Edward Wilson

Toronto, Canada Area Canada

Content Strategy & User Education at Asymmetrica Labs

Writing / Publishing

I'm a Content Strategist with a strong focus on brand positioning & narrative development. If you have a message or presentation that needs to resonate I may be able to help. Things like education campaigns that show why the brand is great & that get people to take action. Embedded narratives people can support & believe in. Being human-centered is a big thing, and being authentic and likable is also a big thing. Trust architecture, where being trustworthy is the cornerstone. Currently I do market & trend research, then plan campaigns & create content. Past work in instructional design, adult education & some sales strongly influences how I encode signals. An academic background in cog...