How to disseminate successfully the results of EU funded projects.

1. in collaboration with

2. Europa Media/EMDESK
webinar
Speaker: Gabriella Lovász
Europa Media
11:00 – 12:30 CET // 26 April 2022
How to disseminate
successfully EU-funded project
results

3. • 11:00 – 12:00 | Presentation
• 12:00 – 12:30 | Q&A session
Welcome!

4. Gabriella Lovasz
• Contact me on LinkedIn
• On Twitter as @gabocsek
• Write to gabriella.lovasz@europamedia.org
Francesca Monaco
• Contact me on LinkedIn
• On Twitter as @MncFrancesca
• Write to francesca.monaco@europamedia.org
SPEAKERS
Check other financial webinars on www.europamediatrainings.com

5. Planning

6. Project actions
and results
Objectives
Audience
Tools
Targets/KPIs
Timeline
Monitoring and
feedback
Strategic level
Drafting your Dissemination and Communication Plan

7. Target Audience: Quadruple Helix Model
Creating innovation – Focus on Social Sciences
Four major actors in the Innovation ecosystem:
• POLICY: Government, Policy makers
• SCIENCE: Academia & researchers,
• INDUSTRY: Businesses, startups, SMEs,
• SOCIETY: Citizens, citizen initiatives, CSOs, NGOs,
Why?
• Interaction amongst these four groups leads to more
impactful solutions
• It matches with the Horizon Europe principles of co-
creation and co-design
• It channels research results into what the public needs
• Provides access to more diverse and applicable
knowledge Helixes can overlap

8. What is the best channel/tool to
reach the intended audience?
Tools
D&C Measures and Tools
• Website(s), Applications
• Articles in popular press
• Papers published in peer-reviewed scientific journals
• Interviews, media briefings
• Press releases, TV clips
• Promotion materials: flyers, branded materials,
factsheets
• Oral presentations, poster
and exhibition spaces at events, workshops
• Thesis, PhD works
• Newsletter
• Blogs
• Videos, animations, podcasts
• Event participation
• Dissemination materials (flyers, brochures, posters)
💡 Some channels and tools can be used for both
dissemination and communication 8

9. Timeline
How is your strategy changing over the project’s lifetime?
Building (M1-
M18)
•Raising
awareness
•Initial
engagement
•Creating
networks
Piloting (M6-
M30)
•First results
•Start
addressing
exploitation
•Promotion of
specific
actions to
specific
audiences
•Important
role of the
participatory
processes
Using (M36-
M48)
•Specific focus
and use of
results
•Aiming at the
uptake of
results
•Encouraging
communities
to use the
developed
tools
•Collaboration
agreements
Stabilisation
(M48-M60)
•After the end
of the project
•Focus on
scientific and
technological
as well as
market
deployment

10. What works?

11. How to reach and
engage my audience?
• Quality content
• Diversity of content
• Paid ads
• Conventional/non-conventional
measures
• Team up with other EU projects
• Make use of EC’s tools
💡 Engage with (EU) influencers

12. Communicate through
collaborations
Building synergies and joint actions
with sister projects is a practice
highly supported by any EU
programme.
• Online campaigns
• Workshops
• Events
• Blog posts
• Academic publications
• Reach a broader audience
• Enhance your visibility
• Gain new followers
HOW
WHY

13. Twitter
• Citizen journalism
• Short posts, pictures,
videos, links,
mentions, emojis, link
shorteners
• Brief messages
Facebook
• Personal connections
• Long posts (but..),
pictures, albums of
pictures, videos,
“feelings”, create
events.
LinkedIn
• Professional
networking
• Longer posts, articles,
pictures, videos, links
Instagram
• Strong visual identity
• Instagram stories
Should a project have social media
presence?

