Emily Hean

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How to build a strategist like me: 1) Take a college student with an anthropology/theatre double major. 2) Layer on three years of working in marketing for a small business. 3) Add two years of learning about planning from people who learned their lessons in the field. 4) Set with experience in integrated planning for CPG (beauty & pet) and Pharma clients. 5) Add a layer of B2B brand building and content marketing 6) Garnish with optimism. Specialties: Brand belief/ behavior development, audience segmentation, data analysis, network analysis, multi-platform strategy, customer insight, self-defense instruction.

marketing and advertising archetypes planning content marketing semiotics branding social networking content consumption web culture target audience kfc coke nutro at&t pepsi pedigree case studies brawny l.l. bean cause marketing case studies cause marketing american express behavioral psychology insights strategy hero and the outlaw art history content calendar editorial calendar

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Emily Hean

Présentations

Content calendar vs Editorial calendar

Archetype Overview with brand examples & character compass

Insight Paths, a book summary in 24 slides

Cause Marketing Lessons Learned

5 attention zones in the age of the internet

Uncovering Brand Archetypes

J’aime

What is an insight?

Visual Design with Data

A-Z Culture Glossary 2017

The Art of the Presentation

Case Study: Mastering digital disruption in retail

25 Digital Transformation Case Studies In Retail

Lessons in Persuasive Language from The Game of Thrones

Content marketing best practices

great planners are schizo

Digital, Social & Mobile in 2015

States of the American Millennial

10 Usability Heuristics explained

Future Workforce: M-Shaped is the new T-Shaped

To break the rules, you gotta know the rules

Nathalie Nahai - The secret psychology of persuasive copy (Conversion Conference)

The Science of Happy Design - SXSW 2015

The Epic Learning Organization: Sharing the Hero's Journey

Sample creative briefs

Content Marketing Lessons From 10 Years and 41,525,103 Website Visits

BBDO Connect Big Data

20 Facebook, Twitter, Linkedin & Pinterest Features You Didn't Know Existed (But Totally Should)

2012 education trends_through_eyes_learners

11 Content Marketing Predictions for 2015

25 Disruptive Technology Trends 2015 - 2016

What Makes Content Memorable?

What is a Creative Technologist? [February 2014, VCU Brandcenter Guest Lecture]

2015 Trends by Havas Sports & Entertainment

Nielsen Company 2014 Report - Millennial Breaking The Myths

trendwatching.com's POST-DEMOGRAPHIC CONSUMERISM

Mobile Is Eating the World (2014)