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The Electrolux
Culture Deck
2
This document is a guide for you to
understand what you can expect
from Electrolux as an employer
and what we will expec...
3
Content
01. Why work at Electrolux
02. How we work
03. What we offer
04. Who we seek to join us
4
Part 01.
Why work
at Electrolux
For nearly 100 years, Electrolux has sought out to change the
world for the better. We’ve strived at our company to
improv...
“AND IT’S ALWAYS
BEEN OUR CULTURE
AND PURPOSE WHICH
EMPOWERS OUR
EMPLOYEES TO MAKE
A DIFFERENCE”
6
- From yesterday and to...
7
This is our purpose
Shape living for the better
8
We reinvent taste, care and wellbeing experiences for more enjoyable
and sustainable living ...
9
Our future is determined by the way we all live our lives. That’s why
we strive to improve everyday life for millions of...
1 0
Strategic drivers
To ensure we always work for our
purpose, we have three strategic
drivers that direct our everyday work.
Strategic drivers...
1 2
Create better
experiences
Design solutions that
elevate the everyday
Always
improve
Think new and never settle
Act
sus...
Act sustainably
We go to work every day determined to shape living for the
better for our customers and for the health of ...
Create better experiences
Experiences are everywhere. It’s in the food our
customers put on their plate, the way they care...
Always improve
It’s in our DNA to never settle, to always be curious
and forward leaning. We ask the hard questions, see
o...
Each and every one of us is responsible for driving
Electrolux forward. To enable you to do this, we’ve
created a set of g...
1 7
Act sustainably
1. You reflect on how you, in your role, can make
a change for the better.
2. You always act ethically...
Create better experiences
1. You think beyond the products to total experiences
they provide our customers.
2. You aim to ...
1 9
1. You strive to improve everything we do,
whether it’s a process, product or brand
experience.
2. You challenge commo...
20
Part 01.
Summary
Shape living for the better
We reinvent taste, care and wellbeing experiences for
more enjoyable and sustainable living ar...
22
Part 02.
How we work
Our purpose isn’t just words on paper. We believe
everyone can and will make a difference in our
company—regardless of you...
Whether it’s recycling your paper or reinventing
how we care for clothes - everything we do has a
positive impact on our c...
Everyone who’s along with us for the ride can and
will make a difference. But it takes dedicated
people, so we are calling...
At Electrolux, we have a set of core competences
that we want in our employees. We believe these
core competences are key ...
Core competences
we seek in our employees.
27
OPENNESS
GROWTH
ENERGY
AGILITY
Deliver results
Leading others & self
Ambitio...
We value people who have the ability to
lead both the business and others.
People and
business leaders
28 02. How we work
29
You Bring
Energy
You drive and deliver business results in a short
and long term perspective.
You inspire and engage pe...
3 0
You embrace
Openness
You keep the end consumer and customers in
mind through an outside-in perspective.
You encourage ...
3 1
You act
with Agility
You quickly understand and react to changes and takes
decision despite instabilities and uncertai...
3 2
You strive
for Growth
You explore new business ideas and continuously
improve to build core capabilities.
You develop ...
A great workplace is defined by the people who
work together to achieve excellence. At
Electrolux, we always work for the ...
Working together towards the big picture is
both rewarding and satisfying. We see it as a
win-win-win approach for everyon...
3 5 02. How we work
To help our thousands upon thousands of teams
succeed, we have created a set of behavioural
drivers th...
3 6
Aligned goals Collaboration Transparency Engagement
Together becoming a high
performing learning organization
02. How ...
3 7
• We focus on common goals
• We make clear choices
• We drive continuous improvement
Aligned goals
02. How we work
3 8 02. How we work
• We cross-collaborate with clear roles
• We embrace team diversity
• We develop and learn together
Co...
3 9 02. How we work
• We build trust through openness
• We get the right facts and numbers
• We celebrate success and lear...
40 02. How we work
• We are passionated about customer experience
• We act with a sense of urgency
• We take ownership and...
41
Part 03.
What we offer you
42
We offer you opportunities to improve ways of living
for millions of people around the world in a global
work environme...
43
We are 55,000 employees in more than 60 countries around
the world and we are always connected with our colleagues -
fr...
44
If you grow, we grow. That is why continuous learning
and development of our employees is an important
cornerstone of o...
45 03. What we offer you
Together with your team, we give you the freedom and
responsibility to solve problems the way you...
46 04. Who we are looking for
Part 04.
Who we are
looking for
47
We’re on a quest to improve everyday life for millions of
people and the world around us. To reinvent the way we
cook, ...
48
We seek passionated
business minded people
We seek smart and creative people
- entrepreneurial talents who want to solv...
49
Now we need you. You who question what others pass by,
and value what others take for granted.
Join us in the quests to...
Shape living for the better
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The Electrolux Culture Deck

Electrolux overarching purpose is to shape living for the better by reinventing taste, care and wellbeing experiences, for more enjoyable and sustainable living around the world.

