Step-by-step look at cause marketing including examples and a case study. The presentation is designed to introduce the agricultural marketing community to cause marketing concepts.
27. Power of Cause Marketing http://www.msnbc.msn.com/id/3032619/#2821063
28. 23.4 MILLION households said they saw, read or heard about Trees for Troops Reach & Impact 2008 Trees for Troops 3.4 MILLION households said T4T “influenced” their decision to purchase a Real Tree in 2008 Practice
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Notes de l'éditeur
Confession – Because a cause advocate by accident! Story re CSF – FedEx – T4T