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register by January 28th for reduced pricing!


                         6th Annual
                        Support for Independent
                            Medical Education
                                                        Forming Strategies that Align Compliance,
                                                    Innovation and Outcomes to Ensure Value and
                                               Efficacy in Supported Medical Education Programs


                          March 10-11, 2011 the new york Helmsley, new york, ny
FeAtUred sessIons InCLUde:
Keynote Address                                                                                                                                               Plus!
Transforming Medical Education from CME Activities to Integrated
Healthcare Quality Improvement                                                                                                                        IMe in 10
Brian McGowan, PhD, CCMEP, Director, Medical Education Group; Oncology, PFIZER                                          Ten-minute concise summaries of hot
Mindi McKenna, PhD, MBA, CME Division Director, AMERICAN ACADEMY OF FAMILY PHYSICIANS                                 topics that give insight and perspective
                                                                                                                                into a range of topics on IME
BUdGet strAteGIes
Maximizing the Effectiveness of CME Support Under Tighter and Highly
                                                                                                                                                                   And
Scrutinized Budgetary Pressures
Belinda Hunt, PhD, Director, Medical Education and Grants, BIOGEN IDEC
                                                                                                                                our Interactive
PerForMAnCe IMProVeMent                                                                                                  strAteGIC edUCAtIon
A Group-Led Discussion on Normalizing PI and Strategies to Justify                                                           PLAn CHALLenGe
the Value Preposition of Supported Programs                                                                        Communicating Effectiveness and Value of
John ruggiero, PhD, CCMEP, Senior Medical Education Manager, IMED, GENENTECH
                                                                                                                          IME Programs with Stakeholders
needs AssessMent                                                                                                                                        Alicia reese
Re-Evaluating Systematic Approaches in Analyzing Educational Needs to Provide                                            PharmD, MS, BCPS, CCMEP, Clinical Education Manager
                                                                                                                                                        Endo Pharmaceuticals
Value as a Learning Function
Patricia Jassak, MS, RN, CCMEP, Senior Director, IME, Medical Affairs, SANOFI-AVENTIS


sUPPorter/ProVIder reLAtIons
How Can Supporters Establish and Maintain Credibility by Ensuring                                                    the only event by and for
Educational Goals on Defined Healthcare Gaps are Achieved?
diane Plateis, PharmD, MBA, Director and Head of Medical Education and Investigational Studies, BAYER HEALTHCARE
                                                                                                                   supporters in Pharmaceutical,
Patti Merwin, Director, Scientific Education, CELGENE CORPORATION                                                   Biologic and Medical device
Karen roy, Senior Director, Medical Education, CEPHALON
                                                                                                                            Companies!
Lawrence sherman, FACME, CCMEP, Senior Vice President, Educational Strategy, PROVA EDUCATION


           to register Call 866-207-6528 or visit us at www.exlpharma.com/ime
Dear Colleague,
The combination of trying to prove the value of medical education grants, dealing with the stresses of
the economic climate, and the fundamental mission to improve patient cares has been an increasing
challenge for supporters of medical education. In addition to keeping up with ethical and regulatory
guidelines that are constantly evolving, IME departments and grant offices are establishing new
models of support that go beyond CME activities and instead evolve to support programs of planned
change, practice improvement and healthcare quality.

Now in its 6th year, ExL’s Support for Independent Medical Education conference is the only meeting
that looks deep into the operational and functional challenges supporters face when evaluating,
approving, and ensuring grants meet the requirements of all stakeholders involved in medical
education. We take a close look at the regulatory and ethical influences that are transforming the
grant support environment, determine methods of ensuring value internally to senior management
and externally to the medical community and ultimately patients.

We look forward to seeing you in New York.

Sincerely,



Terry di Paolo                                   Kristen Hunter
Conference Producer                              Team Leader, Production




Who Should Attend?                                            Advisory Board
Professionals from Pharmaceutical,                            Brian McGowan, PhD, CCMEP
Biotechnology and Medical Device
                                                              Director, Medical Education Group, Oncology
                                                              PFIZER
companies with responsibilities in the
following areas:
                                                              Alicia M. reese, PharmD, MS, BCPS, CCMEP
                                                              Scientific Affairs
   Medical/Clinical Education                                ENDO PHARMACEUTICALS
   Continuing Medical Education/CME
   Independent Medical Education/IME                         Lawrence sherman, FACME, CCMEP
   National Education                                        Senior Vice President, Educational Strategy
   Grants/Grant Offices                                      PROVA EDUCATION
   Medical Communications
   Academic Affairs
   Scientific Affairs                                                                                                  The New York


    Ethics
    Compliance
                                                                                                                        Helmsley Hotel
                                                                                                                        212 East 42nd Street
   Legal
                                                                                                                        New York, NY 10017
   Operations

                                                                                                                        For Reservations please call 212.405.4300
this event is also of interest to:
                                                                                                                        Discounts End on February 13, 2011