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The Electrolux Culture Deck

  1. 1. The Electrolux Culture Deck
  2. 2. 2 This document is a guide for you to understand what you can expect from Electrolux as an employer and what we will expect from you.
  3. 3. 3 Content 01. Why work at Electrolux 02. How we work 03. What we offer 04. Who we seek to join us
  4. 4. 4 Part 01. Why work at Electrolux
  5. 5. For nearly 100 years, Electrolux has sought out to change the world for the better. We’ve strived at our company to improve gender equality and provide revolutionizing home solutions, all the while saving you countless hours on chores— giving you more room for the things you love. All of this starting with a single vacuum sale, we’ve now grown into a global leader in home and professional appliances. 5 01. Why work at Electrolux
  6. 6. “AND IT’S ALWAYS BEEN OUR CULTURE AND PURPOSE WHICH EMPOWERS OUR EMPLOYEES TO MAKE A DIFFERENCE” 6 - From yesterday and today straight on to tomorrow. 01. Why work at Electrolux
  7. 7. 7 This is our purpose
  8. 8. Shape living for the better 8 We reinvent taste, care and wellbeing experiences for more enjoyable and sustainable living around the world. 01. Why work at Electrolux
  9. 9. 9 Our future is determined by the way we all live our lives. That’s why we strive to improve everyday life for millions of people and the world around us. It is embodied in everything we do. In every idea, every product and every human interaction. We believe that outstanding taste experiences should be easy for everyone. That there is always a better way to care for our clothes to make them look and feel new longer. That the home should be a place for wellbeing, a place to care for ourselves and our loved ones. To succeed, we continuously rethink and improve our ways of working - internally, and together with our customers and partners. By creating desirable solutions and great experiences that enrich peoples’ daily lives and the health of our planet, we want to be a driving force in defining enjoyable and sustainable living. This is us - at Electrolux we shape living for the better. Electrolux manifesto 01. Why work at Electrolux
  10. 10. 1 0 Strategic drivers
  11. 11. To ensure we always work for our purpose, we have three strategic drivers that direct our everyday work. Strategic drivers give directions 1 1 01. Why work at Electrolux
  12. 12. 1 2 Create better experiences Design solutions that elevate the everyday Always improve Think new and never settle Act sustainably Inspire and contribute to a change for the better 01. Why work at Electrolux
  13. 13. Act sustainably We go to work every day determined to shape living for the better for our customers and for the health of our planet. We’re proud of our Scandinavian heritage and our accomplishments. And we’re determined to become even better. To make smarter, more resource-efficient solutions available for everyone. To develop better operations for our coworkers and the communities around us. To always act ethically and respect human rights. To work together with customers and professional partners who share our desire to change for the better. 1 3 01. Why work at Electrolux
  14. 14. Create better experiences Experiences are everywhere. It’s in the food our customers put on their plate, the way they care for their clothes, the quality of the air they breathe or the water they drink. For us, better experiences not only elevates our customer’s everyday, but is also mindful of our society and our planet. 1 4 01. Why work at Electrolux
  15. 15. Always improve It’s in our DNA to never settle, to always be curious and forward leaning. We ask the hard questions, see opportunities where others see problems and make things happen. Because that’s what it takes to shape living for the better - ideas, grit and the full power of 55 000 change makers across the globe. 1 5 01. Why work at Electrolux
  16. 16. Each and every one of us is responsible for driving Electrolux forward. To enable you to do this, we’ve created a set of guidelines that are found in each strategic driver to help guide you in your everyday work. Everyone’s responsible 1 6 01. Why work at Electrolux
  17. 17. 1 7 Act sustainably 1. You reflect on how you, in your role, can make a change for the better. 2. You always act ethically, and you include social and environmental responsibility in your actions and decisions. 3. You challenge actions that are inconsistent with our nine sustainability promises. 4. You share and discuss experiences and ideas about sustainability. 5. You imagine new sustainable ways to improve our solutions. As an employee…
  18. 18. Create better experiences 1. You think beyond the products to total experiences they provide our customers. 2. You aim to make every experience easy and enjoyable. 3. You base your decisions on insights and real knowledge. 4. You are curious and stay tuned with consumer, business and societal trends relevant to Electrolux. 5. You know and use Electrolux products so you can better empathise with our customers’ experiences. As an employee… 1 8
  19. 19. 1 9 1. You strive to improve everything we do, whether it’s a process, product or brand experience. 2. You challenge common assumptions and suggest better approaches. 3. You are committed to quality. 4. You work for the common good rather than for individual benefit. 5. You inspire others with your appetite to always raise the bar. As an employee… Always improve
  20. 20. 20 Part 01. Summary
  21. 21. Shape living for the better We reinvent taste, care and wellbeing experiences for more enjoyable and sustainable living around the world. Act sustainably Create better experiences Always improve 21 PURPOSE WHAT HOW WHY MISSION DRIVERS 01. Why work at Electrolux
  22. 22. 22 Part 02. How we work
  23. 23. Our purpose isn’t just words on paper. We believe everyone can and will make a difference in our company—regardless of your role. Everyone counts 23 02. How we work
  24. 24. Whether it’s recycling your paper or reinventing how we care for clothes - everything we do has a positive impact on our common purpose. It is the combination of the small actions and great inventions we believe will shape living for the better. Tiny and tall, big and small 24 02. How we work
  25. 25. Everyone who’s along with us for the ride can and will make a difference. But it takes dedicated people, so we are calling on you to join us. Because when we work as one, we can make sustainable living a reality. We are in this together 25 02. How we work
  26. 26. At Electrolux, we have a set of core competences that we want in our employees. We believe these core competences are key to our success and act as our guiding light when we hire, reward and develop our employees. We value you 26 02. How we work
  27. 27. Core competences we seek in our employees. 27 OPENNESS GROWTH ENERGY AGILITY Deliver results Leading others & self Ambition & drive Consumer & customer focus Cross-collaboration & networking Adaptability Judgement & decision making Acumen Innovation & curiosity Coaching others & self Learning ability 02. How we work
  28. 28. We value people who have the ability to lead both the business and others. People and business leaders 28 02. How we work
  29. 29. 29 You Bring Energy You drive and deliver business results in a short and long term perspective. You inspire and engage people while fostering a culture of accountability and ownership.
