Electrolux Capital Markets Day. November 14, 2012, Stockholm, Sweden. Together with senior management, the President and CEO of Electrolux, Keith McLoughlin will present the Group’s strategy to create further sustainable economic value at today’s capital markets day.

1. Professional
heritage
Alberto Zanata
Head of Professional
Products

2. Electrolux professional
business operations

3. Key player in
the global market
Professional appliance sales by company and product type
[SEKbn] 2011 Food Service Laundry Service Ice cream
Total market = SEK 136bn
84.5
12.4
11.3
9.6
100% 5.9
90% 52
5.2
100% 3.5
63% 3.0
100%
1% 100% 100% 1.1 30%
37% 70%
9%
ITW Ali Manitowoc Electrolux Middleby Rational Alliance Miele Others
Group
Value market
9.1% 8.3% 7.1% 4.3% 3.8% 2.6% 2.2% 0.8% 61.8%
share
Source: Annual reports & Internal sources.
3

4. Electrolux Professional
country mix
2011 Global Market Electrolux Net sales
FOOD SERVICE
10% 4%
22%
SEK 116bn 30% SEK 3.7bn
48% 16%
61% Global 30%
market 3.2% 2%
share
LAUNDRY 6%
17% 13%
23% SEK 2.2bn
SEK 21bn
50% 33%
60% Global 37%
market 10.8% 7%
share
Western Europe Other Western countries Emerging markets
4

5. Trends in the
professional food and
laundry industry

6. Trends impacting
the industry
g
Growing j
Major New trends in Consumers
demand in appliances for eating out inspired by
emerging laundry entering impacting the professionals
markets the professional
p food service
market industry
6

7. Trends
Growing demand
but Southern Europe
impacted by the
recession
Institutions
and government
spending declining Change in
user habits

8. Electrolux Professional
- Performance

9. Electrolux Professional
Locations
European factory locations
Sales & service in Italy: Vallenoncello
Sweden: Ljungby
over 100 countries France: Aubusson, St. Vallier, Troyes
Switzerland: Sursee
Asian factory location
Thailand: Rayong
9

10. A stable financial
performance
Net sales Operating income Net assets and RONA
SEKm Growth SEKm Operating margin SEKm RONA
8 000 12% 1 000 15% 1 500 100%
800 12% 1 200 80%
6 000 6%
600 9% 900 60%
4 000 0%
400 6% 600 40%
2 000 -6% 300 20%
200 3%
0 -12% 0 0% 0 0%
2007 2008 2009 2010 2011 2007 2008 2009 2010 2011 2007 2008 2009 2010 2011
10

11. Electrolux Professional
strengths & uniqueness
The B
Th Brand d Leadership i
L d hi in Global
Gl b l presence i in
Electrolux is the #1 innovation projects
brand worldwide. Electrolux is known to Electrolux is the only
The only f ll s stem
onl full system be the ind str
industry company
compan able to
solution provider. leader in providing provide both Food
innovative solutions. Service and Laundry
Electrolux is a equipment for large
synonym for “Green” projects worldwide.
solutions.
11

12. Growth opportunities
Possibilities to further grow in:
Quick-service
Q i k i Emerging markets
E i k t Commercial l
C i l laundry
d
restaurants and full- thanks to the thanks to the unique
service restaurant development of the solution offer and
chains thanks to already served
alread ser ed customer
c stomer segment
innovative solutions international hotel specialization.
and “green” approach chains and
in manufacturing and international
product consultants with global
performances. influence looking for
“one stop shop both
one shop”
from product and,
mainly, service sides.
12

13. Our strategy in the
Professional business
Profitable growth
2011 - 2015

14. Strategy to grow
Increase penetration in new
segments to rebalance
g
country/segment mix
Strengthening
leadership in Expansion in
emerging markets
g g
product
innovation
Expansion in
adjacent segments
These investments will be financed through
product-cost and other cost-reduction initiatives. 14

15. Innovative products
to be launched
NELS
New
ARKETS CHANN
S/
Product portfolio
xisting
Sales Renewal to maintain
SEK 5,882m p
position as industry
y
MA
Ex
2011 leader for technology
& sustainability
Existing New
PRODUCTS
15

16. Expansion in new
segments and markets
Selected emerging
markets such as BRIC
BRIC.
Uncovered segments
NELS
New
such as commercial
ARKETS CHANN
restaurant chains
S/
xisting
Sales
SEK 5,882m
MA
Ex
2011
Existing New
PRODUCTS
16

17. Expansion in
adjacent segments
Adjacent segments
such as ... small laundry
operations not requiring full
NELS
New
professional performance
ARKETS CHANN
S/
xisting
Sales
SEK 5,882m
MA
Ex
2011
Existing New
PRODUCTS
17

18. Professional strategy
Overall summary
Selected emerging Adjacent segments
markets such as BRIC
BRIC. such as ... small laundry
Uncovered segments operations not requiring full
NELS
New
such as commercial professional performance
ARKETS CHANN
restaurant chains
S/
Product portfolio
Renewal to maintain
xisting
Sales position as industry
SEK 5,882m leader for
MA
Ex
2011 technology &
sustainability
Existing New
PRODUCTS
18

19. Entering a
new segment
Selected emerging Adjacent segments Expansion
markets such as BRIC
BRIC. such as ... small laundry into adjacent
segments outside
Uncovered segments operations not requiring full
NELS
the industry.
New
such as commercial professional performance
ARKETS CHANN
restaurant chains Grand Cuisine is
also expected to
create a halo
effect for the
S/
Product portfolio overall Electrolux
Renewal to maintain brand.
xisting
Sales position as industry
SEK 5,882m leader for
MA
Ex
2011 technology &
sustainability
Existing New
PRODUCTS
19

20. Strategy to enter a new
customer segment in
the consumer industry
Electrolux Grand Cuisine

21. Consumer target
ENTERTAINERS
FOODIES
21

22. Luxury kitchen market
up to 50,000 kitchens/year
Average market size of ~30,000 kitchens North America and Europe with most potential
Indicative # of kitchens/year
y
10,000
Based on spend in
9,000
luxury home & furniture
8,000
36,000
Based on # Electrolux
of UHNWIs ti t
estimate
25,700 22,600
Estimated total number of 1,500
1 500 1,500
1 500
Ultra High End kitchens per year of
22,600 – 36,000 Asia
North Europe South/Latin Middle East /
America Pacific America Africa
Based on that Ultra High Net Worth Individuals (UHNWI ) own 2.5 apartments on average and that kitchen is remodeled/renovated every 10th year.
Source: IPSOS market research 2009-2011; "World Wealth Report 2011" (Merrill Lynch); "World Wide Markets Monitor " (Altagamma); "The
Wealth Report 2011" (Knight Frank); Expert Interviews; BCG analysis.
22

23. Cooking system
23

24. Many innovative technologies are born in
the P f
th Professional industry where performance
i li d t h f
can justify higher prices and costs. These
technologies
t h l i can b adapted t th consumer
be d t d to the
market resulting in products with great
functionality and competitive advantages.
f ti lit d titi d t
24