Need a new B2B Marketing Strategy? Keep your viewers engaged using these 7 tips!

1. CONTENT
GET YOUR MESSAGE ACROSS
Tell a story using emotional
elements like comedy and
drama – These get your
videos shared
TAGS
HELP GOOGLE HELP YOU
Search engines can’t crawl
videos as effectively as text
– Use keywords and
metadata for SEO
SHARE
GO BEYOND YOUTUBE
Social platforms like
LinkedIn and Twitter now
have video rich
functionality – Leverage it
LENGTH
SHORT AND SWEET
People are more likely to
watch the entire video if it’s
shorter – Get right to the
point
LABELS
WRITE EFFECTIVE TITLES
Grab attention but
honor your commitment
to your audience
- Don’t bait and switch
AUDIENCE
IDENTIFY THE VIEWER
Focus on a specific target
market and their interests –
Use relatable examples
1
2
3
5
6
7
TO BEGIN YOUR
B2B VIDEO MARKETING STRATEGY
ENHANCE
CAPTURE GREAT FOOTAGE
Include eye-candy like powerful
images, simple graphics, and
eloquent movements - Make
your videos more engaging
and memorable
4
BONUS
ARTSCHOOLSTUDENT
Getavideointernfrom
yourlocalartschool–give
themyourstoryandsee
howtheywill
tellit
7 TIPS