Medical Education and Communications Providers
                                                    Please contact the hotel directly at 212.405.4300 to book your room. Please mention ExL Pharma and the 6th Support for
Outcome Management Firms
                                                    Independent Medical Education to take advantage of the discounts we have established for you. You must book your room
Grants Management
                                                    by February 13, 2011 to be eligible for the discounted rate. Please book your room early as the rooms available at this
Compliance Consultancy
                                                    rate are limited and review your hotel confirmation to ensure that you received the ExL Pharma group rate.
THuRSdAY, MARCH 10, 2011


pRE-CoNfERENCE WoRkSHop                                                                          1:45          NEEdS ASSESSMENT
                                                                                                               Re-Evaluating Systematic Approaches in Analyzing Educational Needs
MITIgATINg RISk THRougH THE                                                                                    to Provide Value as a Learning Function
IMplEMENTATIoN of AudITINg                                                                                     • Assessing the interplay between Assessment, Standards Development, Training
CoNTRolS ANd pRoCESSES                                                                                            and QA
                                                                                                               • Defining the information source - physician, research, media, internal strategies
Hear perspectives of external Legal Counsel, in-house Compliance and
                                                                                                               • Verifying the apparent gaps of knowledge, skills, and attitudes of the target audience
Medical Education on the issues that may present during a review of the
                                                                                                               • Identifying system barriers in provider proposals that reduce outcome abilities
CME process. Identify a template of control measures you can implement
                                                                                                               Patricia Jassak, MS, RN, CCMEP, Senior Director, IME, Medical Affairs
to ensure compliance and mitigate risk for your Company.
                                                                                                               SANOFI-AVENTIS
• Identify potential non-CME events which may trigger a wider investigation
• Define issues of fraud / non-compliance within the CME process                                 2:30          refreshment Break and social Learning
• Ensure effective controls deterring fraud and non-compliance                                                 Participants are encouraged to seek out feedback and answers from faculty and other participants
     - Factors to consider in scheduling audit initiatives
     - Scheduling annual and random audits
• Evaluating audit tools and systems used                                                        3:00          SuppoRTER/pRoVIdER RElATIoNS
     - CME Reconciliation - timing, scope and process                                                          How Can Supporters Establish and Maintain Credibility by Ensuring
                                                                                                               Educational Goals on Defined Healthcare Gaps are Achieved?
     - Creating audit protocols, documentation, guides, and other audit tools
                                                                                                               • What kind of relationships between supporters and providers can produce productive
• Developing an audit plan that focuses on the most relevant risk areas
                                                                                                                  outcomes while ensuring compliance is met?
Alan Minsk, Partner and Practice Leader, Food & Drug Practice Team
                                                                                                               • Defining the particular challenges in ensuring supported organization provides
ARNALL GOLDEN GREGORY LLP
                                                                                                                  high-quality education, especially in specialized therapeutic areas
elizabeth Jobes, Vice President, Chief Compliance Officer
                                                                                                               • Examine the strategies taken in working with providers – pre-qualified lists of
ADOLOR CORPORATION
                                                                                                                  providers, RFPs, online marketing methods of getting grant submissions to approve
Karen roy, Senior Director, Medical Education
                                                                                                               diane Plateis, PharmD, MBA, Director and Head of Medical Education
CEPHALON
                                                                                                               and Investigational Studies, BAYER HEALTHCARE
8:00       Workshop registration and Breakfast                                                                 Patti Merwin, RN, BSN, OCN , CCMEP, Director, Scientific Education
9:00       Workshop Begins                                                                                     CELGENE CORPORATION
                                                                                                               Karen roy, Senior Director, Medical Education
10:30 networking Break
                                                                                                               CEPHALON
12:00 Luncheon for Workshop Attendees
                                                                                                               Lawrence sherman, FACME, CCMEP, Senior Vice President,
                                                                                                               Educational Strategy, PROVA EDUCATION

MAIN CoNfERENCE | dAY oNE                                                                        4:00          ouTCoME MEASuREMENT
                                                                                                               Identifying the Metrics of CME that Properly Measure
                                                                                                               and Report Educational Outcomes
12:00 registration opens
                                                                                                               • Defining the abilities of providers to plan and gather data
                                                                                                               • Defining outcomes - competency, practice, patient and/or population measures
1:00       Conference Begins
                                                                                                               • Quantifying the learning expectations and forming appropriate uses of scaling
                                                                                                               Jason M. singer, PharmD, CCMEP, Consultant-Medical Education Grants,
1:00       Chairpersons opening remarks
                                                                                                               Lilly Grant Office LILLY USA
           Brian McGowan, PhD, CCMEP, Senior Director, Oncology Medical Education
           PFIZER, Support for IME Co-Chair
           Alicia reese, PharmD, MS, BCPS, CCMEP, Scientific Affairs
                                                                                                 4:45          IME in 10
           ENDO PHARMACEUTICALS, Support for IME Co-Chair
                                                                                                               Six Ten-Minute Summary Presentations of hot topics that give
                                                                                                               insight and perspective into a range of topics on supported
1:15       kEYNoTE AddRESS                                                                                     independent medical education.
           Transforming Medical Education from CME Activities to Integrated                                           Topics may include:
           Healthcare Quality Improvement                                                                                – What REMS can do for IME
           • Thinking beyond CME meetings and materials and considering the construct of                                 – Evaluating Evidence-Based Medicine Initiatives
              planned change                                                                                             – Grant writing competencies
           • Enabling collaboration of CME professionals with medical professionals,                                     – ‘Learning lessons’ from other industries
              administrators, and quality officers                                               Submit your own proposal on one of these topics or suggest your own to present a ten minute
           • Re-envisioning the convergence of interest model of commercial support to improve   presentation or talking point for the group to discuss in our lively and highly interactive IME in 10. To apply,
              physician competency, performance and healthcare quality.                          please submit a one-page overview explaining what the principle question is, what the need for the discussion
                                                                                                 is, and what the objectives of the 10 minute presentation are to tdipaolo@exlpharma.com.
           Brian McGowan, PhD, CCMEP, Senior Director, Oncology Medical Education
           PFIZER,
           Mindi McKenna, PhD, MBA, CME Division Director                                        5:45          Close of day one
           AMERICAN ACADEMY OF FAMILY PHYSICIANS

                       to register Call 866-207-6528 or visit us at www.exlpharma.com/ime
fRIdAY, MARCH 11, 2011



