Highlights of the first quarter of 2009. Net sales amounted to SEK 25,818m (24,193) and income for the period to SEK -346m (-106), or SEK -1.22 (-0.38) per share. Net sales declined by 8.4%, in comparable currencies, due to continued sharp market downturn in Electrolux main markets.

1. Q1 Results 2009
April 22, 2009
Hans Stråberg, President and CEO
Jonas Samuelson, CFO
Peter Nyquist, IR

2. Q1 Highlights
EBIT (SEKb) EBIT margin (%) EBIT amounted to SEK 38m,
2500 10% excluding items affecting
2000 8% comparability
1500 6% Restructuring in China, Italy
1000 4% and Russia
500 2% Continued weak demand in all
0 0%
major markets
-500
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1
-2%
Negative currency impact
2007 2008 2009
-1000 -4% Strong cash flow
Ongoing cost-cutting measures
(SEKm) Q1 2008 Q1 2009 are giving result
Sales 24,193 25,818
Price increases in Europe
EBIT -39 38
Margin -0.2% 0.1% US launch – net negative
impact of SEK -200m
2

3. US launch and non-recurring
items
Non-recurring items
SEK (m) Q1, 2009 Q1, 2008
North America
Launch -200 -120
Litigation -80
Europe* - -350
Total -200 -550
Items affecting comparability
Changsha, China -187
Porcia, Italy -132
St Petersburg, Russia -105
Reversal of unused restructuring 34
Total -424 34
*) Includes Cost Cutting Program (-360m), Component Issue (-120m) and Capital Gain (+130m)
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4. Cash flow per quarter
Cash flow from operations and investments
2000
1500 Cash flow Q1, 2009
1000
500
0
-500
-1000
Q1 Q2 Q3 Q4
2008 2007
4

5. Consumer Durables
Europe
EBIT (SEKm) EBIT margin (%) Weak market
1000 Lower sales
800 10%
Underlying result in line with
600
400 5%
previous year
200 – Lower volumes
0 0% – Reduced capacity utilization
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1
-200 – Price increases
-400 2007 2008 2009 -5%
– Cost reductions
-600
Weak market and negative
-800 -10%
currency impact for floor-care
(SEKm) Q1 2008 Q1 2009 products
Sales 10,525 10,175
EBIT -192 125
Margin -1.8% 1.2%
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6. Market development in Europe
Quarterly comparison, year on year
10%
5%
0%
-5%
-10%
-15%
2006 2007 2008 2009
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1
West. Europe 4% 1% 1% 5% 1% 1% -1% -5% -4% -4% -5% -8% -9%
East. Europe 1% 9% 6% 7% 14% 5% 5% 10% 6% 5% 4% -15% -31%
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7. Consumer Durables
North America
EBIT (SEKm) EBIT margin (%)
Weak market
700 14%
600 12% – Lower sales in comparable
500 10% currencies
400 8%
300 6% Market-share gain
200 4%
SEK 200m negative net
100 2%
0 0% impact of US launch
-100 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 -2%
-200 2007 2008 2009 -4%
Increased raw-material costs
-300 -6% Floor Care: Lower sales
partly mitigated by improved
(SEKm) Q1 2008 Q1 2009 mix and price increases
Sales 7,275 9,144
EBIT -154 -177
Margin -2.1% -1.9%
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8. Market development
in North America
Quarterly comparison, year on year
10%
5%
0%
-5%
-10%
-15%
-20%
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1*
2006 2007 2008 2009
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9. 9

10. Consumer Durables
Latin America
EBIT (SEKm) EBIT margin (%) Declining demand in Brazil
300 8%
250
Market-share gain
6%
200 Operating income lower than
150 4% last year
100
50
2% – Large negative currency
0 0%
impact
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 – Product mix
2007 2008 2009
Price increases
(SEKm) Q1 2008 Q1 2009
Sales 2,404 2,625
EBIT 156 50
Margin 6.5% 1.9%
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11. Consumer Durables
Asia/Pacific & Rest of world
EBIT (SEKm) EBIT margin (%)
Australia/New Zealand
200 8%
180 7% – Market-share gain
160
140
6% – Price increases
120 5%
100 4% – Cost reductions
80 3%
60
2%
– Negative currency impact
40
20 1% Closure of Changsha
0 0%
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 factory in China
2007 2008 2009
Positive price and mix in
Southeast Asia
(SEKm) Q1 2008 Q1 2009
Sales 2,228 2,145
EBIT 105 60
Margin 4.7% 2.8%
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12. Professional Products
EBIT (SEKm) EBIT margin (%) Food-service
250 14%
12%
– Weak demand
200
10% – Lower capacity utilization
150 8%
6%
– Cost reductions
100
50
4% Laundry
2%
0 0% – Lower sales volumes and
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1
capacity utilization
2007 2008 2009
– Improved price and mix
(SEKm) Q1 2008 Q1 2009
– Positive impact by M&A
Sales 1,753 1,727 savings
EBIT 183 105
Margin 10.4% 6.1%
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13. Market view business areas and
raw materials impact
Market demand Q209 FY09
Europe
North America
Latin America
Raw materials
Costs for steel
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14. 14

15. Factors affecting forward-
looking statements
Factors affecting forward-looking statements
This presentation contains “forward-looking” statements within the meaning
of the US Private Securities Litigation Reform Act of 1995. Such statements
include, among others, the financial goals and targets of Electrolux for
future periods and future business and financial plans. These statements
are based on current expectations and are subject to risks and uncertainties
that could cause actual results to differ materially due to a variety of factors.
These factors include, but may not be limited to the following: consumer
demand and market conditions in the geographical areas and industries in
which Electrolux operates, effects of currency fluctuations, competitive
pressures to reduce prices, significant loss of business from major retailers,
the success in developing new products and marketing initiatives,
developments in product liability litigation, progress in achieving operational
and capital efficiency goals, the success in identifying growth opportunities
and acquisition candidates and the integration of these opportunities with
existing businesses, progress in achieving structural and supply-chain
reorganization goals.
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