Looking at how data feeds help with Brand protection and recruitment. How using tools like ECU help with this.

1. Using Feeds to Protect Your
Brand and Recruit New Affiliates
Jason Brockman
Director
Easy Content Units

2. About Me
• Affiliate for over 8 years
• Run Easy Content Units
• Deals with member enquiries
• Handles data feed issues

3. Brand Importance
• Brand is more important online
• There are more ways to lose your Brand
Equity online
• Data feeds help to minimise some aspects
of brand equity leakage
• How?

4. What are the Threats
• Inconsistent Brand Message
• Inconsistent Brand Image
• Inconsistent Pricing
Leading to…

5. Loss of…
• Consumer Trust
• Consumer Safety
• Consumer Satisfaction
• Brand Equity
• And of course Revenues

6. Data feeds the Answer?
Well for some of these yes…
Data feeds can ‘power’ your affiliates sites in
lots of different ways:
• Product Information
• Merchant Information
• Voucher Code/Promotions

7. Representation of your Brand
• Logo correct
• Pricing accurate
• Availability accurate
• Links to correct page
• Valid voucher code/promotion

8. How Content Units Help
• Ensure up to date pricing and availability on
more affiliate sites
• Extend the usage and so improve ROI of your
data feed
• Ensure your brand is presented professionally
• Extend the reach of your affiliate programme
• Grow the sales volumes from this growing
channel

9. Affiliate Recruitment
Make your products accessible to more
affiliates:
Pure Content Sites
http://bit.ly/purecontent
Price Comparators
http://bit.ly/pricecomparator
Voucher code sites
http://bit.ly/discountsite

10. Using 3 Party Tools
rd
• Provide access to their publishers
• Provide you/publisher with additional tools
• Enable you/publisher access to better
performing creative/content

11. Making your feed go further
Tools like Easy Content Units enable you to:
• Provide content units for your best sellers etc
• Provide Video Content Units
• Increase exposure on the platforms
• Enable your affiliates to create entire sites with
YOUR products
• Compete with Bigger Brands
All increasing your ROI on your feed

12. Best sellers

13. Video Content Units

14. Any Questions?
Thanks for listening!
Jason Brockman
Twitter/Skype: jasonjbrockman
Email/msn: jason@bigideamedia.com
Easycontentunits.com