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2016 Research Report
DIGITAL INTERACTION &
MODERN COMMUNICATION
What is digital complexity, and
how does it affect everyday
interactions?
Source: Entefy
Entefy’s 2016 national survey:
1,500 U.S. professionalss
Entefy’s universal
communicator—an intelligent
communication platform
that seamlessly connects the
people, services, conve...
We wanted to know…
Just how many devices and applications do people
routinely use?
How many messages are people exchanging with
one another?
...
Using an independent third
party, we surveyed:
1,500 working adults
Evenly distributed in age range from 18-65
Covering bo...
Focused in these four areas:
Healthcare
Technology
Financial Services
Legal
Findings and insights
People are living increasingly
active digital lives characterized
by the use of multiple devices,
applications, and servic...
And there’s a bi-modal
distribution of interest in a
universal communicator that
simplifies communication and
interaction ...
“Very Interested” in simplifying digital life
93%
technical
novices
78%
technical
experts
Source: Entefy 2016 national sur...
Early adoption
In 1962, Everett Rogers
in Diffusion of Innovations
concluded that 16% of the U.S.
population are innovators or
early adop...
In 2016, we found that 61% self-
identified as either first or early
adopters of new technology.
1962
16% 61%
2016
Early
adoption
then
Early
adoption
now
Sources: Entefy 2016 national survey of 1,500 U.S. professionals ...
Digital device use
Our survey respondents
operate in technology-intense
environments.
3-4 Devices
5-6 Devices
1-2 Devices
7+ Devices
62.1%
13.1%
2.5%
22.3%
Digital devices used per adult
Source: Entefy 2016 n...
Communication apps
Our respondents use an
average of 6.9 communication
applications.
Communication apps: average
number per adult by industry
Source: Entefy 2016 national survey of 1,500 U.S. professionals
Without a single app that allows
communication across all of these
channels, people curate their own
personal digital ecos...
Geography and adoption
The number of communication
applications used is closely
linked to the state in which
people live and work.
7.9 apps
5.1 apps
Communication apps: average number per adult by state
Source: Entefy 2016 national survey of 1,500 U.S. ...
Adults in states with smaller
populations, lower density, and
less diverse economies (such as
Arkansas and Delaware) use 5...
Adults in states with larger populations,
higher density, more diverse economies,
and established technology industries
(s...
Messaging volume
114
IMs & texts
110
emails
224
Source: Entefy 2016 national survey of 1,500 U.S. professionals
Daily email, IM, and text m...
Respondents:
Send and receive 14 messages per waking hour
Use 6.9 digital communication applications
(excluding social med...
Social media platforms
We asked our respondents
the extend to which they use
social media.
Social network use by age: “Heavy Use” vs. “Don’t Use”
Ages: 18-29 Ages: 30-44 Ages: 45-65
Heavy Don’t Heavy Don’t Heavy D...
70.6%-82.4% of “Heavy” users
of social media platforms
indicated that they were “Very
Interested” in a universal
communica...
Preferences in adopting
new technologies
“Improved Privacy” (77%)
“Save Money” (70%)
“Save Time” (68%)
“Simplify Your Digital Life” (65%)
When asked about the most...
“Simplify Your Digital Life” (46%)
“Save Time” (19%)
“Improved Privacy” (13%)
“Save Money” (10%)
However, when asked about...
What people say and do are
two different things.
“Improved Privacy”
“Save Money”
“Save Time”
“Simplify Your
Digital Life”
What you doWhat you say	 vs
77%
70%
68%
65%
10%
1...
Simplification was clearly the
dominant consideration when
respondents made actual
technology decisions.
Mobile apps we
“Can’t Live Without”
“Don’t Use”
“Rarely Use”
“Actively Use”
“Can’t Live Without”
We asked: Which mobile apps do you
actively use? The response...
Instant messaging
Social networking
Health & fitness
Shopping
Sports
Finance
Business & professional
Food & entertainment
...
95% of survey respondents
said they “Actively Use” or
“Can’t Live Without” email.
Social network apps trail email
use only slightly and remain
relatively popular across all
age groups.
Use of instant messaging
apps trails email and social
network apps.
There’s also a decline in
usage from youngest to
oldes...
94%
87%
71%
95%
89%
64%
95%
80%
52%
6%
13%
29%
5%
11%
39%
5%
20%
48%
“Don’t Use” + “Rarely Use”
“Don’t Use” + “Rarely Use”...
Conclusion
Communication apps are core to the average
person’s digital ecosystem.
On average, respondents use 3.4 devices and
6.9 com...
An astonishing 95% were
“Very Interested” or
“Somewhat Interested” in
the universal communicator
technology.
Put simply…
The more complex your digital life, the more
complex your digital ecosystem. The more
complex your digital eco...
About Entefy
At Entefy, we’re introducing the first universal
communicator–a smart platform that uses
advanced artificial ...
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Entefy's research report on information overload and digital complexity

