Highlights from ExL Pharma's 4th Latin America Clinical Trials
6th Annual Support for Independent Medical Education, March 2011, New York City
1. register by January 28th for reduced pricing!
6th Annual
Support for Independent
Medical Education
Forming Strategies that Align Compliance,
Innovation and Outcomes to Ensure Value and
Efficacy in Supported Medical Education Programs
March 10-11, 2011 the new york Helmsley, new york, ny
FeAtUred sessIons InCLUde:
Keynote Address Plus!
Transforming Medical Education from CME Activities to Integrated
Healthcare Quality Improvement IMe in 10
Brian McGowan, PhD, CCMEP, Director, Medical Education Group; Oncology, PFIZER Ten-minute concise summaries of hot
Mindi McKenna, PhD, MBA, CME Division Director, AMERICAN ACADEMY OF FAMILY PHYSICIANS topics that give insight and perspective
into a range of topics on IME
BUdGet strAteGIes
Maximizing the Effectiveness of CME Support Under Tighter and Highly
And
Scrutinized Budgetary Pressures
Belinda Hunt, PhD, Director, Medical Education and Grants, BIOGEN IDEC
our Interactive
PerForMAnCe IMProVeMent strAteGIC edUCAtIon
A Group-Led Discussion on Normalizing PI and Strategies to Justify PLAn CHALLenGe
the Value Preposition of Supported Programs Communicating Effectiveness and Value of
John ruggiero, PhD, CCMEP, Senior Medical Education Manager, IMED, GENENTECH
IME Programs with Stakeholders
needs AssessMent Alicia reese
Re-Evaluating Systematic Approaches in Analyzing Educational Needs to Provide PharmD, MS, BCPS, CCMEP, Clinical Education Manager
Endo Pharmaceuticals
Value as a Learning Function
Patricia Jassak, MS, RN, CCMEP, Senior Director, IME, Medical Affairs, SANOFI-AVENTIS
sUPPorter/ProVIder reLAtIons
How Can Supporters Establish and Maintain Credibility by Ensuring the only event by and for
Educational Goals on Defined Healthcare Gaps are Achieved?
diane Plateis, PharmD, MBA, Director and Head of Medical Education and Investigational Studies, BAYER HEALTHCARE
supporters in Pharmaceutical,
Patti Merwin, Director, Scientific Education, CELGENE CORPORATION Biologic and Medical device
Karen roy, Senior Director, Medical Education, CEPHALON
Companies!
Lawrence sherman, FACME, CCMEP, Senior Vice President, Educational Strategy, PROVA EDUCATION
to register Call 866-207-6528 or visit us at www.exlpharma.com/ime
2. Dear Colleague,
The combination of trying to prove the value of medical education grants, dealing with the stresses of
the economic climate, and the fundamental mission to improve patient cares has been an increasing
challenge for supporters of medical education. In addition to keeping up with ethical and regulatory
guidelines that are constantly evolving, IME departments and grant offices are establishing new
models of support that go beyond CME activities and instead evolve to support programs of planned
change, practice improvement and healthcare quality.
Now in its 6th year, ExL’s Support for Independent Medical Education conference is the only meeting
that looks deep into the operational and functional challenges supporters face when evaluating,
approving, and ensuring grants meet the requirements of all stakeholders involved in medical
education. We take a close look at the regulatory and ethical influences that are transforming the
grant support environment, determine methods of ensuring value internally to senior management
and externally to the medical community and ultimately patients.
We look forward to seeing you in New York.
