Electrolux seminar on the North American Operations on July 19 in New York. The seminar was hosted by Keith McLoughlin, President and CEO, Tomas Eliasson, CFO, Jack Truong, Head of Major Appliances North America together with parts of the North American management team.

1. Q2 Results
July 19, 2013
Keith McLoughlin, President and CEO
Tomas Eliasson, CFO

2. Q2 Highlights
0
200
400
600
800
1 000
1 200
1 400
1 600
1 800
0
1
2
3
4
5
6
2
(SEKm) Q2 2012 Q2 2013
Sales 27,763 27,674
EBIT* 1,112 1,037
Margin* 4.0 3.7
EBIT (SEKm) Margin (%)
4.0
3.7
* Excluding items affecting comparability.
Non-recurring items are excluded in all figures.
2012 2013
• Organic growth of 5.9%
– Strong growth in Latin America
and Asia/Pacific
• EBIT of SEK 1,037m
– Improved results in North
America and Small Appliances
– Results offset by soft markets
in Europe
– Negative currency impact of
SEK 181m
• Strong cash flow driven by
inflow from changes in WC

3. Sales and EBIT bridge Q2
3
SEKm Q2 2012 Organic
Currency
translation
Currency
Transaction
Acquisitions/
Divestments
Q2 2013
Net sales 27,763 1,545 -1,634 - - 27,674
Growth % - 5.9% -6.2% - - -0.3%
EBIT 1,112 106 -56 -125 - 1,037
EBIT % 4.0% 6.9% 3.2% - - 3.7%
Dilution/accretion % 0.2% 0.1% -0.5% 0.0%

4. 4
44

5. Jack Truong
Head of Electrolux Major Appliances North America
Electrolux Investors’ Meeting
July 19, 2013

6. • Electrolux North American Company
• Market Growth
• Growth Drivers
• Extending Brand Portfolio
• Delivering Consumer-Driven Innovation
• Winning New Customers and Channels
• Operational Excellence
• Driving Price Mix Gains
• Summary
Our Path to Value Creation
Sustainable, Profitable Growth
2

7. Strength in North American Market
3
ONE
out of every
THREE
Cooking
Products
SIX
out of every
TEN
Freezers
ONE
out of every
TWO
Top Freezer
Refrigerators
Source: AHAM Rounded % of Manufacturer Share, May 2013 YTD

8. Full Line Supplier
Major Appliances
4

9. Full Line Supplier
Small Appliances
5

10. Full Line Supplier
Professional Appliances
6

11. 7
Two Iconic Brands

12. Invested in North America
8
North American infrastructure providing speed to market and relevant innovation
Headquarters: Charlotte, NC
Design Center - 1
R&D Centers - 5
Customer Engagement Center - 1
Factories - 9
Regional Distribution Centers - 11
Employees - 14,800
Total Footprint (sq ft) - 11.3M
Design, R&D, Sales & Marketing, Manufacturing, Customer Service and Distribution

13. Billions
$4.3
$4.6
$2.5
$0
$1
$2
$3
$4
$5
2011 2012 1H 2013
9
Net Sales EBIT
-0.1%
6.8%
7.2%
0.9% 4.7% 6.9%EBIT %
Six Consecutive Quarters of Profitable Sales Growth
$40
$216
$171
$0
$50
$100
$150
$200
$250
2011 2012 1H 2013
Millions
Profitable Sales Growth
+436%
+89%
-81%
vs 3.9% PY

14. • Electrolux North American Company
• Market Growth
• Growth Drivers
• Extending Brand Portfolio
• Delivering Consumer-Driven Innovation
• Winning New Customers and Channels
• Operational Excellence
• Driving Price Mix Gains
• Summary
Our Path to Value Creation
Sustainable, Profitable Growth
10

