SlideShare une entreprise Scribd logo
1  sur  27
Télécharger pour lire hors ligne
LUXURY GOODS MARKET IN 2016
SHIFTING LANDSCAPES AND THE IMPACT OF
DIGITAL INNOVATION
INDUSTRY OVERVIEW
LUXURY GOODS MARKET OVERVIEW
DEMOGRAPHIC SHIFTS
INNOVATION
ABOUT OUR RESEARCH
© Euromonitor International
3
Luxury Goods Industry Overview
INDUSTRY OVERVIEW
© Euromonitor International
4
Luxury Goods Forecast Growth
INDUSTRY OVERVIEW
© Euromonitor International
5
Top 10 Company Ranking
1. LVMH Moët Hennessy Louis Vuitton SA
2. Richemont SA, Cie Financière
3. Kering SA
4. Ralph Lauren Corp
5. Swatch Group Ltd, The
6. Chanel SA
7. Michael Kors Holdings Ltd
8. Hugo Boss AG
9. Prada SpA
10. Rolex SA
Top 10 Brand Ranking
1. Louis Vuitton
2. Ralph Lauren
3. Cartier
4. Chanel
5. Gucci
6. Michael Kors
7. Hugo Boss
8. Coach
9. Tiffany & Co
10. Burberry
Top Global Players Ranking by Value Sales (rsp) in 2014
INDUSTRY OVERVIEW
INDUSTRY OVERVIEW
LUXURY GOODS INDUSTRY OVERVIEW
DEMOGRAPHIC SHIFTS
INNOVATION
ABOUT OUR RESEARCH
© Euromonitor International
7
Luxury Goods Sales in Excess of US$317 Billion and Growing
LUXURY GOODS INDUSTRY OVERVIEW
0
1
2
3
4
5
6
-
50
100
150
200
250
300
350
400
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
RealGrowth%
RealvaluesalesUS$Bn
Global Luxury Good Sales and Real Growth 2010-2020 US$ Billion
Real value sales US$ (fixed exchange rate) Real growth %
 2015 was another challenging year for the personal luxury goods industry
 Deflation, geopolitical instability, fluctuating currencies and mixed results from some of the world’s
leading luxury goods brands and retailers were just few of the hurdles to overcome
 Sales of luxury goods nevertheless managed to exceed US$317 billion worldwide
 Moving forward we expect the next five years to pose further challenges creating more risks but
opportunities are aplenty
© Euromonitor International
8
Luxury Goods to Witness more Geographic Shifts
LUXURY GOODS INDUSTRY OVERVIEW
0
5
10
15
20
25
30
35
40
0
20
40
60
80
100
120
140
ValuesalesUS$bn
Luxury Goods Sales by Region Real US$
billion 2015/2020 and % Growth
2015 2020 % real growth 2015-20
Europe
- Western Europe remains the
largest region but growth is dwarfed
by Middle East and Africa
- Eurozone holding back regional
performance
- Political instability is similarly
taking its toll on Eastern Europe
Asia Pacific
- Asia Pacific performance held back
by lacklustre sales in China and Hong
Kong
- Fluctuating currencies, political
instability and slowing economies
are shifting spend to the West
The Americas
- North America’s outlook remains
positive as consumers continue to
spend
- There'll be a notable rise in luxury
spending in Latin America despite
Brazil’s economic slowdown
© Euromonitor International
9
India 8
Malaysia 12
Indonesia 9
Thailand 7
Canada* 6
South Korea 6
UAE 6
Mexico 6
Turkey * 5
Poland 5
Ukraine** -24
Russia -5
Hong Kong** 3.4
Argentina** 0.9
Switzerland 0.9
China** 1.1
Singapore 1.3
Italy 1.6
Germany 1.6
Brazil 1.7
Top10GrowthMarkets
Bottom10GrowthMarkets
China Focus of Luxury Goods Investment, but for How Much Longer?
LUXURY GOODS INDUSTRY OVERVIEW
Winners and Losers 2015Luxury Goods Sales Contribution by
Leading Markets 2015
USA
Japan
China
France
Italy
Rest of World
 The luxury goods industry remains highly concentrated with top 5 markets making up over 50% of all
global sales.
 Although the world’s major developed markets have all been key engines of demand, mainland China has
rapidly become the focus of investment. China is now the world’s 3rd biggest market after US and Japan.
 However, cracks have started to appear in China’s growth story - which in turn is opening up many
opportunities for geographic expansion with brands increasingly looking for new growth markets.
 China was on course to overtake Japan to be world’s 2nd biggest market by 2019 but its slowing growth
trajectory means it will now remain at number 3.
* In bottom 10 in 2010 **In top 10 in 2010
© Euromonitor International
10
Asia Pacific no Longer a Safe Haven of Growth for Luxury Goods
LUXURY GOODS INDUSTRY OVERVIEW
-20
-10
0
10
20
30
40
50
China Hong Kong Japan India
%valuegrowth
Asia Pacific Growth in Key Affected Markets
Luxury Goods 2010-12 vs. 2013-15
Value growth 2010-12 Value growth 2013-15
• Hong Kong protest
and social unrest
affects footfall
• Luxury real estate
unaffordable
• Japan tax-rise further
dampens consumer
confidence
• Short-lived spend
from Chinese
• Government-led ban
on luxury gifting
• Weakening economy
• Currency devaluation
External Factors Impacting Asia Pacific
Luxury Goods Market
© Euromonitor International
11
 Wealthy Chinese tourists in particular have been key
drivers of global luxury goods spend for more than
a decade.
 While China has been instrumental in driving this
trend, the same can be said for the wealthy tourist
from Russia and the Middle East shopping for luxury
goods in Western Europe or, indeed, the wealthy
Brazilian shopping for luxury in North America.
 The tide is turning, however, thanks to currency
fluctuations, economic headwinds and political unrest,
with the future of the wealthy tourist looking rocky.
 The implications of a cull on tourist spend could be
hugely detrimental for key developed markets such
as the US, France, Italy, Spain and Switzerland, where
sales of foreign luxury spend is estimated at upwards
of 40%.
 The impact on the luxury industry’s geographical sales
mix will most certainly be felt in the short to medium
term - potentially triggering another shift in global
revenue power in the short to medium term.
Reliance on Well-Heeled Tourists in Developed Markets Continue
0% 20% 40% 60% 80% 100%
France
Germany
Italy
Netherlands
Spain
Switzerland
Turkey
UK
US
Domestic vs Foreign Spend Key Luxury
Goods Markets % 2015
Domestic Foreign
LUXURY GOODS INDUSTRY OVERVIEW
© Euromonitor International
12
Revenue Shifts for Key Luxury Categories Thanks to Currency Wars
World Top 5 Luxury Categories 2015
and Real CAGR 2010-15
39%
1st
20%
2nd
15%
3rd
11%
4th
10%
5th
Luxury Jewellery &
Timepieces
US$64 bn
+4%
Luxury Leather
Goods
US$48 bn
+8%
Luxury Beauty
US$35 bn
+3%
Designer Apparel
US$123 bn
+3%
Luxury Alcoholic
Drinks
US$31 bn
+4%
 Designer apparel and footwear is by far the biggest
category accounts for almost 39%
 However, luxury leather goods are by far the most
dynamic in terms of growth with a CAGR of 8% over
the last 5 years. Demand for products such as luxury
bags continues to be particularly robust, as they
represent a symbol of status and wealth
 Much inline with the latest results from companies
like LVMH sales of fine wine/Champagne and
spirits have also performed well. This has been on the
back of resurgent growth for fine spirits like Cognac
 However at the same time our latest data also reveals
some dramatic revenue shifts for some key luxury
categories thanks to currency wars and commodity
prices
 These currency pressures continue to force some of
the world’s leading brands to revisit their pricing
strategies. In some markets, prices are going up,
while, in others, they are going down - it is arguably
one of the biggest challenges facing the luxury
goods industry today.
LUXURY GOODS INDUSTRY OVERVIEW
© Euromonitor International
13
Luxury Watches Feel Full Blow of Currency War and Economic
Headwinds
 One such category which has fallen prey to the global currency war is luxury jewellery and time pieces
thanks to the floating Swiss franc impacting sales of Swiss luxury watches
 What was once heralded as one of the world’s fastest-growing categories is now dwindling in sales.
 Our new research indicates that global sales of luxury watches declined by a real -0.5% in 2014 and will
just reach just over 1% for 2015.
 However, the biggest drop in sales was witnessed in Asia Pacific on the back of issues in China and
Hong Kong. Similarly Eastern Europe also took a hit, where the market decreased by -2.2% in 2015, on
the back of the slide in Russia and Ukraine.
-25.00
-20.00
-15.00
-10.00
-5.00
0.00
5.00
10.00
15.00
World Asia Pacific China Hong Kong,
China
Eastern
Europe
Russia Ukraine
%Valuesalesgrowth
Luxury Timepieces Sales Growth 2003-14 and 2014-15
2013-14 2014-15
LUXURY GOODS INDUSTRY OVERVIEW
© Euromonitor International
14
Real Impact of Currency Headwinds on Market Size and Growth
-6
-4
-2
0
2
4
6
8
10
12
14
-
50
100
150
200
250
300
350
400
450
500
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Growth%
RealvaluesalesUS$Bn
Global Luxury Good Sales and Current Growth 2010-2020 US$ Billion
Current value sales US$ (fixed exchange rate) Current growth %
LUXURY GOODS INDUSTRY OVERVIEW
INDUSTRY OVERVIEW
LUXURY GOODS MARKET OVERVIEW
DEMOGRAPHIC SHIFTS
INNOVATION
ABOUT OUR RESEARCH
© Euromonitor International
16
 The number of affluent households is expected to grow over 2015-2030. Although North America will
continue to have the wealthiest number of households, Asia Pacific is still expected to see the fastest
increase despite the economic slowdown, posting a 113% growth between 2015 and 2030.
 The ever-rising disposable income of middle-class and high-income consumers is changing the attitudes