Sincerely,
Terry di Paolo Kristen Hunter
Conference Producer Team Leader, Production
Who Should Attend? Advisory Board
Professionals from Pharmaceutical, Brian McGowan, PhD, CCMEP
Biotechnology and Medical Device
Director, Medical Education Group, Oncology
PFIZER
companies with responsibilities in the
following areas:
Alicia M. reese, PharmD, MS, BCPS, CCMEP
Scientific Affairs
Medical/Clinical Education ENDO PHARMACEUTICALS
Continuing Medical Education/CME
Independent Medical Education/IME Lawrence sherman, FACME, CCMEP
National Education Senior Vice President, Educational Strategy
Grants/Grant Offices PROVA EDUCATION
Medical Communications
Academic Affairs
Scientific Affairs The New York
Ethics
Compliance
Helmsley Hotel
212 East 42nd Street
Legal
New York, NY 10017
Operations
For Reservations please call 212.405.4300
this event is also of interest to:
Discounts End on February 13, 2011
Medical Education and Communications Providers
Please contact the hotel directly at 212.405.4300 to book your room. Please mention ExL Pharma and the 6th Support for
Outcome Management Firms
Independent Medical Education to take advantage of the discounts we have established for you. You must book your room
Grants Management
by February 13, 2011 to be eligible for the discounted rate. Please book your room early as the rooms available at this
Compliance Consultancy
rate are limited and review your hotel confirmation to ensure that you received the ExL Pharma group rate.
3. THuRSdAY, MARCH 10, 2011
pRE-CoNfERENCE WoRkSHop 1:45 NEEdS ASSESSMENT
Re-Evaluating Systematic Approaches in Analyzing Educational Needs
MITIgATINg RISk THRougH THE to Provide Value as a Learning Function
IMplEMENTATIoN of AudITINg • Assessing the interplay between Assessment, Standards Development, Training
CoNTRolS ANd pRoCESSES and QA
• Defining the information source - physician, research, media, internal strategies
Hear perspectives of external Legal Counsel, in-house Compliance and
• Verifying the apparent gaps of knowledge, skills, and attitudes of the target audience
Medical Education on the issues that may present during a review of the
• Identifying system barriers in provider proposals that reduce outcome abilities
CME process. Identify a template of control measures you can implement
Patricia Jassak, MS, RN, CCMEP, Senior Director, IME, Medical Affairs
to ensure compliance and mitigate risk for your Company.
SANOFI-AVENTIS
• Identify potential non-CME events which may trigger a wider investigation
• Define issues of fraud / non-compliance within the CME process 2:30 refreshment Break and social Learning
• Ensure effective controls deterring fraud and non-compliance Participants are encouraged to seek out feedback and answers from faculty and other participants
- Factors to consider in scheduling audit initiatives
- Scheduling annual and random audits
• Evaluating audit tools and systems used 3:00 SuppoRTER/pRoVIdER RElATIoNS
- CME Reconciliation - timing, scope and process How Can Supporters Establish and Maintain Credibility by Ensuring
Educational Goals on Defined Healthcare Gaps are Achieved?
- Creating audit protocols, documentation, guides, and other audit tools
• What kind of relationships between supporters and providers can produce productive
• Developing an audit plan that focuses on the most relevant risk areas
outcomes while ensuring compliance is met?
Alan Minsk, Partner and Practice Leader, Food & Drug Practice Team
• Defining the particular challenges in ensuring supported organization provides
ARNALL GOLDEN GREGORY LLP
high-quality education, especially in specialized therapeutic areas
elizabeth Jobes, Vice President, Chief Compliance Officer
• Examine the strategies taken in working with providers – pre-qualified lists of
ADOLOR CORPORATION
providers, RFPs, online marketing methods of getting grant submissions to approve
Karen roy, Senior Director, Medical Education
diane Plateis, PharmD, MBA, Director and Head of Medical Education
CEPHALON
and Investigational Studies, BAYER HEALTHCARE
8:00 Workshop registration and Breakfast Patti Merwin, RN, BSN, OCN , CCMEP, Director, Scientific Education
9:00 Workshop Begins CELGENE CORPORATION
Karen roy, Senior Director, Medical Education
10:30 networking Break
CEPHALON
12:00 Luncheon for Workshop Attendees
Lawrence sherman, FACME, CCMEP, Senior Vice President,
Educational Strategy, PROVA EDUCATION
MAIN CoNfERENCE | dAY oNE 4:00 ouTCoME MEASuREMENT
Identifying the Metrics of CME that Properly Measure
and Report Educational Outcomes
12:00 registration opens
• Defining the abilities of providers to plan and gather data
• Defining outcomes - competency, practice, patient and/or population measures
1:00 Conference Begins
• Quantifying the learning expectations and forming appropriate uses of scaling
Jason M. singer, PharmD, CCMEP, Consultant-Medical Education Grants,
1:00 Chairpersons opening remarks
Lilly Grant Office LILLY USA
Brian McGowan, PhD, CCMEP, Senior Director, Oncology Medical Education
PFIZER, Support for IME Co-Chair
Alicia reese, PharmD, MS, BCPS, CCMEP, Scientific Affairs
4:45 IME in 10
ENDO PHARMACEUTICALS, Support for IME Co-Chair
Six Ten-Minute Summary Presentations of hot topics that give
insight and perspective into a range of topics on supported
1:15 kEYNoTE AddRESS independent medical education.
