While corporates have difficulties to cope with digital transformation, startups are thriving in this new world. They challenge the status quo and reinvent business as we know it. What is it that makes them go harder, better, faster, stronger?

1. THE
CORPORATE
STARTUP
@dadovanpeteghem
THRIVING IN A DIGITAL WORLD

2. Duval Union Consulting
Social Seeder/Speakersbase
@dadovanpeteghem
founding partner
@dadovanpeteghem
Ghent :)

3. Digital
Transformation
A model to master
digital disruption.
@dadovanpeteghem
digitaltransformationbook.com
Sold in +50 countries

4. @dadovanpeteghem
“The times
they are
a changin.”

5. @dadovanpeteghem

6. @dadovanpeteghem

7. @dadovanpeteghem

8. @dadovanpeteghem

9. @dadovanpeteghem
"EVERYONE HAS A PLAN TILL THEY
GET PUNCHED IN THE FACE"

10. @dadovanpeteghem
In 2000 the business
was put on hold.
I'm a child of the disruption.

11. @dadovanpeteghem #MSPS15
That was just a gameboy
and the internet….

12. @dadovanpeteghem
Mobile
THE SPEED OF CHANGE
Social
Digital
Analog
Internet

13. @dadovanpeteghem

14. @dadovanpeteghem

15. Augmented Reality will take the
industrial workfloor next level

16. @dadovanpeteghem
Uber’s self-driving truck company just completed its
first shipment: 50,000 cans of Budweiser

17. LOGISTIEK

18. LOGISTIEK

19. @dadovanpeteghem
Voice Computing

20. @dadovanpeteghem
Artificial Intelligence

21. Won 40% of the appeals
www.donotpay.co.uk
Legal
A 19-year-old made a
free robot lawyer that
has appealed $3 million
in parking tickets

22. @dadovanpeteghem
https://hellopegg.io/Finance

23. @dadovanpeteghem
Sales

24. @dadovanpeteghem https://chatbotsmagazine.com/secret-invasion-of-business-bots-e35da408c206#.kqufecilo
Invasion of Business Bots

25. @dadovanpeteghem
“65% of the jobs today
won't exist in 2020”
- Saskia Van Uffelen, CEO Ericsson

26. @dadovanpeteghem
HYBRID
DIGITAL
ONLY>

27. @dadovanpeteghem
in a HYBRID WORLD
I believe
D
D
D D
H
H H
H
DIGITAL & HUMAN
TOUCHPOINTS
Where can human
interaction add
value?

28. @dadovanpeteghem
“140 YEARS OF RESEARCH BY
ECONOMISTS SHOWS
TECHNOLOGY HAS CREATED
MORE JOBS THAN IT'S
DESTROYED…”
… but it will require governments to review education and
training policies as well as income distribution schemes.
- Ian Stewart, Chief Economist, Deloitte.
https://www.theguardian.com/business/2015/aug/17/technology-created-more-jobs-than-destroyed-140-years-data-census

29. @dadovanpeteghem
WE ARE IN
DIGITAL KINDERGARTEN :-)

30. @dadovanpeteghem
De meesten
van ons zijn
niet
voorbereid.
We feel it's coming.

31. @dadovanpeteghem
1995+
Music
Photography
Video Rental
…
2010+
Print Media
TV
Travel
HR
…
2015+
Retail
Healthcare
Automotive
Education
Telco
Food
FMCG
Banking/Insurance
…
2020
All Safe
havens will be
subject to
digital
disruption
…
STARTUPS BRENGEN DE INNOVATIE

32. @dadovanpeteghem
B 2 B 2 C
Disintermediation: The Frog
Cutting out the middle man

33. THE IMPACT
ON YOUR BUSINESS?
@nickvinckier

34. @dadovanpeteghem
How far are
you from
your Uber
moment?

