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lights.     cameras. donations.




     March 6th, 2013 • #VIDonate
Brent Grinna, CEO & Founder, EverTrue
            @brentgrinna
Chris Savage, CEO & Founder, Wistia
              @csavage
#Vi donate pdf
#Vi donate pdf
In the US the average web visitor watches:
250 Videos a Month


                                 *bethkanter.org
Two-thirds of the
world’s mobile
data traffic will be
video by 2016.
                       *wecapture
Netflix is the
largest source
of internet
traffic in the US.

                     *mgadget
87% of online
marketers use
video content.

                 *factbrowser
59% of Senior Executives
      prefer to watch video
     instead of reading text




#VIDonate
             >      abc
                        *wecapture
Today’s Action

• Use of Video in Advancement
• Messaging to Your Community
• Video Production On a Budget
• Establishing Benchmarks
• Low Cost Tools You Can USE TODAY
Today’s Action

• Use of Video in Advancement
• Messaging to Your Community
• Video Production On a Budget
• Establishing Benchmarks
• Low Cost Tools You Can USE TODAY
We Asked:
How is your institution
 using video today?
“Front page of website marketing, YouTube
videos about the school, sharing classroom
    activities, promoting Admissions”
“to tell the story of what it
means to be a _____ alum”
“For annual fund raising, for FB
       posts, for creative messaging
       with students, young alumni”




#VIDonate
“limited YouTube videos”


                “Rarely, ineffectively...”


     “we're not...”

                      “Not enough.”
CASE SURVEY
Use of Video in the ISL
                             Video Channels

50% SCHOOLS HAVE ALUMNI
CENTRIC VIDEO CONTENT                   19%
                            31%
25% SCHOOLS HAVE
ANNUAL FUND VIDEOS

13% SCHOOLS HAVE VIDEO
ON ALUMNI HOME PAGE                   50%




#VIDonate                 None    YouTube     Vimeo
Use of Video in the Ivy League

100% SCHOOLS HAVE ALUMNI
CENTRIC VIDEO CONTENT


50% SCHOOLS HAVE
DEDICATED ALUMNI CHANNELS

25% SCHOOLS HAVE VIDEO ON
ALUMNI HOME PAGE



#VIDonate
Participation




http://bit.ly/XyTmPK
Donor Recognition




              http://bit.ly/qxCor5
#VIDonate
Saying Thank You




  http://bit.ly/XKYGQV
Alumni Stories




 http://bit.ly/Y6qyLr
Today’s Action

     • Use of Video in Advancement
     • Messaging to Your Community
     • Video Production On a Budget
     • Establishing Benchmarks
     • Low Cost Tools You Can USE TODAY



#VIDonate
Video Messaging
http://wistia.com/blog/the-art-brevity/
Video Length
new donors       repeat donors    leadership donors




young alumni,      annual fund,         major gifts,
  untapped         loyal givers         evangelists
#Vi donate pdf
CUT ONE:
 ADVICE FROM VT*
WAITING FROM GARY




http://vimeo.com/40251966
http://vimeo.com/40251966
http://vimeo.com/40251966
Today’s Action

     • Use of Video in Advancement
     • Messaging to Your Community
     • Video Production On a Budget
     • Establishing Benchmarks
     • Low Cost Tools You Can USE TODAY



#VIDonate
The Power of Lighting
http://wistia.com/blog/your-first-lighting-kit/
#VIDonate
#Vi donate pdf
Canon 5D
http://wistia.com/blog/shot-on-an-iphone/
#VIDonate
Today’s Action

     • Use of Video in Advancement
     • Messaging to Your Community
     • Video Production On a Budget
     • Establishing Benchmarks
     • Low Cost Tools You Can USE TODAY



#VIDonate
Measuring Success
#Vi donate pdf
Today’s Action

  • Use of Video in Advancement
  • Messaging to Your Community
  • Video Production On a Budget
  • Establishing Benchmarks
  • Low Cost Tools You Can USE TODAY



#VIDonate
#Vi donate pdf
#Vi donate pdf
#Vi donate pdf
http://50grove.wistia.com/
http://wistia.com/learning
Q&A

#VIDonate
Thank you!
chris@wistia.com, @csavage



brent@evertrue.com, @brentgrinna

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#Vi donate pdf