iBeacon and IoT: Where We're At, Where We're Going
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This document discusses Bluetooth low energy beacons and their potential uses and opportunities. It begins with an introduction to beacons and discusses some common myths. It then covers beacon hardware components like firmware and security considerations. Several case studies of existing beacon uses are presented, such as at museums. Finally, the document discusses potential future applications of beacons and asks where the reader might apply beacon technology.
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iBeacon and IoT: Where We're At, Where We're Going
- 1. Building for a World of Beacons ! April 7, 2014
- 2. Building for a World of Beacons 2 Platform that connects three things: user experiences, content and beacons. Leading independent site focused exclusively on beacons. Who and Why
- 3. Building for a World of Beacons 3 Who and Why We’re beacon ‘agnostic’. We’re looking for smart people. We’re collaborating with organizations in Canada, Australia, US and Europe.
- 4. Traveling Up the Stack
- 5. Building for a World of Beacons 5 Agenda Beacons 101 - and some myths Beacon Hardware The Future (and opportunities) ! !
- 6. Beacon 101 (and some myths)
- 8. I ONCE WAS BLIND
- 9. Building for a World of Beacons 9 Beacon 101 But Now I See
- 10. iBeacon 101: The gateway drug for the Internet of Everything
- 11. Because Proximity Matters ! I’m here! ! Oh, hi! !
- 12. Building for a World of Beacons 12 Beacon 101 Ah! So that’s an iBeacon!
- 13. Building for a World of Beacons 13 Beacon 101 Yeah, not so fast. All iBeacons are BLE beacons. All BLE beacons are beacons. Not all beacons are BLE. Not all BLE are beacons.
- 14. Building for a World of Beacons 14 Powering a new era of wearable, contextual and sensor-based computing.
- 15. Building for a World of Beacons 15 What is it? The server contains a number of attributes, and the GATT Profile defines how to use the Attribute Protocol to discover, read, write and obtain indications. These features support a service-based architecture. The services are used as defined in the profile specifications. GATT enables you to expose service and characteristics defined in the profile specification.
- 16. Building for a World of Beacons 16
- 17. Building for a World of Beacons 17
- 18. Building for a World of Beacons 18 iBeacon 101 Which brings us back to Apple: Trademark Non-paired specification Advertising interval
- 19. Building for a World of Beacons 19 iBeacon 101
- 20. Bonus Slide 1: Bold Prediction While beacons work with Android, Google/Samsung et al will also launch a very different ‘flavor’ of beacon.
- 21. Building for a World of Beacons 21 Imagine a beacon on a car in a dealership. Your phone “hears” the beacon and then calculates how close it is. As you approach the car, different pieces of content are displayed based on proximity to the vehicle. Example: A Car Dealership When you approach the car, your app automatically changes and displays its price, features and other information. iBeacon iBeacon 101
- 22. Building for a World of Beacons 22 A single beacon can trigger multiple interactions. A message when you arrive at the dealer; a video as you approach the car; a “request assistance” button when you stand next to it. Example: A Car Dealership Interaction #3 Interaction #2 Interaction #1 iBeacon iBeacon 101
- 23. Building for a World of Beacons 23 WHAT IF? You add other ‘stuff’? iBeacon 101 Temperature WiFi Accelerometers Connected devices Google Glass Wearables !
- 24. The Hardware
- 25. Building for a World of Beacons 25 Hardware
- 26. Building for a World of Beacons 26 Hardware
- 27. Building for a World of Beacons 27 Hardware 02 # Number of bytes that follow in first AD structure 01 # Flags AD type 1A # Flags value 0x1A = 000011010 bit 0 (OFF) LE Limited Discoverable Mode bit 1 (ON) LE General Discoverable Mode bit 2 (OFF) BR/EDR Not Supported bit 3 (ON) Simultaneous LE and BR/EDR to Same Device Capable (controller) bit 4 (ON) Simultaneous LE and BR/EDR to Same Device Capable (Host) 1A # Number of bytes that follow in second (and last) AD structure FF # Manufacturer specific data AD type 4C 00 # Company identifier code (0x004C == Apple) 02 # Byte 0 of iBeacon advertisement indicator 15 # Byte 1 of iBeacon advertisement indicator e2 c5 6d b5 df fb 48 d2 b0 60 d0 f5 a7 10 96 e0 # iBeacon proximity uuid 00 00 # major 00 00 # minor c5 # The 2's complement of the calibrated Tx Power
- 28. Building for a World of Beacons 28 Hardware But it’s the FIRMWARE (oh, and battery) that counts Battery conservation/sleep mode/timers Advertising interval TX Power Security wrapper (if any) Firmware updates Tuning functions ! ! !
- 29. Building for a World of Beacons 29 Hardware NO, it’s the INSTALLATION that counts RF Interference Signal Range Variability over time Fleet management Beacon assignment ! ! !
- 30. Building for a World of Beacons 30 Hardware NO, it’s the SECURITY that counts Hacking the Firmware Beacon Spoofing Duplicate UUIDs Beacon Hijacking ! ! !
- 31. Bonus Slide 2: Bold Prediction The security layer will be the prime driver of hub/node deployments in the months to come.
- 32. Building for a World of Beacons 32 Hardware NO, it’s USER ACCEPTANCE that counts
- 33. Building for a World of Beacons 33 Hardware NO, it’s USER DOWNLOADS that count
- 34. Building for a World of Beacons 34 iBeacon Myths Which brings us to SOME MYTHS
- 35. Building for a World of Beacons 35 iBeacon Myths I need to send someone around to LOAD CONTENT onto my beacons
- 36. Building for a World of Beacons 36 iBeacon Myths Beacons TRACK PEOPLE and are really just surveillance devices.
- 37. Building for a World of Beacons 37 iBeacon Myths Beacons TRIANGULATE location.
- 38. Building for a World of Beacons 38 iBeacon Myths No one ever turns BLUETOOTH ON
- 39. Building for a World of Beacons 39 iBeacon Myths No one will want to be SPAMMED with all these messages they’ll get.
- 40. Sure. So the question is - what value will you bring to users?
- 41. Building for a World of Beacons 41 iBeacon 101
- 42. Building for a World of Beacons 42 iBeacon Case Studies Who’s Using Beacons?
- 43. Building for a World of Beacons 43 iBeacon Case Studies Beacons Aren’t Just For Coupons: For Tulips Too!
- 44. Building for a World of Beacons 44 iBeacon Case Studies Beacons Aren’t Just For Coupons: Museums… And simulating a minefield at the UN…
- 45. What Will We Do With Beacons Next?
- 46. Building for a World of Beacons 46 What Next?
- 47. Building for a World of Beacons 47 What Next?
- 48. Building for a World of Beacons 48 What Next?
- 49. Building for a World of Beacons 49 What Next?
- 50. Building for a World of Beacons 50 Where will YOU go with Bluetooth LE beacons? ! What Next?
- 51. Doug Thompson CEO doug@dot-3.net Twitter: @dusanwriter ! www.dot-3.net www.beekn.net ! ! Paul Ransom Director | UK paul@dot-3.net 416-479-3459 m 07970 470040 ! !