At Electrolux capital markets day in Charlotte, North Carolina on November 20 2014, CEO Keith McLoughlin and other senior officers of the company presented a status update on the Group’s strategy as well as an overview of the current business environment and expectations for next year.

1. The Electrolux
Group
Jack Truong
Head of Major Appliances, North America
Capital Markets Day, Charlotte, NC
November 20, 2014

2. Electrolux Major Appliances
Well Established in North America
People
12k
Manufacturing
8
Footprint
11m
Annual Shipments
14m
In 3 Countries
Facilities
Square Feet
Units
.
2

3. Electrolux Major Appliances
North American Results for 2013
Net Sales
4 9b
EBIT
327m
Capital
Return on
1 2 3 3 4.9b
6 1
41%
USD
USD
6.7% EBIT Margin
6.1
Turnover
Net Assets
g
1. Represents 29% Share of Sales for the Group
2. Represents 51% Share of EBIT for the Group
3. 12 month rolling average
3

4. Our Path to Sustainable, Profitable Growth
NA Market
and
New Products
and
Consumers
and
Strategic Fit
and
Business
Innovation
Customers
Summary
4

5. North American Core Appliance Market
2013 Shipments
Laundry
Refrigeration 7.6b$
Refrigeration
10.5m
p
Laundry 8.8b$
16.4m
44 8M
23%
37%
35% 30%
25 2b$
Cooking
44.8M
19%
5%
25.2b$
2% 22%
Cooking
Dishwashers 5.5b$
2.7b$
Freezers
0.6b$
8.7m
Dishwashers
7.1m
Freezers
2.2m
16%
11% Total Units Total Value USD (Mfg. $)
Source: AHAM US, AHAM Canada, EMA BI Analysis
Cooking excludes microwaves; Refrigeration is 6.5 cubic feet and over 5

6. US Core Appliance Market
Manufacturers Dollars
3.6 4.1
25
20
Billions $
3.9 2.6
15
B
15.0 17.0 18.7 19.7
10
5
0
2008 2012 2013 2014 Est.
Retail Builder
Source: EMA BI Analysis, AHAM Manufacturers Dollar Valuation, TraQline
Continued Market Growth
6

7. TraQline US Market Share by Retailer
Value Share
2012 2013 Sept. 2014 YTD
Lowe's
Sears 19.0%
27 5%
Sears
Lowe's
18.7% Sears
30.5% 27 5%
27.5%
Lowe's
19.2%
Home
Depot
13.4%
Other
Home
Depot
11.4%
Best Buy
27.5%
Home
Depot
13.2%
B t B
Other
Best Buy
Dealers 10%
19.1%
10.9%
8.1%
Dealers
20.3%
Other
11.0%
Best Buy
Dealers 10%
19.1%
11.0%
Best Buy includes Pacific Sales Data for 2012-2014
7

8. US Housing Market
800
600
Single Family
Multi-Family
s of starts
400
Thousands
200
0
2008 2009 2010 2011 2012 2013 2014(e) 2015(e)
Single Family Growth -21% 3% -7% 25% 21% 1% 11%
Multi Family Growth -55% 15% 36% 29% 28% 7% 7%
Source: McGraw-Hill 2014
8

9. Annual US Total Core Shipments
50
nts (m)
+2.0% -0.7%
45
nual Shipmen
-5.6%
-9.9%
+4% to +5%
+9 6%
40
35
Ann
9 9%
-8.6%
+4.6%
-4.2% -2.1%
9.6%
30
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Est.
Source: AHAM, EMA BI Analysis.
Expectation of 2014 Annual US Core Shipments is +4% to +5%
9

10. North America: Profitable Sales Growth
5 +7.2%
$
Net Sales EBIT
4.6
4.9
3.8
+6.8%
4 +1.2%
Billions 327
+436%
+52%
-8.5%
300
Millions $
3 216
2
236 200
1
0
100
0
2012 2013 SEPT 2014 YTD
2012 2013 SEPT 2014 YTD
EBIT % 4.7% 6.7% 6.3% vs 6.9% PY
10

11. North America: Profitable Sales Growth
September YTD – Core White Goods
$
p
5
Net Sales EBIT
44.3
12.3
300
Millions 0 5
0.5 0.3
4
Billions $
+8.4% +4.6%
+3 5% +45.6%
+4.7%
147
213 223
21.8
200 3.0 3.3 3.4 0.5
3
2
3.5% 100
0
1
0
2012 YTD 2013 YTD 2014 YTD
2012 YTD 2013 YTD 2014 YTD
EBIT % 4.9%* 6.5% 6.5%
*September 2011 YTD EBIT = -5m$ (-0.2%) 11

