Paradise medical center at Banha city in Qalubiyah in Egypt Social media strategy for Dr. Noha Rezk Al-Sayed

1. PARADISE CENTER
DR.NOHA REZK AL-SAYED

2. Business analysis
STRENGTHS WEAKNESSES OPPORTUNITIES THREATS
‫ﻣﺳﺗوى‬ ‫أﻋﻠﻰ‬ ‫ﻋﻠﻰ‬ ‫ﻣﺟﮭز‬ ‫اﻟﻣرﻛز‬ ‫اﻟﺗﺳﻌﯾر‬ ‫اﻟﺷﺗﺎء‬ ‫ﻣوﺳم‬ ‫اﻟﻣﺟﺎل‬ ‫ﻓﻰ‬ ‫اﻟﻣﻧﺎﻓﺳﯾن‬ ‫ﻛﺛرة‬
‫ال‬ ‫ﺟﮭﺎز‬ ‫وﺻول‬Deka ‫ال‬Black Friday
‫ﻣﻣﯾز‬ ‫ﻣﻛﺎن‬ ‫ﻓﻰ‬ ‫اﻟﻣرﻛز‬‫ﺟﻧب‬
‫اﻟﺟﺎﻣﻌﺔ‬.
‫اﻟدراﺳﺔ‬ ‫ﻣوﺳم‬
‫ﺧﺑرة‬5‫ﺳﻧﯾن‬

3. Compatitive analysis
Compotator Name Strength Weakness
Dr.Heba Hafez
Skin & laser clinic
‫اﺳﺗﺧدام‬‫اﻟﺛﻘﺔ‬ ‫ﻟﺟذب‬ ‫اﻟﻌﻣﻼء‬ ‫اراء‬
‫ﺳرﯾﻌﺔ‬ ‫اﻻﺳﺗﺟﺎﺑﺔ‬
‫ﻣﻧﺳﻘﺔ‬ ‫اﻟﺑﯾدج‬
‫ﻗوى‬ ‫ﻣش‬ ‫اﻟدﯾزاﯾن‬
Dr Naglaa Dermatologist ‫اﻟﺗﻧوع‬‫اﻟﻣﺣﺗوى‬ ‫ﻓﻰ‬ ‫واﻹﺧﺗﻼف‬
‫ﺳرﯾﻌﺔ‬ ‫اﻻﺳﺗﺟﺎﺑﺔ‬
‫اﻟﺑﯾدج‬ ‫ﻋﻠﻰ‬ ‫اﻟﺗﻧﺎﺳﻖ‬
‫اﻟﺟﻠدﯾﺔ‬ ‫ﻟﻸﻣراض‬ ‫ﻧﺎﺻف‬ ‫ﻣﺣﻣد‬ ‫اﻟدﻛﺗور‬ ‫ﻋﯾﺎدة‬ ‫اﻟﻌروض‬ ‫اﺳﺗﺧدام‬
‫اﻟﺣﺎﻻت‬ ‫ﺑﻌض‬ ‫ﻋرض‬‫اﻟﺑﯾدج‬ ‫ع‬
‫ﻣش‬ ‫اﻟﺑﯾدج‬‫ودﯾزاﯾن‬ ‫ﻣﺣﺗوى‬ ‫ﻗوﯾﺔ‬
‫ﻣوﺟودة‬ ‫ﻣش‬ ‫اﻟﺧدﻣﺎت‬
‫ﻣظﺑوط‬ ‫ﻣش‬ ‫اﻟﺗﻔﺎﻋل‬

4. Goals & objective
Business Goals Social Media objectives How Do IT ?
Branding Reach
300k /month “Fb”
‫ﺻور‬‫ﻟﻠﻣرﻛز‬
‫اﻟدﻛﺗور‬ ‫ﺑراﻧدﻧﺞ‬
‫اﻟﻣرﻛز‬ ‫ﺧدﻣﺎت‬ ‫ﺑراﻧدﻧﺞ‬
Building
Community
Page likes:
1000 like increase
Page like campaigns
Value posts
Engagement posts
Sales Conversion 60Lead SALES POSTS
Offers

5. Social Media Strategy

6. TARGET AUDIENCE
 Place : Qalyubia Governorate (Banha- Quasna - Tokh)
 Age : 42-18
 Gender : Female
 Interests: hair removal, Beautiful Skin, skin care , Black Halos , Filler ,
Peeling skin and Personal care.