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Entefy conducted a survey of 1,500 professionals in the U.S. What we found were surprising insights into digital complexity, app fatigue, and information overload.

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Entefy's research report on information overload and digital complexity

  1. 1. 2016 Research Report DIGITAL INTERACTION & MODERN COMMUNICATION
  2. 2. What is digital complexity, and how does it affect everyday interactions? Source: Entefy
  3. 3. Entefy’s 2016 national survey: 1,500 U.S. professionalss
  4. 4. Entefy’s universal communicator—an intelligent communication platform that seamlessly connects the people, services, conversations, contacts, files, apps, smart devices, and smart things in your digital life. Source: Entefy
  5. 5. We wanted to know…
  6. 6. Just how many devices and applications do people routinely use? How many messages are people exchanging with one another? Does the current state of technology create complexity for busy workers? What percentage of people care about simplifying their digital lives?
  7. 7. Using an independent third party, we surveyed: 1,500 working adults Evenly distributed in age range from 18-65 Covering both small and large cities across the U.S.
  8. 8. Focused in these four areas: Healthcare Technology Financial Services Legal
  9. 9. Findings and insights
  10. 10. People are living increasingly active digital lives characterized by the use of multiple devices, applications, and services.
  11. 11. And there’s a bi-modal distribution of interest in a universal communicator that simplifies communication and interaction in today’s digital world.
  12. 12. “Very Interested” in simplifying digital life 93% technical novices 78% technical experts Source: Entefy 2016 national survey of 1,500 U.S. professionals
  13. 13. Early adoption
  14. 14. In 1962, Everett Rogers in Diffusion of Innovations concluded that 16% of the U.S. population are innovators or early adopters.
  15. 15. In 2016, we found that 61% self- identified as either first or early adopters of new technology.
  16. 16. 1962 16% 61% 2016 Early adoption then Early adoption now Sources: Entefy 2016 national survey of 1,500 U.S. professionals and Everett Rogers, 2003: The Diffusion of Innovations. Fifth Edition. The Free Press, New York. Early adoption
  17. 17. Digital device use
  18. 18. Our survey respondents operate in technology-intense environments.
  19. 19. 3-4 Devices 5-6 Devices 1-2 Devices 7+ Devices 62.1% 13.1% 2.5% 22.3% Digital devices used per adult Source: Entefy 2016 national survey of 1,500 U.S. professionals
  20. 20. Communication apps
  21. 21. Our respondents use an average of 6.9 communication applications.
  22. 22. Communication apps: average number per adult by industry Source: Entefy 2016 national survey of 1,500 U.S. professionals
  23. 23. Without a single app that allows communication across all of these channels, people curate their own personal digital ecosystems.
  24. 24. Geography and adoption
  25. 25. The number of communication applications used is closely linked to the state in which people live and work.
  26. 26. 7.9 apps 5.1 apps Communication apps: average number per adult by state Source: Entefy 2016 national survey of 1,500 U.S. professionals
  27. 27. Adults in states with smaller populations, lower density, and less diverse economies (such as Arkansas and Delaware) use 5.1 communication apps on average.
  28. 28. Adults in states with larger populations, higher density, more diverse economies, and established technology industries (such as California and New York) use 7.9 communication apps on average. These states also have a higher proportion of “First” and “Early Adopters.”
  29. 29. Messaging volume
  30. 30. 114 IMs & texts 110 emails 224 Source: Entefy 2016 national survey of 1,500 U.S. professionals Daily email, IM, and text messages per adult
  31. 31. Respondents: Send and receive 14 messages per waking hour Use 6.9 digital communication applications (excluding social media) on 3.4 devices Attribute 60% of their emails as work-related
  32. 32. Social media platforms
