This document summarizes highlights from ExLPharma's 2nd Pharmaceutical Managed Markets Insight and Marketing conference held in February 2010 in Philadelphia. It discusses concerns from healthcare providers around quality of care, patient access to drugs, and costs. It also outlines strategies pharmaceutical companies can take to address these concerns, including keeping providers informed, convincing health plan medical directors, and streamlining charity care guidelines. The document emphasizes that with the right strategies, patients, insurers, hospitals, and pharmaceutical companies can all benefit through improved patient access and care, reduced costs, and increased sales.