ELSE Corp brings a new solution for retail stores. ELSE Corp presents and introduce "The Future of Fashion Stores and Virtual Retail" A new solution for retail store. http://www.else-corp.com/

1. Exclusive Luxury Shopping Experience
The Future of Fashion Stores & Virtual Retail
© 2016 ELSE Corp S.r.l. 1

2. © 2016 ELSE Corp S.r.l.
Index
2
• The Ideal Product
• Scenario: New Trends & New Principles
• The Benefits of Virtual Retail
• Why Virtual Retail?

3. www.else-corp.com
THE IDEAL PRODUCT
© 2016 ELSE Corp S.r.l. 3

4. What does it
make the ideal
product for a
customer?
© 2016 ELSE Corp S.r.l.
The Question
4

5. ADAPTBLE TO
THEIR TASTE
SUITS
THEIR STYLE
ALWAYS
AVAILABLE
FITS
PERFECTLY
© 2016 ELSE Corp S.r.l.
The “Ideal” Garment: Customer View
5

6. IN LINE WITH THE
BRAND’S STYLE
CAN BE
CUSTOMIZED
“PERFECT”
TO THE CUSTOMER
© 2016 ELSE Corp S.r.l.
The “Ideal” Garment: Brand View
6

7. © 2016 ELSE Corp S.r.l.
Are we Ready for “Virtual Commerce”?
7

8. www.else-corp.com
SCENARIO: NEW TRENDS & NEW PRINCIPLES
© 2016 ELSE Corp S.r.l. 8

9. Omni Channel
Retailing
Customization of
Products
Emergence of
Luxury Fashion in
On-Line Fashion
Visual
Commerce
Trend
Fashion
Retail
© 2016 ELSE Corp S.r.l.
Four Trends that are Shaping Fashion Retail
9

10. Personalisation is largely the
preserve of luxury brands,
involving monogram products or
observing an item being finished in
- store.
Brands cater to consumers’
growing desire for individualism
and personal creative expression
with customization zones and
participatory concepts.
PAST PRESENT
THE ROLE OF THE
LUXURY STORE
© 2016 ELSE Corp S.r.l.
Role of the Luxury Store
10

11. NEW CONSUMER
BEHAVIOR
NEW MOMENTS OF
PURCHASE
DIFFERENT NEEDS
& DESIRES
FAST & BIG
CHANGES
© 2016 ELSE Corp S.r.l.
The Context
11

12. CLOSING STORES GEO PRESENCE REVISION
INVESTMENT IN NEW
PROCESSES & TECH
THE RESPONSE
© 2016 ELSE Corp S.r.l.
Complication & Opportunity
12

13. STORES AS
RELATIONSHIP
BUILDING
CENTERS
© 2016 ELSE Corp S.r.l.
The Approach
13

14. © 2016 ELSE Corp S.r.l.
The Flourishing of Concept Retail Stores (1)
14
The shopper of
developed cities is
interested in emerging
brands and the extended
services of positioned
brands.

15. © 2016 ELSE Corp S.r.l.
The Flourishing of Concept Retail Stores (2)
15
Concept stores
communicate the core
values of brands through
an interior identity and a
strong physical
presence.

16. © 2016 ELSE Corp S.r.l.
The Flourishing of Concept Retail Stores (3)
16
Customers
are happier when
retailers present
curated merchandise.
Therefore, carefully
selected products
displayed in creative
spaces are key factors
for the client to
come back.

17. © 2016 ELSE Corp S.r.l.
The Flourishing of Concept Retail Stores (4)
17
Consumers would
be more likely to
shop at a physical
store if it also
includes…
VR & AR
demonstrations
Dining
Entertainment
Interactive experience
to select and customize
products
Gen Y Gen Z
73%
70%
70%
66%
80%
73%
80%
79%
Data: JWT, 2016

18. Customers
become an integral
part of the design
process and are able to
co - author personalised
products; stores
function as studios
and labs.
© 2016 ELSE Corp S.r.l.
The Future Role of the Luxury Store
18

19. The new
definition of luxury
doesn’t eliminate
class and style, but
does require absolute
uniqueness & deeper
experiences.
© 2016 ELSE Corp S.r.l.
The New Luxury Customer
19

20. www.else-corp.com
THE BENEFITS OF VIRTUAL RETAIL
© 2016 ELSE Corp S.r.l. 20

21. BETTER CUSTOMER ENGAGEMENT
ATTRACTION OF NEW CUSTOMER
SEGMENTS
REDUCTION OF WAREHOUSE
COSTS
DECREASE IN THE RATE OF
RETURNS
IMPROVEMENT OF SALES PER
SQUARE METER
CENTRALIZED AND REDUCED
STOCK
BRAND ENRICHMENT
© 2016 ELSE Corp S.r.l.
Advantages
21

22. Effective for localizing a
company’s global
presence. (Physically
installed on a target
territory)
Keep money in the local
economy & Create local
jobs
Protect the
environment
More affordable in
respect of stores
-€
A mix of physical and e-
commerce in an interactive
& highly visual way.
Localization Strategy
© 2016 ELSE Corp S.r.l.
Virtual Retail Station: Next Generation of Pop - Up Stores
22

23. Create Experimental
Collections Produce MTM
Products Give Exposure to
Young Talents
Offer Unique Limited
Edition Items
THE OPPORTUNITIES OF V - RETAIL + LUXURY 3.0
© 2016 ELSE Corp S.r.l.
V - Retail & Luxury 3.0 as a Brand Marketing Strategy
23

24. © 2016 ELSE Corp S.r.l. 24
www.else-corp.com
KNOW MORE ABOUT

25. www.else-corp.com
Thank You!
info@else-corp.it
© 2016 ELSE Corp S.r.l. 25

26. www.else-corp.com
© 2016 ELSE Corp S.r.l. 26
Disclaimer
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Srl does not claim rights over them.
Data and information provided in this presentation belong to public sources of digital
access. ELSE Corp Srl has no responsibility for the accuracy of these sources.
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is to the owner and in no way we are claiming the right to these photos.
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