The document discusses accessibility considerations for web content. It notes that cognitive, hearing, vision, and motor impairments can affect web use. Guiding principles for accessibility include integrating it from the beginning, focusing on progress over perfection, and normalizing accessibility. Specific recommendations are made around including transcripts for video and audio, creating accessible PDFs from digital sources using styles semantically, and providing document summaries. The overall message is that accessibility should be a priority and integrated into all web content planning.

1. Eileen Webb
Director of Strategy & Livestock
@webmeadow
April
30
2015
Integrating Accessibility
Planning Content for Everyone

2. What kinds of impairment affect web use?
Cognitive
Hearing
Vision
Motor

3. What kinds of impairment affect web use?
Cognitive
Hearing
Vision
Motor

4. What kinds of impairment affect web use?
Cognitive
Hearing
Vision
Motor

5. What kinds of impairment affect web use?
Cognitive
Hearing
Vision
Motor

6. https://www.flickr.com/photos/orinrobertjohn/2700192461
Your users are average people.
Average people have disabilities.

7. Guiding Principles
Weave it in from
the beginning
Progress,
not perfection
Normalize
accessibility

8. Accessibility is
an intention,
not a goal

9. No, smaller.
Start small.

10. Guiding Principles
Weave it in from
the beginning
Progress,
not perfection
Normalize
accessibility

11. handicapped
ramp for
wheelchair
people who
can’t use
their legs
https://www.flickr.com/photos/sass_face/3482842283

12. handicapped
ramp
wheelchair
people who
can’t use
their legs
ramp
https://www.flickr.com/photos/sass_face/3482842283

13. Guiding Principles
Weave it in from
the beginning
Progress,
not perfection
Normalize
accessibility

14. There’s never budget
to go back and
fix things later.

15. These are not other users.
These are your users.
https://www.flickr.com/photos/orinrobertjohn/2700192461

16. Content accessibility
Put attention on the
worst things first

17. Video Audio

18. The simplest answer
is the best one:
transcripts
https://www.flickr.com/photos/whoisstan/1420520410

19. It’s not ready for the website
until there is a transcript

20. Fake a transcript from:
notes -
scripts -
writeups -

21. A short list of people who
sometimes prefer to read:
• user in a noisy place
• user in a quiet place
• English as a second
language user
• low-literacy user
• user with a limited data
plan
• low-bandwidth user
• user with a hearing aid
• you
• me
• your mom
• googlebots

22. PDF

23. PDFs are
pictures
https://www.flickr.com/photos/70251312@N00/15109605986

24. PDFs are (now)
pictures + code
https://www.flickr.com/photos/70251312@N00/15109605986

25. Even the best PDFs
aren’t mobile friendly
https://www.flickr.com/photos/rhinman/3147733757

26. 17% of adult
Americans use
their phone as
their primary
internet access
50% of
low-income
households use
their phone as
their only
internet access
Visually- or
hearing-impaired
are 3 times as
likely to live
below the
poverty line
17% 50% 3x

27. Create your
PDFs from
digital source
(not scans)
Learn to use
Styles, and
use them
semantically
Run Acrobat’s
accessibility
wizard

28. So wild it just
might work:
document
summaries
https://www.flickr.com/photos/whoisstan/1420520410

29. Help your users
find your stuff

30. Taking
accessibility
back to work

31. Be the person
who talks
about it
https://www.flickr.com/photos/whoisstan/1420520410

32. Accessibility has
always been
your job.

33. Eileen Webb
Director of Strategy & Livestock
@webmeadow
April
30
2015
Thank you!