35. @dadovanpeteghem
TAKE
A SELFIE

36. @dadovanpeteghem
Assess the level of disruption
0 105
HYPER-DISRUPTION
Digital completely
changed the game.
It’s live or die and
there’s no way back.
DIGITAL FIRST
Digital initiatives are
adopted by the critical
mass of the market.
Internal and external
digitization kicks in
quickly.
DIGITAL ON THE SIDE
Digitization is
becoming
mainstream within
your industry.
External digital
initiatives pop up.
AS IS 2.0
Innovative ideas
improve internal
efficiency but there is
no external digital
pressure.

37. What is your

38. @dadovanpeteghem
Measure your digital readiness
0 105
INFANCY
We are strongly
lagging behind and
change is hard.
MEDIOCRACY
We are not lagging
behind but we are
not ready either.
ACCELERATION
We are up to par and
are quite ready for
change.
EXCELLENCE
We are leading the
way and (far) ahead
of the market.

39. @dadovanpeteghem
"We always overestimate
the change that will occur
in the next two years and
underestimate the change
that will occur in the next
ten. Don't let yourself be
lulled into inaction."
Bill Gates

40. @dadovanpeteghem

41. @dadovanpeteghem
CULTURE
AND PEOPLE
ARE THEIR
BACKBONE
1

42. @dadovanpeteghem

43. @dadovanpeteghem
FROM
day-to-day
zombification
TO
thriving on
momentum

44. @dadovanpeteghem
PEOPLE > TECHNOLOGY
Digital Transformation

45. @dadovanpeteghem
CUSTOMERS
FIRST?

46. @dadovanpeteghem
CUSTOMERS
FIRST?
EMPLOYEES
FIRST!

47. @dadovanpeteghem
THEY
WORK
TOGETHER.

48. @dadovanpeteghem
HOW
companies
WORK
WHAT A
startup
community
LOOKS LIKE

49. @dadovanpeteghem
young
people

50. @dadovanpeteghem
involve
young
people

51. @dadovanpeteghem
DIGITAL IS NOT
the exclusive domain
of young people
IT’S THE DOMAIN
OF THOSE
WILLING TO ADAPT

52. @dadovanpeteghem
ENLIGHTEN
YOURSELF

53. @dadovanpeteghem
BE OPEN FOR NEW
technology & tools
DOWNLOAD
NEW APPS
FOLLOW
TRENDS
PICK UP
NEW SKILLS

54. @dadovanpeteghem
You need Reverse Mentorship

55. @dadovanpeteghem
THEY THRIVE
ON A CLEAR
AND BOLD
PURPOSE
2

56. @dadovanpeteghem
Facebook Little Red Book

57. @dadovanpeteghem
Facebook Little Red Book

58. @dadovanpeteghem
WHAT IS
YOUR
NORTH
STAR VISION?

59. @dadovanpeteghem
WHAT IS
YOUR
NORTH
STAR VISION?

60. https://www.tesla.com/blog/master-plan-part-deux
Tesla: accelerating the
world's transition to
sustainable energy

61. @dadovanpeteghem
If we don’t create the
thing that kills Facebook,
someone else will.
“Embracing change” isn’t enough.
It has to be so hardwired into who
we are that even talking about it
seems redundant.
The internet is not a friendly place.
Things that don’t stay relevant don’t
even get the luxury of leaving ruins.
They disappear.
Facebook Little Red BookFacebook Little Red Book
share &
spread
your
vision

62. @dadovanpeteghem
Facebook Little Red Book

63. @dadovanpeteghem
THEY RUN
LEAN
AND ARE
DRIVEN BY THE
WFIO MOMENT
3

64. @dadovanpeteghem
Startups have to
spend their
chips wisely.

65. @nickvinckier
W E ’ R E F U C K E D , I T ' S O V E R
WHAT’S YOUR
WFIO MOMENT?

66. @dadovanpeteghem
FROM
maximum
validated
product
TO
minimum
viable
product
corporates disruptors

67. @dadovanpeteghem

68. @dadovanpeteghem
WHILE WE
LOOK AT
TECHNOLOGY,
THEY WORK
ON PROBLEMS
4

69. SO HOW
ABOUT
VIRTUAL
REALITY?
@dadovanpeteghem
Stop looking at technology
WHAT CAN
WE DO
WITH
BEACONS?
SHOULDN’T
WE
INVEST IN
DRONES?
DON’T WE
NEED A
MOBILE
APP?