and purchasing habits of Chinese consumers, which is helping to boost demand for luxury goods
worldwide.
 Australasia and North America will follow Asia Pacific in terms of growth, posting an increase of 86%
and 80%, respectively, between 2015 and 2030.
Household Wealth Expected to Grow at Different Speeds Globally
DEMOGRAPHIC SHIFTS
0
2
4
6
8
10
12
14
North America Asia Pacific Western Europe Latin America Australasia Eastern Europe
Millionhouseholds
Households with an Annual Disposable Income Over US$300,000 (Constant)
2010/15/30
2010 2015 2030
© Euromonitor International
17
Rising Number of HNWIs has Major Implications for Luxury Goods
USA: 16m
7%
Japan: 2.3m
2%
France: 2.2m
4%
UK: 2.0m
4%
2014 Top 10 Countries Number of HNWI (million) and % Share of Adult Population
Germany: 1.8m
4%
Italy 1.4m
3%
Canada 1.1m
3%
China 1.0m
0.1%
Australia 0.9m
2%
Switzerland: 0.6m
9%
 Although high net worth individuals (HNWIs) are not ordinary consumers, insights into their expansion can
shed light on drivers of wealth generation.
 According to our latest data HNWIs totalled 33 million globally in 2014, of which the US accounts for almost
half of this population with 16 million people.
 The growing number of HNWIs can help spur luxury goods spending in both emerging and developed markets,
as the wealthiest of consumers typically account for a significant proportion of luxury travel expenditure.
 Whilst developed markets account for the lions share of the global HNWI population, emerging markets play an
important role in driving its growth. China, in particular, has the highest number of HNWIs in all emerging
markets and the eighth highest globally with just over 1 million people. By 2030 however this number for
China is set to rise to 3 million people making it the fifth highest in the world.
DEMOGRAPHIC SHIFTS
© Euromonitor International
18
Future Source Markets Reach Tipping Point for Luxury Goods
Growth in Number of Households with a Disposable
Income over U$300k, 2015-2030 Absolute
Top 20: City (Country) ‘000
London (United Kingdom) 568.20
Moscow (Russia) 359.70
Beijing (China) 211.50
Shanghai (China) 200.70
Tokyo (Japan) 169.50
Toronto (Canada) 138.40
Paris (France) 133.40
Tianjin (China) 127.80
Guangzhou (China) 124.10
Shenzhen (China) 116.60
Stockholm (Sweden) 115.90
Calgary (Canada) 112.60
Dongguan (China) 83.00
São Paulo (Brazil) 79.70
Mexico City (Mexico) 73.30
Zurich (Switzerland) 68.30
St Petersburg (Russia) 63.40
Vienna (Austria) 63.00
Ottawa - Gatineau (Canada) 62.40
Foshan (China) 62.20
 The highest tipping point for absolute luxury goods is
U$300,000 per household. This can be considered the
point where households reach an income where high-end
luxury goods form part of their standard annual
expenditure.
 Asia Pacific will be the main source for many of the
future’s new luxury consumers, with cities in China,
India, Indonesia, Japan and South Korea seeing
significant growth in the number of households able to
afford luxury goods
 Outside Asia, cities in other emerging economies, such
as Mexico, Brazil and Russia, will be adding to the
future luxury traveller pool as high income earners grow
and luxury goods becomes more affordable.
 London, Tokyo, Toronto and Paris are the cities of the
developed world which are predicted to see the highest
rise in households with a disposable income over
U$300,000 by 2030.
DEMOGRAPHIC SHIFTS
© Euromonitor International
19
Gender Equality vs. Purchasing Potential in Luxury Goods
Male
Disposable Income
67%
Female
Disposable Income
33%
Global Female Per Capita Annual Disposable
Income as % of Male Total: 2014
0 10 20 30 40
World
Asia-Pacific
M East & Africa
N America
Australasia
Women Men
Sales Growth in Men’s vs. Women’s
Designer Clothing 2000–15
 Despite the narrowing income gap between male and female consumers, men still have considerably
higher incomes than women, especially in the emerging regions.
 Men's luxury remains relatively undeveloped. Targeting men is still one of the biggest opportunities
 The luxury goods market is hugely dependant on the female consumer but thanks to a fusion of fashion
and aspiration men’s luxury goods in key categories is being driven up
DEMOGRAPHIC SHIFTS
© Euromonitor International
20
Targeting the Decision Maker Becomes Key
Mid-Youth
&
Mid-Lifers
Young Adults Mothers
Céline
Michael Kors
Bulgari
Pandora
Later-Lifers
DEMOGRAPHIC SHIFTS
INDUSTRY OVERVIEW
LUXURY GOODS MARKET OVERVIEW
DEMOGRAPHIC SHIFTS
INNOVATION
ABOUT OUR RESEARCH
© Euromonitor International
22
Internet Users
• 2.7 billion
Mobile Phone Users
• 3.6 billion
Mobile Internet
Subr.
• 2.4 billion
Social Media Accounts
• 2.3 billion
0
50
100
150
200
250
300
350
2010 2015 2010
millionunits
Global Sales Wearables 2010/15/20
 2015 started with a bang in terms of wearable's as the Apple Watch was unveiled and according to our
latest data global sales of wearables are expected to grow at a phenomenal speed
 However, amongst all the excitement there are concerns over how they can fit into our lifestyles.
 The answer in many cases is through social media - which is set to be a major part of the smart age – and
luxury wearables will live and die based on their ability to tap these platforms.
Wearables are Coming and will Drive Up Investment Social Media
INNOVATION
Internet and Social Media Users 2014
+259%
Growth 2015 - 20
© Euromonitor International
23
…and Encourage More Luxury Wearable's to Enter the Market
INNOVATION
Hermes Apple Watch.
The One
Tory Burch & Fitbit
Tag Heuer Carrera
Wearable 01
Ralph Lauren Ricky Bag
 Costs from US$1,250
 Includes all features of
the apple Watch with
Hermes logo on front
and Hermes leather
strap
 Available in 2 sizes, 3
strap variations and 5
colours
 Cost: US$38–195
 Wide retail reach
 Available for iOS,
Android and Windows
 Need to buy the Flex at
additional cost of
US$100
 Cost: from US$5,000
 LED lights that activate
when the bag is
opened
 An integrated USB port
to charge your mobile
phone
 Cost: US$1,400
 Available from
November 2015
 Available with Google,
Intel and Android
 Despite several brands competing for attention, there are still very few true luxury wearbles on the
market
 The most recent being the Tag Heuer smart watch, which will be the first luxury watch of it’s kind, along
with the new partnership between Hermes and Apple to launch The One watch.
 Given the projected growth in wearable's, companies way beyond consumer electronics are expected to
jump on this bandwagon and it wont be long before we see more smart luxury on the market
© Euromonitor International
24
Online Luxury Sales are Booming
INNOVATION
 Our latest data shows that world sales of online luxury are booming and reached almost US$25 billion
in 2015, accounting for just under 8% of all sales.
 While, at first glance, this may seem comparatively small, this figure is up from 3% just 10 years ago,
representing a massive increase of 134% on 2005 numbers.
 With such impressive rates of growth, it could only be a matter of time before digital sales catch up with
those of physical stores
3% 5% 8% >10%
97% 95% 93% <80%
2005 2010 2015 2020
© Euromonitor International
25
..but Luxury Retailers need to Drive Up Investment in Digital Technology
INNOVATION
Online Luxury
Spend: 10%
Online Luxury
Spend: 9%
Online Luxury
Spend:6%
Online Luxury
Spend: 1%
Online Luxury
Spend: 4%
Online Luxury
Spend:3%
North America
83% Internet
Users
West. Europe
74% Internet
Users
Asia Pacific
33% Internet
Users
Latin America
48% Internet
Users
East. Europe
62% Internet
Users
Africa & Mid. East
23% Internet
Users
 Having access to the internet is paramount for e-commerce, but whether consumers buy online is a much
grater issue and there are still huge disparities across the regions.
 In regions such as Latin American around half of the population use the internet just 1% of luxury was
sold online in 2015. Whilst there are plenty of challenges in e-commerce, this disparity also opens up many
opportunities for brands and retailers to drive up investment in digital technology
INDUSTRY OVERVIEW
LUXURY GOODS MARKET OVERVIEW
DEMOGRAPHIC SHIFTS
INNOVATION
ABOUT OUR RESEARCH
© Euromonitor International
27
 Euromonitor International is a global market
research company, providing strategic
intelligence on industries, companies, economies
and consumers around the world.
 Comprehensive international coverage and
insight across consumer and B2B markets makes
our research an essential resource.
 Clients in more than 106 countries rely on
Euromonitor for actionable, unbiased insight
supporting decisions on how, where and when to
grow your business.
 Our independent view of the business
environment, competitive landscape and drivers
of industry growth help validate strategic
priorities, redirect assumptions and uncover new
opportunities.
 12 Office Locations: London, Chicago,
Singapore, Shanghai, Vilnius, Santiago, Dubai,
Cape Town, Tokyo, Sydney, Bangalore and Sao
Paulo
 Local Insight: 1,000+ in-country analysts in
developed, emerging and frontier markets offer
local insight
 Global Perspective: Understand the business
landscape in more than 200 countries
About Euromonitor International
ABOUT OUR RESEARCH