  30. 30. 3 0 You embrace Openness You keep the end consumer and customers in mind through an outside-in perspective. You encourage cross-collaboration, leveraging diversity and open feedback.
  31. 31. 3 1 You act with Agility You quickly understand and react to changes and takes decision despite instabilities and uncertainties. You analyze and adapt to different people and situations, you remain composed during ambiguity.
  32. 32. 3 2 You strive for Growth You explore new business ideas and continuously improve to build core capabilities. You develop talents and learn new skills beyond own business needs.
  33. 33. A great workplace is defined by the people who work together to achieve excellence. At Electrolux, we always work for the greater good, not the individual gain. Electrolux and teamship 3 3 02. How we work
  34. 34. Working together towards the big picture is both rewarding and satisfying. We see it as a win-win-win approach for everyone involved; You, your team and Electrolux. Win-win-win 3 4 02. How we work
  35. 35. 3 5 02. How we work To help our thousands upon thousands of teams succeed, we have created a set of behavioural drivers that will help guide you towards how we approach teamship at Electrolux. How we work in teams
  36. 36. 3 6 Aligned goals Collaboration Transparency Engagement Together becoming a high performing learning organization 02. How we work
  37. 37. 3 7 • We focus on common goals • We make clear choices • We drive continuous improvement Aligned goals 02. How we work
  38. 38. 3 8 02. How we work • We cross-collaborate with clear roles • We embrace team diversity • We develop and learn together Collaboration
  39. 39. 3 9 02. How we work • We build trust through openness • We get the right facts and numbers • We celebrate success and learn from mistakes Transparency
  40. 40. 40 02. How we work • We are passionated about customer experience • We act with a sense of urgency • We take ownership and make it happen Engagement
  41. 41. 41 Part 03. What we offer you
  42. 42. 42 We offer you opportunities to improve ways of living for millions of people around the world in a global work environment and community of 55 000 change makers. Opportunity to shape living for the better. 03. What we offer you
  43. 43. 43 We are 55,000 employees in more than 60 countries around the world and we are always connected with our colleagues - from the sales or engineering teams to the assembly lines. We are a global work environment with a multicultural DNA, enabling you to explore an international career. We are active in more than 150 countries and sell 60 million products every year. A global workplace 03. What we offer you
  44. 44. 44 If you grow, we grow. That is why continuous learning and development of our employees is an important cornerstone of our culture. At Electrolux we learn best when putting our ideas into practice, making mistakes and learning from them. Learnings on the job 03. What we offer you
  45. 45. 45 03. What we offer you Together with your team, we give you the freedom and responsibility to solve problems the way you believe is best. See us as a company with an entrepreneurial mindset but with the wingspan of the big birds. Freedom to fly
  46. 46. 46 04. Who we are looking for Part 04. Who we are looking for
  47. 47. 47 We’re on a quest to improve everyday life for millions of people and the world around us. To reinvent the way we cook, clean, and care. It is embodied in everything we do. Every idea, product and human interaction. Therefore, we need you. The trend hunters who want to revolutionize the fashion industry. The foodies who strive to make taste an experience. The health enthusiasts who search for ways to make the air the air better to breathe and the water cleaner to drink. The ones who question what others pass by, and value what others take for granted. The passionate business minded people - join us in creating solutions and experiences that enrich peoples’ daily lives and the health of our planet. Join us to shape living for the better. Is this you?
  48. 48. 48 We seek passionated business minded people We seek smart and creative people - entrepreneurial talents who want to solve problems. Talents who bring energy, embrace openness, act with agility and strive for growth. Talents not afraid to challenge conventions and explore new thinking, trends, tools and technologies. Talents who strive to be a part of something bigger, shaping living for the better.
  49. 49. 49 Now we need you. You who question what others pass by, and value what others take for granted. Join us in the quests to Shape living for the better. Visit our career site at www.electroluxgroup.com/careers
  50. 50. Shape living for the better

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