8:00    Continental Breakfast and social Learning                                                          12:00   pERfoRMANCE IMpRoVEMENT
        Participants are encouraged to seek out feedback and answers from faculty and other participants           A Group-Led Discussion on Normalizing Performance Improvement and
                                                                                                                   Strategies to Justify the Value Preposition of Supported Programs
9:00    Chairpersons opening remarks                                                                               • Review the key pearls from the previous PI-CME discussion held at the Exl Pharma
        Brian McGowan, PhD, CCMEP, Senior Director, Oncology Medical Education                                        meeting and discuss the applications you made or did not make as a result of the
        PFIZER, Support for IME Co-Chair                                                                              discussion
        Alicia reese, PharmD, MS, BCPS, CCMEP, Scientific Affairs                                                  • Determine if there are ways that levels 6 and 7 outcomes or PI-CME can effectively
        ENDO PHARMACEUTICALS, Support for IME Co-Chair                                                                change physician practice behaviors
                                                                                                                   • Discuss action plans for addressing clinical gaps in open/closed PI-CME models while
                                                                                                                      considering ways to improve all models as necessary
9:00    puBlISHINg ouTCoMES                                                                                        • Develop strategies for measuring changes in practice performance by analyzing
        Getting Outcomes into the Hands of those who Need It: How Can
        Industry Further the Impact of Educational Initiatives After the                                              baseline and post-implementation data
        Program is Complete?                                                                                       John ruggiero, PhD, CCMEP, Senior Medical Education Manager,
        • How supporters can ethically help providers publish educational impact                                   Independent Medical Education Department (IMED), GENENTECH
            - Minimizing risks of offering funding support for publishing outcomes
            - Ensuring no inappropriate influence                                                          12:45 Luncheon
            - Ensuring compliance with standards for commercial support
        • How supporters can help providers address barriers to publishing outcomes
             - The need for sufficient resources and skills
                                                                                                           1:45    STRATEgIC EduCATIoN plAN CHAllENgE
        • Determining where to publish and what to publish in order to garnish the                                 Interactive Workshop: Communicating Effectiveness and
           greatest impact                                                                                         Value of IME Programs with Stakeholders
        Moderator:                                                                                                 In this interactive session, attendees will break into smaller groups and work on defined
        Mindi McKenna, PhD, MBA, CME Division Director                                                             challenges provided by the presenter. The groups will then take their results and discuss
        AMERICAN ACADEMY OF FAMILY PHYSICIANS                                                                      them together. Using the group’s outputs, attendees will leave the meeting with tangible
        Panelists:                                                                                                 tools to communicate the value and effectiveness of IME.
        Patricia Jassak, MS, RN, CCMEP, Senior Director, IME, Medical Affairs
                                                                                                                   • Developing sound bites to acknowledge and handle common objections
        SANOFI-AVENTIS
                                                                                                                     to IME
        Cynthia Guerra, Senior Director, Medical Education and Scientific Resources
                                                                                                                   • Integrating IME into activities that bring value for government affairs,
        ACORDA THERAPEUTICS
                                                                                                                     compliance and legal departments
                                                                                                                   • Determining how others can view IME as an opportunity to be an agent
                                                                                                                     of change in healthcare
10:00   BudgET STRATEgIES                                                                                          • Aligning internal and external stakeholders to build a stronger IME unit
        Maximizing the Effectiveness of CME Support Under Tighter and Highly                                       • Finding synergy through building allies and advocates for IME
        Scrutinized Budgetary Pressures
        • Developing appropriate budgets for different therapeutic areas                                           Alicia reese, PharmD, MS, BCPS, CCMEP, Scientific Affairs
        • Evaluating program impact of budget cuts                                                                 ENDO PHARMACEUTICALS
        • Maximizing efficiencies in the grant review process
        • Exploring the changes that health care reform may bring to CME
        Belinda Hunt, PhD, Director, Medical Education and Grants                                          3:00    THE TAkEWAY
        BIOGEN IDEC                                                                                                Measuring the Impact of Change witin Medical Education: What Are
                                                                                                                   We Doing Today to Effect Change?
                                                                                                                   • Assessing the value of CME grant support on the wider medical community
10:45 refreshment Break and social Learning                                                                        • Evaluating how well the conference met the pre-event assessment goals
        Participants are encouraged to seek out feedback and answers from faculty and other participants           Panelists include:
                                                                                                                   Brian McGowan, PhD, CCMEP, Director, Medical Education Group; Oncology,
11:15   EduCATIoNAl ouTCoMES                                                                                       PFIZER
        Measuring the Impact of Educational Initiatives for Improved Patient Care                                  Alicia reese, CPharmD, MS, BCPS, CCMEP, Scientific Affairs
        • Evaluating grant requests: the importance of robust outcomes measurement plans                           ENDO PHARMACEUTICALS
        • Ensuring alignment of the evaluation plan with the identified healthcare gap and                         John ruggiero, PhD, CCMEP, Senior Medical Education Manager,
          proposed intervention                                                                                    Independent Medical Education Department (IMED), GENENTECH
        • How to leverage outcomes to inform ongoing educational strategy                                          Lawrence sherman, FACME, CCMEP, Senior Vice President,
        Anthia Mandarakas, Senior National Education Manager                                                       Educational Strategy, PROVA EDUCATION
        SANOFI-AVENTIS

