this?!
What do I do now?!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
89. How would that make me feel?!
Would this story grow?!
Could I water this?!
What do I do now?!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
90. HAPPY!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
91. So I talked to my husband….!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
92. What could we do that would
have this kind of impact - !
quickly!
powerfully!
effectively?!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
93. … by harnessing social media?!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
94. Collect stories!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
95. What campaigns took flight
vs. stay grounded? !
!
!
! ! ! ! ! !!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
96. Two surprising factors !
!
!
! ! ! ! ! !!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
97. A RECONSIDERED VIEW OF
SOCIAL MEDIA!
MEANING!
DESPAIR.COM
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
98. Four activities were
coordinated with
precision, operating
in sync!
!
! ! ! ! ! !!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
99. FOCUS ON A SINGLE GOAL!
© © T H E D R A G O N F L Y E F F E C T/ /J E E N NF F E R A A K E R/ /A A N D Y S MT T H !
THE DRAGONFLY EF ECT J NNI IER A KER NDY SMI IH!
100. GRAB ATTENTION!
© © T H E D R A G O N F L Y E F F E C T/ /J E E N NF F E R A A K E R/ /A A N D Y S MT T H !
THE DRAGONFLY EF ECT J NNI IER A KER NDY SMI IH!
101. TELL A STORY!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
102. ENABLE OTHERS TO ACT!
© © T H E D R A G O N F L Y E F F E C T/ /J E E N NF F E R A A K E R/ /A A N D Y S MT T H !
THE DRAGONFLY EF ECT J NNI IER A KER NDY SMI IH!
103. Dragonfly: can fly in any direction when all four
wings beat in concert.!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
104. DRAGONFLY EFFECT:
Small acts can create big change!
!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
105. DRAGONFLY EFFECT:
Small acts can create big change
when the core idea has deep
meaning!
!
!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
106. When all four wings
are coordinated.!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
107. © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
108. HAPPY!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
109. WHY WAS I HAPPY?!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
110. Four
(happiness)
hypotheses!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
111. 1
Felt a different type of
happiness.!
There are two types of happiness.
People often assume there is only one.!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
112. exciting!
pleasurable!
laughing! fleeting!
enjoyable!
Happy!
feels good! fun!
energizing!
passionate!
Mogilner, Kamvar, and Aaker (2011); Tsai, Knutson and Fung (2006)!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H ! !
113. peaceful!
connected!
meaningful!
balanced!
fulfilled! Happy!
feels right! lasting!
grateful!
content!
Mogilner, Kamvar, and Aaker (2011); Tsai, Knutson and Fung (2006)!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H ! !
114. 1
1
4
We Feel Fine Harris and Kamvar 2009!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
115. THE POWER OF DEEP BREATHING!
Mogilner, Kamvar and Aaker (2011)!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H ! !
!
116. TEA STUDY!
Mogilner, Kamvar, and Aaker (2011)!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
117. You can choose
the happiness you
want to feel.!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
118. The happiness you choose
impacts the decisions you make.!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
119. 2
Felt less of a need to
“be happier.”!
Which wasnʼt really working anyway!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
120. PATHS TO HAPPINESS!
FROM 1,250 EXECUTIVES
To earn billions of dollars! Spend more time with family!
To give back to the world! Spend more time with friends!
Want for less! Spend more time in Venice!
Fix my employer! To know the meaning of life!
Find my purpose in life! One of those f**king startup
companies would actually
Stop worrying about others!
start to make some f**king $
Become fit really quickly! $$s!! Then I could
Have the worry gland surgically concentrate on important
removed! things like making babies
! ! ! !!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
121. Instead of trying to get happier,
could you seek, find and
remember moments of
happiness?!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
122. 1st
moment of
happiness
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
123. 2nd
moment of
happiness
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
124. MOMENTS OF HAPPINESS!
http://faculty-gsb.stanford.edu/aaker/pages/Designing_Happiness_media.html
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
125. 3
Reframed
happiness!
Design for alignment. !
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
126. SIX SELVES
WHO AM I?!
Happy Hour
COFFEE + COCKTAILS
IDENTIFY
IDENTIFY
PROFESSIONAL
Noon
1.
1. ROLES
ROLES YOGA
ATHLETE PARTNER
2. SWEETSPOTS
3. OVERLAPS SELF
SPIRITUAL PARENT
FRIEND
James 1890; Markus and Kunda 1986; Aaker 1999!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
127. SIX SELVES
WHAT MAKES ME HAPPY?!
