Mobile Alumni Engagement for Independent Schools
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EverTrue presented to the Regional Independent School Communicators at the Wheeler School on Thursday, April 21, 2011.
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Mobile Alumni Engagement for Independent Schools
- 1. Brent Grinna Founder & CEO @brentgrinna April 2011
- 2. I’m Brent Grinna Brent Grinna, Founder & CEO Harvard MBA Brown University BA Vice President of Brown Club of Chicago April 2011
- 3. 1981 1981 April 2011
- 4. 30 Years Later 2011 April 2011
- 5. Mobile is the Next Wave Source: Mary Meeker, Mobile Internet Report April 2011
- 6. Mobile Compu4ng Will Win in 2011 Source: Mary Meeker, Mobile Internet Report April 2011
- 7. Mobile Changes Everything... http://www.youtube.com/watch?v=CeVn6_iwtJQ April 2011
- 8. Mobile Surpassing Desktop Soon... Source: Mary Meeker, Mobile Internet Report April 2011
- 9. The Way Teens Communicate... 11% E-‐mail Friends Daily 54% Text Friends Daily But general stats don’t always reflect YOUR demographic Source: Pew Internet Research April 2011
- 10. It’s Not Just Kids April 2011
- 11. How We Share... iPhone 4 is #1 Camera in Flickr Community April 2011
- 12. iPod vs. iPhone vs. iPad April 2011
- 13. Android Has Arrived April 2011
- 14. Every Part of Our Life April 2011
- 15. Pandora http://www.youtube.com/watch?v=gTYuiymeKuY April 2011
- 16. Instagram Launched in October 2010 > 3mm Users 4mm Photos/Week April 2011
- 17. Yelp 27% of Yelp searches conducted via mobile app April 2011
- 18. Blue Nile 25% of Blue Nile traffic via mobile $250,000 engagement ring purchased via app April 2011
- 19. LinkedIn Mobile forces cleaner design due to less screen “real estate” April 2011
- 20. WebMD On-‐the-‐go health reference has been downloaded > 3 million times April 2011
- 21. WHERE 4 million active users / month with access to >120,00 merchants Acquired by Ebay in April 2011 April 2011
- 22. EverTrue: 1st Alumni-‐Specific Mobile App Brown Alumni Connect live for iOS and Android 85% of alumni users updated e-‐mail address High young alumni adoption: 53% of users App Download Mix Alumni Class Year Distribution April 2011
- 23. What’s Next? April 2011
- 24. www.evertrue.com @brentgrinna @ever_true February 2011