Transforming Medical Education from CME Activities to Integrated Topics may include:
Healthcare Quality Improvement – What REMS can do for IME
• Thinking beyond CME meetings and materials and considering the construct of – Evaluating Evidence-Based Medicine Initiatives
planned change – Grant writing competencies
• Enabling collaboration of CME professionals with medical professionals, – ‘Learning lessons’ from other industries
administrators, and quality officers Submit your own proposal on one of these topics or suggest your own to present a ten minute
• Re-envisioning the convergence of interest model of commercial support to improve presentation or talking point for the group to discuss in our lively and highly interactive IME in 10. To apply,
physician competency, performance and healthcare quality. please submit a one-page overview explaining what the principle question is, what the need for the discussion
is, and what the objectives of the 10 minute presentation are to tdipaolo@exlpharma.com.
Brian McGowan, PhD, CCMEP, Senior Director, Oncology Medical Education
PFIZER,
Mindi McKenna, PhD, MBA, CME Division Director 5:45 Close of day one
AMERICAN ACADEMY OF FAMILY PHYSICIANS
to register Call 866-207-6528 or visit us at www.exlpharma.com/ime
4. fRIdAY, MARCH 11, 2011
8:00 Continental Breakfast and social Learning 12:00 pERfoRMANCE IMpRoVEMENT
Participants are encouraged to seek out feedback and answers from faculty and other participants A Group-Led Discussion on Normalizing Performance Improvement and
Strategies to Justify the Value Preposition of Supported Programs
9:00 Chairpersons opening remarks • Review the key pearls from the previous PI-CME discussion held at the Exl Pharma
Brian McGowan, PhD, CCMEP, Senior Director, Oncology Medical Education meeting and discuss the applications you made or did not make as a result of the
PFIZER, Support for IME Co-Chair discussion
Alicia reese, PharmD, MS, BCPS, CCMEP, Scientific Affairs • Determine if there are ways that levels 6 and 7 outcomes or PI-CME can effectively
ENDO PHARMACEUTICALS, Support for IME Co-Chair change physician practice behaviors
• Discuss action plans for addressing clinical gaps in open/closed PI-CME models while
considering ways to improve all models as necessary
9:00 puBlISHINg ouTCoMES • Develop strategies for measuring changes in practice performance by analyzing
Getting Outcomes into the Hands of those who Need It: How Can
Industry Further the Impact of Educational Initiatives After the baseline and post-implementation data
Program is Complete? John ruggiero, PhD, CCMEP, Senior Medical Education Manager,
• How supporters can ethically help providers publish educational impact Independent Medical Education Department (IMED), GENENTECH
- Minimizing risks of offering funding support for publishing outcomes
- Ensuring no inappropriate influence 12:45 Luncheon
- Ensuring compliance with standards for commercial support
• How supporters can help providers address barriers to publishing outcomes
- The need for sufficient resources and skills
1:45 STRATEgIC EduCATIoN plAN CHAllENgE
• Determining where to publish and what to publish in order to garnish the Interactive Workshop: Communicating Effectiveness and
greatest impact Value of IME Programs with Stakeholders
Moderator: In this interactive session, attendees will break into smaller groups and work on defined
Mindi McKenna, PhD, MBA, CME Division Director challenges provided by the presenter. The groups will then take their results and discuss
AMERICAN ACADEMY OF FAMILY PHYSICIANS them together. Using the group’s outputs, attendees will leave the meeting with tangible
Panelists: tools to communicate the value and effectiveness of IME.