Happy Hour
Weekend
COFFEE + COCKTAILS
DRAGONFLY
IDENTIFY
IDENTIFY
PROFESSIONAL
Noon
1.
1. ROLES
ROLES YOGA
Weekend Weekend
ATHLETE PARTNER DRAGONFLY
2.
2. SWEETSPOTS
ACTIVITIES YOGA
3. OVERLAPS SELF
Weekend SPIRITUAL PARENT Weekend
DRAGONFLY DRAGONFLY
FRIEND
Weekend
COFFEE AND COCKTAILS
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
128. SIX SELVES
WHERE DO I FIND ALLIGNMENT?!
Happy Hour
Weekend
COFFEE + COCKTAILS
DRAGONFLY
IDENTIFY
IDENTIFY
PROFESSIONAL
Noon
1.
1. ROLES
ROLES YOGA
Weekend Weekend
ATHLETE PARTNER DRAGONFLY
2.
2. SWEETSPOTS
SWEETSPOTS YOGA
3.
3. OVERLAPS
OVERLAPS SELF
Weekend SPIRITUAL PARENT Weekend
DRAGONFLY DRAGONFLY
FRIEND
Weekend
COFFEE AND COCKTAILS
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
129. 4
Saw a way to
create meaning!
One small individual act, when repeated,
can create big change. !
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
130. One email!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
131. Dear Friends,!
!
Please take a moment to read this e-mail. My friend, Sameer Bhatia, has been diagnosed with Acute Myelogenous Leukemia (AML),
which is a cancer of the blood. He is in urgent need of a bone marrow transplant. Sameer is a Silicon Valley entrepreneur, is 31 years
old, and got married last year. His diagnosis was confirmed just weeks ago and caught us all by surprise given that he has always
been in peak condition.!
!
Sameer, a Stanford alum, is known to many for his efforts in launching the American India Foundation, Project DOSTI, TiE (Chicago),
a microfinance fund, and other causes focused on helping others. Now he urgently needs our help in giving him a new lease on life.
He is undergoing chemotherapy at present but needs a bone marrow transplant to sustain beyond the next few months.!
!
Fortunately, you can help. Let s use the power of the Net to save a life…something that couldn t be done years ago, but is now
possible.!
!
Three Things You Can Do !
(click here for more details online)!
!
1. Please get registered.!
Getting registered is quick and requires a simple cheek swab (2 minutes of your time) and filling out some forms (5 minutes of your
time). Registering and even donating if you re ever selected is VERY simple.!
!
Another friend of ours, Vinay, was also diagnosed with AML and requires a transplant. We have joined forces with Team Vinay
(www.helpvinay.org) in order to get South Asians registered in the bone marrow registry. Both Sameer and Vinay need a match from
another South Asian, however, very few South Asians are actually in the registry and this makes it difficult for doctors to find them a
match. This is why we need your help.!
!
We are supporting Team Vinay in organizing drives nationwide, and I need you to get registered by visiting a local drive. Drives are
currently taking place all around the country, including throughout California, Washington, Michigan, Illinois, New York and many other
states. Please see the full list of locations here: http://www.helpvinay.org/dp/index.php?q=event.!
!
2. Spread the word.!
Please share this e-mail message with at least 10 people (particularly South Asians), and ask them to do the same. Please point your
friends to the local drives and ask them to get registered. If you can, sponsor a drive at your company or in your community. Drives
need to take place in the next 2-3 weeks to be of help to Sameer and Vinay. !
!
Please use the power of your address book and the Web to spread this message – today more than ever before, we can achieve
broad scale and be part of a large online movement to save lives. !
!
3. Learn more!
To learn more, please visit http://www.nickmyers.com/helpsameer. The site includes more details on how to organize your own drive,
valuable information about AML, plus FAQs on registering. Please visit http://www.helpvinay.org/dp/index.php?q=node/108 for more
information on the cities where more help is needed. Another past success story from our community is that of Pia Awal s; please read
about her successful fight against AML at www.matchpia.org. !
!
Thank you for getting registered to help Sameer and Vinay win their fight against leukemia – and for helping others who may face
blood cancers in the future.!
!
Truly,!
!
Robert!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
132. Cooper Design!
!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
133. Cooper Design!
!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
134. Itʼs one thing to
write a book.!
!
But could we
put it to work?!
!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
135. The (sad) reality is that
the problem still exists.!
!
And the numbers are
still terrible if you are
South Asian.!
!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
136. This is Sanjana Sahni. !
!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
137. © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
138. She has multiple myeloma.!
The only thing that will
save her is a bone
marrow transplant. !