                                                                                                           4:00    Conference Concludes


                      to register Call 866-207-6528 or visit us at www.exlpharma.com/ime
five Ways to Register                                                                                                                    Sponsorship and
Fax:                          888-221-6750                                                                                               Exhibiting opportunities
Mail:                         ExL Events, Inc.
                                                                                                                                         Do you want to spread the word about your
                              555 8th Ave, Ste 310
                                                                                                                                         organization’s solutions and services to
                              New York, NY 10018
                                                                                                                                         potential clients who will be attending this
Phone:                        866-207-6528
                                                                                                                                         event? Take advantage of the opportunity to
online:                       www.exlpharma.com/ime
                                                                                                                                         exhibit, present an educational session, host
email:                        register@exlpharma.com                                                                                     a networking event, or distribute promotional
                                                                                                                                         items to attendees. ExL Pharma will work
Registration fees for Attending                                                                                                          closely with you to customize a package that
                                                                                                                                         will suit all of your needs. To learn more about
Exl pharma’s 6th Support for Independent Medical Education:
                                                                                                                                         these opportunities, please contact:

eArLy BIrd PrICInG
                                                                                                                                         Eric Morrin
Register by Friday, January 28, 2011 to
Take Advantage of Early-Bird Pricing:                                                                                                    Business Development Manager
                                                                                                                                         (212) 400-6228, emorrin@exlpharma.com
Conference + Workshop                                                      $1995
Conference Only                                                            $1695

stAndArd PrICInG
                                                                                                                                         Media Partners
Register after Friday, January 28, 2011:
Conference + Workshop                 $2195
Conference Only                       $1895

onsIte PrICInG
Conference + Workshop                                                      $2295
Conference Only                                                            $1995



group discount program:
Discounts cannot be combined; Early Bird Rates do not apply

save 25% per person when registering Four
For every three simultaneous registrations from your company, you will receive a fourth
complimentary registration to the program (must register 4 at one time). This is a savings
of 25% per person.

save 15% per person when registering three
Can only send three? You can still save 15% off of every registration. To find out more on
how you can take advantage of these group discounts, please call 866-207-6528.

Make checks payable to ExL Events, Inc. and write code P1907 on your check.
You may also use Visa, MasterCard, Discover or American Express.
Payments must be received in full prior to the commencement of the conference.

Cancellations: If you need to cancel your registration for an upcoming ExL conference, please note the following policies
derived from the Start Date of the event:

Four weeks or more: A full refund (minus a $95 processing fee), or a voucher to another ExL event valid for two years from
the voucher issue date.

Four weeks or Less: A voucher to another ExL event valid for two years from the voucher issue date.

To receive a refund or voucher, please fax your request to 888-221-6750.

Please Note: Conference registrations may be transferred to other colleagues in the event you are unable to attend. There will be an
administrative charge of $300 to substitute, exchange and/or replace attendance badges with a colleague occurring within five business
days of any ExL conference.

Please notify ExL Pharma, info@exlpharma.com, prior to the event with the name and contact information of the replacement attendee.
ExL Pharma’s liability is limited to the conference registration fee in the event of a cancellation

Please Note: Speakers and agenda are subject to change without notice. In the event of a speaker cancellation, every effort to find a
suitable replacement will be made.

*The opinions of this faculty do not necessarily reflect those of the companies they represent nor ExL Events, Inc.*
6th Annual                                         register by January 28th for reduced pricing!



                                                      Support for Independent
                                                          Medical Education
                                                     Forming Strategies that Align Compliance, Innovation and Outcomes to
                                                        Ensure Value and Efficacy in Supported Medical Education Programs
                                                                                                March 10-11, 2011 the new york Helmsley, new york, ny
SPEAKING FACULTY INCLUDES:                                                Diane M. Plateis, PharmD, MBA, Director and Head of Medical Education
                                                                          and Investigational Studies, BAYER HEALTHCARE                                  don’t Miss our
                                                                          Patti Merwin, RS, BSN, OCN, CCMEP, Director, Scientific Education
Brian McGowan, PhD, CCMEP, Senior Director, Oncology Medical Education,
PFIZER, Support for IME Co-Chair                                          CELGENE CORPORATION                                                            Pre-Conference
Alicia M. Reese, PharmD, MS, BCPS, CCMEP, Scientific Affairs
ENDO PHARMACEUTICALS, Support for IME Co-Chair
                                                                          Lawrence Sherman, FACME, CCMEP, Senior Vice President, Educational
                                                                          Strategy, PROVA EDUCATION
                                                                                                                                                         Workshop:
Alan Minsk, Partner and Practice Leader, Food & Drug Practice Team        Jason M. Singer, PharmD, CCMEP Consultant, Medical Education Grants,           Mitigating Risk Through the
ARNALL GOLDEN GREGORY LLP                                                 Lilly Grant Office, ELI LILLY
                                                                                                                                                         Implementation of Auditing
Elizabeth Jobes, Vice President, Chief Compliance Officer                 Cynthia Guerra, Senior Director, Medical Education and Scientific Resources,   Controls and Processes
ADOLOR CORPORATION                                                        ACORDA THERAPEUTICS
                                                                          Belinda Hunt, PhD, Director, Medical Education and Grants                      Alan Minsk, Partner and Practice Leader, Food & Drug Practice Team
Karen Roy, MSc, Director, Medical Education
CEPHALON                                                                  BIOGEN IDEC                                                                    ARNALL GOLDEN GREGORY LLP
                                                                                                                                                         elizabeth Jobes, Vice President, Chief Compliance Officer,
Mindi McKenna, PhD, MBA, CME Division Director                            Anthia Mandarakas, Senior National Educational Manager
                                                                          SANOFI-AVENTIS                                                                 ADOLOR CORPORATION
AMERICAN ACADEMY OF FAMILY PHYSICIANS
                                                                                                                                                         Karen roy, MSc, Director, Medical Education
Patricia Jassak, Senior Director, Medical Education, Oncology             John Ruggiero, PhD, CCMEP, Senior Medical Education Manager, IMED              CEPHALON
SANOFI-AVENTIS                                                            GENENTECH



