A quick guide to the use of Community, as a gamification technique, at mobile casinos. We'll be looking at forums, user profiles, leaderboards, and social media to see how they drive users to engage with mobile casinos. For more articles about gamification, visit www.androidslots.co.uk

1. Community at Mobile Casinos
By
Droid Slots
A quick summary of a
gamification technique

2. How do casinos create a sense of community?

3. How do casinos create a sense of community?
Casinos may create a sense of
community by using:
• User Profiles
• Forums
• Leaderboards
• Social Media

4. User Profiles
A user profile is a collection
of information that is all
about you.

5. User Profiles
A user profile could include…
• Your name/gambling alias
• Where you’re from
• Your ranking
• An avatar (the image that
represents you).
An avatar

6. User Profiles
User profiles are a good way of
making the experience of online
gambling more human, and more
sociable. It’s nice to know that you’re
not alone, and it can be fun to learn a
little bit about your fellow gamblers.

7. Forums

8. Forums
Online spaces in which people can
discuss topics that interest them.

9. Forums
Forums may increase the number
of customers going to a particular
casino, as people may enjoy
swapping tips with their fellow
gamblers, and discussing the
experience of playing particular
games offered at that casino.

10. Leaderboards

11. Leaderboards
A leaderboard is a list of
players, usually in descending
order of rank. Ranking for each
player may be determined in
terms of how many points each
player has scored, or the
amount of money they have
won.

12. Leaderboards
In a leaderboard, each player’s avatar
is displayed next to their rank. You
should be able to click on their avatar
to take you to their profile. In this way,
user profiles make leaderboards
possible, as without them, there
would be no way of referencing each
player

13. Leaderboards
Leaderboards can
inspire and motivate
people to play more.

14. Social Media

15. Social Media
Many online casinos use social media
in order to create a sense of
community. Some casinos run
Facebook competitions to increase
interaction with the social media
community.

16. What are the advantages of using
community as a gamification technique?

17. What are the advantages of using
community as a gamification technique?
• It chimes with the current trend of
online socialising, and will attract
customers who enjoy this type of
socialising.
• It brings a human element to
online gambling.
• Leaderboards can be motivating
and inspiring.
• It makes the experience of
gambling more interesting and
variable.

18. What are the disadvantages of using
community as a gamification technique?

19. What are the disadvantages of using
community as a gamification technique?
• Not everyone is a fan of the public
nature of online socialising. They
might prefer a more private
gambling experience.
• Leaderboards can make big
winning look more achievable than
it actually is.
• People can become overly
concerned with their place in a
leaderboard, leading to stress.

20. How commonly is community used as a
gamification technique?

21. How commonly is community used as a
gamification technique?
Moderate use of Community is a
fairly common gamification
technique, and it’s on the
increase.

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