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The hazards of
confirmation bias
in life and work
2Entefy | AI sports 2Entefy | Confirmation bias
This presentation was curated by
Entefy, the company building the first
un...
3Entefy | Confirmation bias
introduction
4Entefy | Confirmation bias
“Confirmation bias” is
interpreting new events
using long-held expectations
and beliefs
5Entefy | Confirmation bias
You’ve just decided to
buy a blue car
Here’s an example:
6Entefy | Confirmation bias
And suddenly you
notice blue cars
everywhere you go
7Entefy | Confirmation bias
But there aren’t actually
more blue cars on the
road than before
8Entefy | Confirmation bias
Instead, your
decision primed
your brain to
notice blue cars
9Entefy | Confirmation bias
This sort of confirmation
bias is harmless—but it
can lead to unintended
oversimplification an...
10Entefy | Confirmation bias
Understanding how
confirmation bias works is
a great step in identifying
and managing it
11Entefy | Confirmation bias
background
12Entefy | Confirmation bias
The brain can’t
process all the
information that
floods it
13Entefy | Confirmation bias
So it resolves
conflicting thoughts by
reinterpreting them
14Entefy | Confirmation bias
Reinterpretation
restores mental
coherency at the
expense of accuracy
15Entefy | Confirmation bias
Confirmation bias
lightens the brain’s
cognitive load but
limits understanding
16Entefy | Confirmation bias
Let’s look at how
confirmation bias works
for and against us
17Entefy | Confirmation bias
UNBELIEVABLE
18Entefy | Confirmation bias
Existing beliefs
are strained when
new information
contradicts them
19Entefy | Confirmation bias
The brain naturally
favors existing ideas
and dampens conflicts
20Entefy | Confirmation bias
We spend 36%
more time reading
about ideas we
already believe in
Example:
21Entefy | Confirmation bias
Influences how we interpret information
Dictates what we investigate
Filters what we recall f...
22Entefy | Confirmation bias
INFORMATION
BUBBLES
23Entefy | Confirmation bias
The searches we
make on the Internet
generate results that
implicitly support
our beliefs
24Entefy | Confirmation bias
Social media exposes
us to confirmation bias too
25Entefy | Confirmation bias
Product recommendation
engines are designed
to show us what we
already like
26Entefy | Confirmation bias
What happens if
we’re only exposed
to like-minded ideas?
Question:
27Entefy | Confirmation bias
Existing beliefs
are reinforced by
an affirmative
feedback loop
Answer:
28Entefy | AI sports 28Entefy | Confirmation bias 28Entefy | Confirmation bias
BURSTING
THE BUBBLE
29Entefy | AI sports 29Entefy | Confirmation bias 29Entefy | Confirmation bias
Reducing confirmation bias
starts with ackn...
30Entefy | AI sports 30Entefy | Confirmation bias 30Entefy | Confirmation bias
And simply admitting
that our own views
mig...
31Entefy | AI sports 31Entefy | Confirmation bias 31Entefy | Confirmation bias
It’s up to you to
burst your own
bubbles of...
32Entefy | AI sports
Entefy’s universal communicator is an intelligent
communication platform that seamlessly connects the...
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The hazards of confirmation bias in life and work by Entefy

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The human brain isn’t really equipped to process the volume of information that floods it moment-to-moment. Instead, we’ve developed shortcuts that help make sense of all the people, ideas, and thoughts that pass through our consciousness. This is great for mental efficiency because it lightens cognitive load.

But these mental shortcuts also favor our pre-existing beliefs over the new information, generating an unfortunate side effect called confirmation bias. This bias can creep into pretty much everything we do, and gets magnified online where our searches, news, and social connections tend to align with our current belief systems.

This presentation highlights key concepts from our article about how confirmation bias affects our lives. These slides examine how confirmation bias works for and against us, explore some of the ways it can wrap us in ideological bubbles, and then address how we can burst our own bubbles of bias.

For additional analysis and links to our background sources, read “The hazards of confirmation bias in life and work" on our blog at https://blog.entefy.com/view/315/The-hazards-of-confirmation-bias-in-life-and-work.