7. Focal points
 Branding
•‫اﻟﻤﺮﻛﺰ‬ ‫ﻣﻦ‬ ‫وﻓﯿﺪﯾﻮھﺎت‬ ‫ﺻﻮر‬
•‫ﻟﻠﺪﻛﺘﻮر‬ ‫ﺻﻮر‬
•‫اﻟﻤﺮﻛﺰ‬ ‫ﺧﺪﻣﺎت‬ ‫ﻋﺮض‬)‫اﻟﺘﺠﻤﯿﻞ‬ ‫ﻗﺴﻢ‬–‫اﻟﻌﻼﺟﻰ‬ ‫اﻟﻘﺴﻢ‬–‫اﻟﻠﯿﺰر‬ ‫ﻗﺴﻢ‬(
 Value
•‫ﻣﮭﻤﺔ‬ ‫وﻧﺼﺎﺋﺢ‬ ‫ﻣﻌﻠﻮﻣﺎت‬
 Sales
•‫ﻋﺮوض‬
•‫ﻣﺴﺎﺑﻘﺎت‬
•‫أﺳﻌﺎر‬ ‫ﺑﻮﺳﺘﺎت‬

8. Content pattern
 Photos
 Case Study
 Offers
 Videos
 How to
 Album
 Testimonials
 Tips

9. ONLINE PLATFORMS

10. Campaigns
‫اﻷﺧﺮ‬ ‫ﻣﻦ‬ ‫ﻧﻌﻮﻣﺔ‬
‫ﻓﻦ‬ ‫اﻟﺰراﻋﺔ‬
‫ﺟﻤﺎﻟﻚ‬ ‫ﺳﺮ‬ ‫اﻧﻮﺛﺘﻚ‬
‫وﺻﻞ‬ ‫اﻟﺪﻛﺔ‬)‫ﺟﮭﺎز‬deka laser(
‫اﻟﺴﻮداء‬ ‫اﻟﺠﻤﻌﺔ‬)‫أﻛﺘﻮﺑﺮ‬ ‫ﻋﺮوض‬(

11. Content Calendar
Week/Post 1 2 3
Week 1 ‫ﻣﺛﺑت‬ ‫اﻟﻣرﻛز‬ ‫ﺧدﻣﺎت‬ ‫ﺑوﺳت‬
‫ﺻور‬ ‫أﻟﺑوم‬
‫اﻟدﻛﺗورة‬ ‫ﺑراﻧدﻧﺞ‬ ‫ﻟﻠﻣرﻛز‬ ‫ﻓﯾدﯾو‬
Week 2 ‫اﻟﺷﻌر‬ ‫إزاﻟﺔ‬ ‫وﻣﻣﯾزاﺗﮫ‬ ‫دﻛﺔ‬ ‫ﺟﮭﺎز‬
Value &Branding
‫ﻓﯾدﯾو‬
Week 3 Case Study
‫اﻟﻛﻠف‬ ‫ازاﻟﮫ‬ ‫وﺑﻌد‬ ‫ﻗﺑل‬
‫ﺟﻣﺎﻟك‬ ‫ﺳر‬ ‫اﻧوﺛﺗك‬
‫ﺗﻔﺗﯾﺢ‬‫اﻟﺑﺷرة‬
‫اﻟﺷﻌر‬ ‫ﺑﻼزﻣﺎ‬ ‫ﺣﻘن‬
Week 4 Case Study
‫زراﻋﺔ‬‫اﻟﺷﻌر‬
‫زراﻋﺔ‬ ‫ﻓﯾدﯾو‬‫اﻟﺷﻌر‬ ‫اﻟﺟﻣﻌﺔ‬ ‫ﻋروض‬‫اﻟﺳوداء‬

12. Promotion
1ST WEEK 2ND WEEK 3RD WEEK 4TH WEEK
Campaign Title Branding Hair Removal Hair Transplant Black Friday
Posts title ‫اﻟﻣرﻛز‬ ‫ﺧدﻣﺎت‬ ‫ﺑوﺳت‬
‫اﻟدﻛﺗورة‬ ‫ﺑراﻧدﻧﺞ‬
‫ﻟﻠﻣرﻛز‬ ‫ﻓﯾدﯾو‬
‫اﻟﺷﻌر‬ ‫إزاﻟﺔ‬
‫وﻣﻣﯾزاﺗﮫ‬ ‫دﻛﺔ‬ ‫ﺟﮭﺎز‬
‫ﻓﯾدﯾو‬
‫اﻟﻛﻠف‬ ‫ازاﻟﮫ‬ ‫وﺑﻌد‬ ‫ﻗﺑل‬
‫ﺟﻣﺎﻟك‬ ‫ﺳر‬ ‫اﻧوﺛﺗك‬
‫اﻟﺷﻌر‬ ‫ﺑﻼزﻣﺎ‬ ‫ﺣﻘن‬
‫زراﻋﺔ‬ ‫وﺑﻌد‬ ‫ﻗﺑل‬‫اﻟﺷﻌر‬
‫زراﻋﺔ‬ ‫ﻓﯾدﯾو‬‫اﻟﺷﻌر‬
‫اﻟﺟﻣﻌﺔ‬ ‫ﻋروض‬
‫اﻟﺳوداء‬
Ads Budget 800L.E 1200L.E 800L.E 1200L.E

13. Budget
 5000 L.E For Frist Month
• 1000 L.E for Page Like Campaign
• 4000 L.E for Branding , Conversion Rate & Messages

14. Thanks