Contenu connexe

Tendances

Digital strategies for luxury brands
Digital strategies for luxury brandsDigital strategies for luxury brands
Digital strategies for luxury brandsRed Keds strategy
 
Louis Vuitton environmental analysis
Louis Vuitton environmental analysisLouis Vuitton environmental analysis
Louis Vuitton environmental analysisgilbertoPena2
 
Luxury Marketing Plan (sample from '13)
Luxury Marketing Plan (sample from '13)Luxury Marketing Plan (sample from '13)
Luxury Marketing Plan (sample from '13)Julia Orsa
 
Business restructuring Tiffany
Business restructuring TiffanyBusiness restructuring Tiffany
Business restructuring TiffanyVarun Jagger
 
[Kantar worldpanel] Monitor overview FMCG Market VietNamese 2016
[Kantar worldpanel] Monitor overview FMCG Market VietNamese 2016[Kantar worldpanel] Monitor overview FMCG Market VietNamese 2016
[Kantar worldpanel] Monitor overview FMCG Market VietNamese 2016Duy, Vo Hoang
 
Brand Analysis: The North Face
Brand Analysis: The North FaceBrand Analysis: The North Face
Brand Analysis: The North FaceGrace Cheung
 
Stragetic Communication - Lululemon project
Stragetic Communication - Lululemon projectStragetic Communication - Lululemon project
Stragetic Communication - Lululemon projectJie Gao
 
Final Presentation:Johnnie walker
Final Presentation:Johnnie walkerFinal Presentation:Johnnie walker
Final Presentation:Johnnie walkerTony DeMarco
 
Presentation1 lacoste
Presentation1 lacostePresentation1 lacoste
Presentation1 lacosteANNU KUMARI
 
Brand positioning of Swatch group
Brand positioning of Swatch groupBrand positioning of Swatch group
Brand positioning of Swatch groupDeepak Nanda
 
Ralph Lauren Digital Strategy Campaign
Ralph Lauren Digital Strategy CampaignRalph Lauren Digital Strategy Campaign
Ralph Lauren Digital Strategy Campaignschul460
 
What is Brand identity (BRAND IDENTITY PRISM)
What is Brand identity (BRAND IDENTITY PRISM) What is Brand identity (BRAND IDENTITY PRISM)
What is Brand identity (BRAND IDENTITY PRISM) Joseph Chimkupete
 
Innocent drinks 2019 market selection for international expansion and marke...
Innocent drinks 2019   market selection for international expansion and marke...Innocent drinks 2019   market selection for international expansion and marke...
Innocent drinks 2019 market selection for international expansion and marke...VanguardPoint
 

Tendances (20)

Digital strategies for luxury brands
Digital strategies for luxury brandsDigital strategies for luxury brands
Digital strategies for luxury brands
 
Louis Vuitton environmental analysis
Louis Vuitton environmental analysisLouis Vuitton environmental analysis
Louis Vuitton environmental analysis
 
Loro piana
Loro pianaLoro piana
Loro piana
 
Luxury Marketing Plan (sample from '13)
Luxury Marketing Plan (sample from '13)Luxury Marketing Plan (sample from '13)
Luxury Marketing Plan (sample from '13)
 
Business restructuring Tiffany
Business restructuring TiffanyBusiness restructuring Tiffany
Business restructuring Tiffany
 
[Kantar worldpanel] Monitor overview FMCG Market VietNamese 2016
[Kantar worldpanel] Monitor overview FMCG Market VietNamese 2016[Kantar worldpanel] Monitor overview FMCG Market VietNamese 2016
[Kantar worldpanel] Monitor overview FMCG Market VietNamese 2016
 
Brand Analysis: The North Face
Brand Analysis: The North FaceBrand Analysis: The North Face
Brand Analysis: The North Face
 
BURBERRY Ltd.pptx
BURBERRY Ltd.pptxBURBERRY Ltd.pptx
BURBERRY Ltd.pptx
 
2011 esc pau armani final ppt
2011 esc pau armani final ppt2011 esc pau armani final ppt
2011 esc pau armani final ppt
 
Stragetic Communication - Lululemon project
Stragetic Communication - Lululemon projectStragetic Communication - Lululemon project
Stragetic Communication - Lululemon project
 
LVMH - Prestige
LVMH - PrestigeLVMH - Prestige
LVMH - Prestige
 
Pandora presentazione
Pandora presentazionePandora presentazione
Pandora presentazione
 
Doritos Final Media Plan
Doritos Final Media PlanDoritos Final Media Plan
Doritos Final Media Plan
 
Final Presentation:Johnnie walker
Final Presentation:Johnnie walkerFinal Presentation:Johnnie walker
Final Presentation:Johnnie walker
 
Bottega veneta
Bottega venetaBottega veneta
Bottega veneta
 
Presentation1 lacoste
Presentation1 lacostePresentation1 lacoste
Presentation1 lacoste
 
Brand positioning of Swatch group
Brand positioning of Swatch groupBrand positioning of Swatch group
Brand positioning of Swatch group
 
Ralph Lauren Digital Strategy Campaign
Ralph Lauren Digital Strategy CampaignRalph Lauren Digital Strategy Campaign
Ralph Lauren Digital Strategy Campaign
 
What is Brand identity (BRAND IDENTITY PRISM)
What is Brand identity (BRAND IDENTITY PRISM) What is Brand identity (BRAND IDENTITY PRISM)
What is Brand identity (BRAND IDENTITY PRISM)
 
Innocent drinks 2019 market selection for international expansion and marke...
Innocent drinks 2019   market selection for international expansion and marke...Innocent drinks 2019   market selection for international expansion and marke...
Innocent drinks 2019 market selection for international expansion and marke...
 