15. Improving Market Conditions
Housing Inventory
• Rising consumer confidence
• Housing inventory is at 2005 levels
• New housing starts expected to reach 1.2 M in 2014
14
12
10
8
6
4
2
MonthsSupply
1,600
1,200
800
400
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Existing Homes New Homes
2007 2008 2009 2010 2011 2012 2013 2014
11
Housing Starts
1,355
906
554 587 609
781
980
1,207
Thousands
Source: US Census, National Association of Realtors, June 2013

16. 30
35
40
45
50
2005 2006 2007 2008 2009 2010 2011 2012 2013
Source: AHAM, EMA BI Analysis
Annual US Total Core Shipments
AnnualShipments(Millions)
+2.0% -0.7%
-5.6%
-9.9%
-8.6%
+4.6%
-4.2%
-2.1%
+5% to +7%
Revised expectation for industry core shipments to 5-7% from 3-5%
12

17. Our Path to Value Creation
Sustainable, Profitable Growth
13
• Electrolux North American Company
• Market Growth
• Growth Drivers
• Extending Brand Portfolio
• Delivering Consumer-Driven Innovation
• Winning New Customers and Channels
• Operational Excellence
• Driving Price Mix Gains
• Summary

18. John Weinstock
VP Marketing, Major Appliances North America
Electrolux Investors’ Meeting
July 19, 2013

19. Our Path to Value Creation
Sustainable, Profitable Growth
15
• Electrolux North American Company
• Market Growth
• Growth Drivers
• Extending Brand Portfolio
• Delivering Consumer-Driven Innovation
• Winning New Customers and Channels
• Operational Excellence
• Driving Price Mix Gains
• Summary

20. Appliance Market
Growth Drivers
U.S. Population Growth
310.0 321.3
333.9
358.5
380.0
399.8
420.3
200
250
300
350
400
450
2010 2015 2020 2030 2040 2050 2060
Premium Segment Growth
Renters Purchasing Population Aging
Source: US Census 16
Millions

21. Extending Brand Portfolio
17
Price
Value
Our brand portfolio provides a broad range of innovation, from basic to high value

22. Home
• Latest technology
• Showcases latest interior design trends
Appliances
• Enable great entertaining
• Have high-tech appeal
Home
• Well-run
• Organized
Appliances
• Save time
• Get it right the first time
Our Brands Attract a Diverse
Group of Consumers
18

23. 2012
• Viewed as Innovative +60%
• Brand Awareness +21%
• Brand Consideration +12%
• Viewed as Reliable/Durable +11%
2013
• New Advertising
– French Door Bottom Mount
– Smudge ProofTM Stainless Steel
• New Products – All Core Categories
• Driving Mix to Frigidaire Gallery and
Frigidaire Professional
Extending Brand Portfolio
Grow Frigidaire Brand
19Source: Internal Electrolux Tracking Data

24. • Two TV advertisements
• French door bottom mount refrigerator
• Induction cooking
• Featuring Kelly Ripa
• July through November
New Advertising (2013 Q3 & Q4)
20
1. Add Electrolux Website
2. LiveLoveLux screen
grabs
• New website
(electroluxappliances.com)
• New post-purchase engagement program
(livelovelux.com)
Expanded Digital Programs
Extending Brand Portfolio
Grow Electrolux Brand

25. Our Path to Value Creation
Sustainable, Profitable Growth
21
• Electrolux North American Company
• Market Growth
• Growth Drivers
• Extending Brand Portfolio
• Delivering Consumer-Driven Innovation
• Winning New Customers and Channels
• Operational Excellence
• Driving Price Mix Gains
• Summary

26. 22
1918 1998
First
Filtered
Ice & Water
1970
First
Laundry
Center
1938
First
Room
A/C
1929
First
Home
Freezer
1947
First
Agitator
Washer
1950
First
Compact
Range
First
Electric
Refrigerator
Frigidaire has been improving the lives of consumers for nearly 100 years
A Legacy of Innovation

