Fan engagement has shifted to social media, providing advancement teams with loads of untapped potential.
Hear how the Virginia Athletics Foundation and the UNC Rams Club are turning fans into donors. You’ll learn how these teams are broadening the donor base and building major gift pipeline by harnessing digital insights and social engagement.
We talked with Casey Steffan, Director of Membership and Development at VAF, and Nick Fulton, Director of Annual Campaigns at UNC, about the challenges and opportunities facing athletics fundraisers.
3. Casey Steffan
Dir. of Membership &
Development
Virginia Athletics Foundation
@UVA_VAF
Nick Fulton
Dir. of Annual
Campaigns
The Rams Club, UNC
@TheRamsClub
Brent Grinna
Founder & CEO
EverTrue
@brentgrinna
#EverTrue4Athletics
4. Our Mission Is To Build Relationships
In Pursuit Of A Better World.
6. RSVP to "ESPN College Gameday":
Virginia vs. Virginia Tech
NAME
John Creighton ‘78
ORGANIZATION/TITLE
EVP of Business Development,
CitiBank
COMMENTS
Go Cavaliers!
WILL ATTEND
WILL NOT ATTEND
✔
14. Fundraisers are still underserved by
traditional databases.
Complex
Workflows
Poor Access
to Data
Incomplete
Data
Challenging
Collaboration
Lack of Best-in-Class
integrations
15. Donors Down
30-year industry-wide decline in
annual participation.
Tax Reform
Incentives for donors and fans have
quickly shifted.
This is a Critical Time for ALL Fundraisers
$
18. John Creighton
Charlottesville, VA
Class of 1978, University of Virginia
EVP - Business Development
Citibank
The Complete EverTrue Profile
*Not actual giving data
26. John Creighton
Class of 1978
Enter Contact Reports on the Spot2.0
Met John at the UNC vs. Duke game.
He’s a huge fan. I reviewed our various
programs and initiatives|
32. Rethinking Metrics2.0
A-List
✓ Giving $3700+
✓ Major gift ask
B-List
✓ Consistent $2k Gift
✓ Don’t see often
Acquisition
✓ Focus on new $?
Today... Tomorrow...
39. Create Affinity-based Micro-campaigns
Inbox x
Dec 10 ➦
We’re so close to reaching our goal,
but we still need your help!
As a former women’s soccer player, you know how much philanthropy can
make a difference in the lives of so many. Show your support for the Hoos.
DONATE
Step up for women’s soccer!
Virginia Athletics Foundation
to Lisa Shaw ⏬
2.0
64. Use promo code “SPORTS” for 10% off your RAISE
ticket through Friday, just for today’s attendees!
Boston, MA | July 26 – 27
Register today at raisebyevertrue.com