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6th Annual Support for Independent Medical Education, March 2011, New York City

  • 1. register by January 28th for reduced pricing! 6th Annual Support for Independent Medical Education Forming Strategies that Align Compliance, Innovation and Outcomes to Ensure Value and Efficacy in Supported Medical Education Programs March 10-11, 2011 the new york Helmsley, new york, ny FeAtUred sessIons InCLUde: Keynote Address Plus! Transforming Medical Education from CME Activities to Integrated Healthcare Quality Improvement IMe in 10 Brian McGowan, PhD, CCMEP, Director, Medical Education Group; Oncology, PFIZER Ten-minute concise summaries of hot Mindi McKenna, PhD, MBA, CME Division Director, AMERICAN ACADEMY OF FAMILY PHYSICIANS topics that give insight and perspective into a range of topics on IME BUdGet strAteGIes Maximizing the Effectiveness of CME Support Under Tighter and Highly And Scrutinized Budgetary Pressures Belinda Hunt, PhD, Director, Medical Education and Grants, BIOGEN IDEC our Interactive PerForMAnCe IMProVeMent strAteGIC edUCAtIon A Group-Led Discussion on Normalizing PI and Strategies to Justify PLAn CHALLenGe the Value Preposition of Supported Programs Communicating Effectiveness and Value of John ruggiero, PhD, CCMEP, Senior Medical Education Manager, IMED, GENENTECH IME Programs with Stakeholders needs AssessMent Alicia reese Re-Evaluating Systematic Approaches in Analyzing Educational Needs to Provide PharmD, MS, BCPS, CCMEP, Clinical Education Manager Endo Pharmaceuticals Value as a Learning Function Patricia Jassak, MS, RN, CCMEP, Senior Director, IME, Medical Affairs, SANOFI-AVENTIS sUPPorter/ProVIder reLAtIons How Can Supporters Establish and Maintain Credibility by Ensuring the only event by and for Educational Goals on Defined Healthcare Gaps are Achieved? diane Plateis, PharmD, MBA, Director and Head of Medical Education and Investigational Studies, BAYER HEALTHCARE supporters in Pharmaceutical, Patti Merwin, Director, Scientific Education, CELGENE CORPORATION Biologic and Medical device Karen roy, Senior Director, Medical Education, CEPHALON Companies! Lawrence sherman, FACME, CCMEP, Senior Vice President, Educational Strategy, PROVA EDUCATION to register Call 866-207-6528 or visit us at www.exlpharma.com/ime
  • 2. Dear Colleague, The combination of trying to prove the value of medical education grants, dealing with the stresses of the economic climate, and the fundamental mission to improve patient cares has been an increasing challenge for supporters of medical education. In addition to keeping up with ethical and regulatory guidelines that are constantly evolving, IME departments and grant offices are establishing new models of support that go beyond CME activities and instead evolve to support programs of planned change, practice improvement and healthcare quality. Now in its 6th year, ExL’s Support for Independent Medical Education conference is the only meeting that looks deep into the operational and functional challenges supporters face when evaluating, approving, and ensuring grants meet the requirements of all stakeholders involved in medical education. We take a close look at the regulatory and ethical influences that are transforming the grant support environment, determine methods of ensuring value internally to senior management and externally to the medical community and ultimately patients. We look forward to seeing you in New York. Sincerely, Terry di Paolo Kristen Hunter Conference Producer Team Leader, Production Who Should Attend? Advisory Board Professionals from Pharmaceutical, Brian McGowan, PhD, CCMEP Biotechnology and Medical Device Director, Medical Education Group, Oncology PFIZER companies with responsibilities in the following areas: Alicia M. reese, PharmD, MS, BCPS, CCMEP Scientific Affairs  Medical/Clinical Education ENDO PHARMACEUTICALS  Continuing Medical Education/CME  Independent Medical Education/IME Lawrence sherman, FACME, CCMEP  National Education Senior Vice President, Educational Strategy  Grants/Grant Offices PROVA EDUCATION  Medical Communications  Academic Affairs  Scientific Affairs The New York   Ethics Compliance Helmsley Hotel 212 East 42nd Street  Legal New York, NY 10017  Operations For Reservations please call 212.405.4300 this event is also of interest to: Discounts End on February 13, 2011 Medical Education and Communications Providers Please contact the hotel directly at 212.405.4300 to book your room. Please mention ExL Pharma and the 6th Support for Outcome Management Firms Independent Medical Education to take advantage of the discounts we have established for you. You must book your room Grants Management by February 13, 2011 to be eligible for the discounted rate. Please book your room early as the rooms available at this Compliance Consultancy rate are limited and review your hotel confirmation to ensure that you received the ExL Pharma group rate.