14. Engagement

15. How to communicate
your project properly
&
build a consistent
visual strategy?
FIND YOUR AUDIENCE
CHOOSE THE PROPER D&C TOOLS
INITIATE COLLABORATIONS
BUILD YOUR VISUAL IDENTITY
ENGAGE CITIZENS

16. Visual Identity
Visual identity - Visible elements of a
brand, project
Visual identity includes:
• logo (should reflect the topic of the
project)
• fonts (no more than two different)
• photos
• colors (2+1 colors)
• and any other visuals helping to convey
your brand’s message
MAIN TIPS
• Be unique
• Be consistent - choose a shape, color
and font what you can use for all
materials later

17. Citizen Engagement
Activities
• Co-design: workshops, focus groups,
roadmaps, policies (a Work Package?)
• Co-creation: citizen science or user-led
innovation - involving end-users directly
• Co-assessment: e.g. assisting in the
monitoring and evaluation of the progress
of a project

18. Policy Feedback
• Describe possible feedback to policy measures
generated by the project;
• If relevant, describe how you contribute to designing,
monitoring, reviewing and rectifying (if necessary)
existing policy and programmatic measures or shaping
and supporting the implementation of new policy
initiatives and decisions.
• Focus will be on the timely knowledge diffusion
towards the concerned stakeholders.
💡 We will NOT produce and deliver policies; only
policy recommendations.

19. KPIs

20. Key Performance
Indicators
A value you can measure to show progress:
from your personal life to your EU project
KPIs are:
• a type of performance measurement
• A way to show how effectively you are
reaching your objectives
• Part of the D&C strategy
Remember: What you promise has to be
delivered!
DO NOT COPY PASTE

21. KPIs: different types
RAW PROGRESS CHANGE
MEASURE
(What are we
measuring?)
N of newsletter
subscribers
% complete
% increase in
newsletter
subscribers
TARGET
(how many?)
500 100% 20%
SOURCE
(where is your
date coming
from?
In-house system,
Mailchimp, etc
Project Plan Project Plan
Time and frequency: how often you need to report on these KPIs (weekly, monthly, yearly…)

22. Quantitative indicators may be:
• Number of press releases
• Number of publications
• Number of times a deliverable was
downloaded
• Number of unique visitors to your
project website
Assessment might be performed through:
• Google Analytics
• Social Media analytics
• Presence sheets at face-to-face events
• Qualitative assessment through
feedback questionnaires
Chance for adjusting/changing your channels,
tools, messages, style, etc.
In brief

23. Dissemination KPIs
Reaching a more specific
audience
• Presentations at scientific conferences (e.g.
minimum 4 during Project implementation)
• Exhibitions, workshops and e-learnings (e.g.
6 stakeholder workshops, industry
workshops, 6 e-learning courses. 1 MOOC of
20-hours video material)
• Mailing: direct emails, newsletters (e.g. 24
mailings), even direct calls, etc.
• Scientific posters: 1 brochure, 3 posters, etc
• Plan in the budget these!
• Make sure partners plan with efforts!

24. Reporting

25. Monitoring and Reporting
Tips
• Partners report on dissemination activities
they conducted
• Partners can provide suggestions for
future events to attend in the next 3-6
months
• Partners collect any mentions of the
project in the media
• Scientific publications are listed in a
separate tab;
• The final tab always includes target
monitoring
• Regularly check the progress towards the
targets (ideally, on a 6-monthly basis).
Why is this important?
• EC reporting.. and.. Reviews
• Partners report on dissemination activities
they conducted
• Partners can provide suggestions for
future events to attend in the next 3-6
months
• Partners collect any mentions of the
project in the media
• Scientific publications are listed in a
separate tab;
• The final tab always includes target
monitoring
• Regularly check the progress towards the
targets (ideally, on a 6-monthly basis).

26. Reporting: Dissemination and Communication activities
in Horizon Europe

27. info@europamediatrainings.com
europamediatrainings.com
VISIT
and
for more

28. Gabriella Lovasz, Francesca Monaco
gabriella.lovasz@europamedia.org, francesca.monaco@europamedia.org
FOLLOW US!
@EuropaMedia
@gabocsek
© Europa Media
It is strictly prohibited to use or distribute the content and design of this presentation without Europa Media’s prior consent.
for your attention