En vedette

LUXURY BRAND MANAGEMENT
LUXURY BRAND MANAGEMENTLUXURY BRAND MANAGEMENT
LUXURY BRAND MANAGEMENTSudio Sudarsan
 
2013 luxury goods worldwide market report
2013 luxury goods worldwide market report2013 luxury goods worldwide market report
2013 luxury goods worldwide market reportLukasz Szymula
 
Marketing brief – cheat sheet
Marketing brief – cheat sheetMarketing brief – cheat sheet
Marketing brief – cheat sheetBillVallis
 
Confab 2011: eBay use case - Implementing a Content Strategy within virtual, ...
Confab 2011: eBay use case - Implementing a Content Strategy within virtual, ...Confab 2011: eBay use case - Implementing a Content Strategy within virtual, ...
Confab 2011: eBay use case - Implementing a Content Strategy within virtual, ...nikki tiedtke
 
8Ps Of Luxury Brand Marketing
8Ps Of Luxury Brand Marketing8Ps Of Luxury Brand Marketing
8Ps Of Luxury Brand MarketingRohit Arora
 
Luxury market-brazil 2015 - Brazil -Marcado de Luxo
Luxury market-brazil 2015 - Brazil -Marcado de LuxoLuxury market-brazil 2015 - Brazil -Marcado de Luxo
Luxury market-brazil 2015 - Brazil -Marcado de LuxoValor Luxury Lab
 
Omnichannel Marketing: What it means and how to accomplish it
Omnichannel Marketing: What it means and how to accomplish itOmnichannel Marketing: What it means and how to accomplish it
Omnichannel Marketing: What it means and how to accomplish itParadyszPMDigital
 
2014 brazilian luxury market report-valor luxury-lab
2014 brazilian luxury market report-valor luxury-lab  2014 brazilian luxury market report-valor luxury-lab
2014 brazilian luxury market report-valor luxury-lab Valor Luxury Lab
 
Usage and behavioral habits of Brazilian internet users in social media
Usage and behavioral  habits of Brazilian internet users in social mediaUsage and behavioral  habits of Brazilian internet users in social media
Usage and behavioral habits of Brazilian internet users in social mediaElife Brasil
 
Luxury Society Brasil guide Luxury Market
Luxury Society Brasil guide Luxury MarketLuxury Society Brasil guide Luxury Market
Luxury Society Brasil guide Luxury MarketValor Luxury Lab
 
Market Analysis Brazil
Market Analysis BrazilMarket Analysis Brazil
Market Analysis Brazilsimonanink
 
Retail Industry Analysis 2013
Retail Industry Analysis 2013Retail Industry Analysis 2013
Retail Industry Analysis 2013Propane Studio
 
Creating a Great Customer Experience Any Place with Tara and Anne
Creating a Great Customer Experience Any Place with Tara and AnneCreating a Great Customer Experience Any Place with Tara and Anne
Creating a Great Customer Experience Any Place with Tara and AnneiQmetrixCorp
 
Conquering The Omnichannel Arena
Conquering The Omnichannel ArenaConquering The Omnichannel Arena
Conquering The Omnichannel ArenaG3 Communications
 
World Luxury Index Brazil :Top 50 Most Searched For Luxury Brands In Brazil
World Luxury Index Brazil :Top 50 Most Searched  For Luxury Brands In BrazilWorld Luxury Index Brazil :Top 50 Most Searched  For Luxury Brands In Brazil
World Luxury Index Brazil :Top 50 Most Searched For Luxury Brands In BrazilDigital Luxury Group
 
JDA Innovation Forum: Seamless Omnichannel Campaigns Revenue Model
JDA Innovation Forum: Seamless Omnichannel Campaigns Revenue ModelJDA Innovation Forum: Seamless Omnichannel Campaigns Revenue Model
JDA Innovation Forum: Seamless Omnichannel Campaigns Revenue ModelFederico Gasparotto
 
Lacoste - Case Study Report
Lacoste - Case Study ReportLacoste - Case Study Report
Lacoste - Case Study ReportMarie Talak
 

En vedette (20)

LUXURY BRAND MANAGEMENT
LUXURY BRAND MANAGEMENTLUXURY BRAND MANAGEMENT
LUXURY BRAND MANAGEMENT
 
2013 luxury goods worldwide market report
2013 luxury goods worldwide market report2013 luxury goods worldwide market report
2013 luxury goods worldwide market report
 
Marketing brief – cheat sheet
Marketing brief – cheat sheetMarketing brief – cheat sheet
Marketing brief – cheat sheet
 
Confab 2011: eBay use case - Implementing a Content Strategy within virtual, ...
Confab 2011: eBay use case - Implementing a Content Strategy within virtual, ...Confab 2011: eBay use case - Implementing a Content Strategy within virtual, ...
Confab 2011: eBay use case - Implementing a Content Strategy within virtual, ...
 
8Ps Of Luxury Brand Marketing
8Ps Of Luxury Brand Marketing8Ps Of Luxury Brand Marketing
8Ps Of Luxury Brand Marketing
 
Omnichannel Marketing
Omnichannel MarketingOmnichannel Marketing
Omnichannel Marketing
 
Insights of Brazilian Luxury Market Palestra UBIFRANCE
Insights of Brazilian Luxury Market Palestra UBIFRANCEInsights of Brazilian Luxury Market Palestra UBIFRANCE
Insights of Brazilian Luxury Market Palestra UBIFRANCE
 
Luxury market-brazil 2015 - Brazil -Marcado de Luxo
Luxury market-brazil 2015 - Brazil -Marcado de LuxoLuxury market-brazil 2015 - Brazil -Marcado de Luxo
Luxury market-brazil 2015 - Brazil -Marcado de Luxo
 
Omnichannel Marketing: What it means and how to accomplish it
Omnichannel Marketing: What it means and how to accomplish itOmnichannel Marketing: What it means and how to accomplish it
Omnichannel Marketing: What it means and how to accomplish it
 
2014 brazilian luxury market report-valor luxury-lab
2014 brazilian luxury market report-valor luxury-lab  2014 brazilian luxury market report-valor luxury-lab
2014 brazilian luxury market report-valor luxury-lab
 
Usage and behavioral habits of Brazilian internet users in social media
Usage and behavioral  habits of Brazilian internet users in social mediaUsage and behavioral  habits of Brazilian internet users in social media
Usage and behavioral habits of Brazilian internet users in social media
 
Luxury Society Brasil guide Luxury Market
Luxury Society Brasil guide Luxury MarketLuxury Society Brasil guide Luxury Market
Luxury Society Brasil guide Luxury Market
 
Market Analysis Brazil
Market Analysis BrazilMarket Analysis Brazil
Market Analysis Brazil
 
Retail Industry Analysis 2013
Retail Industry Analysis 2013Retail Industry Analysis 2013
Retail Industry Analysis 2013
 
Creating a Great Customer Experience Any Place with Tara and Anne
Creating a Great Customer Experience Any Place with Tara and AnneCreating a Great Customer Experience Any Place with Tara and Anne
Creating a Great Customer Experience Any Place with Tara and Anne
 
Conquering The Omnichannel Arena
Conquering The Omnichannel ArenaConquering The Omnichannel Arena
Conquering The Omnichannel Arena
 
World Luxury Index Brazil :Top 50 Most Searched For Luxury Brands In Brazil
World Luxury Index Brazil :Top 50 Most Searched  For Luxury Brands In BrazilWorld Luxury Index Brazil :Top 50 Most Searched  For Luxury Brands In Brazil
World Luxury Index Brazil :Top 50 Most Searched For Luxury Brands In Brazil
 
JDA Innovation Forum: Seamless Omnichannel Campaigns Revenue Model
JDA Innovation Forum: Seamless Omnichannel Campaigns Revenue ModelJDA Innovation Forum: Seamless Omnichannel Campaigns Revenue Model
JDA Innovation Forum: Seamless Omnichannel Campaigns Revenue Model
 
Lacoste - Case Study Report
Lacoste - Case Study ReportLacoste - Case Study Report
Lacoste - Case Study Report
 
PESTLE Analysis: Brazil
PESTLE Analysis: BrazilPESTLE Analysis: Brazil
PESTLE Analysis: Brazil
 

Similaire à Luxury Goods Market in 2016

Global powers-luxury-goods-2016
Global powers-luxury-goods-2016Global powers-luxury-goods-2016
Global powers-luxury-goods-2016Martin van Blerk
 
Bain Report Global Luxury 2015
Bain Report Global Luxury 2015Bain Report Global Luxury 2015
Bain Report Global Luxury 2015Rudy Belouad
 
The Paris Luxury Market - Outlook for 2020
The Paris Luxury Market - Outlook for 2020The Paris Luxury Market - Outlook for 2020
The Paris Luxury Market - Outlook for 2020David Bourla
 
