1. Mobilize Your Alumni
When Mobile & Social Meet
CASE D1 Conference
February 1, 2012
#CASED1

2. Brent Grinna Lauri West Tina Pickering
Founder & CEO Web Manager Dir. Alumni Relations
EverTrue St. Paul’s School St. Paul’s School
#CASED1

3. 1981

4. 1981

6. 2013
“SoLoMo”

7. 120
90 119,000,000
60 Smart Phone
30 Users in US*
0
2009 2012
Number of Smartphone Users in US (In Millions)
#CASED1 *Mobidia

8. >400*
Number of Smartphones Available in US Market
*ComScore Mobile Report
#CASED1

9. 2% - 29%

11. Mobile > Desktop
Mobile Traffic Set To Pass Desktop in US in 2015
#CASED1 *KPCG

12. http://www.youtube.com/watch?v=CeVn6_iwtJQ

14. *Credit: LinkedIn Marketing

15. Two Horse Race in US
iOS Android
22% 70%
#CASED1 *BGR
Media

16. Private Schools
iOS Android
80% 20%
#CASED1 *EverTrue
Data

17. CASE Has Noticed
Independent Schools are adopting faster:
1/4 to less than 1/5
Mobile Apps Projected to Grow by
26% among institutions (v. 14% in 2012)
“Higher ed is more satisfied with mobile
applications than mobile devices for use
beyond calls/emails.”
#CASED1

18. responsive design is important but...
Mobile is NOT ONLY
#CASED1

19. Mobile is about....
re-imagining. everything.
#CASED1

24. http://www.youtube.com/watch?v=aXV-yaFmQNk

29. Let’s re-imagine advancement.

30. #CASED1

31. #CASED1

32. #CASED1

33. #CASED1

34. #CASED1

35. #CASED1

36. #CASED1

37. #CASED1

38. #CASED1

39. #CASED1

41. #CASED1

42. #CASED1

43. St. Paul’s School (NH)
Location: Concord, NH
Number of Alumni: 8,000
Launched with EverTrue in September 2011
#CASED1

44. Re-Imagining:
St. Paul’s Alumni Network
#CASED1

46. 17% of all
traffic =
profile views

47. App Downloads x Class
3% of 8% of 17% of
Class of 1952
Class of 1981 Class of 2005
#CASED1 *EverTrue
Data

48. Thank You!
Brent Grinna Lauri West Tina Pickering
Founder & CEO Web Manager Dir. Alumni Relations
EverTrue St. Paul’s School St. Paul’s School
@brentgrinna @spsadmissions @spsadmissions
@EverTrue lwest@sps.edu tabramson@sps.edu
brent@evertrue.com
#CASED1