  • 3. THuRSdAY, MARCH 10, 2011 pRE-CoNfERENCE WoRkSHop 1:45 NEEdS ASSESSMENT Re-Evaluating Systematic Approaches in Analyzing Educational Needs MITIgATINg RISk THRougH THE to Provide Value as a Learning Function IMplEMENTATIoN of AudITINg • Assessing the interplay between Assessment, Standards Development, Training CoNTRolS ANd pRoCESSES and QA • Defining the information source - physician, research, media, internal strategies Hear perspectives of external Legal Counsel, in-house Compliance and • Verifying the apparent gaps of knowledge, skills, and attitudes of the target audience Medical Education on the issues that may present during a review of the • Identifying system barriers in provider proposals that reduce outcome abilities CME process. Identify a template of control measures you can implement Patricia Jassak, MS, RN, CCMEP, Senior Director, IME, Medical Affairs to ensure compliance and mitigate risk for your Company. SANOFI-AVENTIS • Identify potential non-CME events which may trigger a wider investigation • Define issues of fraud / non-compliance within the CME process 2:30 refreshment Break and social Learning • Ensure effective controls deterring fraud and non-compliance Participants are encouraged to seek out feedback and answers from faculty and other participants - Factors to consider in scheduling audit initiatives - Scheduling annual and random audits • Evaluating audit tools and systems used 3:00 SuppoRTER/pRoVIdER RElATIoNS - CME Reconciliation - timing, scope and process How Can Supporters Establish and Maintain Credibility by Ensuring Educational Goals on Defined Healthcare Gaps are Achieved? - Creating audit protocols, documentation, guides, and other audit tools • What kind of relationships between supporters and providers can produce productive • Developing an audit plan that focuses on the most relevant risk areas outcomes while ensuring compliance is met? Alan Minsk, Partner and Practice Leader, Food & Drug Practice Team • Defining the particular challenges in ensuring supported organization provides ARNALL GOLDEN GREGORY LLP high-quality education, especially in specialized therapeutic areas elizabeth Jobes, Vice President, Chief Compliance Officer • Examine the strategies taken in working with providers – pre-qualified lists of ADOLOR CORPORATION providers, RFPs, online marketing methods of getting grant submissions to approve Karen roy, Senior Director, Medical Education diane Plateis, PharmD, MBA, Director and Head of Medical Education CEPHALON and Investigational Studies, BAYER HEALTHCARE 8:00 Workshop registration and Breakfast Patti Merwin, RN, BSN, OCN , CCMEP, Director, Scientific Education 9:00 Workshop Begins CELGENE CORPORATION Karen roy, Senior Director, Medical Education 10:30 networking Break CEPHALON 12:00 Luncheon for Workshop Attendees Lawrence sherman, FACME, CCMEP, Senior Vice President, Educational Strategy, PROVA EDUCATION MAIN CoNfERENCE | dAY oNE 4:00 ouTCoME MEASuREMENT Identifying the Metrics of CME that Properly Measure and Report Educational Outcomes 12:00 registration opens • Defining the abilities of providers to plan and gather data • Defining outcomes - competency, practice, patient and/or population measures 1:00 Conference Begins • Quantifying the learning expectations and forming appropriate uses of scaling Jason M. singer, PharmD, CCMEP, Consultant-Medical Education Grants, 1:00 Chairpersons opening remarks Lilly Grant Office LILLY USA Brian McGowan, PhD, CCMEP, Senior Director, Oncology Medical Education PFIZER, Support for IME Co-Chair Alicia reese, PharmD, MS, BCPS, CCMEP, Scientific Affairs 4:45 IME in 10 ENDO PHARMACEUTICALS, Support for IME Co-Chair Six Ten-Minute Summary Presentations of hot topics that give insight and perspective into a range of topics on supported 1:15 kEYNoTE AddRESS independent medical education. Transforming Medical Education from CME Activities to Integrated Topics may include: Healthcare Quality Improvement – What REMS can do for IME • Thinking beyond CME meetings and materials and considering the construct of – Evaluating Evidence-Based Medicine Initiatives planned change – Grant writing competencies • Enabling collaboration of CME professionals with medical professionals, – ‘Learning lessons’ from other industries administrators, and quality officers Submit your own proposal on one of these topics or suggest your own to present a ten minute • Re-envisioning the convergence of interest model of commercial support to improve presentation or talking point for the group to discuss in our lively and highly interactive IME in 10. To apply, physician competency, performance and healthcare quality. please submit a one-page overview explaining what the principle question is, what the need for the discussion is, and what the objectives of the 10 minute presentation are to tdipaolo@exlpharma.com. Brian McGowan, PhD, CCMEP, Senior Director, Oncology Medical Education PFIZER, Mindi McKenna, PhD, MBA, CME Division Director 5:45 Close of day one AMERICAN ACADEMY OF FAMILY PHYSICIANS to register Call 866-207-6528 or visit us at www.exlpharma.com/ime