Patricia Jassak, MS, RN, CCMEP, Senior Director, IME, Medical Affairs
• Developing sound bites to acknowledge and handle common objections
SANOFI-AVENTIS
to IME
Cynthia Guerra, Senior Director, Medical Education and Scientific Resources
• Integrating IME into activities that bring value for government affairs,
ACORDA THERAPEUTICS
compliance and legal departments
• Determining how others can view IME as an opportunity to be an agent
of change in healthcare
10:00 BudgET STRATEgIES • Aligning internal and external stakeholders to build a stronger IME unit
Maximizing the Effectiveness of CME Support Under Tighter and Highly • Finding synergy through building allies and advocates for IME
Scrutinized Budgetary Pressures
• Developing appropriate budgets for different therapeutic areas Alicia reese, PharmD, MS, BCPS, CCMEP, Scientific Affairs
• Evaluating program impact of budget cuts ENDO PHARMACEUTICALS
• Maximizing efficiencies in the grant review process
• Exploring the changes that health care reform may bring to CME
Belinda Hunt, PhD, Director, Medical Education and Grants 3:00 THE TAkEWAY
BIOGEN IDEC Measuring the Impact of Change witin Medical Education: What Are
We Doing Today to Effect Change?
• Assessing the value of CME grant support on the wider medical community
10:45 refreshment Break and social Learning • Evaluating how well the conference met the pre-event assessment goals
Participants are encouraged to seek out feedback and answers from faculty and other participants Panelists include:
Brian McGowan, PhD, CCMEP, Director, Medical Education Group; Oncology,
11:15 EduCATIoNAl ouTCoMES PFIZER
Measuring the Impact of Educational Initiatives for Improved Patient Care Alicia reese, CPharmD, MS, BCPS, CCMEP, Scientific Affairs
• Evaluating grant requests: the importance of robust outcomes measurement plans ENDO PHARMACEUTICALS
• Ensuring alignment of the evaluation plan with the identified healthcare gap and John ruggiero, PhD, CCMEP, Senior Medical Education Manager,
proposed intervention Independent Medical Education Department (IMED), GENENTECH
• How to leverage outcomes to inform ongoing educational strategy Lawrence sherman, FACME, CCMEP, Senior Vice President,
Anthia Mandarakas, Senior National Education Manager Educational Strategy, PROVA EDUCATION
SANOFI-AVENTIS
4:00 Conference Concludes
to register Call 866-207-6528 or visit us at www.exlpharma.com/ime
5. five Ways to Register Sponsorship and
Fax: 888-221-6750 Exhibiting opportunities
Mail: ExL Events, Inc.
Do you want to spread the word about your
555 8th Ave, Ste 310
organization’s solutions and services to
New York, NY 10018
potential clients who will be attending this
Phone: 866-207-6528
event? Take advantage of the opportunity to
online: www.exlpharma.com/ime
exhibit, present an educational session, host
email: register@exlpharma.com a networking event, or distribute promotional
items to attendees. ExL Pharma will work
Registration fees for Attending closely with you to customize a package that
will suit all of your needs. To learn more about
Exl pharma’s 6th Support for Independent Medical Education:
these opportunities, please contact:
eArLy BIrd PrICInG
Eric Morrin
Register by Friday, January 28, 2011 to
Take Advantage of Early-Bird Pricing: Business Development Manager
(212) 400-6228, emorrin@exlpharma.com
Conference + Workshop $1995
Conference Only $1695
stAndArd PrICInG
Media Partners
Register after Friday, January 28, 2011:
Conference + Workshop $2195
Conference Only $1895
onsIte PrICInG
Conference + Workshop $2295
Conference Only $1995
group discount program:
Discounts cannot be combined; Early Bird Rates do not apply
save 25% per person when registering Four
For every three simultaneous registrations from your company, you will receive a fourth
complimentary registration to the program (must register 4 at one time). This is a savings
of 25% per person.
save 15% per person when registering three
Can only send three? You can still save 15% off of every registration. To find out more on
how you can take advantage of these group discounts, please call 866-207-6528.
