Great Hospitality marketing design enhances your message, improves User Experience (UX) and drives results.

1. S E A S I D E® C O M M U N I T Y D E V E L O P M E N T C O R P W E B S I T E R E D E S I G N
SEASIDEA simple, beautiful life.

2. “The viewer’s eye has become
a lot more sophisticated.
and, what it wants — above all — is something real. “
— Pam Grossman, director of visual trends for Getty Images
Opportunity
Knocks

3. Shapingtheexperienceanddrivingbusiness
innewwaystopositionSeasideasanauthority
inthetravelandhospitalityindustry

4. Sparkimaginationthattransforms
thelongingintheirheartsfor
asimple,beautifullife

5. Goals&Objectives

6. A W A R E N E S S T H R O U G H M U L T I C H A N N E L T O U C H - P O I N T S
attract
the buyer’sjourney:
>standoutfromcompetitorsw/visuals
>tangibleessenceofenchantingbeauty
>conveyatmosphereofintimacy
>senseofcommunityandbelonging

7. D I S C O V E R Y T R O U G H I N T E R A C T I V E T O O L S & C O N T E N T
engage
the buyer’sjourney:
>friendly,conversationaltone&message
>integrateSMcontent,multiplemediaformats
>interactivemapsandpop-ups
>inspireideasthroughstunningvisuals

8. C O N S I D E R A T I O N A N D D E C I S I O N D R I V E S R E S U L T S
convert
the buyer’sjourney:
>strategiccalls-to-action,buildemaillist
>meetneedsofthe“socialcustomer”
>drivemerchantdiscoveryandsales
>keepuserson-siteforrentalcontent

9. ValueWeBring

10. Seasideisa
beautifully
visual,tactile,
worldthatwill
benefitfrom
ourdesign-
thinking
perspective,
digitalexpertise
andpassionfor
architecture&
community

18. TheImperative

19. Whileyour
metricsreveal
thatmorethan
50%ofvisitors
accessthesite
onmobile,
thedigital
worldleavesus
wantingmore

20. Peoplewanttocutthroughthescreen,
andletthemselvesbeengulfedbyvisually
enticing,visceralexperiences

21. Yourwebpresenceisakeytouchpoint—
yourdigitalpersonalitytoldthroughthe
powerofvisualstorytelling

22. TheBusinessCase

23. Research confirms that you have only
3-5 seconds to inspire credibility and trust
that transforms critical connections between
your brand and your customer
It’s the difference between a
potential client that wants to know more —
and no client at all

24. Understanding
andmeeting
yourbusiness
objectivesand
growthgoals
arekeyto
drivingincreased
performance,
profitability
andROI

25. Form+Function

26. Modern,modularwebdesigns
receive90%more“uniquepageviews”
thantraditionalwebsites
— Engaging News Project Study

27. Optimizeformobileandtablet
deviceswithResponsiveDesign

28. Streamlinenavigationandsitearchitecture
withdrop-downmenus,signposts,
andconsistenttaxonomies

29. >Improve
overallUser
Experience(UX)
andengagement
throughuse
ofinteractive
elements
>Continuethe
conversation
anddriveresults
withmultiple
calls-to-action
(CTAs)

30. >EnhancefindabilitybydevelopingSEO
strategyincludingkeywords,external
links,imagealttags,descriptions,titles,
andmetadescriptions

31. >Utilize
internalsearch
capabilities
andsitemap

32. ContentIsKing

33. Yourwebsite
isacritical
information
“hub”and
servesasthe
authoritative
sourcefor
findingessential
contentabout
Seaside

34. Therearesomanywonderful,
delightfulandengagingSeasidestories...
leveragetheirimpactwith
equallypowerfulvisuals

35. BrandStory

36. Weareall
emotional
beingsandwe
haveemotional
relationships
withbrands
andcompanies
wetrust

37. As your marketing design team, we’ll focus
on leveraging your values and assets to
effectively transform them — in ways that
inspire and connect with people