12. Our Path to Sustainable, Profitable Growth
NA Market e New oducts
Products Consumers
Strategic Fit
and
and
Business
Innovation
and
Customers
and
Summary
12

13. Delivering Consumer-Driven Innovation
Consumer Research State of the Art Design Technology
Electrolux Innovation Center Consumer Testing
Develop Innovative, New Products Based on Consumers’ Future Needs
13

14. Memphis, TN
New Electrolux Brand Wall Ovens
• Oven cavity leverages global
modularization efforts
• Perfect-Taste™ Temp Probe and Perfect
Turkey® features utilize technology from
Electrolux Professional Products group
• Keep your kitchen smelling great with
Fresh Clean™ technology
+4% Gross Margin Dollar Improvement
14

15. Anderson, SC
New Frigidaire Gallery SpaceWise® Refrigerators
• First significant innovation in the Top Freezer
Refrigerator Category in many years
• Uses modularization and innovation developed
in Electrolux operations in Thailand
•• Satisfies the #1 pain point for consumers:
Not enough storage flexibility
• Preferred by consumers 4 to 1 over
leading competitor
+20% Gross Margin Dollar Improvement
15

16. Solaro, Italy
New Electrolux Brand Dishwashers
• North American wash system,
European modular design and
manufacturing
• Achieve a professional level clean
with 4x more water coverage
Target Wash Zones
S t llit S ™ A
+15% Gross Margin Dollar Improvement
SatelliteSprayArm
16

17. Porcia, Italy
New Electrolux Brand Compact Laundry
• Existing European product for new market
opportunities in North America
• Deep cleaning results with Perfect Steam™
• Fits more spaces with vent-less design
• Global product fulfills US growth category
+310% Gross Margin Dollar Improvement
17

18. The Electrolux
Group
John Weinstock
SVP Marketing, North America
18

19. Our Path to Sustainable, Profitable Growth
NA Market e New oducts
Products Consumers
Strategic Fit
and
and
Business
Innovation
and
Customers
and
Summary
19

20. Our Brands Attract a
Broad Group of Consumers
Home
• Latest technology
• Showcases latest interior design trends
Appliances
Home
• Well-run
• Organized
Appliances
• Enable great entertaining
• Have high-tech appeal
• Save time
• Get it right the first time
20

21. New Frigidaire Gallery 360° Marketing Campaign
21

22. New Frigidaire Gallery 360° Marketing Campaign
National Television Advertising
Featuring:
• French Door Refrigerator
• Double Wall Oven
• OrbitClean® Dishwasher
#1 Appliance Ad
Q3 2014
22

23. New Frigidaire Gallery 360° Marketing Campaign
Digital Presence
NEW WEBSITE NEW MOBILE TOOLS
23

24. New Frigidaire Gallery 360° Marketing Campaign
Retailer Integration
PRINT ADVERTISING DIGITAL INTEGRATION
FRIGIDAIRE GALLERY®
Sell Through
+27% YTD
24

25. The Electrolux
Group
Mark Chambers
SVP Sales, North America
25

26. Our Path to Sustainable, Profitable Growth
NA Market e New oducts
Products Consumers
Strategic Fit
and
and
Business
Innovation
and
Customers
and
Summary
26

27. TraQline US Market Share by Retailer
Value Share
2012 2013 Sept. 2014 YTD
Lowe's
Sears 19.0%
27 5%
Sears
Lowe's
18.7% Sears
30.5% 27 5%
27.5%
Lowe's
19.2%
Home
Depot
13.4%
Other
Home
Depot
11.4%
Best Buy
27.5%
Home
Depot
13.2%
B t B
Other
Best Buy
Dealers 10%
19.1%
10.9%
8.1%
Dealers
20.3%
Other
11.0%
Best Buy
Dealers 10%
19.1%
11.0%
Best Buy includes Pacific Sales Data for 2012-2014
27

28. Long Standing Strategic Partnership
• Started selling Electrolux products 30+ years ago
• Electrolux has 1/3 of showroom plan-o-gram
• Both Electrolux and Frigidaire Brands are
represented on the showroom floor
• +6% CAGR (2011-2014)
Growing Sales, Gaining Share, Increasing Mix, Expanding Floor Presence
Source: EMA BI Analysis
September Year to Date Results 28