Main Streets Across the World 2015-2016
Main Streets Across the World 2015-2016Main Streets Across the World 2015-2016
Main Streets Across the World 2015-2016David Bourla
 
China Luxury Goods - Dec'13
China Luxury Goods - Dec'13China Luxury Goods - Dec'13
China Luxury Goods - Dec'13shushmul
 
International investment atlas 2014 pdf 13th march
International investment atlas 2014 pdf 13th marchInternational investment atlas 2014 pdf 13th march
International investment atlas 2014 pdf 13th marchLAZOVOY
 
Christie's Luxury Defined-2016
Christie's Luxury Defined-2016Christie's Luxury Defined-2016
Christie's Luxury Defined-2016Casey Van Iten
 
Chinas Luxury Market - Losing Sheen
Chinas Luxury Market - Losing SheenChinas Luxury Market - Losing Sheen
Chinas Luxury Market - Losing SheenAranca
 
China's luxury market - losing sheen
China's luxury market - losing sheenChina's luxury market - losing sheen
China's luxury market - losing sheenAranca
 
China's Luxury Market - Losing Sheen? | Articles and Publications
China's Luxury Market - Losing Sheen? | Articles and PublicationsChina's Luxury Market - Losing Sheen? | Articles and Publications
China's Luxury Market - Losing Sheen? | Articles and PublicationsAranca
 
Middle East Luxury Watches Market Size, Share, Demand & Growth Opportunity, T...
Middle East Luxury Watches Market Size, Share, Demand & Growth Opportunity, T...Middle East Luxury Watches Market Size, Share, Demand & Growth Opportunity, T...
Middle East Luxury Watches Market Size, Share, Demand & Growth Opportunity, T...Steve Blade
 
whatifchinaslowsdown-whatifscenario
whatifchinaslowsdown-whatifscenariowhatifchinaslowsdown-whatifscenario
whatifchinaslowsdown-whatifscenarioAbhishek Deshpande
 
GCF - “ART DE VIVRE” SECTOR 0922 (1).pdf
GCF - “ART DE VIVRE” SECTOR 0922 (1).pdfGCF - “ART DE VIVRE” SECTOR 0922 (1).pdf
GCF - “ART DE VIVRE” SECTOR 0922 (1).pdfLucas518833
 
Russian Luxury Market Study
Russian Luxury Market StudyRussian Luxury Market Study
Russian Luxury Market StudyJulia Orsa
 
Beyond beauty fashion and beauty
Beyond beauty fashion and beautyBeyond beauty fashion and beauty
Beyond beauty fashion and beautyibrahimoglu
 
ATTRACTIVE INDUSTRIES IN THE “ART DE VIVRE” SECTOR 260722.pdf
ATTRACTIVE INDUSTRIES IN THE “ART DE VIVRE” SECTOR 260722.pdfATTRACTIVE INDUSTRIES IN THE “ART DE VIVRE” SECTOR 260722.pdf
ATTRACTIVE INDUSTRIES IN THE “ART DE VIVRE” SECTOR 260722.pdfLucas518833
 
Global Powers Luxury 2017
Global Powers Luxury 2017Global Powers Luxury 2017
Global Powers Luxury 2017Gabriela Otto
 

Similaire à Luxury Goods Market in 2016 (20)

Global powers-luxury-goods-2016
Global powers-luxury-goods-2016Global powers-luxury-goods-2016
Global powers-luxury-goods-2016
 
Luxury goods report_2014_bain&company
Luxury goods report_2014_bain&companyLuxury goods report_2014_bain&company
Luxury goods report_2014_bain&company
 
Bain Report Global Luxury 2015
Bain Report Global Luxury 2015Bain Report Global Luxury 2015
Bain Report Global Luxury 2015
 
The Paris Luxury Market - Outlook for 2020
The Paris Luxury Market - Outlook for 2020The Paris Luxury Market - Outlook for 2020
The Paris Luxury Market - Outlook for 2020
 
Report book
Report bookReport book
Report book
 
Main Streets Across the World 2015-2016
Main Streets Across the World 2015-2016Main Streets Across the World 2015-2016
Main Streets Across the World 2015-2016
 
China Luxury Goods - Dec'13
China Luxury Goods - Dec'13China Luxury Goods - Dec'13
China Luxury Goods - Dec'13
 
International investment atlas 2014 pdf 13th march
International investment atlas 2014 pdf 13th marchInternational investment atlas 2014 pdf 13th march
International investment atlas 2014 pdf 13th march
 
Christie's Luxury Defined-2016
Christie's Luxury Defined-2016Christie's Luxury Defined-2016
Christie's Luxury Defined-2016
 
Chinas Luxury Market - Losing Sheen
Chinas Luxury Market - Losing SheenChinas Luxury Market - Losing Sheen
Chinas Luxury Market - Losing Sheen
 
China's luxury market - losing sheen
China's luxury market - losing sheenChina's luxury market - losing sheen
China's luxury market - losing sheen
 
China's Luxury Market - Losing Sheen? | Articles and Publications
China's Luxury Market - Losing Sheen? | Articles and PublicationsChina's Luxury Market - Losing Sheen? | Articles and Publications
China's Luxury Market - Losing Sheen? | Articles and Publications
 
Middle East Luxury Watches Market Size, Share, Demand & Growth Opportunity, T...
Middle East Luxury Watches Market Size, Share, Demand & Growth Opportunity, T...Middle East Luxury Watches Market Size, Share, Demand & Growth Opportunity, T...
Middle East Luxury Watches Market Size, Share, Demand & Growth Opportunity, T...
 
whatifchinaslowsdown-whatifscenario
whatifchinaslowsdown-whatifscenariowhatifchinaslowsdown-whatifscenario
whatifchinaslowsdown-whatifscenario
 
GCF - “ART DE VIVRE” SECTOR 0922 (1).pdf
GCF - “ART DE VIVRE” SECTOR 0922 (1).pdfGCF - “ART DE VIVRE” SECTOR 0922 (1).pdf
GCF - “ART DE VIVRE” SECTOR 0922 (1).pdf
 
Russian Luxury Market Study
Russian Luxury Market StudyRussian Luxury Market Study
Russian Luxury Market Study
 
China Luxury Goods - Dec'13
China Luxury Goods - Dec'13China Luxury Goods - Dec'13
China Luxury Goods - Dec'13
 
Beyond beauty fashion and beauty
Beyond beauty fashion and beautyBeyond beauty fashion and beauty
Beyond beauty fashion and beauty
 
ATTRACTIVE INDUSTRIES IN THE “ART DE VIVRE” SECTOR 260722.pdf
ATTRACTIVE INDUSTRIES IN THE “ART DE VIVRE” SECTOR 260722.pdfATTRACTIVE INDUSTRIES IN THE “ART DE VIVRE” SECTOR 260722.pdf
ATTRACTIVE INDUSTRIES IN THE “ART DE VIVRE” SECTOR 260722.pdf
 
Global Powers Luxury 2017
Global Powers Luxury 2017Global Powers Luxury 2017
Global Powers Luxury 2017
 

Plus de Euromonitor International

Premiumisation of Beauty and Personal Care in Latin America
Premiumisation of Beauty and Personal Care in Latin AmericaPremiumisation of Beauty and Personal Care in Latin America
Premiumisation of Beauty and Personal Care in Latin AmericaEuromonitor International
 
Beauty and Personal Care in Sub-Saharan Africa
Beauty and Personal Care in Sub-Saharan AfricaBeauty and Personal Care in Sub-Saharan Africa
Beauty and Personal Care in Sub-Saharan AfricaEuromonitor International
 
New Claims in Skincare: Anti-pollution and Probiotic Ingredients
New Claims in Skincare: Anti-pollution and Probiotic IngredientsNew Claims in Skincare: Anti-pollution and Probiotic Ingredients
New Claims in Skincare: Anti-pollution and Probiotic IngredientsEuromonitor International
 
Global Fintech: What's Hot and What's Not - Finovate March 2018
Global Fintech: What's Hot and What's Not - Finovate March 2018Global Fintech: What's Hot and What's Not - Finovate March 2018
Global Fintech: What's Hot and What's Not - Finovate March 2018Euromonitor International
 
Retail Reinvented: Digital Commerce Trends in 2017
Retail Reinvented: Digital Commerce Trends in 2017Retail Reinvented: Digital Commerce Trends in 2017
Retail Reinvented: Digital Commerce Trends in 2017Euromonitor International
 