27. Delivering Consumer-Driven Innovation
23
Develop innovative products based on consumers’ future needs
North American Design Center
Electrolux Innovation Center

28. Generate
Ideas
Define
Concept
Develop
Concept
Launch
Market
Success
Delivering Consumer-Driven Innovation
Focus on Quality and Simplicity
Unarticulated
and articulated
consumer needs
Quantitative
consumer
insight
Qualitative
consumer
insight
Does
it provide
value?
24

29. Frigidaire Product Innovation
Cooking
25
50/50 Symmetry Double Oven
• Multiple dishes at multiple temperatures
2012

30. Frigidaire Brand Product Innovation
Dish Care
26
OrbitClean™ Wash System
• 4x water coverage
• Leverage Electrolux global technology
2012

31. Frigidaire Brand Product Innovation
Refrigeration
27
100 Ways to Organize
Smudge-Proof™ Stainless Steel
2013

32. Electrolux Brand Product Innovation
Cooking
28
Induction Freestanding Range
• Boils water in 90 seconds
• Leverage Electrolux Professional technology

33. Electrolux Brand Product Innovation
Cooking
29
Fresh CleanTM Technology
• Removes odors during self-cleaning cycle

34. Electrolux Brand Product Innovation
Refrigeration
30
Perfect Temp® Drawer
• Adjustable to keep food &
beverages at their ideal serving
temperature

35. Mark Chambers
SVP Sales, Major Appliances North America
Electrolux Investors’ Meeting
July 19, 2013

36. Our Path to Value Creation
Sustainable, Profitable Growth
32
• Electrolux North American Company
• Market Growth
• Growth Drivers
• Extending Brand Portfolio
• Delivering Consumer-Driven Innovation
• Winning New Customers and Channels
• Operational Excellence
• Driving Price Mix Gains
• Summary

37. Source: EMA BI Analysis, AHAM Manufacturer Dollar Valuation, Traqline
Billions
Expectation - Positive Trend in Market Demand
$15.0
$17.0 $18.0
$3.9
$2.6
$3.2
$0
$5
$10
$15
$20
$25
2008 2012 2013E
Retail Contract
33
US Appliance Market

38. Transforming Our Business
Route to Market
34
Factory Direct
Consumer
High Velocity
RDC
Regional Distribution
Just In Time

39. Sears
30.5%
Lowe's
18.7%
The Home
Depot
11.4%
Best Buy
7.4%
Dealers
21.0%
Other
11.0%
Growth via New Customer
US Retailers Value Share
35Source: EMA BI Analysis, AHAM Manufacturer Dollar Valuation, Traqline.
Other includes HH Gregg, Super Stores, Key Accounts, Wholesalers, Internet and PC Richards.
2012
New Growth Opportunity with The Home Depot
$17B

40. Housing Starts
Industry Mix Shift
Source: McGraw-Hill
2011 – 2015 Single
Family Growth
+166%
Thousands
Single Family Growth -21% 3% -7% 25% 22% 39% 26%
Multi Family Growth -55% 15% 36% 29% 16% 14% 8%
Capitalizing on the growth of single family home starts
36

41. 57%
43%
48%
52%
63%
37%
2010 2015
600k Housing Starts
Source: Hanley Wood, Strategia Research 37
2012
800k Housing Starts 1,500k Housing Starts
New Growth Opportunity in Contract Channel
Contract Channel Growth
Volume Share by Mix
Indirect Manufacturer Direct

42. Transforming Our Business
Route to Market
38
Factory Direct
Consumer
High Velocity
RDC
Regional Distribution
Just In Time
Electrolux Delivery Center

43. Contract
Invest for Growth
39
Distribution
and Service
Sales and
Marketing
Broad
Brand Portfolio

44. Daren Couture
SVP End-to-End Supply Chain,
Major Appliances North America
Electrolux Investors’ Meeting
July 19, 2013

