Any piece of content can drive value as another form with just a few simple changes. Here are just a few of our favorite ways to repurpose your existing content to reach new audiences.

1. HOW TO
REPURPOSE CONTENT
FOR NEW FORMATS &
CHANNELS
ERIKAHEALD.COM

2. HOW TO REPURPOSE
A BLOG POST
Pull quotes or tips and create visuals to
promote the piece on social media.
Break down a process or series of steps and
create an infographic that distills the
information.
Combine multiple blog posts on a similar topic
into an ebook or guide.
Record a member of your team reading the
blog post and embed the audio in the original
piece. Use that audio on social media or
through your team’s podcast feed.

3. HOW TO REPURPOSE
CONTRIBUTED CONTENT
Distill the main points into a SlideShare
presentation.
Curate its third-party link for social media
promotion.
Create a visual summary to promote the piece
on social media.
Write a new piece of content that builds on the
third-party piece. Link to the original content in
your new article.

4. HOW TO REPURPOSE
AN EBOOK
Break the book down into a series of blog
posts. Link each post to one another and the
final ebook.
Design visuals that illustrate the concepts
discussed. Use those visuals for social media
promotion.
Create a webinar that discusses the ebook
contents.
Create a quick video that highlights key points
from the ebook, leveraging any graphics used
in the ebook.

5. HOW TO REPURPOSE
AN INFOGRAPHIC
Take sections of the infographic to create a
SlideShare presentation.
Pull individual statistics for social media copy.
Write a blog post that expands on the
infographic contents.
Expand on the statistics or narrative in an
ebook.

6. HOW TO REPURPOSE
A CUSTOMER CASE STUDY
Use your interview transcript to create a blog
post, one-page overview, and slides for sales
presentations.
Create a video with your customer that further
explains how your product/service has helped
them overcome challenges and achieve
results.
Use customer quotes to layer into future blog
posts and content that your team creates.

7. HOW TO REPURPOSE
A PODCAST
Turn the audio into a transcript and publish
that as a blog post.
Create a video to accompany your podcast and
share that on social media.
Pull a collection of quotes or tips/other
actionable advice from multiple podcast
episodes and create a roundup blog post.
Use sound bites to promote the podcast on
social media or in your email newsletter.

8. HOW TO REPURPOSE
VIDEO CONTENT
Create GIFs or short video snippets for use on
social media.
Distill the concepts discussed into a quick
visual or infographic.
Use the video transcript to create an
accompanying blog post.
Condense long videos into quick 30 second or 1
minute long clips.