#innovation #innovationmanagement #management #productmanagement

1. Presented by
Dr. Evgenia
Leonova

2. Presented by
Dr. Evgenia
Leonova
Content:
• History of continuous improvement
• Innovative ideas search
• Leading innovation processes
• Leading Frameworks
• Intellectual property types
• Market Research

3. 3
INCREMENTAL VS. RADICAL
IMPROVEMENT
The Sony Walkman went on sale for
the very first time on July 1, 1979
The first version was released
on October 23, 2001

4. 4
HISTORY OF CONTINUOUS
IMPROVEMENT
Quality Circles 1979 - 1981
Quality improvement or self-improvement study groups composed
of a small number of employees (10 or fewer) and their supervisor.
Quality circles originated in Japan.
Statistical
Process Control
(SPC)
Mid – 1980s
The application of statistical techniques to control a process. Also called
“statistical quality control.”
ISO 9000 1987 – present
A set of international standards on quality management and quality assurance
Developed to help companies effectively document the quality system elements
to be implemented to maintain an efficient quality system. The standards,
Initially published in 1987, are not specific to any industry, product,
or service. The standards were developed by the International Organization for
Standardization (ISO), a specialized international agency for standardization
Composed of the national standards bodies of 91 countries. The standards
Underwent major revision in 2000 and now include ISO 9000:2005
(definitions), ISO 9001:2008 (requirements), and ISO 9004:2000
(continuous improvement).

5. 5
HISTORY OF CONTINUOUS
IMPROVEMENT
Reengineering 1996 - 1997 A breakthrough approach involving the restructuring of an entire organization
and its process.
Benchmarking 1988 – 1996
An improvement process in which a company measures its performance against
That of best-in-class companies, determines how those companies achieved
Their performance levels, and uses the information to improve its own
performance. The subject that can be benchmarked include strategies,
operations, processes, and procedures.
Balanced
Scorecard
1990s – present A management concept that helps managers at all levels monitor their
results in their key areas.

6. 6
HISTORY OF CONTINUOUS
IMPROVEMENT
Baldridge Award
Criteria
1987 - present
An award established by the US Congress in 1987 to raise awareness of quality
management of quality management and recognize US companies that have
Implemented successful quality management systems. Two awards may be
Given annually in each of six categories: manufacturing companies, service
Company, small business, education, health care, and nonprofit. The award
is named after the late secretary of commerce Malcolm Baldrige, a proponent
of quality management. The US Commerce Department’s National Institute
Of Standards and Technology manages the award, and ASQ administers it.
Six Sigma 1995 – present
Six Sigma is a fact-based, data-driven philosophy of improvement that values
Defect prevention over defect detection. It drives customer satisfaction and
Bottom-line results by reducing variation and waste, thereby promoting
A competitive advantage. It applies anywhere variation and waste exist, and
Every employee should be involved.

7. 7
HISTORY OF CONTINUOUS
IMPROVEMENT
Lean
Manufacturing
2000 - present
Lean- Six Sigma 2002 – present
Lean - Six Sigma is a fact-based, data-driven philosophy of improvement that
values defect prevention over defect detection. It drives customer satisfaction
And bottom-line results by reducing variation, waste, and cycle time, while
Promoting the use of work standardization and flow, thereby creating
A competitive advantage. It applies anywhere variation and waste exist,
and every employee should be involved.
The National Institute of Standards and Technology (NIST), through its
Manufacturing Extension Partnership, defines Lean as follows:
A systematic approach to identifying and eliminating waste (non-value-added
activities) through continuous improvement by flowing the product at the pull
of the customer in pursuit of perfection.

8. 8
INNOVATION
PIPLINE
An Innovation Pipeline requires a disciplined, evidence-based, data-
driven, process for connecting innovation activities into an accountable
system that rapidly delivers solutions to hard problems.
Steve Blank

9. 9
INNOVATIVE IDEAS
SEARCH
“By thinking about innovation
In a more systematic way, you
improve your chances of
building breakthroughs.”
Larry Keeley

10. 10
INNOVATIVE IDEAS
SEARCH
Profit Model Innovation Stories
Headquartered in Liechtenstein,
Hilti’s core business is in power tools
for the construction business.
Hilti Tool Fleet Management was developed
to help protect contractors from
the hidden costs of owning tools, including
Unscheduled downtime and theft.
For a monthly fee, Hilti will loan
replacement tools, when necessary,
Offer upgrades when available, and cover
Any repairs that are needed.
The program helps streamline time on site
For contractors – and has provided
recurring stream of revenue.

