SLSAE (2010) Converging Trends Impacting Associations

•Télécharger en tant que PPT, PDF•

1 j'aime•380 vues

Three converging trends are impacting associations and nonprofits. Here's a summary from the January 19, 2010, meeting of the St. Louis Society of Association Executives.

SLSAE – January 19, 2010 Converging Trends Impacting Associations Steve Drake

Converging Trends Impacting Associations Content Marketing Cause Marketing Social Media

Survey Says … Impact on Your Organization

SOCIAL MEDIA Content Marketing Cause Marketing Social Media

Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social Media What: Community, relations, research Old: Word of mouth, networking New: Web-based tools w/o gatekeeper Why: Community-member building

Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]

Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

CONTENT MARKETING Content Marketing Cause Marketing Social Media

Content Marketing What: Sharing content NOT selling Old: Controlled, Members Only New: Open to all (w/exceptions) Why? Be filter/add context for members Be thought leader If you don’t someone else will Repurpose & redistribute Examples: marketingprofs.com raintoday.com DrakeCo Clients: CLA, DCHA – Tip of Weeks

CAUSE MARKETING Content Marketing Cause Marketing Social Media

Cause Marketing What: NonProfit & For Profit Old: Philanthropy New: Marketing for Purpose & Passion Why: Engagement, awareness, funds Examples: MO KidsFirst St. Jude’s Trees for Troops

[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object]

Social Media & Cause ,[object Object],[object Object],[object Object],[object Object],[object Object]

Putting It All Together ,[object Object],[object Object],[object Object]

Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Roundtable Discussion Topics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Converging Trends Impacting Associations Steve Drake President Drake & Company [email_address] 636/449-5050 Twitter: @stevedrake @causeaholic LinkedIn: Steve Drake SlideShare: Steve Drake Blog: http://blog.drakeco.com Blog: www.causeaholic.com

Contenu connexe

Tendances

Buzz12 social media and marketing for cpa'sBuzz12

Fancy Food Show (2006) Using Blogs To Grow Your BusinessDiva Marketing (Blog)

Marketing Your Business Using Social MediaUniversity of Arkansas-Fort Smith

10 real-world tips for building relationships and closing more on LinkedInMicrosoft

2015 B2B Marketing Summit A Case for Social Selling and the Opportunities it ...Zoe Sands

Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the...Diva Marketing (Blog)

Social media marketing Tips ewankian

CDBG ForumBret Simmons

30 Days to Social Media SuccessBusiness Book Summaries

Services Capstone Starting a Social Media StrategySusan Chesley Fant

Starting Clients with Digital and Social Media MarketingSusan Chesley Fant

Manuel De Vits “How to align Selling in Europe or state in the new GDPR envir...Lviv Startup Club

Social and Emering Media Panel - Pardot Users ConferencePardot

Social Marketing (Presented at St. John's 120213)Steve Goldner

5 Steps to Maximize Your Not for-Profit’s Social Media PresenceCBIZ, Inc.

L25C Massage School Marketing PresentationMichelle Ngome Line 25 Consulting

SLSAE - Social Media Strategy - Wrap-up 06-15-10Q&A Business Solutions

Tsprasocialmediafeb2009Fran Stephenson

Social Media Becoming Mainstream 081809Marvin Dejean

PR 21.0: Increasing your non-profits exposure using social mediaLisa Kaslyn - Social Content Marketing + PR

Tendances (20)

Buzz12 social media and marketing for cpa's

Fancy Food Show (2006) Using Blogs To Grow Your Business

Marketing Your Business Using Social Media

10 real-world tips for building relationships and closing more on LinkedIn

2015 B2B Marketing Summit A Case for Social Selling and the Opportunities it ...

Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the...

Social media marketing Tips

CDBG Forum

30 Days to Social Media Success

Services Capstone Starting a Social Media Strategy

Starting Clients with Digital and Social Media Marketing

Manuel De Vits “How to align Selling in Europe or state in the new GDPR envir...

