How to implement Internet of Things successfully creating the best experience and insuring successful distribution. (Ericsson IoT Conference December 2014)

1. The internet of things
conference December 10

2. How to implement IOT
successfully creating the
best experience and insuring
successful distribution
Moderator - Ludovic Lassauce
Andreas Mathiasson, Manager Device Verification, Ericsson
Paolo Filetti, Domain Lead Digital Services, Ericsson

3. SCALING
I OT
Ludovic Lassauce

4. EAB-14:073753 | Commercial in confidence | © Ericsson AB 2014 | December 2014 | Page 4
10s
VISIBILITY
Technology Trigger
Peak of Inflated Expectations
Trough of Disillusionment
Slope of Enlightenment
Plateau of Productivity
TIME
10s
by crossing the chasm…
…with a similar headcount
Survive the Curse of Success
How to ?
SELL
MAKE
@
SCALE

5. EAB-14:073753 | Commercial in confidence | © Ericsson AB 2014 | December 2014 | Page 5
IN 10 YEARS …
?
…. WHERE TO BUY

6. Designing effective and
reliable Wireless Devices,
IoT and M2M
Andreas Mathiasson, Manager Device
Verification, Ericsson

7. Designing effective and
reliable Wireless Devices
IoT and M2M

8. “Global Operators Agree New Guidelines to Define How Internet of Things (IoT)
Devices and Applications Should Connect to a Mobile Network, Ensuring Optimal
Performance and Aiding Growth of IoT”
[GSMA “IoT Device Connection Efficiency Guidelines” released on Oct 13, 2014]
1 billion connected
places
50 billion
connected things
PLACES
PEOPLE
THINGS

9. IOT and M2M bring new
challenges
› Increased complexity in the
process with more OEMs to
manage
› Less experienced OEMs
who may be certifying or
launching a device for the
first time
› Requires totally new
approach:
- Most devices lack a
screen
- Device intelligence varies
broadly
› Proprietary or no operating
systems
› Applications may not have app
store (Google, Apple) for
requirements and approval
› Some solutions originally
designed for LAN.
› Security
Smartphone working methods not sufficient

10. IoT - ECO system
iot Integration&
Test
Management
platform

11. THREE FACTORS Shape
CUSTOMER END user
EXPERIENCE
Devices
Applications
Network/
IT Performance
› Devices are rapidly evolving with better screen
resolution, more processing power, new features, and
capabilities.
› Applications are continuously released exploiting latest
device capabilities.
› Network/ IT performance needs to keep up with device
and applications capabilities anywhere and anytime
Superior end-user experience requires a balance

12. Iot Device architecture
IoT Device Host
IoT Device
Comm.
Module
IoT
Device
Application

13. HW certifications and
approvals
Certifications – Regulatory & Industry
Market/Country approval
operator approval
Radio Chip-set
Communication
module device

14. Iot approvals
Operator iot/M2M approval process
GSMA Connection Efficiency guidelines
3GPP
Other industry initiatives

15. IoT Solution- Best Practice
Efficient network connection usage
Push vs Poll and Background/ foreground modes
Background/ foreground modes, Scheduling
Connection loss and error handling
Lightweight protocols and compression
Security
Battery consumption

16. IOT solution
IOT device
Gathering of information
Processing information
Most important: What to sell?
Solve Problems - Add Value
IoT

17. › Ericsson Device and Application Services (EDAV)
http://www.ericsson.com/ourportfolio/services/device-and-application-verification?
nav=fgb_101_108%7Cfgb_101_592
› Ericsson Smartphone app developers guide
http://www.ericsson.com/res/docs/2014/smartphone-app-dev-guide.pdf
› GSMA IoT Device Connection Efficiency Guidelines
http://www.gsma.com/connectedliving/gsma-iot-device-connection-efficiency-guidelines/
› GSMA Smarter Apps guidelines
http://smarterappsguidelines.gsma.com/
references
ANDREAS MATHIASSON
Head of Device Verification Sweden
Ericsson AB
Lindholmspiren 11
SE-417 56 Göteborg, Sweden
Phone +46 10 712 30 82
Fax +46 10 712 60 33
SMS/MMS +46 709 87 30 82
andreas.mathiasson@ericsson.com
www.ericsson.com

18. IoT Service architecture
IoT Device Host
IoT Device
IoT Device Application
IoT Service Provider
IoT Service
IoT Service Platform
Mobile
Network
Operator

19. How to implement IoT
successfully
Paolo Filetti, Head of Digital Services
Systems Integration
Ericsson, Business Unit Global Services

20. IoT Fuels the Future
New Applications
New Delivery Model
New Business
Model
New way of
monetizing assets
New Business
Processes
M2M
stove pipes
one device per app
proprietary solutions
in-house IT
connectivity focus
industry specific
no data sharing
IoT
multi-purpose devices
service enablement
web paradigm
apps migrate to cloud
standardization driven
open environment
data marketplace
Not Connected
No intelligence
No control
No feedback on usage
No flexible business
model
No remote
maintenance

21. BEST Practices to overcome
challenges
Multi-year
Engagement
Build Innovation
Cycle & Mindset
Success Stories
& Monetization
Achieve Global
Scale
Complex
Ecosystem
Investment Risk

22. BEST Practices to overcome
challenges
Interoperability
Professional
Services
Security &
Privacy
Data Handling
Complex
Services Delivery

23. The need for E2E IoT Solution Framework
Mobile Network Others (e.g. PLC)
IOT Apps by
Enterprise
IOT Apps by
Ericsson
IOT Apps by
Operator
IOT Apps by
Developers
IOT Apps by
Partners
+
Operator
Enterprise
Solution Elements Services Elements
App Store
Application
Enablement Layer
Managed
Services
Delivery
Platform
Industry
Specific
Components
Connectivity Layer
Devices/Sensors
Go-To-Market,
Process Mapping,
Organization
On-boarding, Integration
and Customization
Application
Development &
Maintenance
Operation and Field
Services
Device and Application
Verification
IoT-aaS

24. ecosystem & Appstore creates innovation
value & Differentiation
Enterprise
Customers
Ericsson
Global XaaS Platform
SI, Tools & Analytics
Operator
Enablement
Developers
Innovation & Development
ECO SYSTEM IS THE WAY TO ATTRACT ALL PLAYERS TO
JOINTLY SOLVE THE END-USER (UNKNOWN) NEEDS
IoT-aaS

25. Innovation award
App ideas!