A presentation on how teenagers in India use social media and how they interact with their parents online; based on the most recent data available in the public domain.

2. ONLINE USER
200 MILLION
121 MILLION
121 MILLION
USERS ONLINE
100 MILLION
STATS INDIA
81 MILLION
50 MILLION
42 MILLION
22 MILLION
2001 - 2012
7 MILLION
2001 2003 2005 2007 2009 2010 2012 2013
+ 1628 % !
40 MILLION
USERS ONLINE
DAILY 30.2% 69.8%
AVERAGE TIME SPENT
43.7h
40.2h ONLINE PER MONTH

3. INDIANS LOVE
SOCIAL MEDIA ! 71 MILLION
33 MILLION
1 BILLION (monthly)
58,000 NEW USERS 18 MILLION
GETTING CONNECTED 1.2 MILLION
EVERY SINGLE DAY
YEARS TO REACH 50 MILLION USERS
38 YEARS 13 YEARS 13 YEARS

4. • Without a doubt, teens today are
immersed in the World Wide Web, and
more specifically on social networking sites.
• As more relationships are built and
maintained through social networking
websites , teens are also encountering a
growing number of unkind peers.
• And parents, as a result, are becoming
more connected and involved in their
child’s online life.
76 percent of online teens aged between 12-17 years are users of social media
Teens ages 12 – 17 years 76%

5. Ages Ages Boys Girls
12-13 14-17
POST COMMENT ON FRIENDS’ POSTS TAG PEOPLE IN PLAY GAMES
PHOTO OR VIDEO
73% 69%
59% 73% 79% 60%
92% 44%
86% 51%
88% 49%
POST STATUS UPDATES POST A PHOTO OR VIDEO
73% 68%
90% 84%
85% 71%
89% 88%
CHAT WITH FRIENDS SEND PRIVATE MESSAGES
84% 67%
89% 79%
89% 73%
86% 79%

6. TEENS More Teens Than Adults Perceive Their Online Peers As Unkind
12-17
1%
Don’t know/Refused
10%
20% Depends
69% People are mostly unkind
People are mostly kind
ADULTS 18+
Don’t know/Refused 5%
Depends 5%
People are mostly unkind
5%
People are mostly kind

7. Mostly Kind Mostly Un Kind Depends
Teenage girls are more unkind to their peers than their male counterparts
Frequency of online cruelty and meanness
88%
88% of teens on social media say they have seen online cruelty or meanness on a social network site

8. ?? To Friend or Not to Friend?
92%
of parents are friends with their children on Facebook
Of those parents: 72% of parents have their
children’s passwords
55%
Sent the Friendship Request
45%
Received the Friendship Request

9. Reasons why parents How often do parents
look at their children’s see children’s wall and
Facebook profile: photos?
Curiosity
15%
40% Daily 43%
Safety 4 – 5 times a week 31%
41% Once per month 11%
4% 14%
Both Other
Sporadically
43%
Never
Comment

10. 55% 54%
I write on my child’s wall My child writes on my wall
55% 51%
I comment on my child’s photos My child comments on my photos
29% of parents can only see their child’s limited profile
Did you know?
50% 24%
of parents engage with
of parents get made
brands and products on
fun by their children
Facebook
for lack of Facebook
knowledge

11. 56%: It’s a distraction from 45%: They aren’t spending enough
homework, chores, or other activities time with friends and family
41%: They are meeting strangers on 24%: I don’t have any concerns about
Facebook my child’s Facebook use
17%: They are bullying others on 16%: They are victims of bullying on
Facebook Facebook

12. Would You Be Friends
With Your Parents and
Children Online?

13. siddharth.hegde@ethinos.com
+91 – 9820217252
318, 3rd floor, Powai Plaza,
Central Avenue, Opp. Pizza Hut, https://twitter.com/Ethinos
Hiranandani Gardens, Powai,
Mumbai - 400 076, India. http://www.linkedin.com/company/ethinos-digital-marketing
+91 - 022 - 40157652 http://www.facebook.com /EthinosDigital
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