Social and Emering Media Panel - Pardot Users Conference

Social Marketing (Presented at St. John's 120213)

5 Steps to Maximize Your Not for-Profit’s Social Media Presence

L25C Massage School Marketing Presentation

SLSAE - Social Media Strategy - Wrap-up 06-15-10

Tsprasocialmediafeb2009

Social Media Becoming Mainstream 081809

PR 21.0: Increasing your non-profits exposure using social media

En vedette

Apple Computerguestb587b2

Travel to rometsareva_mariya

US & Intl Real Estate investments 2008Marcusroberts

Cause Marketing - Moving to Win-Win-Win (NAMA 2009)Steve Drake

Harnessing the Global Community in the Era of Web 2.0Mike Kujawski

How Brands can deliver, navigate and measure the impact of their campaignsSusan McPherson

Cause Marketing AMC Survey Slides (2008)Steve Drake

Social Media Workshop for Businesspeople Between JobsSteve Drake

Morfologi_pembentukan kataizyan bakri

RPH Pendidikan Sivikizyan bakri

Pidato Di Rajaizyan bakri

Semantikizyan bakri

3116 proformaizyan bakri

twitter en la educaciónmaria jose

En vedette (14)

Apple Computer

Travel to rome

US & Intl Real Estate investments 2008

Cause Marketing - Moving to Win-Win-Win (NAMA 2009)

Harnessing the Global Community in the Era of Web 2.0

How Brands can deliver, navigate and measure the impact of their campaigns

Cause Marketing AMC Survey Slides (2008)

Social Media Workshop for Businesspeople Between Jobs

Morfologi_pembentukan kata

RPH Pendidikan Sivik

Pidato Di Raja

Semantik

3116 proforma

twitter en la educación

Similaire à SLSAE (2010) Converging Trends Impacting Associations

Social media for small businessWyoming SBDC Network

Corporate Social Content StrategyCT Moore

An Introductory Guide to Social Media MarketingSlideBee

Is Your Non-Profit Blooming Online? | SoCon13Center for Sustainable Journalism at Kennesaw State University

Social Media Marketing for Small BusinessRich Brooks

Social Media Capacity Building for NonprofitsSusan Tenby

Social Media Capacity BuildingTechSoup

$U:\My Documents\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop P...$ $U:\My Documents\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop P...$

U:\My Documents\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop P...guest53da91

Social Media and Why it's WRITE for YouByrdie Franco-Rocha

Social Media 101 for BusinessMaven Communications

Using Social Media to Grow Your Business and Your BrandMichelle Krier

$U:\Mcuments\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop Preso$ $U:\Mcuments\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop Preso$

U:\Mcuments\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop PresoSteve Drake

$U:\My Documents\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop P...$ $U:\My Documents\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop P...$

U:\My Documents\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop P...Steve Drake

Organization models for social mediaSociety3

Get Web Smart: Social Media OverviewSocial Wants

Social Media Marketing: Have It Your WayBloomberg Marketing/Diva Marketing Blog /Diva Foodies

Marketing New Media POMA 2013Chris Moise

Social media for businessVab Media

Social Media 101 Final 070909Maven Communications

Social with microsoft social engagement 2016Claudia Selle

Similaire à SLSAE (2010) Converging Trends Impacting Associations (20)

Social media for small business

Corporate Social Content Strategy

An Introductory Guide to Social Media Marketing

Is Your Non-Profit Blooming Online? | SoCon13

Social Media Marketing for Small Business

Social Media Capacity Building for Nonprofits

Social Media Capacity Building

$U:\My Documents\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop P...$ $U:\My Documents\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop P...$

U:\My Documents\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop P...

Social Media and Why it's WRITE for You

Social Media 101 for Business

Using Social Media to Grow Your Business and Your Brand

$U:\Mcuments\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop Preso$ $U:\Mcuments\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop Preso$

U:\Mcuments\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop Preso

$U:\My Documents\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop P...$ $U:\My Documents\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop P...$

U:\My Documents\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop P...

Organization models for social media

Get Web Smart: Social Media Overview

Social Media Marketing: Have It Your Way

Marketing New Media POMA 2013

Social media for business

Social Media 101 Final 070909

Social with microsoft social engagement 2016

Plus de Steve Drake

Reinders social mediaSteve Drake

Reinders harnessing multiple generationsSteve Drake

Reinders generations & social media (ss)Steve Drake

Wolf summarySteve Drake

Texting tweeting & tweerking what's up with the younger generationSteve Drake

Generations, Social Media & Content: What They Mean to ReindersSteve Drake

Why Association Boards Fail & How to Fix ThemSteve Drake

How Specialty Contractors Can Use Websites and Social MediaSteve Drake

Marketing 3.0: Creating a Faster Path to Innovation and ResultsSteve Drake

Integrated Marketing in the Digital EraSteve Drake

Association Economic Impact on St. Louis RegionSteve Drake

Content marketing world conference provides valuable info for associationsSteve Drake

