This document summarizes a presentation about implementing a mobile strategy. It discusses the rapid growth of smartphone and tablet adoption in recent years. It also shows data on mobile app usage from EverTrue and Facebook user growth. The presentation advocates reimagining organizations' strategies around mobile and highlights EverTrue's work with the VMI Alumni Association to build their mobile presence.

1. Implementing a
Mobile Strategy
CASE DIII Conference
February 18, 2013
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2. Brent Grinna Adam Volant
Founder & CEO EVP & COO
EverTrue VMI Alumni Association
@brentgrinna @vmialumni

3. 1981
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4. 1981
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6. 2013
“SoLoMo”
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7. 120
90 119,000,000
60 Smart Phone
30 Users in US*
0
2009 2012
Number of Smartphone Users in US (In Millions)
*Mobidia
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8. Tablet Adoption
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9. Interest in Buying in Next 6 Mo.
(USA Kids 6-12 Years Old)*
iPad 48%
Nintendo Wii U 39%
iPad Mini 36%
iPod Touch 36%
iPhone 33%
Kinnect for Xbox 360 31%
0 12.5 25 37.5 50
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11. http://www.youtube.com/watch?v=CeVn6_iwtJQ
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12. Facebook User Growth
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13. LinkedIn User Growth
200
150
100
Members (mn)
50
0
Q4’10 Q4’11 Q4’12
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*Credit: LinkedIn Marketing

14. Two Horse Race in US
iOS Android
22% 70%
*BGR
Media
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15. EverTrue Data
iOS Android
80% 20%
*EverTrue
Data
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16. responsive design is important but...
Mobile is NOT ONLY
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17. Mobile is about....
re-imagining. everything.
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26. http://www.youtube.com/watch?v=aXV-yaFmQNk

27. Let’s re-imagine
advancement.
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35. Facebook Pages
Manager
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41. Virginia Military Institute
Location: Lexington, VA
Number of Alumni: ~25,000
Launched with EverTrue in 2011

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44. App Users x Class
21% of
Class of 2004
16% of
Class of 1987
7% of
Class of 1959
*EverTrue
Data
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45. Top VMI Users
1) 1981
2) 1968
3) 1992
4) 1977
5) 1982
6) 1982
7) 1996
8) 2003
9) 1970
10) 1970
*EverTrue
Data
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46. Thank You!
Brent Grinna Adam Volant
Founder & CEO EVP & COO
EverTrue VMI Alumni Association
brent@evertrue.com avolant@vmiaa.org
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