Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.
Customercentricity is King
“I think what people in mobile always
neglected are the possibilities of mobile”
Michael Neidhoefer - Netbiscuits CEO
Relevant emails drive 18
times more revenue than
broadcast emails.
Jupiter Research
You can contextualize each stage in the
customer journey and understand more about
your customer than ever before
A contextualized experience
Historical and Profile Data
Contextual Data
• Hours of day
• Days of week
• Night / Day
• Time since..
• Beacon
• Geo-fence
• Indoor positioning
• Cit...
Profile
Data
Historical
Data
Contextual
Data
Hyper-
relevant,
contextual
marketing
Highly relevant, customer centric marke...
• Automatically adapt in real time, whenever the customer opens the email
• Every customer receives a completely unique em...
Contextual Marketing Engine
Analytics
Insight
Personalisation
Messaging
BigData
CustomerData
Leverage
Big Data
To help bui...
But why contextualize?
14% uplift in sales Up to 4x engagement
33%
Customer average
attention span
74%
Online Shoppers
are frustrated
33%
Spend on
personalization by
Companies
56%
Incre...
How are brands using it?
Example of Google Now App Contextualization
Weather
Traffic
Restaurant reservations
Next appointment
DOW NLOAD TARGET
ACHIEVED
80 % ENGAGEMENT
LEVEL
71% EMAIL OPEN
RATE
In Conclusion
• Ensure messages are as accurate as possible.
• Content must be immediately relevant.
• Use the treasure tr...
www.SmartFocus.com
Ensure messages are as accurate as possible.
Content must be immediately relevant.
Use the treasure tro...
What is Contextualization?
What is Contextualization?
What is Contextualization?
What is Contextualization?
What is Contextualization?
What is Contextualization?
Prochain SlideShare
Chargement dans…5
×

What is Contextualization?

Technology has Empowered customers which has given rise to a new era – welcome to the age of the customer.

Campaigns Alone Won’t Cut It Anymore! Contextualization is the key towards delivering powerful, customer centric marketing messages. The type of engagements that reach the right customer, in the right place and at the right time. It's about building relationships and remaining 'contextual' across multiple channels and touch points, so wherever and however your customer chooses to engage with your brand - web, in-store, app or mobile - they are receiving information that is immediately relevant to them. 

Companies were — indeed, still are — designing mobile sites and apps that personalise for the lowest common denominators (e.g., standard screen sizes, devices and operating systems), but ignoring all the other amazing data that mobile can provide. A smartphone has movement sensors and location-aware and is perfect device to deliver a type of contextual , customer centric experience that a desktop application can only dream off.

www.SmartFocus.com

Livres associés

Gratuit avec un essai de 30 jours de Scribd

Tout voir
  • Soyez le premier à commenter

What is Contextualization?

  1. 1. Customercentricity is King
  2. 2. “I think what people in mobile always neglected are the possibilities of mobile” Michael Neidhoefer - Netbiscuits CEO
  3. 3. Relevant emails drive 18 times more revenue than broadcast emails. Jupiter Research
  4. 4. You can contextualize each stage in the customer journey and understand more about your customer than ever before
  5. 5. A contextualized experience
  6. 6. Historical and Profile Data
  7. 7. Contextual Data • Hours of day • Days of week • Night / Day • Time since.. • Beacon • Geo-fence • Indoor positioning • City • Country • Temperature • Conditions such as clear, rain, wind, storm, snow, thunder storm, fog.. • Make • Model • O/S Time Location Weather Device
  8. 8. Profile Data Historical Data Contextual Data Hyper- relevant, contextual marketing Highly relevant, customer centric marketing
  9. 9. • Automatically adapt in real time, whenever the customer opens the email • Every customer receives a completely unique email • Continually optimize your emails Personalized recommendations on open
  10. 10. Contextual Marketing Engine Analytics Insight Personalisation Messaging BigData CustomerData Leverage Big Data To help build a single platform, contextual marketing engine To drive continuous, relevant, customer engagement
  11. 11. But why contextualize?
  12. 12. 14% uplift in sales Up to 4x engagement
  13. 13. 33% Customer average attention span 74% Online Shoppers are frustrated 33% Spend on personalization by Companies 56% Increase in sales 56% Brand perceptions 60% Repeat purchases Why personalization is so important to eCommerce clients
  14. 14. How are brands using it?
  15. 15. Example of Google Now App Contextualization Weather Traffic Restaurant reservations Next appointment
  16. 16. DOW NLOAD TARGET ACHIEVED 80 % ENGAGEMENT LEVEL 71% EMAIL OPEN RATE
  17. 17. In Conclusion • Ensure messages are as accurate as possible. • Content must be immediately relevant. • Use the treasure trove of historic customer data to your advantage. • Don’t scare your customers.
  18. 18. www.SmartFocus.com Ensure messages are as accurate as possible. Content must be immediately relevant. Use the treasure trove of historic customer data to your advantage. Don’t scare your customers. Thank You

    Soyez le premier à commenter

    Identifiez-vous pour voir les commentaires

  • HanaJeon1

    Dec. 22, 2015
  • HeljeTobiasMacay

    Oct. 19, 2017
  • AnthonyGuccione1

    Apr. 6, 2020

Technology has Empowered customers which has given rise to a new era – welcome to the age of the customer. Campaigns Alone Won’t Cut It Anymore! Contextualization is the key towards delivering powerful, customer centric marketing messages. The type of engagements that reach the right customer, in the right place and at the right time. It's about building relationships and remaining 'contextual' across multiple channels and touch points, so wherever and however your customer chooses to engage with your brand - web, in-store, app or mobile - they are receiving information that is immediately relevant to them.  Companies were — indeed, still are — designing mobile sites and apps that personalise for the lowest common denominators (e.g., standard screen sizes, devices and operating systems), but ignoring all the other amazing data that mobile can provide. A smartphone has movement sensors and location-aware and is perfect device to deliver a type of contextual , customer centric experience that a desktop application can only dream off. www.SmartFocus.com

Vues

Nombre de vues

2 285

Sur Slideshare

0

À partir des intégrations

0

Nombre d'intégrations

29

Actions

Téléchargements

33

Partages

0

Commentaires

0

Mentions J'aime

3

×