Content Marketing for Associations & Nonprofits: An OverviewSteve Drake

2012 digital media show finalSteve Drake

8 1 aaohn webinarSteve Drake

Managing content to enhance member valueSteve Drake

Narrow-Minded Boards and Other Association ChallengesSteve Drake

NE-SAE General SessionSteve Drake

Bridging the Generations in Golf: Syngenta Business InstituteSteve Drake

Best interview questionsSteve Drake

Plus de Steve Drake (20)

Reinders social media

Reinders harnessing multiple generations

Reinders generations & social media (ss)

Wolf summary

Texting tweeting & tweerking what's up with the younger generation

Generations, Social Media & Content: What They Mean to Reinders

Why Association Boards Fail & How to Fix Them

How Specialty Contractors Can Use Websites and Social Media

Marketing 3.0: Creating a Faster Path to Innovation and Results

Integrated Marketing in the Digital Era

Association Economic Impact on St. Louis Region

Content marketing world conference provides valuable info for associations

Content Marketing for Associations & Nonprofits: An Overview

2012 digital media show final

8 1 aaohn webinar

Managing content to enhance member value

Narrow-Minded Boards and Other Association Challenges

NE-SAE General Session

Bridging the Generations in Golf: Syngenta Business Institute

Best interview questions

SLSAE (2010) Converging Trends Impacting Associations

1. SLSAE – January 19, 2010 Converging Trends Impacting Associations Steve Drake

2. Converging Trends Impacting Associations Content Marketing Cause Marketing Social Media

3. Survey Says … Impact on Your Organization

4. SOCIAL MEDIA Content Marketing Cause Marketing Social Media

6. Social Media What: Community, relations, research Old: Word of mouth, networking New: Web-based tools w/o gatekeeper Why: Community-member building

9. Defensive / Research

10. SlideShare

11. Social Media as Fundraiser

12. Tweetsgiving

13. Twitter & Fund-raising

14. CONTENT MARKETING Content Marketing Cause Marketing Social Media

15. Content Marketing What: Sharing content NOT selling Old: Controlled, Members Only New: Open to all (w/exceptions) Why? Be filter/add context for members Be thought leader If you don’t someone else will Repurpose & redistribute Examples: marketingprofs.com raintoday.com DrakeCo Clients: CLA, DCHA – Tip of Weeks

16.

17.

18. CAUSE MARKETING Content Marketing Cause Marketing Social Media

19. Cause Marketing What: NonProfit & For Profit Old: Philanthropy New: Marketing for Purpose & Passion Why: Engagement, awareness, funds Examples: MO KidsFirst St. Jude’s Trees for Troops

20.

21. St. Jude’s Corporate Cause Partners

22.

23.

24.

25.

26.

27.

28.

29. Converging Trends Impacting Associations Steve Drake President Drake & Company [email_address] 636/449-5050 Twitter: @stevedrake @causeaholic LinkedIn: Steve Drake SlideShare: Steve Drake Blog: http://blog.drakeco.com Blog: www.causeaholic.com

Notes de l'éditeur

Rapid growth … even if you don’t use it, you need to check so you know what your member community is doing … Facebook had 150 million users on 1/1/09 … by 2/15/09, it had jumped to 175 million users. They have 80 million active users on line every day. Facebook now – for a fee – will notify people (matching your demographics) to invite them to join your Fan Page.
From control to democracy … biggest change since printing press invented Is redefining what it means to be a member … So much info, people seeking trusted source to serve as filer If association doesn’t, community will find its own … Example … why didn’t AMA produce marketingprofs.com?? Allows Association and/or DrakeCo to be seen as the “thought leader” … go to group.
Hope you know about this. FYI … I now have a Twitter account under the name “causeaholic”
How do we change? How do we help our clients change? How do we manage the association’s “media portfolio?”

SLSAE (2010) Converging Trends Impacting Associations

Recommandé

Recommandé

Contenu connexe

Tendances

Tendances (20)

En vedette

En vedette (14)

Similaire à SLSAE (2010) Converging Trends Impacting Associations

Similaire à SLSAE (2010) Converging Trends Impacting Associations (20)

Plus de Steve Drake

Plus de Steve Drake (20)

SLSAE (2010) Converging Trends Impacting Associations

Notes de l'éditeur