70. @dadovanpeteghem
Stop looking for ideas

71. @dadovanpeteghem
Start solving problems

72. @dadovanpeteghem
Map the customer journey.
Try to translate
PAINPOINTS TO TOUCHPOINTS

73. @dadovanpeteghem #MSPS15
Don’t just translate
offline to online.
Start from scratch.

74. @dadovanpeteghem

75. @dadovanpeteghem
THEY
GO ALL IN ON
FUTURE
GENERATIONS
5

77. @jcaudron

78. @jcaudron

80. @dadovanpeteghem

81. @dadovanpeteghem
https://www.youtube.com/watch?v=aXV-yaFmQNk

82. YOU STARTUPS

83. F R O M DIGITIZATION
T O TRANSFORMATION

84. @dadovanpeteghem
THEY
INNOVATE
AROUND
THE CORE
PRODUCT/
BUSINESS
6

85. @dadovanpeteghem
CUSTOMER RELATION
ORGANISATION
PRODUCT BUSINESS MODEL
Foundation
Innovation

86. @dadovanpeteghem
CUSTOMER RELATION
ORGANISATION
PRODUCT BUSINESS MODEL
Foundation
Innovation
DIGITIZATION

87. @dadovanpeteghem
CUSTOMER RELATION
ORGANISATION
PRODUCT BUSINESS MODEL
Foundation
Innovation
TRANSFORMATION
New product - old business model
Old product - new business model
New product - new business model

88. @dadovanpeteghem
Adidas Is Making Its
Subscription Boxes for Women

89. EquipmentShare raises $5.5 million for
p2p marketplace for heavy equipment

90. Facebook Little Red Book
Mattel Unveils ThingMaker, A $300 3D Printer
That Lets Kids Make Their Own Toys@dadovanpeteghem

91. @dadovanpeteghem
Who is familiar with this guy?

92. @dadovanpeteghem
In 1975, this Kodak employee
invented the digital camera.
His bosses made him hide it.

93. @dadovanpeteghem
THEY ARE
ALWAYS
SHIPPING
7

94. @dadovanpeteghem
WHO
ARE
WE
TODAY?
WHO
DO WE WANT
TO BE
BY 2020?
90 DAYS SPRINTS
HORIZON VISION
TOMORROW STRATEGY

95. @dadovanpeteghem
"Execution is the last 99%"
- speed will be the variable -

96. @dadovanpeteghem
THE
QUICK
SHALL
INHERIT
THE
EARTH
Fast is better than slow.
While slow is adding
unnecessary
embellishments, fast is out
in the world.
And that means fast can
learn from experience while
slow can only theorize.
Those who ship quickly can
improve quickly.
So fast doesn’t just win the
race. It gets a head start for
the next one.
Facebook Little Red Book

97. @dadovanpeteghem
“If you are not
embarrassed by the
first version of your
product, you’ve
launched too late.”
Reid Hoffman
Co-founder LinkedIn / VC

98. @dadovanpeteghem
CORPORATE STARTUP
Culture
first
Define
BHAG
Thrive on
WFIO
Be a Glass
House
Solve
Problems
Invest in
generations
Always be
shipping

99. @dadovanpeteghem
but watching Messi everyday
won't make you a great player…
You can
be inspired…

100. @dadovanpeteghem
This is the biggest shift since the
industrial revolution.

101. @dadovanpeteghem
WHAT ARE YOU GOING TO
DO IN THE NEXT 90 DAYS?

102. @dadovanpeteghem
NEED
HELP?
CONTACT MEdado.vanpeteghem@duvalunion.com
speakersbase.com/dadovanpeteghem

103. THE
CORPORATE
STARTUP
@dadovanpeteghem
THRIVING IN A DIGITAL WORLD