  • 4. fRIdAY, MARCH 11, 2011 8:00 Continental Breakfast and social Learning 12:00 pERfoRMANCE IMpRoVEMENT Participants are encouraged to seek out feedback and answers from faculty and other participants A Group-Led Discussion on Normalizing Performance Improvement and Strategies to Justify the Value Preposition of Supported Programs 9:00 Chairpersons opening remarks • Review the key pearls from the previous PI-CME discussion held at the Exl Pharma Brian McGowan, PhD, CCMEP, Senior Director, Oncology Medical Education meeting and discuss the applications you made or did not make as a result of the PFIZER, Support for IME Co-Chair discussion Alicia reese, PharmD, MS, BCPS, CCMEP, Scientific Affairs • Determine if there are ways that levels 6 and 7 outcomes or PI-CME can effectively ENDO PHARMACEUTICALS, Support for IME Co-Chair change physician practice behaviors • Discuss action plans for addressing clinical gaps in open/closed PI-CME models while considering ways to improve all models as necessary 9:00 puBlISHINg ouTCoMES • Develop strategies for measuring changes in practice performance by analyzing Getting Outcomes into the Hands of those who Need It: How Can Industry Further the Impact of Educational Initiatives After the baseline and post-implementation data Program is Complete? John ruggiero, PhD, CCMEP, Senior Medical Education Manager, • How supporters can ethically help providers publish educational impact Independent Medical Education Department (IMED), GENENTECH - Minimizing risks of offering funding support for publishing outcomes - Ensuring no inappropriate influence 12:45 Luncheon - Ensuring compliance with standards for commercial support • How supporters can help providers address barriers to publishing outcomes - The need for sufficient resources and skills 1:45 STRATEgIC EduCATIoN plAN CHAllENgE • Determining where to publish and what to publish in order to garnish the Interactive Workshop: Communicating Effectiveness and greatest impact Value of IME Programs with Stakeholders Moderator: In this interactive session, attendees will break into smaller groups and work on defined Mindi McKenna, PhD, MBA, CME Division Director challenges provided by the presenter. The groups will then take their results and discuss AMERICAN ACADEMY OF FAMILY PHYSICIANS them together. Using the group’s outputs, attendees will leave the meeting with tangible Panelists: tools to communicate the value and effectiveness of IME. Patricia Jassak, MS, RN, CCMEP, Senior Director, IME, Medical Affairs • Developing sound bites to acknowledge and handle common objections SANOFI-AVENTIS to IME Cynthia Guerra, Senior Director, Medical Education and Scientific Resources • Integrating IME into activities that bring value for government affairs, ACORDA THERAPEUTICS compliance and legal departments • Determining how others can view IME as an opportunity to be an agent of change in healthcare 10:00 BudgET STRATEgIES • Aligning internal and external stakeholders to build a stronger IME unit Maximizing the Effectiveness of CME Support Under Tighter and Highly • Finding synergy through building allies and advocates for IME Scrutinized Budgetary Pressures • Developing appropriate budgets for different therapeutic areas Alicia reese, PharmD, MS, BCPS, CCMEP, Scientific Affairs • Evaluating program impact of budget cuts ENDO PHARMACEUTICALS • Maximizing efficiencies in the grant review process • Exploring the changes that health care reform may bring to CME Belinda Hunt, PhD, Director, Medical Education and Grants 3:00 THE TAkEWAY BIOGEN IDEC Measuring the Impact of Change witin Medical Education: What Are We Doing Today to Effect Change? • Assessing the value of CME grant support on the wider medical community 10:45 refreshment Break and social Learning • Evaluating how well the conference met the pre-event assessment goals Participants are encouraged to seek out feedback and answers from faculty and other participants Panelists include: Brian McGowan, PhD, CCMEP, Director, Medical Education Group; Oncology, 11:15 EduCATIoNAl ouTCoMES PFIZER Measuring the Impact of Educational Initiatives for Improved Patient Care Alicia reese, CPharmD, MS, BCPS, CCMEP, Scientific Affairs • Evaluating grant requests: the importance of robust outcomes measurement plans ENDO PHARMACEUTICALS • Ensuring alignment of the evaluation plan with the identified healthcare gap and John ruggiero, PhD, CCMEP, Senior Medical Education Manager, proposed intervention Independent Medical Education Department (IMED), GENENTECH • How to leverage outcomes to inform ongoing educational strategy Lawrence sherman, FACME, CCMEP, Senior Vice President, Anthia Mandarakas, Senior National Education Manager Educational Strategy, PROVA EDUCATION SANOFI-AVENTIS 4:00 Conference Concludes to register Call 866-207-6528 or visit us at www.exlpharma.com/ime