!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
139. She has been searching
for two years. !
!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
140. We have come so far.!
We arenʼt there yet. !
!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
141. But the (happy) news is
that the technology has
fundamentally shifted. !
!
!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
142. Bone marrow transfers
used to take!
!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
143. 36
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
hrs!
144. 3 hrs!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
145. You used
to need
blood!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
146. Now, all you
need is
a swab!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
147. What can we do? !
!
!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
148. 100K Cheeks!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
149. 1 trip!
!
100K Cheeks!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
150. 1 life!
!
1 trip!
!
100K Cheeks!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
151. 1 registry!
!
1 life!
!
1 trip!
!
100K Cheeks!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
152. !
!
!
A SMALL ACT!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
154. !
A BIG
CHANGE!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
155.
IN CLOSING ...!
!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
156. HAPPINESS OFTEN FEELS OUT OF REACH!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
158. DESIGNING HAPPINESS…!
Choices
Which type of happiness do we want to feel?!
Environments!
What happy moments are enabled?!
Actions!
What can we do to be a part of something bigger?
!!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
159. Can we make connections, !
create meaning,!
and be a part of something bigger
!
…by harnessing social media!
!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
160. What is one small act
you can do? !
!
!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
161. A SMALL ACT!
Please get registered.! ! ! !Share stories of small acts!
Simple and quick — ! ! ! !Tweet, blog, email, talk.!
7 minutes of your time ! ! ! !Share this message !
can help save hundreds of lives ! !www.dragonflyeffect.com!
!
!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
162. HAPPY!
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
163. ! !
thank you! !
!
!
and special thanks to"
Sameer and Vinay, Robert Chatwani, Purin Phanichphant, Joe Brown, Emily Ma, Barbara McCarthy, David Rogier, Jason Chua,
Nicolae Halmaghi, Nick Myers, Renna Al-Yassini, Jayson McCauliff, Cassie Mogilner, Sep Kamvar, Anneke Jong, Mia Mabanta,
Nancy Duarte, Oren and Justine Jacob, our TED dinner-ites, my parents,!
my kids: Cooper, Devon and Tea Sloane and my husband Andy Smith!
Editor's Notes A perfect match for Sameer And a near perfect match for Vinay Designing for collaboration . Enable others to contribute. Allow others to self-enroll and choose their own weapon.The ability to get others to take up the cause as if it were their own. The dragonfly effect is the idea that small acts can create big change. When meaning is at the core… ... And all four wings are beating in concert. And just thinking of that makes me happy. A reasonable question is - why did this make me so happy? The core of this book is sad, indeed tragic. Why would I feel happy? Let me put forward three hypotheses about my happiness. When the reason is fundamentally meaningful, it buffers you through the hard times and makes the good times that much more enjoyableThe first is that, instead of the normal joy, I felt a different type of happiness. In fact, there are two types of happiness that exist. However, people assume there is only one. Research that I have done with my colleagues, Cassie Mogilner and Sep Kamvar, show the meaning of these two happiness types (http://faculty-gsb.stanford.edu/aaker/pages/research.html)When we ask people what defines happiness for them, two discrete responses result. Equally interesting is that you can switch which type of happiness you are experiencing at any given moment. In one study, we asked subjects to breath normally, and another set of subjects to breath deeply, focused on the present.After 6 minutes, we asked the two groups of subjects to define happiness. The control group of subjects, breathing normally, felt happiness was excitement. The deep breathing group of subjects felt happiness was about peacefulness. And perhaps even more interestingly, the breathing exercise altered the choices they eventually made.We gave the two groups of subjects a choice of teas. They could either pick a refreshing energizing peppermint tea, or a relaxing, calming chamomile tea. Subjects in the first group picked the calming tea.Subjects in the second group picked the energizing tea.CONTROL:energized and excited (63%)peaceful and calm (37%) DEEP BREATHING:energized and excited (27%)peaceful and calm (73%)TWO CONDITIONSNormal DeepBreathing BreathingRESULTING CHOICERefreshing, Peaceful,Invigorating SoothingTeaTeaStudents given breathing exercise that increased focus on the present moment were then presented with a choice between calming or energizing teas.CONTROL:energized and excited (63%)peaceful and calm (37%) DEEP BREATHING:energized and excited (27%)peaceful and calm (73%)TWO CONDITIONSNormal DeepBreathing BreathingRESULTING CHOICERefreshing, Peaceful,Invigorating SoothingTeaTea