Our festive infographic provides you five tips to become like Santa and make sure you give your customers the best personalized experiences this festive season.

1. smartfocus.com
Sources:
1) Smartfocus stat - consumers think about online & offline shopping
2) 5 Tips for Powering Contextual Messaging White Paper
3) https://www.internetretailer.com/2015/01/08/shoppers-want-marketing-e-mails-tailored-their-preferences
4) http://www.hubspot.com/marketing-statistics
5) http://www.monetate.com/blog/the-tipping-point-for-personalized-website-experiences/
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Every year we tell Santa what we want, he delivers the right gifts,
at the right time. He gives us the ultimate personalized experience
we have grown to expect. The festive season can be a busy and stressful
time for your customers, give them the perfect present and make sure
their experience with your brand is truly personalized
77% of marketers believe real-time personalization is crucial.
Are you now part of that 77%?
When implementing personalization, our clients see a
1 Your customer has the power
of millennials will share their personal data
in return for personalized experiences
Santa believes your
brand is like lights around
the tree, customers
decide when they want
to switch you on
They decide when to share
their personal data, open your
messages, or when to go
shopping – online or in-store.
So ensure your content is
relevant, dynamic
and adapts in real-time
3 Make messages 100% unique
of consumers like it when retailer emails contain
recommended products based on previous purchases
Connect the dots
of consumers buy more from retailers who
personalize the shopping experience across channels
5
2 Context is key
Customers who receive contextual messages are
five to twenty times more likely to convert
Santa wouldn't give a
Grandma a skateboard
for Christmas. Avoid
inappropriate and untimely
offers and messages to your
customers this festive season
Use real-time data points
to adapt content based
on weather, time, location
or stock levels
Just like leaving out a carrot for
Rudolph (and perhaps a little
whisky tipple and mince pie for
Santa) is a must on Christmas
Eve, utilizing mobile data is
a must for your festive season
marketing campaigns
Mobile is the primary hub for all
customer interactions via email,
web, push notifications and apps.
Optimize your messages by
sending relevant and timely
messages in-store to encourage
them to purchase that extra present
Mobile data is a must4
44%
80%
56%
40%
of consumers say they would like brands to deliver
deals and coupons to their mobile devices
You would recognize Santa any
time of the year, whether you
saw him in person or heard him
“ho ho ho” down the phone.
So you need to recognize
your customer whatever
channel they use
Your customers rarely shop
in siloed channels, so
acknowledge and recognize
your customer across all
channels they wish to use to
enhance their experience
Gran
Santa doesn't give every child the same present each festive season.
Each child is different, just like your customers, so don’t batch them together
Connect real-time data with the goldmine of historical data you have on customer past
transactions and preferences to make sure each message is unique to each individual
Customer
engagement
Sack of
profits
Customer loyalty
all year round
Seasonal
conversions
Seasonal
sales uplift
5 tempting reasons why:
5 important ways how:
minimum of 9% sales uplift and an increase in their ROI
from their marketing programs.
Personalization tips to learn from Santa
Amy
Stuart
David