Healthy Living Megatrend in India: How Will it Shape Packaged Food and Bevera...
Healthy Living Megatrend in India: How Will it Shape Packaged Food and Bevera...Healthy Living Megatrend in India: How Will it Shape Packaged Food and Bevera...
Healthy Living Megatrend in India: How Will it Shape Packaged Food and Bevera...Euromonitor International
 
Understanding Megatrends: Their Influence on Luxury Travel Business and Consu...
Understanding Megatrends: Their Influence on Luxury Travel Business and Consu...Understanding Megatrends: Their Influence on Luxury Travel Business and Consu...
Understanding Megatrends: Their Influence on Luxury Travel Business and Consu...Euromonitor International
 
Alcoholic Drinks: A Global Snapshot - Presentation from Whiskies and Spirits ...
Alcoholic Drinks: A Global Snapshot - Presentation from Whiskies and Spirits ...Alcoholic Drinks: A Global Snapshot - Presentation from Whiskies and Spirits ...
Alcoholic Drinks: A Global Snapshot - Presentation from Whiskies and Spirits ...Euromonitor International
 
Brazilian Tissue Market: Key Trends and Opportunities
Brazilian Tissue Market: Key Trends and OpportunitiesBrazilian Tissue Market: Key Trends and Opportunities
Brazilian Tissue Market: Key Trends and OpportunitiesEuromonitor International
 
Ingredient Trends and Innovation in Sun Protection
Ingredient Trends and Innovation in Sun ProtectionIngredient Trends and Innovation in Sun Protection
Ingredient Trends and Innovation in Sun ProtectionEuromonitor International
 
Brexit and Trump: Tourism in Times of Political Disruptions
Brexit and Trump: Tourism in Times of Political DisruptionsBrexit and Trump: Tourism in Times of Political Disruptions
Brexit and Trump: Tourism in Times of Political DisruptionsEuromonitor International
 

Plus de Euromonitor International (20)

Premiumisation of Beauty and Personal Care in Latin America
Premiumisation of Beauty and Personal Care in Latin AmericaPremiumisation of Beauty and Personal Care in Latin America
Premiumisation of Beauty and Personal Care in Latin America
 
Beauty and Personal Care in Sub-Saharan Africa
Beauty and Personal Care in Sub-Saharan AfricaBeauty and Personal Care in Sub-Saharan Africa
Beauty and Personal Care in Sub-Saharan Africa
 
New Opportunities in Global Food Market
New Opportunities in Global Food MarketNew Opportunities in Global Food Market
New Opportunities in Global Food Market
 
New Claims in Skincare: Anti-pollution and Probiotic Ingredients
New Claims in Skincare: Anti-pollution and Probiotic IngredientsNew Claims in Skincare: Anti-pollution and Probiotic Ingredients
New Claims in Skincare: Anti-pollution and Probiotic Ingredients
 
The New Face of Healthy Ageing
The New Face of Healthy AgeingThe New Face of Healthy Ageing
The New Face of Healthy Ageing
 
The Ever-Connected Consumer
The Ever-Connected ConsumerThe Ever-Connected Consumer
The Ever-Connected Consumer
 
Global Fintech: What's Hot and What's Not - Finovate March 2018
Global Fintech: What's Hot and What's Not - Finovate March 2018Global Fintech: What's Hot and What's Not - Finovate March 2018
Global Fintech: What's Hot and What's Not - Finovate March 2018
 
Economies in 2018
Economies in 2018Economies in 2018
Economies in 2018
 
Consumers in 2018: Key Insights
Consumers in 2018: Key InsightsConsumers in 2018: Key Insights
Consumers in 2018: Key Insights
 
Retail Reinvented: Digital Commerce Trends in 2017
Retail Reinvented: Digital Commerce Trends in 2017Retail Reinvented: Digital Commerce Trends in 2017
Retail Reinvented: Digital Commerce Trends in 2017
 
Healthy Living Megatrend in India: How Will it Shape Packaged Food and Bevera...
Healthy Living Megatrend in India: How Will it Shape Packaged Food and Bevera...Healthy Living Megatrend in India: How Will it Shape Packaged Food and Bevera...
Healthy Living Megatrend in India: How Will it Shape Packaged Food and Bevera...
 
Five Key Growth Trends for Asia Retailing
Five Key Growth Trends for Asia RetailingFive Key Growth Trends for Asia Retailing
Five Key Growth Trends for Asia Retailing
 
Understanding Megatrends: Their Influence on Luxury Travel Business and Consu...
Understanding Megatrends: Their Influence on Luxury Travel Business and Consu...Understanding Megatrends: Their Influence on Luxury Travel Business and Consu...
Understanding Megatrends: Their Influence on Luxury Travel Business and Consu...
 
Global Trends in Pet Care
Global Trends in Pet CareGlobal Trends in Pet Care
Global Trends in Pet Care
 
Key Drivers in the Australian Wine Industry
Key Drivers in the Australian Wine IndustryKey Drivers in the Australian Wine Industry
Key Drivers in the Australian Wine Industry
 
Alcoholic Drinks: A Global Snapshot - Presentation from Whiskies and Spirits ...
Alcoholic Drinks: A Global Snapshot - Presentation from Whiskies and Spirits ...Alcoholic Drinks: A Global Snapshot - Presentation from Whiskies and Spirits ...
Alcoholic Drinks: A Global Snapshot - Presentation from Whiskies and Spirits ...
 
Brazilian Tissue Market: Key Trends and Opportunities
Brazilian Tissue Market: Key Trends and OpportunitiesBrazilian Tissue Market: Key Trends and Opportunities
Brazilian Tissue Market: Key Trends and Opportunities
 
O Mercado de Bebidas Alcoólicas no Brasil
O Mercado de Bebidas Alcoólicas no BrasilO Mercado de Bebidas Alcoólicas no Brasil
O Mercado de Bebidas Alcoólicas no Brasil
 
Ingredient Trends and Innovation in Sun Protection
Ingredient Trends and Innovation in Sun ProtectionIngredient Trends and Innovation in Sun Protection
Ingredient Trends and Innovation in Sun Protection
 
Brexit and Trump: Tourism in Times of Political Disruptions
Brexit and Trump: Tourism in Times of Political DisruptionsBrexit and Trump: Tourism in Times of Political Disruptions
Brexit and Trump: Tourism in Times of Political Disruptions
 

Dernier

Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Winbusinessin
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..dlewis191
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato pptElizangelaSoaresdaCo
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessAPCO
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfHajeJanKamps
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZKanakChauhan5
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakEditores1
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023Steve Rader
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)tazeenaila12
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 

Dernier (20)

Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato ppt
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 
Investment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV IndustriesInvestment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV Industries
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZ
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerak
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 