29. Strategic Growth Partnership
• Growth: +56% sales and +2% share
• Higher Mix: Frigidaire Gallery +5% and
Electrolux +1%
• Showroom Expansion: 350 Jumbo and
1,000 Bigfoot Floors
• + 55% sales growth HomeDepot.com
Growing Sales, Gaining Share, Increasing Mix, Expanding Floor Presence
Source: EMA BI Analysis
September Year to Date Results 29

30. Strategic Growth Partnership
Year Over Year Sales Growth
Upright Freezers
+193%
Counter Depth SxS
+39%
French Door BM
+196%
Front Load Laundry
+55%
Wall Ovens
+58%
Sales Growth in Platforms That Drive Better Mix
Source: EMA BI Analysis
September Year to Date Results 30

31. New Home Construction Markets
Well Positioned for Growth
• Product available to the market in 48 to 72 hours
• Systems and infrastructure to provide “one stop
shop” for builder inquiry
• People dedicated within the market to sell, train, and
maintain builder accounts
• Job site delivery and installation capabilities to
targeted markets
31

32. New Home Construction Markets
Complementary Packages for All Housing Segments
Value
St t Starter H Homes M Move U Up S Semi-iC t Custom C t
Custom
Kitchen Packages Across New Construction Segments
32

33. The Electrolux
Group
Jack Truong
Head of Major Appliances, North America
33

34. Our Path to Sustainable, Profitable Growth
NA Business New Products Strategic Fit
and
Market
e oducts
and
Innovation
Consumers
and
Customers
and
Summary
34

35. Electrolux + GE Appliances: Strategic Fit
Creating a Stronger North American Business
Brand Portfolio
• Trusted, iconic brands that resonate with consumers
and customers
Operational Opportunities
• Optimizes economies of scale in manufacturing footprint
and sourcing
Product Offering
• Enhances R&D capabilities for continuous innovation
• Expands product portfolio in all major appliance
Consumer and Customer Focus
• Provides best-in-class distribution, delivery and
service network
categories, from opening price points to premium • Increases digital capabilities and retail merchandising
2013 North American Sales (Est)
12
10
8
6
4
Billions $
2
0
Combined… Whirlpool GE Electrolux Others
35

36. Electrolux + GE Appliances: Strategic Fit
Expanding Our Consumer Reach
Pr
VALUE
E
rice
Value
PRICE
36

37. Electrolux + GE Appliances: Strategic Fit
g Integration g
Planning Status
Day One Planning
• Integration Management Office created
• 30 dedicated integration leaders; 200+ team members engaged in planning process
14 k t l i f th i t ti t ti D O ”
• work streams planning for smooth integration starting “Day One”
• USD 300m expected annual synergies
Synergy Focus
p y g
• Largest part of synergies expected in sourcing, operations and logistics
• One time implementation costs of USD 300m
Stronger Together
• “Best of both” acquisition approach
• Cultural integration is foundational
• Increasing consumer benefits through economies of scale
37
g g
Integration Planning On Track; Expected to Close During 2015
37

38. Summary: Electrolux North America
Sustainable, Profitable Sales Growth
• 2014 US market demand is growing 4-5%, expected to continue growing
• Adoption of new energy requirements for refrigeration and freezers will continue to have
negative EBIT impact into the first half of 2015
• Well-positioned to participate in growing market segments
– Proven consumer-driven innovation pipeline utilizing local and global capabilities to improve mix
–– Full-line supplier with strong brand portfolio
– Distributed in all key retailers in North America and able to serve new home construction markets
– Electrolux + GE Appliances = Stronger Together
BUILD STRENGTH ON STRENGTH
38

39. Factors Affecting Forward-looking Statements
This presentation contains “forward-looking” statements within the meaning of the U.S. Private Securities
Litigation Reform Act of 1995. Such statements include, among others, the financial goals and targets of
Electrolux for future periods and future business and financial plans. These statements are based on current
expectations and are subject to risks and uncertainties that could cause actual results to differ materially due
to a variety of factors. These factors include, but may not be limited to the following; consumer demand and
market conditions in the geographical areas and industries in which Electrolux operates, effects of currency
fluctuations, competitive pressures to reduce prices, significant loss of business from major retailers, the
success in developing new products and marketing initiatives, developments in product liability litigation,
progress in achieving operational and capital efficiency goals, the success in identifying growth opportunities
and acquisition candidates and the integration of these opportunities with existing businesses, progress in
achieving structural and supply-chain reorganization goals. For further information concerning these and
other risks, and how they are managed, see the AB Electrolux 2013 Annual Report generally, and specifically
beginning at page 76 thereof.
39