  • 5. five Ways to Register Sponsorship and Fax: 888-221-6750 Exhibiting opportunities Mail: ExL Events, Inc. Do you want to spread the word about your 555 8th Ave, Ste 310 organization’s solutions and services to New York, NY 10018 potential clients who will be attending this Phone: 866-207-6528 event? Take advantage of the opportunity to online: www.exlpharma.com/ime exhibit, present an educational session, host email: register@exlpharma.com a networking event, or distribute promotional items to attendees. ExL Pharma will work Registration fees for Attending closely with you to customize a package that will suit all of your needs. To learn more about Exl pharma’s 6th Support for Independent Medical Education: these opportunities, please contact: eArLy BIrd PrICInG Eric Morrin Register by Friday, January 28, 2011 to Take Advantage of Early-Bird Pricing: Business Development Manager (212) 400-6228, emorrin@exlpharma.com Conference + Workshop $1995 Conference Only $1695 stAndArd PrICInG Media Partners Register after Friday, January 28, 2011: Conference + Workshop $2195 Conference Only $1895 onsIte PrICInG Conference + Workshop $2295 Conference Only $1995 group discount program: Discounts cannot be combined; Early Bird Rates do not apply save 25% per person when registering Four For every three simultaneous registrations from your company, you will receive a fourth complimentary registration to the program (must register 4 at one time). This is a savings of 25% per person. save 15% per person when registering three Can only send three? You can still save 15% off of every registration. To find out more on how you can take advantage of these group discounts, please call 866-207-6528. Make checks payable to ExL Events, Inc. and write code P1907 on your check. You may also use Visa, MasterCard, Discover or American Express. Payments must be received in full prior to the commencement of the conference. Cancellations: If you need to cancel your registration for an upcoming ExL conference, please note the following policies derived from the Start Date of the event: Four weeks or more: A full refund (minus a $95 processing fee), or a voucher to another ExL event valid for two years from the voucher issue date. Four weeks or Less: A voucher to another ExL event valid for two years from the voucher issue date. To receive a refund or voucher, please fax your request to 888-221-6750. Please Note: Conference registrations may be transferred to other colleagues in the event you are unable to attend. There will be an administrative charge of $300 to substitute, exchange and/or replace attendance badges with a colleague occurring within five business days of any ExL conference. Please notify ExL Pharma, info@exlpharma.com, prior to the event with the name and contact information of the replacement attendee. ExL Pharma’s liability is limited to the conference registration fee in the event of a cancellation Please Note: Speakers and agenda are subject to change without notice. In the event of a speaker cancellation, every effort to find a suitable replacement will be made. *The opinions of this faculty do not necessarily reflect those of the companies they represent nor ExL Events, Inc.*
  • 6. 6th Annual register by January 28th for reduced pricing! Support for Independent Medical Education Forming Strategies that Align Compliance, Innovation and Outcomes to Ensure Value and Efficacy in Supported Medical Education Programs March 10-11, 2011 the new york Helmsley, new york, ny SPEAKING FACULTY INCLUDES: Diane M. Plateis, PharmD, MBA, Director and Head of Medical Education and Investigational Studies, BAYER HEALTHCARE don’t Miss our Patti Merwin, RS, BSN, OCN, CCMEP, Director, Scientific Education Brian McGowan, PhD, CCMEP, Senior Director, Oncology Medical Education, PFIZER, Support for IME Co-Chair CELGENE CORPORATION Pre-Conference Alicia M. Reese, PharmD, MS, BCPS, CCMEP, Scientific Affairs ENDO PHARMACEUTICALS, Support for IME Co-Chair Lawrence Sherman, FACME, CCMEP, Senior Vice President, Educational Strategy, PROVA EDUCATION Workshop: Alan Minsk, Partner and Practice Leader, Food & Drug Practice Team Jason M. Singer, PharmD, CCMEP Consultant, Medical Education Grants, Mitigating Risk Through the ARNALL GOLDEN GREGORY LLP Lilly Grant Office, ELI LILLY Implementation of Auditing Elizabeth Jobes, Vice President, Chief Compliance Officer Cynthia Guerra, Senior Director, Medical Education and Scientific Resources, Controls and Processes ADOLOR CORPORATION ACORDA THERAPEUTICS Belinda Hunt, PhD, Director, Medical Education and Grants Alan Minsk, Partner and Practice Leader, Food & Drug Practice Team Karen Roy, MSc, Director, Medical Education CEPHALON BIOGEN IDEC ARNALL GOLDEN GREGORY LLP elizabeth Jobes, Vice President, Chief Compliance Officer, Mindi McKenna, PhD, MBA, CME Division Director Anthia Mandarakas, Senior National Educational Manager SANOFI-AVENTIS ADOLOR CORPORATION AMERICAN ACADEMY OF FAMILY PHYSICIANS Karen roy, MSc, Director, Medical Education Patricia Jassak, Senior Director, Medical Education, Oncology John Ruggiero, PhD, CCMEP, Senior Medical Education Manager, IMED CEPHALON SANOFI-AVENTIS GENENTECH Registration Form: ExL Events, Inc. 866-207-6528 Method of Payment:  Check Credit Card 555 8th Avenue, Suite 310 Make checks payable to ExL Events, Inc. 888-221-6750 New York, NY 10018 Card Type: MasterCard  Visa  Discover Amex registration@exlpharma.com Card Number: Exp. Date: www.exlpharma.com/ime Name on Card:  Yes! Register me for the conference and workshop:  Yes! Register me for the conference only Signature: Please contact me: 555 8th Avenue, Suite 310  I’m interested in marketing opportunities at this event New York, NY 10018  I wish to receive email updates on ExL Pharma’s upcoming events Priority Code: P1907 Name: Title: Company: Dept.: Address: City: State: Zip: Email: Telephone: Fax: