It’s no secret that technology has changed the way we communicate in our everyday lives. Now, that evolution is directly shaping workforce communication. While marketing teams have been benefiting from the advances of new technology for years, communications technology has been stuck at intranets and email. But not any longer. In this virtual fireside chat, Michael Brito, Head of US Digital, LEWIS Global Communications, will be joining Robyn Hannah, Senior Director, Global Communications at Dynamic Signal, to discuss the future of workforce communication and how CommsTech is finally catching up. Michael is a digital strategist, author, TEDx speaker, adjunct professor with over 15 years experience helping organizations solve marketing and communications challenges. If companies want to keep their employees engaged, understanding how workforce communication and productivity go hand-in-hand is critical. Organizations must set up scalable infrastructure so that employees are informed and empowered to be more productive and amplify the brand message. However, this becomes more difficult as more and more companies are moving to a remote and distributed workforce. Coordinating among multiple roles, languages, and locations is increasingly important.

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What Does The Future Of
Workforce Communication Look Like?

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The Problem Facing Today’s Global Enterprises
Technology has changed the way we communicate, internally and externally
Smart phones have changed everything, including employee expectations around how companies
communicate with them.
We have to connect with employees in a way that mirrors how we all interact in our everyday lives.
(And employees will do the same when they engage with customers!)
MOBILE SOCIAL VIDEO

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Why Companies Must Evolve
Companies that transform the way they communicate will have
more connected, informed, and productive employees.
Those that fail to adapt to a modern method of communications
face a disconnected , dissatisfied workforce with negative
implications for your company and your customers.

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What’s Causing These Rapid
Communication Changes?

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Mobile workers will account for nearly
75% of the US workforce by 2020.
Source: International Data Corporation
Everyone is mobile-first and always on.

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30% of employees ignore their
employer’s emails.
Source: Apprise

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55% of employees said that a mobile
application would help them be more
informed and engaged with their
company.
Source: Mindshare
Employees expect companies to communicate on their terms.

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On average, nearly 60% of individuals
in formal employee advocacy
programs spend at least five hours per
week using social media for business
purposes.
Source: Hinge Research
Social media plays a major role in how employees engage with their community.

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Adults from the ages of 35 to 49 were
found to spend an average of nearly 7
hours per week on social media.
Source: New York Times

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Why Is It Important To Adapt As
Employee Expectations Shift?

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74% of employees feel that they’re
missing out on company information
and news.
Source: Gallup
Today’s employee feels uninformed and they don’t appreciate it.

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55% of employees said that a mobile
application would help them be more
informed and engaged with their
company.
Source: Towers Watson

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Why Does Your Communication Strategy
Need To Evolve Now?

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Companies that have more engaged
employees have 5X higher
shareholder returns over five years.
Source: Kenexa

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Employees spend nearly 10 hours per
week searching for and gathering
information.
Source: McKinsey

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Increasing employee engagement
investments by 10% can increase profits
by $2,400 per employee, per year.
Source: Workplace Research Foundation

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How Do You Balance Technology
Advancements With Authenticity?

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o The more we automate our lives, the more important it is for us to
communicate authentically with our peers.
o Technology solves this problem for companies looking to to scale the idea
of more authentic communication.
o Companies that transform the way they share and communicate will have
more connected and informed employees.
The Technology/Authenticity Dichotomy

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Sources: McKinsey, Cvent
Productivity improves by 20-25% in organizations
with connected employees.
Customer retention rates are 18% higher on
average when employees are highly engaged

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What Are Some Things
Companies Need To Do Today?

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o Education is key: there needs to be consensus across multiple
stakeholders and especially amongst executives.
o Ensure that important stakeholders across key departments (e.g. HR,
Comms, IT) are active and involved in the conversation.
o Every department needs to collaborate to create a personalized, unique,
and engaging employee experience.
How to leverage the next frontier in communication technology.

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What Companies Have Already Evolved?

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o Onboarded over 2,500 dealership employees
o Mobile-first approach that streamlines company communication
o Enables custom delivery of relevant news to different dealerships
o Ability to track delivery, open and engagement rates
o GMs can send video content to each employee within their dealership
Global Automobile Company Engages Thousands
of Employees with Improved Communications

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o Employees with no corporate email address can now gain access to
important information
o On site staff can capture moments at work and share them across the
company
o Employee engagement increased on internally shared content
o 100% of their content within the app is viewed, liked, or commented on
Premiere Full-service Restaurant Company
Brings Culture To Life Through the Eyes of Employees

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o Centralized platform that all employees can access
o Top-down approach to comms from department leads and executives
o A mobile-first solution that reaches employees anytime, anywhere
o Utilizing video based messages to increase engagement and
consumption amongst employees
o Unique access/dashboard for each business
Leading Financial Services Firm Reaches Global
Workforce with Mobile-First Approach to Communications

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Dynamic Signal Works With The World’s Leading Companies

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Learn more at dynamicsignal.com
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THANKS!