Luxury Goods Market in 2016

  • 1. LUXURY GOODS MARKET IN 2016 SHIFTING LANDSCAPES AND THE IMPACT OF DIGITAL INNOVATION
  • 2. INDUSTRY OVERVIEW LUXURY GOODS MARKET OVERVIEW DEMOGRAPHIC SHIFTS INNOVATION ABOUT OUR RESEARCH
  • 3. © Euromonitor International 3 Luxury Goods Industry Overview INDUSTRY OVERVIEW
  • 4. © Euromonitor International 4 Luxury Goods Forecast Growth INDUSTRY OVERVIEW
  • 5. © Euromonitor International 5 Top 10 Company Ranking 1. LVMH Moët Hennessy Louis Vuitton SA 2. Richemont SA, Cie Financière 3. Kering SA 4. Ralph Lauren Corp 5. Swatch Group Ltd, The 6. Chanel SA 7. Michael Kors Holdings Ltd 8. Hugo Boss AG 9. Prada SpA 10. Rolex SA Top 10 Brand Ranking 1. Louis Vuitton 2. Ralph Lauren 3. Cartier 4. Chanel 5. Gucci 6. Michael Kors 7. Hugo Boss 8. Coach 9. Tiffany & Co 10. Burberry Top Global Players Ranking by Value Sales (rsp) in 2014 INDUSTRY OVERVIEW
  • 6. INDUSTRY OVERVIEW LUXURY GOODS INDUSTRY OVERVIEW DEMOGRAPHIC SHIFTS INNOVATION ABOUT OUR RESEARCH
  • 7. © Euromonitor International 7 Luxury Goods Sales in Excess of US$317 Billion and Growing LUXURY GOODS INDUSTRY OVERVIEW 0 1 2 3 4 5 6 - 50 100 150 200 250 300 350 400 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 RealGrowth% RealvaluesalesUS$Bn Global Luxury Good Sales and Real Growth 2010-2020 US$ Billion Real value sales US$ (fixed exchange rate) Real growth %  2015 was another challenging year for the personal luxury goods industry  Deflation, geopolitical instability, fluctuating currencies and mixed results from some of the world’s leading luxury goods brands and retailers were just few of the hurdles to overcome  Sales of luxury goods nevertheless managed to exceed US$317 billion worldwide  Moving forward we expect the next five years to pose further challenges creating more risks but opportunities are aplenty
  • 8. © Euromonitor International 8 Luxury Goods to Witness more Geographic Shifts LUXURY GOODS INDUSTRY OVERVIEW 0 5 10 15 20 25 30 35 40 0 20 40 60 80 100 120 140 ValuesalesUS$bn Luxury Goods Sales by Region Real US$ billion 2015/2020 and % Growth 2015 2020 % real growth 2015-20 Europe - Western Europe remains the largest region but growth is dwarfed by Middle East and Africa - Eurozone holding back regional performance - Political instability is similarly taking its toll on Eastern Europe Asia Pacific - Asia Pacific performance held back by lacklustre sales in China and Hong Kong - Fluctuating currencies, political instability and slowing economies are shifting spend to the West The Americas - North America’s outlook remains positive as consumers continue to spend - There'll be a notable rise in luxury spending in Latin America despite Brazil’s economic slowdown
  • 9. © Euromonitor International 9 India 8 Malaysia 12 Indonesia 9 Thailand 7 Canada* 6 South Korea 6 UAE 6 Mexico 6 Turkey * 5 Poland 5 Ukraine** -24 Russia -5 Hong Kong** 3.4 Argentina** 0.9 Switzerland 0.9 China** 1.1 Singapore 1.3 Italy 1.6 Germany 1.6 Brazil 1.7 Top10GrowthMarkets Bottom10GrowthMarkets China Focus of Luxury Goods Investment, but for How Much Longer? LUXURY GOODS INDUSTRY OVERVIEW Winners and Losers 2015Luxury Goods Sales Contribution by Leading Markets 2015 USA Japan China France Italy Rest of World  The luxury goods industry remains highly concentrated with top 5 markets making up over 50% of all global sales.  Although the world’s major developed markets have all been key engines of demand, mainland China has rapidly become the focus of investment. China is now the world’s 3rd biggest market after US and Japan.  However, cracks have started to appear in China’s growth story - which in turn is opening up many opportunities for geographic expansion with brands increasingly looking for new growth markets.  China was on course to overtake Japan to be world’s 2nd biggest market by 2019 but its slowing growth trajectory means it will now remain at number 3. * In bottom 10 in 2010 **In top 10 in 2010
  • 10. © Euromonitor International 10 Asia Pacific no Longer a Safe Haven of Growth for Luxury Goods LUXURY GOODS INDUSTRY OVERVIEW -20 -10 0 10 20 30 40 50 China Hong Kong Japan India %valuegrowth Asia Pacific Growth in Key Affected Markets Luxury Goods 2010-12 vs. 2013-15 Value growth 2010-12 Value growth 2013-15 • Hong Kong protest and social unrest affects footfall • Luxury real estate unaffordable • Japan tax-rise further dampens consumer confidence • Short-lived spend from Chinese • Government-led ban on luxury gifting • Weakening economy • Currency devaluation External Factors Impacting Asia Pacific Luxury Goods Market
  • 11. © Euromonitor International 11  Wealthy Chinese tourists in particular have been key drivers of global luxury goods spend for more than a decade.  While China has been instrumental in driving this trend, the same can be said for the wealthy tourist from Russia and the Middle East shopping for luxury goods in Western Europe or, indeed, the wealthy Brazilian shopping for luxury in North America.  The tide is turning, however, thanks to currency fluctuations, economic headwinds and political unrest, with the future of the wealthy tourist looking rocky.  The implications of a cull on tourist spend could be hugely detrimental for key developed markets such as the US, France, Italy, Spain and Switzerland, where sales of foreign luxury spend is estimated at upwards of 40%.  The impact on the luxury industry’s geographical sales mix will most certainly be felt in the short to medium term - potentially triggering another shift in global revenue power in the short to medium term. Reliance on Well-Heeled Tourists in Developed Markets Continue 0% 20% 40% 60% 80% 100% France Germany Italy Netherlands Spain Switzerland Turkey UK US Domestic vs Foreign Spend Key Luxury Goods Markets % 2015 Domestic Foreign LUXURY GOODS INDUSTRY OVERVIEW
  • 12. © Euromonitor International 12 Revenue Shifts for Key Luxury Categories Thanks to Currency Wars World Top 5 Luxury Categories 2015 and Real CAGR 2010-15 39% 1st 20% 2nd 15% 3rd 11% 4th 10% 5th Luxury Jewellery & Timepieces US$64 bn +4% Luxury Leather Goods US$48 bn +8% Luxury Beauty US$35 bn +3% Designer Apparel US$123 bn +3% Luxury Alcoholic Drinks US$31 bn +4%  Designer apparel and footwear is by far the biggest category accounts for almost 39%  However, luxury leather goods are by far the most dynamic in terms of growth with a CAGR of 8% over the last 5 years. Demand for products such as luxury bags continues to be particularly robust, as they represent a symbol of status and wealth  Much inline with the latest results from companies like LVMH sales of fine wine/Champagne and spirits have also performed well. This has been on the back of resurgent growth for fine spirits like Cognac  However at the same time our latest data also reveals some dramatic revenue shifts for some key luxury categories thanks to currency wars and commodity prices  These currency pressures continue to force some of the world’s leading brands to revisit their pricing strategies. In some markets, prices are going up, while, in others, they are going down - it is arguably one of the biggest challenges facing the luxury goods industry today. LUXURY GOODS INDUSTRY OVERVIEW
  • 13. © Euromonitor International 13 Luxury Watches Feel Full Blow of Currency War and Economic Headwinds  One such category which has fallen prey to the global currency war is luxury jewellery and time pieces thanks to the floating Swiss franc impacting sales of Swiss luxury watches  What was once heralded as one of the world’s fastest-growing categories is now dwindling in sales.  Our new research indicates that global sales of luxury watches declined by a real -0.5% in 2014 and will just reach just over 1% for 2015.  However, the biggest drop in sales was witnessed in Asia Pacific on the back of issues in China and Hong Kong. Similarly Eastern Europe also took a hit, where the market decreased by -2.2% in 2015, on the back of the slide in Russia and Ukraine. -25.00 -20.00 -15.00 -10.00 -5.00 0.00 5.00 10.00 15.00 World Asia Pacific China Hong Kong, China Eastern Europe Russia Ukraine %Valuesalesgrowth Luxury Timepieces Sales Growth 2003-14 and 2014-15 2013-14 2014-15 LUXURY GOODS INDUSTRY OVERVIEW
  • 14. © Euromonitor International 14 Real Impact of Currency Headwinds on Market Size and Growth -6 -4 -2 0 2 4 6 8 10 12 14 - 50 100 150 200 250 300 350 400 450 500 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 Growth% RealvaluesalesUS$Bn Global Luxury Good Sales and Current Growth 2010-2020 US$ Billion Current value sales US$ (fixed exchange rate) Current growth % LUXURY GOODS INDUSTRY OVERVIEW
  • 15. INDUSTRY OVERVIEW LUXURY GOODS MARKET OVERVIEW DEMOGRAPHIC SHIFTS INNOVATION ABOUT OUR RESEARCH