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The hazards of confirmation bias in life and work by Entefy

  1. 1. The hazards of confirmation bias in life and work
  2. 2. 2Entefy | AI sports 2Entefy | Confirmation bias This presentation was curated by Entefy, the company building the first universal communicator—an AI- powered communication platform that seamlessly connects the people, services, conversations, contacts, files, apps, and smart things in your digital universe.
  3. 3. 3Entefy | Confirmation bias introduction
  4. 4. 4Entefy | Confirmation bias “Confirmation bias” is interpreting new events using long-held expectations and beliefs
  5. 5. 5Entefy | Confirmation bias You’ve just decided to buy a blue car Here’s an example:
  6. 6. 6Entefy | Confirmation bias And suddenly you notice blue cars everywhere you go
  7. 7. 7Entefy | Confirmation bias But there aren’t actually more blue cars on the road than before
  8. 8. 8Entefy | Confirmation bias Instead, your decision primed your brain to notice blue cars
  9. 9. 9Entefy | Confirmation bias This sort of confirmation bias is harmless—but it can lead to unintended oversimplification and even prejudice
  10. 10. 10Entefy | Confirmation bias Understanding how confirmation bias works is a great step in identifying and managing it
  11. 11. 11Entefy | Confirmation bias background
  12. 12. 12Entefy | Confirmation bias The brain can’t process all the information that floods it
  13. 13. 13Entefy | Confirmation bias So it resolves conflicting thoughts by reinterpreting them
  14. 14. 14Entefy | Confirmation bias Reinterpretation restores mental coherency at the expense of accuracy
  15. 15. 15Entefy | Confirmation bias Confirmation bias lightens the brain’s cognitive load but limits understanding
  16. 16. 16Entefy | Confirmation bias Let’s look at how confirmation bias works for and against us
  17. 17. 17Entefy | Confirmation bias UNBELIEVABLE
  18. 18. 18Entefy | Confirmation bias Existing beliefs are strained when new information contradicts them
  19. 19. 19Entefy | Confirmation bias The brain naturally favors existing ideas and dampens conflicts
  20. 20. 20Entefy | Confirmation bias We spend 36% more time reading about ideas we already believe in Example:
  21. 21. 21Entefy | Confirmation bias Influences how we interpret information Dictates what we investigate Filters what we recall from memory Confirmation bias:
  22. 22. 22Entefy | Confirmation bias INFORMATION BUBBLES
  23. 23. 23Entefy | Confirmation bias The searches we make on the Internet generate results that implicitly support our beliefs
  24. 24. 24Entefy | Confirmation bias Social media exposes us to confirmation bias too
  25. 25. 25Entefy | Confirmation bias Product recommendation engines are designed to show us what we already like
  26. 26. 26Entefy | Confirmation bias What happens if we’re only exposed to like-minded ideas? Question:
  27. 27. 27Entefy | Confirmation bias Existing beliefs are reinforced by an affirmative feedback loop Answer:
  28. 28. 28Entefy | AI sports 28Entefy | Confirmation bias 28Entefy | Confirmation bias BURSTING THE BUBBLE
  29. 29. 29Entefy | AI sports 29Entefy | Confirmation bias 29Entefy | Confirmation bias Reducing confirmation bias starts with acknowledging the value of different ideas
  30. 30. 30Entefy | AI sports 30Entefy | Confirmation bias 30Entefy | Confirmation bias And simply admitting that our own views might be incomplete
  31. 31. 31Entefy | AI sports 31Entefy | Confirmation bias 31Entefy | Confirmation bias It’s up to you to burst your own bubbles of bias
  32. 32. 32Entefy | AI sports Entefy’s universal communicator is an intelligent communication platform that seamlessly connects the people, services, conversations, contacts, files, apps, and smart things in your digital life. About Entefy ©2017 Entefy Inc. All rights reserved. contact@entefy.com | entefy.com
  • MuhamadSalman3

    Dec. 21, 2018
  • rhorta

    May. 20, 2017
  • rstrad1

    May. 17, 2017

The human brain isn’t really equipped to process the volume of information that floods it moment-to-moment. Instead, we’ve developed shortcuts that help make sense of all the people, ideas, and thoughts that pass through our consciousness. This is great for mental efficiency because it lightens cognitive load. But these mental shortcuts also favor our pre-existing beliefs over the new information, generating an unfortunate side effect called confirmation bias. This bias can creep into pretty much everything we do, and gets magnified online where our searches, news, and social connections tend to align with our current belief systems. This presentation highlights key concepts from our article about how confirmation bias affects our lives. These slides examine how confirmation bias works for and against us, explore some of the ways it can wrap us in ideological bubbles, and then address how we can burst our own bubbles of bias. For additional analysis and links to our background sources, read “The hazards of confirmation bias in life and work" on our blog at https://blog.entefy.com/view/315/The-hazards-of-confirmation-bias-in-life-and-work.

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