  33. 33. We asked our respondents the extend to which they use social media.
  34. 34. Social network use by age: “Heavy Use” vs. “Don’t Use” Ages: 18-29 Ages: 30-44 Ages: 45-65 Heavy Don’t Heavy Don’t Heavy Don’t Facebook 59% 65% 50%4% 3% 6% 25% 22% 35% 29% 22% 41% 18% 24% 50% 30% 44% 64% 39% 29% 33% 26% 24% 12% 21% 18% 11% 36% 23% 8% 25% 13% 5% 12% 14% 8% Twitter Pinterest Instagram Snapchat LinkedIn Source: Entefy 2016 national survey of 1,500 U.S. professionals
  35. 35. 70.6%-82.4% of “Heavy” users of social media platforms indicated that they were “Very Interested” in a universal communicator.
  36. 36. Preferences in adopting new technologies
  37. 37. “Improved Privacy” (77%) “Save Money” (70%) “Save Time” (68%) “Simplify Your Digital Life” (65%) When asked about the most important considerations for future technology acquisitions, results were:
  38. 38. “Simplify Your Digital Life” (46%) “Save Time” (19%) “Improved Privacy” (13%) “Save Money” (10%) However, when asked about the most important factors influencing decisions they had already made, results were:
  39. 39. What people say and do are two different things.
  40. 40. “Improved Privacy” “Save Money” “Save Time” “Simplify Your Digital Life” What you doWhat you say vs 77% 70% 68% 65% 10% 13% 19% 46% Source: Entefy 2016 national survey of 1,500 U.S. professionals Adopting new technologies: what really matters
  41. 41. Simplification was clearly the dominant consideration when respondents made actual technology decisions.
  42. 42. Mobile apps we “Can’t Live Without”
  43. 43. “Don’t Use” “Rarely Use” “Actively Use” “Can’t Live Without” We asked: Which mobile apps do you actively use? The response options were:
  44. 44. Instant messaging Social networking Health & fitness Shopping Sports Finance Business & professional Food & entertainment Travel Music Home automation Email 95% 62% 86% 46% 78% 45% 76% 41% 76% 39% 72% 18% Mobile apps: “Actively Use” + “Can’t Live Without” Source: Entefy 2016 national survey of 1,500 U.S. professionals
  45. 45. 95% of survey respondents said they “Actively Use” or “Can’t Live Without” email.
  46. 46. Social network apps trail email use only slightly and remain relatively popular across all age groups.
  47. 47. Use of instant messaging apps trails email and social network apps. There’s also a decline in usage from youngest to oldest age groups.
  48. 48. 94% 87% 71% 95% 89% 64% 95% 80% 52% 6% 13% 29% 5% 11% 39% 5% 20% 48% “Don’t Use” + “Rarely Use” “Don’t Use” + “Rarely Use” “Don’t Use” + “Rarely Use” “Actively Use” + “Can’t Live Without” “Actively Use” + “Can’t Live Without” “Actively Use” + “Can’t Live Without” Ages: 18-29 Ages: 30-44 Ages: 45-65 Social Network Instant Messaging Email Digital communication and social network mobile app use by age Source: Entefy 2016 national survey of 1,500 U.S. professionals
  49. 49. Conclusion
  50. 50. Communication apps are core to the average person’s digital ecosystem. On average, respondents use 3.4 devices and 6.9 communication apps (11.2 when you include  social media apps). Simplification is the dominant consideration when making actual technology decisions.
  51. 51. An astonishing 95% were “Very Interested” or “Somewhat Interested” in the universal communicator technology.
  52. 52. Put simply… The more complex your digital life, the more complex your digital ecosystem. The more complex your digital ecosystem, the greater the need for core technology designed to reduce complexity for you.
  53. 53. About Entefy At Entefy, we’re introducing the first universal communicator–a smart platform that uses advanced artificial intelligence to help you seamlessly interact with the people, services, and smart things in your life–all from a single application that runs beautifully across your favorite devices. www.entefy.com contact@entefy.com ©2016 Entefy Inc. All rights reserved
  • rstrad1

    May. 11, 2017
  • bwalker33

    Mar. 14, 2017
  • sfccentertainment

    Jan. 10, 2017

Entefy conducted a survey of 1,500 professionals in the U.S. What we found were surprising insights into digital complexity, app fatigue, and information overload.

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