Threats to personal data privacy and cybersecurity are all too common. And sometimes they're even hiding in plain sight. After all, every time you download an app or use a new device that is connected to the Internet, you may be exposing yourself to new privacy and security risks. As these slides illustrate, it's no longer so crazy to ask, "Is that Roomba watching me?" The original research in this presentation comes from the Entefy article, "Hiding in plain sight: 8 Digital security threats in everyday life."

1. 8 DIGITAL
SECURITY
THREATS
IN EVERYDAY LIFE

2. 2ENTEFY 8 DIGITAL SECURITY THREATS IN EVERYDAY LIFE
These slides provide insight into apps, web
services, and devices designed to go unnoticed as
they capture your sensitive personal data.

3. 3ENTEFY 8 DIGITAL SECURITY THREATS IN EVERYDAY LIFE
This presentation was curated by Entefy, the company
building the first universal communicator—an AI-powered
communication platform that helps you seamlessly interact
with the people, services, and smart things in your life.

4. 4ENTEFY 8 DIGITAL SECURITY THREATS IN EVERYDAY LIFE
An estimated 15% of the
Fortune 500 use secret
employee tracking
devices hidden in places
like lights and ID badges.
Source: https://www.bloomberg.com/news/articles/2017-02-14/new-office-sensors-know-
when-you-leave-your-desk

5. 5ENTEFY 8 DIGITAL SECURITY THREATS IN EVERYDAY LIFE
iRobot, the company
behind the automated
Roomba vacuum cleaner,
collects data about the
layout of users’ homes.
Source: https://www.nytimes.com/2017/07/25/technology/roomba-irobot-data-privacy.html?r-
ref=collection%2Ftimestopic%2FPrivacy&_r=0

6. 6ENTEFY 8 DIGITAL SECURITY THREATS IN EVERYDAY LIFE
The NBA and its players’ union
are disputing who controls
data generated by wearable
biometric trackers.
Source: https://www.theatlantic.com/business/archive/2017/04/biometric-tracking-sports/522222/

7. 7ENTEFY 8 DIGITAL SECURITY THREATS IN EVERYDAY LIFE
Computer systems in many
newer cars create a data record
of pretty much everything
you do on the road.
Source: https://www.nytimes.com/2017/07/27/automobiles/wheels/car-data-tracking.html?r-
ref=collection%2Ftimestopic%2FPrivacy&_r=0

8. 8ENTEFY 8 DIGITAL SECURITY THREATS IN EVERYDAY LIFE
Be careful what you say in front
of Barbie. The “Internet of Toys”
raises new privacy questions
as toys collect data about us.
Source: https://www.sciencedaily.com/releases/2017/05/170510131929.htm

9. 9ENTEFY 8 DIGITAL SECURITY THREATS IN EVERYDAY LIFE
Lighthearted Facebook
quizzes may unintentionally
telegraph answers to your
banking security questions.
Source: https://www.nytimes.com/2017/04/28/technology/facebook-concerts-attend.html?r-
ref=collection%2Ftimestopic%2FPrivacy

10. 10ENTEFY 8 DIGITAL SECURITY THREATS IN EVERYDAY LIFE
Researchers showed it’s possible to
reveal personal info by pointing AI
algorithms at insurance data stored
in the cloud.
Source: https://www.sciencedaily.com/releases/2017/04/170407132744.htm

11. 11ENTEFY 8 DIGITAL SECURITY THREATS IN EVERYDAY LIFE
6 of the 13 IRS-approved “Free
File Alliance” tax websites
provide inadequate security
and privacy protection.
Source: https://otalliance.org/system/files/files/initiative/documents/2016-ota-efileaudit.pdf

12. 12ENTEFY 8 DIGITAL SECURITY THREATS IN EVERYDAY LIFE
The original research in this presentation comes from
the Entefy article, “Hiding in plain sight: 8 digital security
threats in everyday life.”

13. 13ENTEFY 8 DIGITAL SECURITY THREATS IN EVERYDAY LIFE
About Entefy
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Entefy’s universal communicator is an intelligent
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contacts, files, apps, smart devices, and smart
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