11. 11
INNOVATIVE IDEAS
SEARCH
Network Innovation Stories
As the company’s first president, Douglas
Dayton, explained, Target was designed to
“combine the best of the fashion world
with the best of the discount world,
a quality store with quality merchandise
at discount prices.”
From the beginning the stores were intended
to be fun and welcoming for the whole
family, with easy-to-shop display.
Later, Target expanded its network
Innovation to include partnerships with other
Retailers, such as Liberty of London, building
Pop-up shops that are only open for a shot
period. The company reported that a five-year
collaboration with designer Isaac Mizrahi
Generated $300 million a year in profits, while
A line of handbags designed by Anya
Hindmarch sold out online within 2 minute.

12. 12
INNOVATIVE IDEAS
SEARCH
Service Innovation Stories
Launched in the middle of the severe recession
in 2009, the “Assurance” program guaranteed
that customers who brought or leased a new
Hyundai vehicle could walk away from
both the car and its payments if they lost their
job during the first year of ownership.

13. 13
▪ Design Thinking
LEADING INNOVATION
PROCESSES
DISCOVERING Understanding customer needs
Feasible
Desirable Viable
From Human
Point of View
From Economical
Perspective
From
Technical
Perspective

14. 14
▪ Rapid Prototyping
LEADING INNOVATION
PROCESSES
DISCOVERING
Prototype
Refine &
Iterate
Review
DELIVER

15. 15
▪ Open Innovation
LEADING INNOVATION
PROCESSES
DISCOVERING
Henry Chesbrough
Acquire External Ideas and Technology

16. 16
▪ Lean
LEADING FRAMEWORKS /
APPROACHES
CREATING
Don’t build an app before you’ve validated the need for it.
Build smaller versions of features, get feedback on them and then
build.
The rest with that in mind.
▪
Waterfall
Make big and complex plan ahead of time, then passing on to be
designed, developed, tested, launched, etc.
▪ Agile 1. Individuals and interactions over processes and tools
2. Working software over comprehensive documentation
3. Customer collaboration over contract negotiation
4. Responding to change over following a plan
▪ SCRUM Scrum is a framework for project management that emphasizes teamwork,
accountability and iterative progress toward a well-defined goal.
▪ KANBAN process focuses on breaking a project down into workflow stages and
managing the flow and volume of tasks through those stages.

17. 17
▪ How much testing is just right for product innovation?
LEADING FRAMEWORKS /
APPROACHES
TESTING

18. 18
INTELLECTUAL PROPERTY
TYPES
▪ Patent
▪ Trade
Secret
▪ Trademark
▪ Copyright
Utility (manufacture, machine, process, composition, process)
Design (A new, original, and ornamental design embodied in or applied to an article of
manufacture. Cover shape, configuration, or surface decoration)
Plant (A new and distinct indented or discovered as reproduced plant)
Chemical formulas or food recipes
Product designs
Customer contacts list
Pricing schedules
Manufacturing techniques
Marketing Strategies
Any sign or combination of signs capable of distinguishing the goods and services of one
Undertaking from those of other understandings shall be capable of constituting a trademark.
Literary work, Musical work, Dramatic work, Pantomimes and Choreographic work,
Pictorial, Graphic, Sculptural works, Motion pictures, Audiovisual works, Sound recordings
What is not eligible?
Laws of Nature
Physical Phenomena
Abstract Ideas
Mathematical Algorithms
Computer Software Code
Newly discovered minerals, as they exist in nature

19. 19
INTELLECTUAL PROPERTY
TYPES
Time
▪ Patent
▪ Trade
Secret
▪ Trademark
▪ Copyright
Utility - 20 years from the date of filing
Design - 15 years from the date of issue
Plant - 20 years from the date of filing
10 years from the date of filing.
A trade secret can be protected indefinitely as long as the secret
is commercially valuable, its value derives from the fact that it is secret,
and the owner take reasonable precautions to maintain its secrecy.
The life of the author plus an additional 70 years.

20. 20
MARKET
RESEARCH Define the problem
and research objectives
Develop the
research plan
Collect the
information
Analyze the
Information
Present the
Findings
Make the
decision
Marketing Research Firms Categories:
Syndicated – Service Research Firms – This firms gather consumer
and trade information, which they sell for a fee. Nielsen Media Research,
SAMI/Burke.
Custom marketing research firms – these firms are hired to carry out
Specific projects. They design the study and report the finding.
Specialty-line marketing research firms – these firms provide specialized
research services. The best example is the field-service firm, which sells
Field interviewing services to other firms
• Engaging students or professors to design and carry out projects
• Using the internet
• Checking out rivals

21. 21
MARKET
RESEARCH
Research Approaches
Research Instruments
Contact Methods
• Observational Research
• Focus Group Research
• Survey Research
• Behavioral Research
• Experimental Research
• Questionnaires
• Qualitative Measures
• Technological Devices
• Mail Questionnaire
• Telephone
Interview
• Personal Interview
• Online Interview