Electrolux Capital Markets Day. November 14, 2012, Stockholm, Sweden. Together with senior management, the President and CEO of Electrolux, Keith McLoughlin will present the Group’s strategy to create further sustainable economic value at today’s capital markets day.

1. Faster rate of
innovation based
on global strength
Jan Brockmann
Chief Technology Officer

2. Three key targets
2015
Reduce the time Reduce the number Increase investments
.from innovation of product variants in the development
to launch by by 20% as a result of advanced
of modularization gy y
technology by
-30% -20% 20%
2

3. Modularization
= P t number
Part b
reduction = %
-20%
Complexity reduction
p y

4. Module plans almost
completed
Food preparation Food preservation Dish care Fabric care
Accessories & Consumables
Cross
product Electrics & Electronics
line
Packaging
Product
line
Door
D
specific,
but similar Body
Cavity Interior Tub Drive train
Cooling system Internal air flow s. Basket/Racks Hydraulics
Product Hob Cooling system Hydraulics/Filtration Wash group
line
specific Lid Ice and water Spray system Work top
Compartment Heat pump
Control II Drying group
11 module areas 9 module areas 9 module areas 11 module areas
4

5. Modularization overview...
so far
0 36 months
350 people from all
sectors, product lines
,p
33 module-area books
and functions completed.... C
l t d Covering
i
85% of Direct Material
spend
>1,000 activities
identified as a result
of the modularization
process
5

6. Time-to-market
Ti t k t
reduction %
-30%

7. Modularization reduces
time-to-market by 30%
Product development process
Product d
P d t development
l t
Current
Module development
Updated
Product development
Time
-30%
7

8. Increase of speed to market
in core and growth areas
New markets/Channels New markets/Channels
with new products
Brazil & rest of Latin America
China Grand Cuisine
NELS
New
Middle East & Africa Benefit territories
Southeast Asia Restaurant chains
ARKETS CHANN
g
Digital Services
Contract
Home Depot
S/
Adjacent products
Consumables and
xisting
accessories
Electrolux Water care
MA
2011 Ventilation
Ex
Filtration
Small Domestic Appliances
Enhance Products/ Ranges
Existing New
PRODUCTS 8

9. Rapid global product development
in Food Preservation
WEU +
EEU
NA
CHINA
EGY
THAI
BRA
5 million units developed in 3 years in 6 core and growth regions.
Top- and bottom freezers with same product architecture, same manufacturing principles, same modular exterior and interior
concepts, differentiated dimensions, design and offer line-up.
9

10. Modularization improves time-to-
market and capital efficiency
Examples: Top- and bottom freezers, global
Product development
Lead project Time Capex
Thailand 100% 100%
Module development
P d td l t
Product development
2nd wave Time Capex
Egypt, Europe 80% 85%
Product development
3rdwave
Time Capex
North America, 70% 80%
Thailand II
10

11. Investment in
advanced technology +25%
development

12. Investment in Innovation and
Growth – R&D spend…
2010 2013
SEK 2 1b
2.1bn SEK 3bn
3b

13. Warranty and R&D
spend in % of Net sales
3.0% Warranty
2.5%
2.0%
1.5% R&D Spend
1.0%
0.5%
0.0%
2010 2011 2012 2013
YTD Current forecast
13

14. Core innovation areas
Water/Air
Electronics High-end platforms
processing
Cross-category Platforms /
technologies / Invested
Modules capital
Low-end platforms
S t/C ti it
Smart/Connectivity
Steam
Induction
Technologies /
Modules;
Sustainability Sourced
solutions
l ti
Insulation/
Materials
14

15. Share of globally integrated
product-development
activities (Major Appliances)
ti iti (M j A li )
2010 2013
<10% 35%