45. Our Path to Value Creation
Sustainable, Profitable Growth
41
• Electrolux North American Company
• Market Growth
• Growth Drivers
• Extending Brand Portfolio
• Delivering Consumer-Driven Innovation
• Winning New Customers and Channels
• Operational Excellence
• Driving Price Mix Gains
• Summary

46. Invest in World Class Manufacturing
Memphis Facility
42

47. Invest in World Class Manufacturing
Memphis Facility
43
• Cycle Time – 50% Reduction
• Lot Size – 75% Reduction
• Conversion Cost – 25% Reduction
Memphis facility improves speed, flexibility, and quality
FROM: L’Assomption, Canada
TO: Memphis, TN

48. Our Path to Value Creation
Sustainable, Profitable Growth
• Electrolux North American Company
• Market Growth
• Growth Drivers
• Extending Brand Portfolio
• Delivering Consumer-Driven Innovation
• Winning New Customers and Channels
• Operational Excellence
• Driving Price Mix Gains
• Summary
44

49. 59.5%
14.5%
26.0%
0%
25%
50%
75%
100%
10.5%
34.2%
23.5%
8.6%
16.5%
4.1%
2.6%
0%
10%
20%
30%
40%
Same
day
Next
day
2
days
3
days
4 - 7
days
8 - 14
days
+14
days
Source: Traqline 2012, EMA BI Analysis
To capture new homes and replacement markets
Consumer Purchase Drivers
45
Discretionary New Home Replacement
68+% of replacement
buyers need their
appliance within 2 days.

50. Managing Price, Mix, and Promotions
46
Kitchen packages across broad consumer segments
~ $1,800
~ $2,900
~ $3,800
~ $7,000
~ $12,000
Price
Value

51. Managing Price, Mix, and Promotions
Results
Net Sales Dollars +29%
Gross Margin Dollars +40%
Average Net Sales Price +12%
2012 Black November Results
47

52. Our Path to Value Creation
Sustainable, Profitable Growth
48
• Electrolux North American Company
• Market Growth
• Growth Drivers
• Extending Brand Portfolio
• Delivering Consumer-Driven Innovation
• Winning New Customers and Channels
• Operational Excellence
• Driving Price Mix Gains
• Summary

53. Electrolux North America
Sustainable and Profitable Sales Growth
• 2013 US market demand is growing 5-7%; 2014 and beyond >4%
• Well-positioned to outgrow the market
– Full-line supplier with extended brand portfolio
– Proven consumer-driven innovation pipeline
– Accelerating national channel growth
– Transforming operations
• Target profit margin expansion to >6%
49
BUILD STRENGTH ON STRENGTH

54. Forward Looking Statement
50
This presentation contains information and statistics relating to the industries in which Electrolux operates.
Electrolux has derived some of this information from third party sources that it believes are reliable, but without
independent verification. No representation or warranty, express or implied, is made as to, and no reliance
should be placed upon, the fairness, accuracy, completeness or correctness of any information or opinions
contained in this presentation. None of Electrolux, or any of its directors, officers, employees, agents or
advisers, shall in any way be responsible for the contents of the presentation, or shall be liable for any loss
arising from use of the information contained in the presentation or otherwise arising in connection therewith.
In addition, this document contains forward-looking statements. Any such forward-looking statements are
based on a number of assumptions about the operation of Electrolux and factors beyond Electrolux's control
and are subject to significant risks and uncertainties, and accordingly, actual results may differ materially from
these forward-looking statements. Such statements include, among others, the financial goals and targets of
Electrolux or future periods and future business and financial plans. Electrolux undertakes no obligation to
update these forward-looking statements for events or circumstances that occur subsequent to such dates.
Please refer to the section in the AB Electrolux 2012 Annual Report that identifies factors that could cause
actual results to differ materially.
The presentation is for information purposes only and does not constitute an offer or invitation to apply for
securities under any law and shall not form the basis of, or be relied on in connection with, any contract or
commitment whatsoever.
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