1. CASE STUDY &
Integration – Implementation – Associated Business
------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- © CitySprint 2015
HelloFresh is a fast growing online business
built on consumer’s fast paced lives and
convenience of having the right fresh
ingredients matched with amazing recipes, all
perfectly measured, so cooking becomes fun.
CitySprint follows a formal and proven
methodology in order to deliver consistent and
predictable results, empowering our clients to
achieve their business objectives. Our team of
Project Managers and Technical Architects
follow the methodology to the letter, thus
managing the whole project from the initial
requirement through to implementation and
closure. The Project Managers are all Prince 2
certified, work closely with our 3rd
party Dev
teams. End to end process is closely monitored
and reported within CitySprint IT.
The Challenge
Empower HelloFresh to the extend they can
allow consumers to dictate their chosen
Delivery Window Slot, Proactive Status driven
Notification using Co-Branded e-mails , Full
Track&Trace combined with Proof Of Delivery,
Print Barcoded Labels prior to packing and
support Change Management in case any order
is amended. HelloFresh was planning to offer all
this at no cost to their clients and with variable
consignment volumes given they are a relatively
young business.
Capabilities
Each vendor involved in the project will have its
own definition of an integrated solution. To
some, it means that they have standard
Application Program Interfaces (or APIs) used to
perform specific functions within their
application. For others, it means they can create
and/or receive file interfaces in specific formats
to exchange data with other applications.
Both these and other approaches constitute a
form of integration with other applications. We
believe in flexibility, where possible we strive to
achieve simplicity and as such we support a wide
range of integrations from full SOAP and ESB
through REST API’s, XML, EDIFACT, CSV &
Secure FTP with Pipe separated character .MAN
manifest files request/response exchange.
Integration & Implementation
CitySprint managed to deliver all of the above
within a challenging time scale and meeting
agreed price points. Leveraging our expertise
and available integration mechanisms, a solution
comprised from Secure FTP + a .MAN manifest
file and Status Report Solution was employed
for integration, achieving a high degree of
process automation, from receiving the Orders
Manifest, Data Quality & Feedback, all was
possible. Subsequently HelloFresh could print
Barcoded & Branded Labels at packing stage and
automatically notify their consumers the
ordered BOX is on the way with CitySprint going
to perform the delivery.
Notably, this empowered HelloFresh to
accommodate their consumers desire to dictate
their preferred Delivery Window Slot whilst
enabled automatic Scanning, Reconciliation,
Sorting and Optimal Suggested Routing.
Translating into numbers, HelloFresh
achieved sustainable growth from
100 to 2000+ weekly orders,
focusing onto what they excel by
selecting CitySprint as their Logistics
Partner.