  • 16. © Euromonitor International 16  The number of affluent households is expected to grow over 2015-2030. Although North America will continue to have the wealthiest number of households, Asia Pacific is still expected to see the fastest increase despite the economic slowdown, posting a 113% growth between 2015 and 2030.  The ever-rising disposable income of middle-class and high-income consumers is changing the attitudes and purchasing habits of Chinese consumers, which is helping to boost demand for luxury goods worldwide.  Australasia and North America will follow Asia Pacific in terms of growth, posting an increase of 86% and 80%, respectively, between 2015 and 2030. Household Wealth Expected to Grow at Different Speeds Globally DEMOGRAPHIC SHIFTS 0 2 4 6 8 10 12 14 North America Asia Pacific Western Europe Latin America Australasia Eastern Europe Millionhouseholds Households with an Annual Disposable Income Over US$300,000 (Constant) 2010/15/30 2010 2015 2030
  • 17. © Euromonitor International 17 Rising Number of HNWIs has Major Implications for Luxury Goods USA: 16m 7% Japan: 2.3m 2% France: 2.2m 4% UK: 2.0m 4% 2014 Top 10 Countries Number of HNWI (million) and % Share of Adult Population Germany: 1.8m 4% Italy 1.4m 3% Canada 1.1m 3% China 1.0m 0.1% Australia 0.9m 2% Switzerland: 0.6m 9%  Although high net worth individuals (HNWIs) are not ordinary consumers, insights into their expansion can shed light on drivers of wealth generation.  According to our latest data HNWIs totalled 33 million globally in 2014, of which the US accounts for almost half of this population with 16 million people.  The growing number of HNWIs can help spur luxury goods spending in both emerging and developed markets, as the wealthiest of consumers typically account for a significant proportion of luxury travel expenditure.  Whilst developed markets account for the lions share of the global HNWI population, emerging markets play an important role in driving its growth. China, in particular, has the highest number of HNWIs in all emerging markets and the eighth highest globally with just over 1 million people. By 2030 however this number for China is set to rise to 3 million people making it the fifth highest in the world. DEMOGRAPHIC SHIFTS
  • 18. © Euromonitor International 18 Future Source Markets Reach Tipping Point for Luxury Goods Growth in Number of Households with a Disposable Income over U$300k, 2015-2030 Absolute Top 20: City (Country) ‘000 London (United Kingdom) 568.20 Moscow (Russia) 359.70 Beijing (China) 211.50 Shanghai (China) 200.70 Tokyo (Japan) 169.50 Toronto (Canada) 138.40 Paris (France) 133.40 Tianjin (China) 127.80 Guangzhou (China) 124.10 Shenzhen (China) 116.60 Stockholm (Sweden) 115.90 Calgary (Canada) 112.60 Dongguan (China) 83.00 São Paulo (Brazil) 79.70 Mexico City (Mexico) 73.30 Zurich (Switzerland) 68.30 St Petersburg (Russia) 63.40 Vienna (Austria) 63.00 Ottawa - Gatineau (Canada) 62.40 Foshan (China) 62.20  The highest tipping point for absolute luxury goods is U$300,000 per household. This can be considered the point where households reach an income where high-end luxury goods form part of their standard annual expenditure.  Asia Pacific will be the main source for many of the future’s new luxury consumers, with cities in China, India, Indonesia, Japan and South Korea seeing significant growth in the number of households able to afford luxury goods  Outside Asia, cities in other emerging economies, such as Mexico, Brazil and Russia, will be adding to the future luxury traveller pool as high income earners grow and luxury goods becomes more affordable.  London, Tokyo, Toronto and Paris are the cities of the developed world which are predicted to see the highest rise in households with a disposable income over U$300,000 by 2030. DEMOGRAPHIC SHIFTS
  • 19. © Euromonitor International 19 Gender Equality vs. Purchasing Potential in Luxury Goods Male Disposable Income 67% Female Disposable Income 33% Global Female Per Capita Annual Disposable Income as % of Male Total: 2014 0 10 20 30 40 World Asia-Pacific M East & Africa N America Australasia Women Men Sales Growth in Men’s vs. Women’s Designer Clothing 2000–15  Despite the narrowing income gap between male and female consumers, men still have considerably higher incomes than women, especially in the emerging regions.  Men's luxury remains relatively undeveloped. Targeting men is still one of the biggest opportunities  The luxury goods market is hugely dependant on the female consumer but thanks to a fusion of fashion and aspiration men’s luxury goods in key categories is being driven up DEMOGRAPHIC SHIFTS
  • 20. © Euromonitor International 20 Targeting the Decision Maker Becomes Key Mid-Youth & Mid-Lifers Young Adults Mothers Céline Michael Kors Bulgari Pandora Later-Lifers DEMOGRAPHIC SHIFTS
  • 21. INDUSTRY OVERVIEW LUXURY GOODS MARKET OVERVIEW DEMOGRAPHIC SHIFTS INNOVATION ABOUT OUR RESEARCH
  • 22. © Euromonitor International 22 Internet Users • 2.7 billion Mobile Phone Users • 3.6 billion Mobile Internet Subr. • 2.4 billion Social Media Accounts • 2.3 billion 0 50 100 150 200 250 300 350 2010 2015 2010 millionunits Global Sales Wearables 2010/15/20  2015 started with a bang in terms of wearable's as the Apple Watch was unveiled and according to our latest data global sales of wearables are expected to grow at a phenomenal speed  However, amongst all the excitement there are concerns over how they can fit into our lifestyles.  The answer in many cases is through social media - which is set to be a major part of the smart age – and luxury wearables will live and die based on their ability to tap these platforms. Wearables are Coming and will Drive Up Investment Social Media INNOVATION Internet and Social Media Users 2014 +259% Growth 2015 - 20
  • 23. © Euromonitor International 23 …and Encourage More Luxury Wearable's to Enter the Market INNOVATION Hermes Apple Watch. The One Tory Burch & Fitbit Tag Heuer Carrera Wearable 01 Ralph Lauren Ricky Bag  Costs from US$1,250  Includes all features of the apple Watch with Hermes logo on front and Hermes leather strap  Available in 2 sizes, 3 strap variations and 5 colours  Cost: US$38–195  Wide retail reach  Available for iOS, Android and Windows  Need to buy the Flex at additional cost of US$100  Cost: from US$5,000  LED lights that activate when the bag is opened  An integrated USB port to charge your mobile phone  Cost: US$1,400  Available from November 2015  Available with Google, Intel and Android  Despite several brands competing for attention, there are still very few true luxury wearbles on the market  The most recent being the Tag Heuer smart watch, which will be the first luxury watch of it’s kind, along with the new partnership between Hermes and Apple to launch The One watch.  Given the projected growth in wearable's, companies way beyond consumer electronics are expected to jump on this bandwagon and it wont be long before we see more smart luxury on the market
  • 24. © Euromonitor International 24 Online Luxury Sales are Booming INNOVATION  Our latest data shows that world sales of online luxury are booming and reached almost US$25 billion in 2015, accounting for just under 8% of all sales.  While, at first glance, this may seem comparatively small, this figure is up from 3% just 10 years ago, representing a massive increase of 134% on 2005 numbers.  With such impressive rates of growth, it could only be a matter of time before digital sales catch up with those of physical stores 3% 5% 8% >10% 97% 95% 93% <80% 2005 2010 2015 2020
  • 25. © Euromonitor International 25 ..but Luxury Retailers need to Drive Up Investment in Digital Technology INNOVATION Online Luxury Spend: 10% Online Luxury Spend: 9% Online Luxury Spend:6% Online Luxury Spend: 1% Online Luxury Spend: 4% Online Luxury Spend:3% North America 83% Internet Users West. Europe 74% Internet Users Asia Pacific 33% Internet Users Latin America 48% Internet Users East. Europe 62% Internet Users Africa & Mid. East 23% Internet Users  Having access to the internet is paramount for e-commerce, but whether consumers buy online is a much grater issue and there are still huge disparities across the regions.  In regions such as Latin American around half of the population use the internet just 1% of luxury was sold online in 2015. Whilst there are plenty of challenges in e-commerce, this disparity also opens up many opportunities for brands and retailers to drive up investment in digital technology
  • 26. INDUSTRY OVERVIEW LUXURY GOODS MARKET OVERVIEW DEMOGRAPHIC SHIFTS INNOVATION ABOUT OUR RESEARCH
  • 27. © Euromonitor International 27  Euromonitor International is a global market research company, providing strategic intelligence on industries, companies, economies and consumers around the world.  Comprehensive international coverage and insight across consumer and B2B markets makes our research an essential resource.  Clients in more than 106 countries rely on Euromonitor for actionable, unbiased insight supporting decisions on how, where and when to grow your business.  Our independent view of the business environment, competitive landscape and drivers of industry growth help validate strategic priorities, redirect assumptions and uncover new opportunities.  12 Office Locations: London, Chicago, Singapore, Shanghai, Vilnius, Santiago, Dubai, Cape Town, Tokyo, Sydney, Bangalore and Sao Paulo  Local Insight: 1,000+ in-country analysts in developed, emerging and frontier markets offer local insight  Global Perspective: Understand the business landscape in more than 200 countries About Euromonitor International ABOUT OUR RESEARCH