Marketing Challenges: Data

One of the most important areas for any marketer to get right is data! Data is a fundamental tool and content driver. Data is the fuel that powers any contextual marketing engine and is like a premium gasoline when it comes to email. Yet, our report reveals 40% of respondents say they are at migraine level ‘struggling with multiple data sources’. 41% of respondents also experienced migraine level pain trying to track customers on different channels and devices. Some cannot even identify when a customer has made a purchase, let alone anything more sophisticated. This Slideshare uncovers where and why marketers struggle with data and the best ways to overcome the most common data challenges. Lire moins