European Planning Conference Prague 2014, Emil Jimenez Passion Communications Prague, From insight to ignition

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European-Planning-Conference

Marketing

INSIGHT
“An understanding of
relationships that
shed light on or help
solve a problem”

INSIGHT
- Prague is a modern
city that is steeped
in tradition
- Staropramen is
Prague’s beer

ignite
- Prague is full of
legends and the
greatest of them all
is Staropramen

INSIGHT
- Target audience is
getting old
- Old people don’t
drive as much

INSIGHT
- Everyone is
skeptical of
the government
- Country just
finished going
through first
Presidential
election

ignite
- Question the
safety of your
property in the
Czech Market
- If someone takes
something away
from you, take
something away
from them

FIND ME ON LINKEDIN
OR
EMIL@PASSIONCOMM.COM

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European Planning Conference Prague 2014, Emil Jimenez Passion Communications Prague, From insight to ignition

4. INSIGHT “An understanding of relationships that shed light on or help solve a problem”

5. INSIGHT

6. INSIGHT - Prague is a modern city that is steeped in tradition - Staropramen is Prague’s beer

7. ignite - Prague is full of legends and the greatest of them all is Staropramen

8. STAROPRAMEN

9. STAROPRAMEN

10. INSIGHT

11. INSIGHT - Target audience is getting old - Old people don’t drive as much

12. ignite - Let’s rejuvenate the brand - Let’s inspire people to go out and experience the world - Let’s show them to “Live life to the fullest”

13. BENZINA

14. INSIGHT

15. INSIGHT - Everyone is skeptical of the government - Country just finished going through first Presidential election

16. ignite - Question the safety of your property in the Czech Market - If someone takes something away from you, take something away from them

17. CZECH POINT 101

18. FIND ME ON LINKEDIN OR EMIL@PASSIONCOMM.COM

European Planning Conference Prague 2014, Emil Jimenez Passion Communications Prague, From insight to ignition

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