Make checks payable to ExL Events, Inc. and write code P1907 on your check.
You may also use Visa, MasterCard, Discover or American Express.
Payments must be received in full prior to the commencement of the conference.
Cancellations: If you need to cancel your registration for an upcoming ExL conference, please note the following policies
derived from the Start Date of the event:
Four weeks or more: A full refund (minus a $95 processing fee), or a voucher to another ExL event valid for two years from
the voucher issue date.
Four weeks or Less: A voucher to another ExL event valid for two years from the voucher issue date.
To receive a refund or voucher, please fax your request to 888-221-6750.
Please Note: Conference registrations may be transferred to other colleagues in the event you are unable to attend. There will be an
administrative charge of $300 to substitute, exchange and/or replace attendance badges with a colleague occurring within five business
days of any ExL conference.
Please notify ExL Pharma, info@exlpharma.com, prior to the event with the name and contact information of the replacement attendee.
ExL Pharma’s liability is limited to the conference registration fee in the event of a cancellation
Please Note: Speakers and agenda are subject to change without notice. In the event of a speaker cancellation, every effort to find a
suitable replacement will be made.
*The opinions of this faculty do not necessarily reflect those of the companies they represent nor ExL Events, Inc.*
6. 6th Annual register by January 28th for reduced pricing!
Support for Independent
Medical Education
Forming Strategies that Align Compliance, Innovation and Outcomes to
Ensure Value and Efficacy in Supported Medical Education Programs
March 10-11, 2011 the new york Helmsley, new york, ny
SPEAKING FACULTY INCLUDES: Diane M. Plateis, PharmD, MBA, Director and Head of Medical Education
and Investigational Studies, BAYER HEALTHCARE don’t Miss our
Patti Merwin, RS, BSN, OCN, CCMEP, Director, Scientific Education
Brian McGowan, PhD, CCMEP, Senior Director, Oncology Medical Education,
PFIZER, Support for IME Co-Chair CELGENE CORPORATION Pre-Conference
Alicia M. Reese, PharmD, MS, BCPS, CCMEP, Scientific Affairs
ENDO PHARMACEUTICALS, Support for IME Co-Chair
Lawrence Sherman, FACME, CCMEP, Senior Vice President, Educational
Strategy, PROVA EDUCATION
Workshop:
Alan Minsk, Partner and Practice Leader, Food & Drug Practice Team Jason M. Singer, PharmD, CCMEP Consultant, Medical Education Grants, Mitigating Risk Through the
ARNALL GOLDEN GREGORY LLP Lilly Grant Office, ELI LILLY
Implementation of Auditing
Elizabeth Jobes, Vice President, Chief Compliance Officer Cynthia Guerra, Senior Director, Medical Education and Scientific Resources, Controls and Processes
ADOLOR CORPORATION ACORDA THERAPEUTICS
Belinda Hunt, PhD, Director, Medical Education and Grants Alan Minsk, Partner and Practice Leader, Food & Drug Practice Team
Karen Roy, MSc, Director, Medical Education
CEPHALON BIOGEN IDEC ARNALL GOLDEN GREGORY LLP
elizabeth Jobes, Vice President, Chief Compliance Officer,
Mindi McKenna, PhD, MBA, CME Division Director Anthia Mandarakas, Senior National Educational Manager
SANOFI-AVENTIS ADOLOR CORPORATION
AMERICAN ACADEMY OF FAMILY PHYSICIANS
Karen roy, MSc, Director, Medical Education
Patricia Jassak, Senior Director, Medical Education, Oncology John Ruggiero, PhD, CCMEP, Senior Medical Education Manager, IMED CEPHALON
SANOFI-AVENTIS GENENTECH
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