Marketing Strategies Of AUDI in detail. Marketing strategies AUDI cars analysis along with SWOT analysis and conclusion recommendations

2. Marketing Strategies Of An
Automobile Assembler Company
Marketing Management (8511)
Presenter
Mr. Mohsin Jamal
Presetnted To
Madam Saima
Mohsinjamal_123@yahoo.com

3. Follow Up
• Marketing Strategies
• AUDI
• AUDI Overview
• Marketing Strategies
Of AUDI
• SWOT Analysis
• Conclusion
• Question Answers
Session

5. Marketing Strategies
• Efficient
Production &
Distribution
Facilities
• Latest Faculties
• Impressive
Global Hold

6. Marketing Strategies
• New Model
Cars
• Social
Responsibility
• Management
Control

7. Marketing Strategies
• Tight Project
Management
• Future Plans

8. Case Study

9. History

10. Logo Evolution Of AUDI

11. AUDI
• Mission
• Vision
• Market Share

12. Most Expensive Car

13. Features Of AUDI

14. Extraordinary feature

15. Marketing Strategies Of AUDI
• High Quality
• “ Truth Of
Engineering ”
• Branding

16. Marketing Strategies Of AUDI
• Integrated
Marketing
• Direct Selling
• Men
Magazines
And Films

17. Marketing Strategies Of AUDI
• Anniversary
Opportunities
• Low First
Price
• Pricing
Flexibility

18. 4 P’s OF AUDI

19. STP Analysis

20. Competition

21. SWOT Analysis Of AUDI

22. Strengths
• Petrol & diesel
• Wide range prices
• Features
• Styles
• 50000 employees
• Sports
• Sponsorships

23. Weaknesses
• Maintenance
• Handling cost
• Limited presence
in emerging
markets

24. Opportunities
• Expanding
automobile
market
• New customers
• Low cost cars
• Increasing
manufacturing
capability

25. Threats
• Fuel Costs
• Competition
• Product
Innovations
By Competitors
• Govt Policies

26. Data Collection
• Primary Data
– AUDI
– Research Papers
– Slide Share
– Browsing

27. Conclusion

28. Recommendations

29. References
• https://www.slideshare.net/PATRICKMAELO/a
udi-company-marketing-strategy
• https://www.marketing91.com/marketing-
strategy-audi/
• https://www.marketing91.com/swot-analysis-
of-audi/
• https://www.slideshare.net/MyuranKangaMS
MBA/audi-brand-strategy-evaluation
• http://www.car-brand-names.com/audi-logo/